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Happy National Ice Cream Month!

3rd July 2014

Here at Laura’s Beau, we don’t need much of an excuse for eating a carton of Ben and Jerry’s- and when we came across an article claiming July is ‘National Ice Cream Month’ we couldn’t help but celebrate (and pretend we are in America where the month is celebrated!)

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In 1984, President Ronald Regan announced July would be national ice cream month, because as quoted by the IDFA, “He recognized ice cream as a fun and nutritious food that is enjoyed by a full 90 percent of the nation’s population.”

In 2010, the ice cream industry generated total revenues of $10 billion, with take-home ice cream sales generating revenues of $6.8 billion (67.7% of the markets overall value.) (source: MarketLine, an Informa business)

The month celebrates the fact 9% of all the milk produced by US dairy farmers is used to produce ice cream, contributing significantly to the economic well being of the nation’s dairy industry.

Whatever the occasion, from children’s birthday parties, to an after dinner treat, ice cream is always appropriate, so why not have some to celebrate! Our wipe clean PVC tablecloths are perfect for eating on to ensure minimal mess and beautiful presentation of your table- have a look at two of our favourite designs- Ribbons & Roses from our exclusive French Archive, and Strawberry Thief by William Morris.

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We hope you have fun celebrating the month, we firmly believe the month should be a UK celebrated one too!

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