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The Brother Rabbit design was first produced at Merton Abbey by William Morris. Inspired by the book Morris read to his daughters, Jenny and May, it was named after a character in 'Uncle Remus, his song and sayings' (1881) by J.C. Harris. Designed by Morris, as with many designs, the birds and rabbits within the design were drawn by his lifelong friend and colleague Philip Webb.
Read MoreWe also produce William Morris Brother Rabbit in a red and cream colourway.
This licensed William Morris design was first produced in May 1882. It was one of nineteen designs registered at the Patent Office between 1881-1882 by Morris- seventeen of these were designed for the indigo- discharge method of printing.
The printing took three arduous days to complete. First the cloth was dyed all over in an indigo vat, for a uniform blue colour to be washed all over the fabric, it was then printed with a bleaching reagent- this would then reduce the colour as much as required to achieve the desired base colour.
Mordants are applied onto the bleached parts and the cloth was then completely immersed in madder vat in order to give the proper tint. The excess colour was then cleaned off and, to set the fabric so it wouldn't run, the colours were set at boiling point by passing the fabric through soap. The cloth was then laid outside with the printed side face up so the white of the design can be purified- as you can tell, a laborious job!
Now, our products are both printed and manufactured in the UK, are licensed designs by William Morris, and are printed both size and colour-wise to our own specifications to best suit our products.
It’s coming home! 🏴 To celebrate, take 15% off our website all weekend with code: HOME at checkout ⚽️ Hurry it ends Tuesday 🌿
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#williammorris #england #itscominghome⚽️ #britishbusiness #floralprint
The latest project, a little quilted jacket! ✨ Our William Morris Merton Blue cotton fabric is looking gorgeous, we’ll show you it when it’s finished ☺️ Remember if you’re quilting, our cotton fabric is perfect for the projects and we have lots of complimenting designs and colour ways within our range! 🪡
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#merton #quiltedjacket #quiltingfabric #quiltingfabrics #fabricstack
We’re often asked what the different weights of our fabrics are and what projects they’d be good for. These are our three different types of fabrics in our Brother Rabbit red colourway - cotton on the right, heavyweight in the middle and pvc on the left ✨ As you can see on the second photo, and as the name suggests, our heavyweight fabric has a thicker, heavier weave which makes it good for projects such as curtains and light upholstery 🪡 Our cotton fabric is perfect for quilting and projects such as dress making but honestly the amount of crafts that can be made out of them both are endless! 🫶🏻 Our pvc fabric is great to put straight on the table as it won’t fray so doesn’t need a hem and is easy to maintain as it’s wipe clean! All our fabrics are sold by the half metre and if you’d like a sample of any of our fabrics in any weight just let us know and we’ll get a free sample sent to you! 💌
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#williammorris #cottonfabric #quiltingfabric #curtainfabric #ukfabric
Our William Morris range is a gorgeous mix of colours and florals, which is your favourite? In some designs such as Strawberry Thief, Brother Rabbit, Willow Bough and Mallow we have different colour ways that we digitally print in the UK so check our website for the full range! 🫶🏻
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#williammorris #preraphaelite #quiltingfabric #fatquarters #britishbusiness
Perhaps the most famous Morris design, Strawberry Thief was registered in 1883, inspired by Morris watching the thrushes stealing strawberries from under his fruit nets at the beautiful @kelmscottmanor 🍓 It was printed using the indigo dye technique, which was labour intensive and first attempted in 1875 but not perfected for 8 years 🎨 We also print Strawberry Thief in a beautiful red 🫶🏻
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#strawberrythief #historicdesigns #britishdesign #kelmscottmanor
Gorgeous Golden Lily, designed in 1897, it’s been a timelessly popular design ever since but did you know that it really increased in popularity in the 1960s when the Beatles George Harrison wore a Golden Lily shirt? ✨
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#goldenlily #wmorris #georgeharrison #englishsummer #englishdesign
Daisy is a special one to many as it was the second ever design Morris created, in 1864, made up of repeating drawn Meadow Daisies 🌼
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#morrisandco #preraphaelite #preraphaelites #daisy #daisydesign
We print Willow Bough in this beautiful blue and also in green 🌿 First designed in 1887, it was first produced as a wallpaper design which May Morris, Williams daughter, used to decorate her bedroom before being adapted for fabric in 1895 when it was block printed in Merton Abbey 🌿
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#maymorris #mertonabbey #mertonabbeymills #willowbough
Trellis is a special design as it was the first wallpaper he designed for his company, Morris & Co. In 1864 🌿 It was inspired by the rose trellis in the garden of his stunning home @redhousent that he co designed with his friend and architect, Philip Webb
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#philipwebb #redhouse #trellis #rosetrellis
We print Mallow in a wine colourway and this beautiful forest green colour ✨ It was first printed in 1879 and used to hang in the wonderful Arts & Crafts home, @standennt in the Croxley bedroom 🫶🏻
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#a
you’ve got to make everything an event, including breakfast! 🥐
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On the table;
Willow Bough blue placemats- £38.99
Willow Bough blue napkins- £20.99 ✨
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#williammorris #williammorrisdesign #willowbough #preraphaelites #floralhome
Have you seen our forest green colourways of Mallow and Brother Rabbit? 🌿 We brought them out last year and were so happy that they’re ever so popular with everyone 💚 This week we’ve also got a 10% discount running on our website with code: floralsummer 🌅
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#williammorris #williammorrisfabric #wmorris #williammorrisdesign #preraphaelite
Did you know all our fabrics are printed and all our products manufactured in the UK? 🤍 It’s important to us that our William Morris fabrics are all high quality and the printed colours all beautiful to ensure all his designs live on timelessly to a high standard 🇬🇧
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Products featured; our Daisy William Morris tea towel - £10.99 ✨
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#williammorris #wmorris #morris #floralteatowel #floralhome
A moment for the greens! 💚 Can you name all these beautiful green William Morris designs? 🌿 All digitally printed here in the UK 🇬🇧 The good thing seeing them all together is you can see which work together for a sewing project or quilt, or layered together for your next tablescape! 🫧
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#williammorris #williammorrisdesign #williammorrisfabric #preraphaelites #floralfabrics
Did you know we do bundles of our fabric offcuts? 🌿 Perfect for sewer and quilters, they’re various sizes and designs and available on our Etsy and website - this is our latest “almost fat quarter” bundle that all are almost 50cm pieces, you could even make double sided cushions or anything! What would you create? 🪡🧵 (message us if you’d like a link to our bundles!🫧)
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#williammorris #fatquarters #fatquarterbundle #preraphaelite #quiltingcotton
With this hot weather upon us, if you’re like us and using it to get all your washing out and dry, we thought we’d tell you our washing guidelines! 🫧 We’d recommend folding your fabric face to face when in the wash (so pattern side to pattern side!) to protect the print and then wash at 30 degrees, hang on the line to dry! 🧺 All our fabrics are digitally printed in the UK and products manufactured in the UK 🇬🇧
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#williammorris #goldenlily #flowerscape #wmorris #preraphaelite
All our wonderful William Morris fabrics are digitally printed here in the UK, creating high quality print in incredible colour ways, if you’re quilting and crafting from our cotton and heavyweight cotton fabrics, we thought it’d be handy to have all the pattern repeats in an easy to save post ☺️
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#williammorris #craftingfabric #quiltingfabric #floralfabrics #patternfabric
Merton in blue is one of the most beautiful William Morris designs, a timeless blue and white, it was first designed in 1888!
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#williammorris #wmorris #morrisdesign #merton #preraphaelite
If you’d like a sample of Merton, just send us a message and we’ll get one sorted out for you!
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#williammorris #floralfabric #blueandwhite #blueandwhitefabric #tablescape
Have you seen Merton before? It’s so underrated as a Morris design we think! It was actually the first design that he printed on rotary screens under the name “Morris & Co.” After their rebrand from “Morris, Marshall, Faulkner & Co.’” 🌿 We’re just appreciating it during peony season!
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#peony #peonyseason #morris #morrisandco #preraphaelites
Taking a closer look at beautiful Lily design, a timeless design Morris designed in 1874, if you’d like a sample of Lily, just let us know! 💌
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The table details;
Lily napkins- £16.99 for 4
Lily tablecloths- starting from £29.99 depending on size
Also mentioned;
Lily cotton by the half metre- £9.25
Lily heavyweight cotton by the half metre- £10.25
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#williammorris #wmorris #preraphaelites #lily #quiltingcotton
When cutting fabric stacks, we always wonder what is being made from them, we often get messages about quilts being stitched together with various tonal colours, curtains ready to be part of daily life or dresses being sewn to be worn to the next big event, so if you ever make anything from our fabrics- whether it be a huge project or a tiny one made of our scrap bundles, do let us know what you make! 🪡🧵
Can you name the designs within the photo? All sold by the half meter, £18.50 per metre of cotton, £20.50 per metre of heavyweight cotton 🫶🏻
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#williammorris #wmorris #morrisfabric #floralfabric #quiltingcotton
Putting the spotlight on Mallow Forest Green, we love this design so much it’s so effortlessly beautiful, it’s been admired in homes for more than 147 years since William Morris designed it ✨
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The table details;
Mallow napkins- £16.99
Mallow tablecloths- starting at £29.99 depending on size
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#williammorris #weddingtablescape #weddingtableflowers #preraphaelites #artsandcraftsmovement
Mid week tables require; a vase of gorgeous fresh flowers, as many sweet treats as you can get your hands on, and of course, a gorgeous tablecloth set- this Willow Bough blue is one of our all time favourite William Morris designs, it’s utterly timeless and so beautiful 🌿
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The table details;
Willow Bough blue napkins- £16.99
Willow Bough tablecloths- starting at £29.99 depending on size
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#williammorris #williammorrisdesign #willowbough #englishdesign #myfloralhome
A little update from us 🇬🇧
From 1st July, our product prices will be increasing due to continued rises in manufacturing and material costs.
We’ve worked hard to absorb these increases for as long as possible, but to continue providing the quality you expect from us, a small price adjustment is now necessary.
Every product we create is proudly printed and manufactured here in the UK, using high-quality materials and processes that ensure a finish we’re proud of. Our fabrics are all digitally printed to give a crisp finish.
If you’ve been thinking about placing an order, now is the perfect time — all orders placed before 1st July will be at our current prices.
To thank you for your support, we’re offering an exclusive discount before the new prices take effect.
Use code: thankyou
Enjoy 10% off your order until 14th June
This is the perfect opportunity to place your order at current prices and enjoy an additional saving before the increase.
Thank you for supporting a UK small business and for choosing quality. We truly appreciate every order ❤️
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#uksmallbiz #madeintheuk #williammorris #fabricstore #floralfabric
Aren’t these the most gorgeous blooms!! 🫶🏻 This is our William Morris Compton design and it’s so underrated as a design, it’s beautiful year round because all the different details can be brought out of it, pair it with springtime greens to pop the green tones or autumnal burnt oranges during the colder months, it’s so versatile! ✨ Swipe to see my little photoshoot gatecrasher 😂
All our products are digitally printed and manufactured in the UK 🇬🇧
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#williammorris #williammorrisdesign #compton #artsandcraftsmovement #cottagecorekitchen
Bringing nature indoors, we our gorgeous oven gloves thrown over the cooker- a chic way to make something practical beautiful too! 🫶🏻
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#williammorrisfabric #williammorris #wmorris #floralkitchen #pimpernel
Gorgeous postbox 📮 If you’d like a free sample of any of our fabrics just send us a message and we’ll get them sent out to you 💌 If you’re ordering from abroad, we will always take the parcel to the post office to make sure we’re comparing different postage methods to get the best postage prices for you- we’re wanting to spread the floral goodness global! Today I pottered to the post office to send a lovely pvc apron to Australia which is amazing that Morris is well known world wide! 🐨🦘🇦🇺
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#williammorris #williammorrisdesign #smallukbusiness #fabricdesign #postboxesofinstagram
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