FAQs

Your Cart

Close
Paper Plane Your order qualifies for free standard delivery
Subtotal £0.00
Delivery £0.00
Order Total £0
Checkout Securely

About Us: Our Environmental Promise

19th August 2020

Since Morris wrote this during the Victorian era, it’s fair to say that the environmental consequences to our actions aren’t a new worry. Stepping back from fast fashion is important so that we don’t continue to destroy the environment. Therefore, we wanted to give you a blog to give you a little more information about our awareness of the environment when producing goods.

We’ll start with the fact that we’re not fast fashion. Morris designs have been fashionable for over a hundred years, the word ‘timeless’ comes to mind.

“There is no square mile of earth’s inhabitable surface that is not beautiful in it’s own way, if we men will only abstain from wilfully destroying that beauty” – William Morris

Our Cotton

Since 1994, we’ve been printing our fabric and manufacturing our products in the United Kingdom. Our 100% cotton is purchased from Pakistani cotton mills. These mills are externally inspected and accredited, they’re long established and famous for both their processes and quality.

Natural fabric, it’s not contributing to “throw away” culture. This is because the 100% cotton is high quality, it has a longevity and quality that lower quality fabrics don’t have. On today’s market, there’s lots of poly cotton mixes which contain oil based plastic which is inferior. This is because it sheds fibres upon washing – that goes into our water systems which is of course, damaging. It also won’t last as long in terms of it’s quality and since it contains oil and mixes of polyester fibres, it’s not super friendly to the environment.

We do think you should be aware of where your products are created, so be sure to read how cotton is grown and produced. Pakistan is one of the leading cotton-growing countries, so a quick online search can tell you more about that.

Printing

So we have the cotton, let’s move onto the printing! Our fabric is printed in the North of England. Here in Northern England, we’re historically known to have a great textile industry. Though that has admittedly declined in the years since the glory years, there’s still some fabulous working mills. We all want to produce high quality goods in a world of fast paced buying. There’s no need for fast purchasing when it comes to interiors, they should be bought to last.

Our printer users an aqueous print system. To break that down for you, it’s a water based system with no solvents involved. No dye, but a pigment colour so our colours cannot run. This system is to oeko tex 100 European standard. Our print works complies with all UK standards of waste removal. The waste water is actually pumped into the main sewer, checked twice monthly with spot checks to make sure there’s no contamination.

This might be an overshare, we don’t usually chat about sewers with our friends, but we want to give you transparency so that you can trust us to buy fabric from! We all want to make better purchases and so we’re always working to be better in our processes.

Manufacturing

Once we’ve got our fabric printed, we’re onto manufacturing! Of course, this isn’t relevant for just our William Morris fabric that we sell by the 1/2 metre. All our products are manufactured in the United Kingdom, created by highly skilled, full time UK machinists. They have the benefits of good wages, pensions and holiday pay. This is and always will be, very important to us to make sure our supply chain is ethical.

When shopping online or in store, it’s easy to be removed from the manufacturing process, but when we see environmental scandals, then it brings home to everyone that there is a massive need to not be removed. It’s important to ask questions, to be curious and to check out the processes companies have in place.

As always, it’s important to spare a thought about where things have been made, and we can assure you that with every Laura’s Beau product, it’s ethnically made in the UK.

Packaging

Now the last phase before you receive your order, the packaging! We’re always trying to improve this but of course like anything, we’re not completely perfect. We’re conscious of what we’re doing when it comes to packaging and are making changes where we can. We want our choices to be conscious of the environment. Our fabric orders we’ve changed from plastic bags to being packaged in paper bags for example, a small change but when we’re sending out lots of fabric, it does make a difference.

Our postage bags are all recyclable so be sure to recycle them once you receive your products! We’re committed to always trying to improve processes and move away from overusing plastic. But, where we do need to, we’re then making the conscious decision to make them recyclable. As with everything, it’s a work in progress. We’re  still striving to make changes where we can. Just know we’re aware of the environment and our repercussions as a society on this so we want to do our bit!

 

Making high quality products that are environmentally friendly, printed and manufactured in the UK may buck the trends that are happening in the textile business where more trade is moved abroad, mainly for cost reasons. We just wanted to let you know what we’re doing because we’re sure it’s important to you too.

If you do have any other questions surrounding our environmental policies, we’re happy to chat so just get in touch! 

Related Articles

Post Title

Create Beautiful Things Everyday!

We're always partial to a bit of crafting, so when we see people's crafts using our fabric, we're always so excited to see what you've...

Post Title

William Morris and Archive Collections from Pannal, Harrogate

  A view of one of the very characteristic traditional houses built from local stone, overlooking the village green. We are very happy to be...

Post Title

A William Morris Fabric Craft: Our Summer Windbreak

Welcome to another blog where we discuss our latest William Morris fabric craft. We're all of the mind of buying something you love and using...

Always one of our favourites, our Willow Bough blue tablecloth brings the beauty of William Morris into the home, remember our whole website is 15% off this week! Use code: springblooms 🌿
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #fabrics #willowbough #inspiredbynature #floraltable #tablecloth
Making everything in life its own little event, even a coffee and a cake 🫶🏻 Featuring our Strawberry Thief red William Morris design napkin and placemat 🍓
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #strawberrythief #lifesmoments #atthekitchentable #smallmomentsofcalm
The easiest napkin fold is so effective 🫶🏻 Next to a dinner plate or placed on the plate with a cake fork, it’s perfect for easy yet chic presentation 🍴
•
•
•
#napkinfold #napkinfolding #tablescape #atthekitchentable #williammorris #williammorrisfabric #preraphaelite #floraldesign
Our William Morris Lily design is back in stock! 🤍 A gorgeous design especially this spring/ summer it’s a timeless design we adore year after year 🌿
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #preraphaelite #floraldesign #smallbusiness #supportsmall
Is it just us or does anyone else come across an old photo and get upset that the cake is now gone? 🍰
•
•
•
#williammorris #williammorrisfabric #williammorrisfabrics #strawberrythief #fabrics #teatowel #preraphaelite #emmabridgewater
Lay the table with us for Easter dinner 🐰 These rabbit napkin folds are so simple yet effective, will you give them a go this weekend? 🐣
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #floraltable #napkinfold #napkinfolding #napkinfoldingideas #brotherrabbit #easternapkin
Us 🤝 simple napkin folding 🎀
•
•
•
#williammorris #williammorrisfabric #williammorrisfabrics #fabric #fabrics #williammorrisfabricdesign #design #afternoontea #daisy #preraphaelite
A really simple napkin fold for your Easter table! 🐣 We used a napkin ring but you could use ribbon or twine, whatever you’ve got! 🐰
Just fold the napkin into a triangle and roll up from the point until you can fold it in half to make the ears 🐇 You could put a little creme egg in there as an extra treat 🤎
•
•
•
#napkinart #napkinfolding #napkinfolding #williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #eastertable #eastertablescape #fabrics #easter2025🐰🐥☀️🍹
Hopping into Easter week with a fab 10% off our website, just use code: EASTER on our website 🐣
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisprint #morris #willowbough #floraldesign #florals #easternapkin #eastertable #eastertablescape
Have you seen our new remnants and bundle section on our website? 🪡 Perfect for quilting, sewing and crafting, they’re all in varying sizes and we’ll keep it constantly updated 🧵
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #crafting #fabriccrafts #quilter #quiltersgonnaquilt #quiltlife #sewsewsew #sewersgonnasew #fabricremnants
Layering florals on florals this Spring 🪻🌷
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #morris #fabric #fabricaddict #pimpernel #floraldesigns #spring #springtable
The start of the Easter tablescapes this weekend 🐣 We cant resist a little rabbit napkin, so easy and so effective we can post a reel on how to do the napkin fold! 🐰 This is our pvc fabric in William Morris Brother Rabbit red which is perfect for on the table as it simply wipes clean so isn’t an issue for any spills 🧼 
We know that seasonal tablescapes whilst looking amazing can often seem really expensive on Instagram so we wanted to prove that with a simple napkin fold and a few little inexpensive decor bits it can be wonderfully seasonal yet affordable and used every year - the carrots are from @poundland and the cute little sheep are from @sainsburys 🐑
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #floraldesign #pvcfabric #pvctablecloth #eastertable #eastertablescape #eastertablesetting #easter2015
Spring has truly sprung this week and we’re looking forward to Easter 🐣 Our William Morris Daisy was looking gorgeous on the table with a little Easter treat 🐰
•
•
•
#napkinart #easteregg #easterdecor #williammorris #williammorrisfabric #williammorrisdesign #floralfabric #printedintheuk #preraphaelite #artandcraftsmovement
One of the crafters among us couldn’t help but steal some of our new designs from work to create a gorgeous quilted bag from all our original designs to take to Chicago with them on holiday 🤍 For all of us back home in Yorkshire we’re a little jealous seeing all the holiday snaps of the bag round the city! ✨ All these designs are now available on our website 🥰
•
•
•
#quilted #quiltedbag #quiltedbags #quiltersgonnaquilt #quiltlife #sewersofinstagram #sewallthethings #whatimade #whatimadetoday #chicago #blossomtree #smallbusiness #ukbusiness #patchwork #patchworkbag
It’s back in stock!! 🍓 Our cotton Strawberry Thief blue licensed William Morris design is now back in stock - and digitally printed 🌿 We hope you can tell how crisp the design is from this video, the details within the design are so clear in the digital print which is fabulous becuase there’s so many beautiful details within all Morris designs 🎨
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #floraldesign #fabrics #strawberythief #quiltingfabric #quiltingdesigns #backinstock
The colours of Compton 😍 did you know some of our designs are now digitally printed? 🤎 digital print gives top quality printing design with a really crisp finish that brings to life the whole design and its details, of course, we’re still printing in the UK 🇬🇧
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #smallbusiness #floralfabric #quiltingfabric #florals #curtainfabric #upholsteryfabric #ukcrafters
Pack an order with us of our new quilting fabrics 🌿 These are all our exclusive designs that are now available on our website, and each beautiful design has been faithfully resorted from our French archive, we wonder what they’ll be made into 🤍
•
•
•
#quilting #quiltingfabric #fatquarterbundle #fatquarters #sewistofinstagram #sewingmakesmehappy #patchwork #patchworkquilt #smallbusiness #packanorderwithme #packanorderwithme
A tea towel hanging in the kitchen, bringing floral magic easily into the home 🌿 Can you believe William Morris designed Willow Bough in 1887? It’s such a timeless design we love imagining how many people throughout the years have chosen to have it decorating their homes 🤍 
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #morrisdesignsuk #timelessdesign #fabric #fabricstash #teatowel #teatoweldesign
Use code: birthday for 20% off our entire website 🌿 Includes our fabulous fabric by the half metre, tablewear & kitchenware 🤍 
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisstrawberrythief #morrisfabric #smallbusiness #quiltingfabric #sewingfabric #curtainfabric #fabric #fabricstash #fabriclove #floralfabric