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Being transparent with you about our impact on the environment is important to us. Being as environmentally friendly as possible is something we’re always striving to achieve, through our printing, manufacturing and packaging.
Since 1994, we’ve been printing our fabric and manufacturing our products in the United Kingdom. Our 100% cotton is purchased from Pakistani cotton mills. These mills are externally inspected and accredited, they’re long established and famous for both their processes and quality.
Natural fabric, it’s not contributing to “throw away” culture. This is because the 100% cotton is high quality, it has a longevity and quality that lower quality fabrics don’t have. On today’s market, there’s lots of poly cotton mixes which contain oil based plastic which is inferior. This is because it sheds fibres upon washing – that goes into our water systems which is of course, damaging. It also won’t last as long in terms of its quality and since it contains oil and mixes of polyester fibres, it’s not super friendly to the environment.
We do think you should be aware of where your products are created, so be sure to read how cotton is grown and produced. Pakistan is one of the leading cotton-growing countries.
All our products are manufactured in the United Kingdom, created by highly skilled, full time UK machinists. They have the benefits of good wages, pensions and holiday pay. This is and always will be, very important to us to make sure our supply chain is ethical.
When shopping online or in store, it’s easy to be removed from the manufacturing process, but when we see environmental scandals, then it brings home to everyone that there is a massive need to not be aware and responsible. It’s important to ask questions, to be curious and to check out the processes companies have in place which is why we’re always aiming to be transparent!
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The next thing to look at is our packaging. It’s actually where you can help us. If you place an order with us, we need you to recycle our packaging! We’re always trying to improve and, of course, we’re not completely perfect. But we’re trying our absolute best with it and we are making conscious choices to make improvements.
For our fabric, we package it in paper bags and our postage bags are all recyclable, so please remember to put them in the recycling bin, or repurpose them if you’re sending returns to us or another company!
If you’ve got any questions, please feel free to get in touch. We’re a work in progress, but please feel free to send us your thoughts if you have an idea on how we can get better. We’re striving to make good changes where we can.
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Team matching or team mix and match? 👻👇
Our napkins come in packs of 4, but if you’re a maximalist at heart, have a look at our sale section. We have packs of 1 and 2, so you can build your own beautifully mismatched set 🌸🎃
Shop via the link in bio.
#williammorris #maximalisthome #tablescape #halloweentable #laurasbeau
Cotton or heavyweight cotton? Here’s how to choose 🧵✨
All of our fabrics are licensed William Morris designs, digitally printed here in the UK. We offer two weights, so you can pick the right one for your project:
🌿 Cotton
Lighter, softer and easy to sew. It drapes beautifully and is perfect for:
- Dressmaking, like skirts, blouses and shirts
- Quilting and patchwork
- Pillowcases and bedding
- Bunting, lavender bags and small crafts
- Lightweight curtains
🌿 Heavyweight cotton
Thicker and sturdier, It holds its shape and stands up to light upholstery use, so it’s ideal for:
- Cushion covers
- Curtains and roman blinds
- Light upholstery, like chair seats and headboards
- Tote bags and aprons
- Tablecloths and placemats
Not sure which you need? Send us a message and we’ll happily help 💛
Shop by the half metre via the link in bio.
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#williammorrisfabric #cottonfabric #upholsteryfabric #quiltingfabric #laurasbeau
Re-introducing Charlotte Rose 🌹
Our very own design, taken from our French archive of late 1800s to early 1900s prints. We fell in love with these delicate sprigs of tumbling roses and just had to bring them back to life 💕
You can buy her ready-made as a tablecloth and napkins, or by the half metre if you’d like to make something of your own 🧵
Pretty, romantic, and made for long lunches and special occasions 🥂 Link in bio to shop. #charlotterose #frenchvintage #floraltablecloth #tablescape #laurasbeau
Your Strawberry Thief, cut to order ✂️🍓
Every order is measured and cut to order. We sell it by the half metre, so it’s ideal for small projects or big makes. It’s a licensed William Morris design, digitally printed in the UK ✨
Order yours via the link in bio 💛
#strawberrythief #williammorris #fabricbythemetre #sewingfabric #laurasbeau
Who else loves making their own cards and gifts? ✂️🧵
This sweet anniversary bunny was made with little scraps of our William Morris fabric. It’s proof that even the smallest offcuts can become something really special 💛
With Halloween around the corner and Christmas not far behind, now’s the perfect time to get crafting 🎃🎄 Think appliqué cards, fabric gift tags, lavender bags, bunting, Christmas tree decorations and pretty wrapping for presents 🎁
A handmade gift will always mean so much with the thought and time gone into it, but be sure to start well in advance so you’re not frantically sewing on Christmas Eve! ✨
What are you making this season? Let us below 👇 #handmadecards #fabriccrafts #williammorris #handmadechristmas #laurasbeau
Ever wondered why our fabrics look so good up close? 🔍✨
Every one of our William Morris designs is digitally printed and manufactured right here in the UK, and here’s why we love it:
🎨 Incredible detail. Every tiny petal, berry and feather comes out crisp and true to the original design. The colours are consistent and gorgeous.
🌈 Rich, accurate colours that stay just as vibrant as the artwork intended when Morris designed them
🌿 Kinder to the planet. Digital printing typically uses far less water than traditional methods, and we print in smaller batches, so there’s less waste.
🇬🇧 Supporting British makers. A shorter supply chain means we keep skills, jobs and quality close to home.
It’s a modern way to bring timeless designs into your home 💛
Shop via the link in bio. #digitalprinting #madeinbritain #williammorris #sustainablefabric #laurasbeau
Autumn is in full swing at ours 🍂
We’ve brought the season indoors with blackberries, rosehips and the last of the hydrangeas, set against our Strawberry Thief fabric. This licensed William Morris design is digitally printed and manufactured in the UK 🇬🇧
Those cheeky little thrushes look right at home among the berries! 🐦🍓
Shop via the link in bio 💛 Three sizes of tablecloth available - 147cm round, 132 x 178cm and 132 x 229cm ☺️. #strawberrythief #williammorris #autumntablescape #madeinuk #laurasbeau
What are you all dressing up as for Halloween? This was last years costume for Bertie, what can he be this year? 🎃🖤
He’s lounging on our Compton fabric, a licensed William Morris design printed in the UK. A pumpkin with good taste!
Tell us your costume plans below 👇#halloweendog #blacklab #williammorris #comptonfabric #laurasbeau
What would you make with this fabric? 🧵
Our Golden Lily heavyweight fabric is a licensed William Morris print, printed in the UK, and it’s a dream to sew with. Cushion covers, roman blinds, tote bags, a reupholstered chair… tell me in the comments what you`d make👇
Available now, we sell it by the half metre for £13.25
#sewingproject #upholsteryfabric #williammorris #printedinuk #laurasbeau
Setting up for an evening of crafting ✂️ These 20cm x 20cm squares we sell as bundles of 5 fabric pieces, they’re perfect for smaller crafts, what would you make from them? 🪡🧵
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#crafting #girlscraftnight #craftnight #fabricstash #williammorris
Cosy Sunday season is here 🕯️ anyone else constantly got a candle burning and a grazing board on the table at the moment? 🎃
On the table, we’ve got our beautiful Mallow Wine licensed William Morris design, a staple year round but especially this time of year 🤍
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#williammorris #williammorrisdesign #onthetable #tablescape #florals
October is for treating ourselves all month right? 👻 On the table is our gorgeous William Morris licensed Mallow Wine design, this time of year it’s rarely off the table! 🤍
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#williammorris #autumntable #autumntablescape #countrykitchen #wmorris
A fabulous way to display your best new tea towel; a tea towel bow 🎀 I’ve been doing these a lot lately, but I’m so excited for how festive they’ll look for the coming season! ✨
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#williammorris #wmorris #strawberrythief #smallbusiness #countrykitchen
We’re making some new fat quarter bundle sets for the website, let us know any combinations you’d like to see! ✨ We know lots of quilters like colour combos to match, do you prefer like colours or clashing? 🫶🏻
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#williammorris #wmorris #fatquarters #fatquarterbundles #quilterofinstagram
Autumn gardens are upon us! 🍂 anyone else just constantly brushing up leaves? 🙆🏽♀️ These Compton William Morris tea towels are our favourites this time of year, the digital print on them is so crisp 👌🏼
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#williammorris #compton #cottagekitchen #farmhousekitchen #autumngarden
New product! 🩷 Our Charlotte Rose French floral design is so beautiful, it’s from our French floral archive and we’ve just decided to do tea towels in it in time for the season of gifting 🎁 £10.99 each, available now on our website ✨
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#frenchflorals #frenchstyle #countrykitchen #countrystyle #countrystylehome
Bringing back the pumpkin napkin fold 🎃 Anyone want a tutorial on how to do it? ⭐️
This is our licensed William Morris Compton design, isn’t it gorgeous 🍂
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#williammorris #williammorrisdesign #compton #autumntable #napkinfolding
All printed in the UK, these are the licensed William Morris designs we cut today- can you name them all? ✨
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#williammorris #williammorrisfabric #fabrics #wmorris #smallbusiness
We have one Golden Lily small tote in stock! ✨ Perfect for taking out and about, if everyone loves them we’ll start to make them ✂️ We have them in stock in Trellis too in small and large size, DM me for a link ✨
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#williammorris #williammorrisdesign #goldenlily #floraltote #totebag
Florals florals florals ✨ These are our exclusive range of designs that we’ve restored from our French archive that dates from the late 1800s- early 1900s, would you like a sneak peak at our archive? There’s still lots of gorgeous designs in there ready to shine again! 🫶🏻
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#floral #floralprint #floralfabric #floralfabrics #smallbusiness
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