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Being transparent with you about our impact on the environment is important to us. Being as environmentally friendly as possible is something we’re always striving to achieve, through our printing, manufacturing and packaging.
Since 1994, we’ve been printing our fabric and manufacturing our products in the United Kingdom. Our 100% cotton is purchased from Pakistani cotton mills. These mills are externally inspected and accredited, they’re long established and famous for both their processes and quality.
Natural fabric, it’s not contributing to “throw away” culture. This is because the 100% cotton is high quality, it has a longevity and quality that lower quality fabrics don’t have. On today’s market, there’s lots of poly cotton mixes which contain oil based plastic which is inferior. This is because it sheds fibres upon washing – that goes into our water systems which is of course, damaging. It also won’t last as long in terms of its quality and since it contains oil and mixes of polyester fibres, it’s not super friendly to the environment.
We do think you should be aware of where your products are created, so be sure to read how cotton is grown and produced. Pakistan is one of the leading cotton-growing countries.
All our products are manufactured in the United Kingdom, created by highly skilled, full time UK machinists. They have the benefits of good wages, pensions and holiday pay. This is and always will be, very important to us to make sure our supply chain is ethical.
When shopping online or in store, it’s easy to be removed from the manufacturing process, but when we see environmental scandals, then it brings home to everyone that there is a massive need to not be aware and responsible. It’s important to ask questions, to be curious and to check out the processes companies have in place which is why we’re always aiming to be transparent!
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The next thing to look at is our packaging. It’s actually where you can help us. If you place an order with us, we need you to recycle our packaging! We’re always trying to improve and, of course, we’re not completely perfect. But we’re trying our absolute best with it and we are making conscious choices to make improvements.
For our fabric, we package it in paper bags and our postage bags are all recyclable, so please remember to put them in the recycling bin, or repurpose them if you’re sending returns to us or another company!
If you’ve got any questions, please feel free to get in touch. We’re a work in progress, but please feel free to send us your thoughts if you have an idea on how we can get better. We’re striving to make good changes where we can.
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Do you have a fave out of these beautiful William Morris florals? 🌿 We could never pick just one 🪻
Designs top row; Willow Bough Green & Golden Lily
Designs bottom row; Pimpernel Cream, Pimpernel Green & Compton ✨
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric #fabrics #fatquarter #fatquarterbundle #fatquarterfriday #preraphaelite #yorkshirebusiness
Our William Morris florals Daisy and Willow Bough Green expertly modelled by Bertie during his weekend away to the beautiful @castle_howard - he enjoyed wearing a floral cravatte and bow tie pretending to be a Bridgerton (the bow tie did indeed end up being a bow on the top of his head after one too many sniffs 😂🎀)
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#labrador #blacklab #williammorris #williammorrisfabric #daisy #willowbough #floralfabric #motorhomelife #motorhome #castlehoward #bridgerton
Inspired by nature and designed by William Morris, aren’t they all just such beautifully timeless designs 🫶🏻
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#williammorris #williammorrisdesign #williammorrisfabric #fabric #floralfabric #floralfabrics #florals #englishfloral #independantbusiness #ukbusiness
Back in stock alert! 🫧 A firm favourite for many, we absolutely love William Morris Brother Rabbit design, don’t you? 🫶🏻 If you’d like a sample, just send us a message 💌
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#williammorris #williammorrisfabric #williammorrisdesign #brotherrabbit #fabric #quiltingfabric #quilting #ukquiltingfabric #floralfabric #curtainfabric #upholsteryfabric
Did you know all our fabric is printed in the UK and all our products manufactured in the UK too? 🫶🏻 As a small business ourselves, it’s important to us to celebrate and support independent businesses and we love how many incredible businesses use our fabrics for their own products! 🩷
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#williammorris #williammorrisfabric #williammorrisdesign #design #interiordesign #morrisfabric #fabrics #brotherrabbit #independantbusiness #ukbusiness #madeintheuk
Bertie is celebrating national dog day in (floral) style on his new little car bed we made, with matching Sweet Briar accessories of course 🥰 If you’re wanting to know how we made this to fit our car, let us know, we’re always happy to write a blog on our craft bits! 🫶🏻
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#nationaldogday #nationaldogday🐶 #williammorris #morris #williammorrisdesign #williammorrisdesigns #florals #floraldesign #sweetbriar #labradorsofinstagram #blacklab
Calling all quilters! 🫧 Our 100% cotton fat quarters are now available individually on our website! In all our licensed William Morris designs, they are incredible for quilts 🪡 If you order four, you get one free, so please message us to choose the design of your free fat quarter 🫶🏻
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #floraldesign #fatquartershop #fatquarters #fatquarter #fatquarterbundle #quilting #quiltingfabric
Missing peony season ✨ We’re loving layering Willow Bough blue and green together at the moment, don’t they look so good together 🤍
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#williammorris #williammorrisdesign #williammorrisfabric #fabric #fabrics #fabricdestashuk #tablecloth #tablescapes #peony #floraldesign #florals #preraphaelites #victoriandesign #willowbough
We hope everyone’s enjoyed a beautifully sunny weekend ☀️ Bertie enjoyed wearing some Morris florals in the sun ⛱️ For our tutorial on how to make a dog bandana, check out our blog! 🥰
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#williammorris #williammorrisdesign #williammorrisfabric #trellis #labrador #blacklab #labsofinstagram #dogbandana #dogsinbandanas
Did you know that in Japan where our projects are sold, our tea towels are used not only for being functional but for decoration - we love that they’re framed, or laid on the table as a centrepiece to be admired or hung as a draped item to bring some nature indoors 🌿 we thought we’d do the same by using the tea towel as a centrepiece for a simple cup of tea and very delicious piece of cake! 🍰
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#williammorris #morris #williammorrisfabric #fabric #fabrics #floralfabric #teatowel #cake #floraldesign #floraldesigner #victorianart #japanstyle #japan #teatowel
With so many timeless designs and writings, we think Morris achieved his aim, don’t you? 🫶🏻
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#williammorris #williammorrisdesign #design #willowbough #quoteoftheday #quoteoftheday #quotestoliveby #preraphaelites #preraphaeliteart
Lazy Sunday mornings 💤 our William Morris Strawberry Thief tablecloths are now back in stock in all sizes if you fancy adding some floral magic to your table ✨ Hope you all have a lovely Sunday! 🩷
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#williammorris #williammorrisfabric #strawberythief #victorianartist #victorian #preraphaelite #preraphaeliteart #morris
A beautiful day on the beach; we had to take our incredible small Compton tote bag to carry a certain someone’s special treats that we got from the lovely @nationaltrust shop, can you tell he was very happy with them! 😂🫶🏻
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#williammorris #williammorrisfabric #williammorrisdesign #design #compton #totebag #nationaltrust #nationaltrustuk #northeastbeauty #labradorlove #preraphaelite
We’re going to have to look at this English summer through our rose coloured specs we think and set the table summery despite the rain!☔️🩷 We thought this made the perfect table setting; a bouquet with blooms out the garden wrapped in a Daisy napkin cone, doesn’t it look great! 🫶🏻 We’re going to put a small bunch at everyone’s seat and then they can take them home to enjoy at their houses 🌿
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #strawberrythief #napkins #floraldesign #florals #floraltabledecor #tablescape #daisy
✨ It’s the last day for 20% off our whole website! ✨ Use code: floralsummer at checkout on our website today only! 🫶🏻
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #fabricstack #fabricstash #floralfabric #florals #victorianart #preraphaelite
We’re thinking of selling our William Morris Daisy fabric by the half metre 🫶🏻 It’s a much narrower fabric than our usual fabrics, but we’ve had some customers interested in it in cotton and heavyweight for projects such as upholstery, curtain and dress making and quilting projects, what do you all think? ✨🌿
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #fabric #daisy #fabricstack #fabricstash #quiltingfabric #quiltingcotton
✨✨ Offer extended ✨✨ We forgot to give you warning that our 20% off code was expiring and we thought it would brighten up some rainy July days, so now until the 14th July, take 20% off our website using code: FLORALSUMMER ☂️
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #floralfabric #fabricstack #strawberrythief #yorkshirebusiness #independantbusiness #florals #floraldesigner #victoriandesign
Always learning new napkin folds- anyone fancy a tutorial on how to make this little cutlery napkin jacket? 🍴🫶🏻 We’ve been using Willow Bough green and blue together on the table lately and we LOVE them together! 🌿 what do you think? Would you put them together on your table? ☺️
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#willowbough #williammorrisdesign #williammorrisfabric #williammorris #williammorrisprint #florals #peony #peonyseason #tablescape #napkinfolding #napkinholder #tabledecor
These blooms 😍 We absolutely adore this design Charlotte Rose, it’s from our French archive that we lovingly restored to its former glory and bring out all year round for on the table- we paired it here with our Willow Bough green tablecloth and the greens and pinks go together so well 🫶🏻
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#frenchdesign #frenchfloral #frenchdesign #charlotterose #florals #tablescape #tabledecor #williammorrisdesign #williammorris #willowbough
Cut this wonderful fabric stack yesterday 🫶🏻 All these beautiful Morris florals together in our heavyweight fabrics 🪡🧵
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #fabrics #fabricdestashuk #fabricstack
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