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Being transparent with you about our impact on the environment is important to us. Being as environmentally friendly as possible is something we’re always striving to achieve, through our printing, manufacturing and packaging.
Since 1994, we’ve been printing our fabric and manufacturing our products in the United Kingdom. Our 100% cotton is purchased from Pakistani cotton mills. These mills are externally inspected and accredited, they’re long established and famous for both their processes and quality.
Natural fabric, it’s not contributing to “throw away” culture. This is because the 100% cotton is high quality, it has a longevity and quality that lower quality fabrics don’t have. On today’s market, there’s lots of poly cotton mixes which contain oil based plastic which is inferior. This is because it sheds fibres upon washing – that goes into our water systems which is of course, damaging. It also won’t last as long in terms of its quality and since it contains oil and mixes of polyester fibres, it’s not super friendly to the environment.
We do think you should be aware of where your products are created, so be sure to read how cotton is grown and produced. Pakistan is one of the leading cotton-growing countries.
All our products are manufactured in the United Kingdom, created by highly skilled, full time UK machinists. They have the benefits of good wages, pensions and holiday pay. This is and always will be, very important to us to make sure our supply chain is ethical.
When shopping online or in store, it’s easy to be removed from the manufacturing process, but when we see environmental scandals, then it brings home to everyone that there is a massive need to not be aware and responsible. It’s important to ask questions, to be curious and to check out the processes companies have in place which is why we’re always aiming to be transparent!
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The next thing to look at is our packaging. It’s actually where you can help us. If you place an order with us, we need you to recycle our packaging! We’re always trying to improve and, of course, we’re not completely perfect. But we’re trying our absolute best with it and we are making conscious choices to make improvements.
For our fabric, we package it in paper bags and our postage bags are all recyclable, so please remember to put them in the recycling bin, or repurpose them if you’re sending returns to us or another company!
If you’ve got any questions, please feel free to get in touch. We’re a work in progress, but please feel free to send us your thoughts if you have an idea on how we can get better. We’re striving to make good changes where we can.
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Golden Lily always brings the sunshine indoors ☀️ we’ve got 15% off our website right now with code: florals 🌷
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#williammorris #wmorris #goldenlily #williammorrisfabric #williammorrisdesign
The soundtrack to our day- our fabric cutter! 🎼 If you ever order fabric from us this is how we get our cuts so straight ☺️ Did you know that we sell our fabrics by the half meter, so however big or small your project is, we’ve got fabric for you ☺️ This is our gorgeous William Morris Strawberry Thief blue design, it’s very often on our cutting table as it’s so popular! Do you prefer it in red or in blue? 🍓
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#williammorris #fabricbytheyard #fabricbymeter #floralfabric #ukfabric
The prettiest design; Hearts & Kisses 🤍 An original design, we’ve restored it from our late 1800- early 1900s French archive, we just love how delicate it is 💕 Would you like to see more of our archive designs? 🌷
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#floralfabric #craftingfabric #quiltingfabric #dressmakingfabric #fabricstash
An Easter crafting weekend, our pvc wipe clean fabric is perfect for crafting with easy clean up!🌷🐣 Hope you’ve all had a lovely weekend, remember if you’re doing any shopping, our 15% off is still running on our website with code; EASTER 🐣
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#eastertable #floralfabric #williammorris #wmorris #morrisfabric
🌟 15% off our website! 🌟 Get your tablescapes sorted for Easter (or get a treat for yourself from the Easter bunny!) with code; EASTER on our website only until Tuesday 7th 🐣🐰
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#williammorris #wmorris #eastertable #eastertablescape #floralhome
Replacing all normal eggs with chocolate ones for the foreseeable future 🐣 Brother Rabbit Green on the table always looks so beautiful, we just love this new colour way in this gorgeous William Morris design ✨
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#williammorris #wmorris #eastertable #floraltable #eastertablescape
Spring is officially here! 🌷 Take 15% off our website this weekend with code; EASTER to celebrate spring finally being here, use it to treat yourself or to get those Easter tables ready! 🐣
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#williammorris #wmorris #springfloral #floralkitchen #smallbusiness
Officially mini egg season, so we’ll incorporate them into every meal 🐣🌷 On the table today is our William Morris Lily design, isn’t it a stunning design 🌿
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#williammorris #wmorris #morrisfabric #lily #floraltablescape
Gorgeous flowers this weekend 🤍 We can’t get over the beautiful tulips 🌷 Brother Rabbit blue on the table, do you prefer it in the blue, red or green? 🌿
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#williammorris #wmorris #preraphaelites #flowerpowerfabric #flowers
A moment for the greens 🌿 We know sometimes it’s hard imagining different designs together for projects whether you’re quilting with tonal colours or mix matching curtains and cushions, the things you can do with our William Morris fabrics are endless, so seeing them together you can see how beautifully they pair together ✨ We’ll post the blues next so you can see them together too! 🤍 Message us if you’d like a sample of anything, we send them free in the UK 📮
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#williammorris #williammorrisdesign #williammorrisfabrics #quiltingfabric #ukfabric
Back in stock alert! ✨ All sizes of our gorgeous William Morris blue Strawberry Thief tablecloths & napkins 🌿 Sometimes the easiest napkin folds are the most effective (we have no bias towards this being our favourite just because it contains a chocolate egg… promise…) 🐰
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#williammorris #wmorris #strawberrythief #preraphaelites #eastertablescape
Happy International Women’s Day! 🌍 We thought we’d celebrate by bringing you the words from some amazing Pre Raphaelite women, who’s talents shouldn’t have been so overlooked at the time (but luckily now are being celebrated with their contributions to the arts!) be sure to read into their stories if you have a minute today, they’re all so interesting ✨ As a business run by women, it’s always a day to celebrate 💜
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#internationalwomensday #iwd2026 #womensupportingwomen #preraphaelites #preraphaelitesisterhood
Gorgeous Willow Bough blue on the table paired with layers of beautiful @burleighpottery plates 🤍 Always a stunning design to have on the table, did you know it was first produced in 1887, his daughter May Morris wrote of the design, “We were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” We love the behind the design info, painting a beautiful picture of how he was so inspired by nature 🌿
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#williammorris #williammorrisdesign #burleighpottery #uksmallbusiness #blueandwhitedecor
Have you seen our range of table runners? ✨ This gorgeous Golden Lily design adds some Morris floral loveliness to the table, pair with matching napkins and placemats for layer upon layer of floral magic ✨
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#williammorris #wmorris #preraphaelites #floraltablerunner #ukdesigner
Some new fabric bundles are now uploaded on our Etsy! ✨ We’ll post the link to our stories to them but some, like in the picture are almost fat quarters, perfect for quilting and crafting, and some are proper scrap bundles full of various sizes and designs, wonderful for crafting- we always wonder what everyone will create from them 🪡 They get rave reviews on our Etsy with crafters and quilters loving them for smaller projects 🥰
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#williammorrisfabric #williammorris #quiltingfabric #craftingfabric #sewingfabric
We’re so ready to see everyone’s beautiful Easter tablescapes! 🐣 our top necessities for an Easter table are multiple eggs and gorgeous flowers- the best combo! This William Morris Brother Rabbit tablecloth is the perfect addition to Easter with all those rabbits all over it! 🐰
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#williammorris #wmorris #preraphaelites #easter #eastertablescape
Beauty is always found in the details, our kitchen needs lots of different florals to bring colour and fun to the kitchen - this is our William Morris licensed design Willow Bough in Green, one of our favourite tea towels ✨ Do you have a favourite Morris design tea towel in your kitchen? 🤍
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#williammorris #williammorrisdesign #wmorris #preraphaelites #willowbough
Have you seen our range of exclusive designs? 🥰 From our exclusive French archive dating back to the late 1800s- early 1900s we’ve faithfully restored them and recoloured them to digitally print them ✨ All perfect for quilting and crafting, they’re such gorgeous designs, in blues and greens (this isn’t the full collection but head to our website to see them all!) 🤍
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#quiltingcotton #craftingfabric #ukfabric #ukfabricshop #quiltingfabric
William Morris designs bring nature indoors with all the florals, birds and botanicals, so we brought some of our garden inside with some beautiful snowdrops on the table - anyone else excited about the garden waking up for spring? 🌱☀️
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#gardenflorals #gardensofengland #williammorris #wmorris #preraphaelites
What makes our William Morris oven gloves special? Well….
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#williammorris #wmorris #ovenglove #smallbusiness #floralkitchen
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