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Being transparent with you about our impact on the environment is important to us. Being as environmentally friendly as possible is something we’re always striving to achieve, through our printing, manufacturing and packaging.
Since 1994, we’ve been printing our fabric and manufacturing our products in the United Kingdom. Our 100% cotton is purchased from Pakistani cotton mills. These mills are externally inspected and accredited, they’re long established and famous for both their processes and quality.
Natural fabric, it’s not contributing to “throw away” culture. This is because the 100% cotton is high quality, it has a longevity and quality that lower quality fabrics don’t have. On today’s market, there’s lots of poly cotton mixes which contain oil based plastic which is inferior. This is because it sheds fibres upon washing – that goes into our water systems which is of course, damaging. It also won’t last as long in terms of its quality and since it contains oil and mixes of polyester fibres, it’s not super friendly to the environment.
We do think you should be aware of where your products are created, so be sure to read how cotton is grown and produced. Pakistan is one of the leading cotton-growing countries.
All our products are manufactured in the United Kingdom, created by highly skilled, full time UK machinists. They have the benefits of good wages, pensions and holiday pay. This is and always will be, very important to us to make sure our supply chain is ethical.
When shopping online or in store, it’s easy to be removed from the manufacturing process, but when we see environmental scandals, then it brings home to everyone that there is a massive need to not be aware and responsible. It’s important to ask questions, to be curious and to check out the processes companies have in place which is why we’re always aiming to be transparent!
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The next thing to look at is our packaging. It’s actually where you can help us. If you place an order with us, we need you to recycle our packaging! We’re always trying to improve and, of course, we’re not completely perfect. But we’re trying our absolute best with it and we are making conscious choices to make improvements.
For our fabric, we package it in paper bags and our postage bags are all recyclable, so please remember to put them in the recycling bin, or repurpose them if you’re sending returns to us or another company!
If you’ve got any questions, please feel free to get in touch. We’re a work in progress, but please feel free to send us your thoughts if you have an idea on how we can get better. We’re striving to make good changes where we can.
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There’s still plenty of shopping time before Christmas with our free UK postage with Royal Mail tracked 24 📮 We’re also doing free gift wrap on our website as an option at checkout 🤶🏻 Take 15% off too until the 20th December so whether for a gift of Christmas hosting having beautiful florals on the table, use code; FESTIVE at checkout on our website 🎄
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#williammorris #giftguide2025 #shopsmallforchristmas #christmasgiftideas #floralprint
Oh Mallow Forest Green, we love you on our festive tablescapes 🎄
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#williammorris #wmorris #floraltable #preraphaelite #christmastablesetting
Obsessed with this tree with all the vintage ornaments on the tree this year ✨ They were all grandparents so very special 🎄 having a little coffee and cake whilst the lights twinkle is so lovely ✨ This is our William Morris Golden Lily tablecloth, beautiful year round 🫶🏻
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#williammorris #vintage #vintagechristmas #vintagechristmasornaments #floraltable
It’s a blue and white Christmas over here 🙋🏽♀️ We went to the beautiful Christmas event at @harewoodhouse by the wonderfully talented @interiorcurve and we’re so inspired to have a themed blue and white tree and we’re so glad we did! 🤶🏻 This is our William Morris Merton blue, isn’t it beautiful, and so lovely to be able to dress it in various ways throughout the year, it’s so versatile ✨
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#williammorris #blueandwhitedecor #floraltablescape #flowerarranging #floralchristmas
What design are you having on your Christmas table? 🎄 We’re debating a few - our new forest green colours, our strawberry thief red, or maybe a Christmas blue and white… ✨
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#williammorris #christmastable #christmastablesetting #strawberrythief #floral
Christmas tablescaping all month long ✨ are you feeling festive already? 🎄 This is our Brother Rabbit blue design, isn’t it gorgeous 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #christmastable #floraltablescape
BLACK FRIDAY ENDS TONIGHT! ✨ use code; BLACKFRIDAY at checkout on our website to take 20% off everything - go, go, go! 🎄 We also have free gift wrap available at checkout so we can send gifts directly to loved ones or back to you gift wrapped and ready to go, we’re in the festive spirit so will gift wrap whilst we sing along to some festive songs 🤶🏻🎄
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#blackfriday #williammorris #wmorris #morrisfabric #floralfabrics
A very floral Christmas🎄 Our William Morris Sweet Briar design looks so beautiful dressed up for Christmas! ✨
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#williammorris #williammorrisdesign #sweetbriar #floralchristmas #christmastable
One thing that is wonderful about timeless design is that you can use it year round- dressed with Christmas candles and foliage, springtime blooms, summer florals and autumn pumpkins - it can see you through it all 🫶🏻 That’s why we want to show them in a Christmas setting so you can see they’re a perfect gift for your loved one or for your own table ✨ Which is your favourite season to dress your table for? 🎄
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#williammorris #wmorris #timelessdesign #classicdesign #merton
Did you know we sell fat quarters in all our designs? 🪡 A perfect gift for the sewers, quilters and crafters in your life, there’s a design for everyone within our collection of licensed William Morris designs and original florals 🎄
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#williammorris #giftguide #quiltersofinstagram #christmascraft #giftsforher
Use code: BLACKFRIDAY at checkout on our website for 20% off everything 🖤
Whether you’re getting your gift list checked off or looking to treat yourself to a little floral magic to brighten your home this season 🎄
This is our biggest saving of the year and remember we’re offering free gift wrap at checkout to make gifting easier this year! 🎁
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#blackfriday #giftideasforher #williammorris #wmorris #floralprinteverything
Absolutely stunning products by @applique.atelier 🎄 We always love to see what all these talented people can make from our licensed William Morris fabrics- they’re always such beautiful products for their small businesses, these would make beautiful Christmas gifts! 🎄✨
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#williammorris #williammorrisdesign #preraphaelite #smallbusinesssupportingsmallbusiness #smallbusinesschristmas #christmasgift #womenowned #sewing #sewersofinstagram
Are you team “tree up” or team “it’s not time yet!!” 🎄 Personally, I’d have a Christmas tree in every room if I could 😂 We’ve been busily retaking photos for the website all festive, because why not! ✨Our Compton tea towel looks perfect with our mini tree 🤶🏻
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#williammorris #wmorris #morris #christmasgiftideas #giftideas #smallbusinessgiftguide #giftguide #teatowel #floralkitchen
New product alert! ✨ Our new William Morris table runners are now available in a range of designs, perfect for adding a pop of Morris to your table! 🎄 These are all dressed up for Christmas but we adore how all our designs including this new Forest Green colour way are perfect for year round use making it a perfect present for your own table or a loved one’s 🫶🏻 we’re also offering free gift wrap on all orders on our website you just need to choose it as an option at checkout, making Christmas super easy this year so you can forget hunting round for sellotape and focus on enjoying the festivities! 🎄
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#williammorris #williammorrisfabric #williammorrisdesign #tablerunner #floraltable #christmastablesetting #christmastablescape #tablescapestyling
Is everyone else feeling Christmassy? 🎄 We absolutely adore Christmas florals on the table, we’re always planning a little table dec 🤶🏻
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#williammorris #wmorris #morris #florals #floralscape #tablescape #myfloraldays #myfloralvibe #christmasfloral #christmasflorals
If you’re looking for gorgeous handmade William Morris Christmas cards, check out @kayehannabuss ✨ With lots of beautiful crafts too they would make lovely Christmas gifts! 🎁 If you saw our post this weekend about supporting small businesses, we are going to share small businesses on our Instagram so if you’d like us to share your products using our fabrics just message us 🥰
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#williammorris #wmorris #morris #florals #fabulousflorals #preraphaelite #christmascrafts #christmascraft #handmadechristmas #handmadechristmasgifts #shopsmall #supportsmall
Tag your favourite small business in the comments to give everyone ideas on where to shop small this Christmas!🎄 It’s so important to shop small and support local businesses that are always working so hard to create beautiful products and give amazing service ✨
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#shopsmall #shopsmallthischristmas #shopsmallbusinesses #smallbusiness #smallbusinesssupportingsmallbusiness #ukbusinesswomen #williammorris #wmorris #myfloralvibe #floralchristmas
Our beautiful new colourway in Brother Rabbit is now in stock in tablecloths and napkins- perfect for not only your Christmas tables but also year round 🎄🔔 Isn’t it stunning ✨
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #preraphaelite #floraldesign #christmastable #christmastablescape #tablescape #christmasfloral
Lovely meeting so many Morris fans today at the shopping event at @ruddingparkhotel 🫶🏻 Lost count of the amount of times I said “they’re all licensed Morris designs printed and manufactured in the UK!” 🇬🇧
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #florals #fabric #preraphaelite #floraldesign #wmorris #christmasfair #uksmallbusiness #ukfabricshop
Come and see us! We’re at the @ruddingparkhotel pop up shopping event tomorrow in beautiful Harrogate 🥰 it’s from 12pm- 8pm and we’ll be having some special offers going on ✨ perfect to get your Christmas shopping started it’s in aid of @mysaintmichaels and @rnli 🫶🏻
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#williammorris #williammorrisdesign #williammorrisprint #design #popup #popupmarket #rnli #brotherrabbit #fatquarter #fatquartershop #uksmallbiz #christmasgifts
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