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How are we making sure we’re responsible with our impact on the environment?

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Printing responsibly in the UK since 1994

Being transparent with you about our impact on the environment is important to us. Being as environmentally friendly as possible is something we’re always striving to achieve, through our printing, manufacturing and packaging.

Since 1994, we’ve been printing our fabric and manufacturing our products in the United Kingdom. Our 100% cotton is purchased from Pakistani cotton mills. These mills are externally inspected and accredited, they’re long established and famous for both their processes and quality.

Natural fabric, it’s not contributing to “throw away” culture. This is because the 100% cotton is high quality, it has a longevity and quality that lower quality fabrics don’t have. On today’s market, there’s lots of poly cotton mixes which contain oil based plastic which is inferior. This is because it sheds fibres upon washing – that goes into our water systems which is of course, damaging. It also won’t last as long in terms of its quality and since it contains oil and mixes of polyester fibres, it’s not super friendly to the environment.

We do think you should be aware of where your products are created, so be sure to read how cotton is grown and produced. Pakistan is one of the leading cotton-growing countries.

Manufactured in the United Kingdom

All our products are manufactured in the United Kingdom, created by highly skilled, full time UK machinists. They have the benefits of good wages, pensions and holiday pay. This is and always will be, very important to us to make sure our supply chain is ethical.

When shopping online or in store, it’s easy to be removed from the manufacturing process, but when we see environmental scandals, then it brings home to everyone that there is a massive need to not be aware and responsible. It’s important to ask questions, to be curious and to check out the processes companies have in place which is why we’re always aiming to be transparent!

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Recycle Us

The next thing to look at is our packaging. It’s actually where you can help us. If you place an order with us, we need you to recycle our packaging! We’re always trying to improve and, of course, we’re not completely perfect. But we’re trying our absolute best with it and we are making conscious choices to make improvements.

For our fabric, we package it in paper bags and our postage bags are all recyclable, so please remember to put them in the recycling bin, or repurpose them if you’re sending returns to us or another company!

If you’ve got any questions, please feel free to get in touch. We’re a work in progress, but please feel free to send us your thoughts if you have an idea on how we can get better. We’re striving to make good changes where we can.

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Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #willowbough #tablescape #placemats #floraldesign
Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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#strawberrythief #williammorris #preraphaelite #morris #williammorrisdesign #totebag #summerdreaming #williammorrisfabric #coronado
We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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#williammorris #morris #williammorrisfabric #williammorrisfabrics #onlinefabrics #countrykitchendecor #christmasgiftsideas #newwebsitelaunch
A few of our licensed William Morris designs all hanging out, aren’t they iconic! It’s amazing that you can see a Morris print and instantly know it’s his design 🌿
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#williammorris #morris #williammorrisdesign #teatowels #goldenlily #strawberrythief #willowbough #upholsteryfabric #curtainfabric #onlinefabricshop
Hands up if you’re a Golden Lily fan 🙋‍♀️ Our licensed William Morris design tea towels make excellent Christmas gifts if you’re writing your Christmas list!🎄 
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#williammorris #goldenlily #teatowels #christmasgiftsideas #morris #williammorrisfabric #kitchenaccessories #preraphaelite #christmasgiftidea
Always brightening up the kitchen; Willow Bough 🌿 What a special design ✨
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#williammorrisfabric #williammorris #teatowel #willowbough #williammorrisdesign #designs #preraphaelite #teatowelsofinstagram
“The true secret of happiness lies in taking a genuine interest in all the details of daily life” - William Morris. Some days, for us, that means decorating our tables with napkin bows and settling down for a slice of cake! 🧁
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#williammorris #williammorrisfabric #morris #fabric #strawberrythief #preraphaelite #tablecloth #tablescape
Fabric stack of floral dreams 💭
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric #onlinefabric #curtainfabric #upholsteryfabric #fabricstack
We'd say Morris more than succeeded, with timeless designs and words, it shows true beauty and art will never age 🌿 Morris wrote this quote in "The Well At The World's End: Volume I." Have you ever read much of his poetry or writing? ✍️
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #fabrics #quotes #quotestoliveby #strawberrythief #williammorrisdesign #quotesdaily #quotestagram #morris #williammorrisfabricdesigns
A little fabric stack full of William Morris floral magic 🌿
Is anyone else a little excited that it's only 100 days until Christmas... or is it too soon to talk about? We're quite excited for Christmas crafts, food and films! ☺️ We wonder what your favourite Morris design is? Does it change based on season? 🎄 (it's far too early for this emoji but we're excited and can't help it, sorry.)
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#williammorris #williammorrisfabric #williammorrisdesign #design #strawberrythief #preraphaelite #cottonfabric #upholsteryfabric #curtainfabric #fabrics
Important conversation of the day at Laura's Beau HQ: who fancies a crumble and which is your favourite flavour? 🍎 Apple seems popular, so does rhubarb ☀️ One thing we can agree on is that we're all going to be baking them tonight - best get our fave oven gloves out! 👩‍🍳 These are our licensed William Morris Eyebright double oven gloves, isn't it such a beautiful pattern 🤍
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#williammorris #williammorrisdesign #williammorrisfabric #morris #ovengloves #ovenglove #eyebright #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #preraphaelite #mykitchenstyle
We were cutting our Strawberry Thief fabric today and the sunlight hit it perfectly, we couldn’t resist a picture 🌿 All our licensed William Morris designs are printed in the United Kingdom, and we sell it by the half metre 🪡 If you’re in the UK and would like a sample, just send us a message! 💌 
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#williammorris #williammorrisfabric #williammorrisdesign #design #strawberrythief #preraphaelite #cottonfabric #upholsteryfabric #curtainfabric #fabrics
A close up of our beautiful licensed William Morris Trellis 😍 Isn't it such a timeless design, it was first designed in 1864, inspired by the rose trellis in Morris's garden at beautiful Red House 🌿 It was the first wallpaper Morris designed, along with Daisy and Fruit. 
Because the three designs were produced using a hand printing process, each colour needed a separate block and for the three designs it was 12 blocks each so was a long and expensive process. Therefore, they were all put on hold until the early 1870s when Morris, Marshall, Faulkner & co. had enough money to finance the designs 🎨We love the Trellis design, currently our tea towel is hanging over the cooker - we always wonder if Morris could ever have foreseen that his design in 1864 would be so well loved all these years later? 🤍
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#williammorris #williammorriswallpaper #williammorrisdesign #williammorrisdesigns #trellis #redhouse #philipwebb #teatowelsofinstagram #teatowel #preraphaelite #preraphaelites #independantbusiness #timelessdesign
William Morris designs are inspired by nature, so we love to see them in nature! 🌿 This beautiful Pimpernel Cream design was first designed by Morris in 1876 and is in our medium tote, we have lots of sizes for every occasion! 🤍
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#williammorris #myfloralstyle  #williammorrisdesign #williammorrisfabric #williammorrisfabrics #springflowers #fabricshop #brotherrabbit #preraphaelite #totebag
What’s your favourite thing to make out of our licensed William Morris fabric? 🌿it’s always incredible to see what you create 🧵🪡
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#williammorris #fabric #fabricdesign #kitchendecor #williammorrisdesign #williammorrisfabric #morris #kitchenaccessories #strawberrythief #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #kitchenaccessory #preraphaelite #mykitchenmyhappyplace #mykitchenstyle #floralmagic
Did you know we have matching  kitchen accessories in a range of licensed Morris designs? 🌿 Perfect for pressies or treating yourself to bring a little Morris floral magic into your kitchen 🤍✨
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#williammorris #kitchendesign #kitchendecor #kitchensofinstagram #williammorrisdesign #williammorrisfabric #morris #kitchenaccessories #ovengloves #ovenglove #strawberrythief #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #kitchenaccessory #preraphaelite #mykitchenmyhappyplace #mykitchenstyle #floralmagic