30th December 2015
We are excited to announce the launch of our new range of products, in the licensed William Morris design Brother Rabbit. Designed by Morris in 1881, the design wasn’t registered until 1882. It was block printed on cotton by the indigo discharge method using indigo blue and white.

The inspiration behind the design lies with the childrens stories Morris used to read to his daughters Jenny and May. It was named after a character in Uncle Remus, His Songs and his Sayings by J.C. Harris. The book is centred around Uncle Remus, a fictional narrator of the African- American folktales adapted and compiled in seven Uncle Remus books. They are a collection of animal stories, songs and oral folklore collected from Southern United States African-Americans. Many are diadactic, with Uncle Remus as an elderly former slave who passes on folktales to children who are gathered around him. As you can see by the exerpt below, the stories are written in an eye dialect devised by the author to represent a Deep South Gullah dialect- so when you read it, in your head read it in that accent!
‘”Didn’t the fox never catch the rabbit, Uncle Remus?” asked the little boy the next evening.
“He come mighty nigh it, honey, sho’s you born—Brer Fox did. One day atter Brer Rabbit fool ‘im wid dat calamus root, Brer Fox went ter wuk en got ‘im some tar, en mix it wid some turkentime, en fix up a contrapshun w’at he call a Tar-Baby, en he tuck dish yer Tar-Baby en he sot ‘er in de big road, en den he lay off in de bushes fer to see what de news wuz gwine ter be. En he didn’t hatter wait long, nudder, kaze bimeby here come Brer Rabbit pacin’ down de road—lippity-clippity, clippity-lippity—dez ez sassy ez a jay-bird. Brer Fox, he lay low. Brer Rabbit come prancin’ ‘long twel he spy de Tar-Baby, en den he fotch up on his behime legs like he wuz ‘stonished. De Tar Baby, she sot dar, she did, en Brer Fox, he lay low.”
At the time, the stories were conveyed in a manner that were not seen as racist by the audience. By the mid 20th Century, the dialect and the ‘Old Uncle’ stereotype of the narrator were considered demeaning of the African-American people.
Br’er Rabbit (Brother Rabbit) is the main characters, a mischevious character who though likeable, is prone to trouble making, and who is often opposed by Br’er Fox and Br’er Bear. You may know these characters and stories better from the Walt Disney adaptation, “Song of the South” (1946) as Uncle Remus was portrayed by James Baskett.


Posted in Laura's Beau by Laura
New product alert! ✨ Our new William Morris table runners are now available in a range of designs, perfect for adding a pop of Morris to your table! 🎄 These are all dressed up for Christmas but we adore how all our designs including this new Forest Green colour way are perfect for year round use making it a perfect present for your own table or a loved one’s 🫶🏻 we’re also offering free gift wrap on all orders on our website you just need to choose it as an option at checkout, making Christmas super easy this year so you can forget hunting round for sellotape and focus on enjoying the festivities! 🎄
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#williammorris #williammorrisfabric #williammorrisdesign #tablerunner #floraltable #christmastablesetting #christmastablescape #tablescapestyling
Is everyone else feeling Christmassy? 🎄 We absolutely adore Christmas florals on the table, we’re always planning a little table dec 🤶🏻
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#williammorris #wmorris #morris #florals #floralscape #tablescape #myfloraldays #myfloralvibe #christmasfloral #christmasflorals
If you’re looking for gorgeous handmade William Morris Christmas cards, check out @kayehannabuss ✨ With lots of beautiful crafts too they would make lovely Christmas gifts! 🎁 If you saw our post this weekend about supporting small businesses, we are going to share small businesses on our Instagram so if you’d like us to share your products using our fabrics just message us 🥰
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#williammorris #wmorris #morris #florals #fabulousflorals #preraphaelite #christmascrafts #christmascraft #handmadechristmas #handmadechristmasgifts #shopsmall #supportsmall
Tag your favourite small business in the comments to give everyone ideas on where to shop small this Christmas!🎄 It’s so important to shop small and support local businesses that are always working so hard to create beautiful products and give amazing service ✨
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#shopsmall #shopsmallthischristmas #shopsmallbusinesses #smallbusiness #smallbusinesssupportingsmallbusiness #ukbusinesswomen #williammorris #wmorris #myfloralvibe #floralchristmas
Our beautiful new colourway in Brother Rabbit is now in stock in tablecloths and napkins- perfect for not only your Christmas tables but also year round 🎄🔔 Isn’t it stunning ✨
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #preraphaelite #floraldesign #christmastable #christmastablescape #tablescape #christmasfloral
Lovely meeting so many Morris fans today at the shopping event at @ruddingparkhotel 🫶🏻 Lost count of the amount of times I said “they’re all licensed Morris designs printed and manufactured in the UK!” 🇬🇧
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #florals #fabric #preraphaelite #floraldesign #wmorris #christmasfair #uksmallbusiness #ukfabricshop
Come and see us! We’re at the @ruddingparkhotel pop up shopping event tomorrow in beautiful Harrogate 🥰 it’s from 12pm- 8pm and we’ll be having some special offers going on ✨ perfect to get your Christmas shopping started it’s in aid of @mysaintmichaels and @rnli 🫶🏻
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#williammorris #williammorrisdesign #williammorrisprint #design #popup #popupmarket #rnli #brotherrabbit #fatquarter #fatquartershop #uksmallbiz #christmasgifts
Merton is back 🫶🏻 Gorgeous blue and white, we are such big fans of this on the table 🎀
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#williammorris #williammorrisdesign #williammorrisprint #wmorris #preraphaelite #merton #preraphaelite #madeintheuk #madeinbritain #smallbusiness
Lighting sparklers in the kitchen so you know Willow Bough green tablecloths and pvc fabric are back in stock 🎇 We hope you have a wonderful bonfire night tomorrow 🎆 featured; our Willow Bough green pvc wipe clean fabric - perfect for when you create a mess on the table, but please don’t light sparklers in your home we had a lapse of health and safety thought 🫶🏻
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#bonfirenight #bonfirenights #willowbough #wmorris #williammorris #williammorrisdesign #design #englishdesign #englishdesigner #britishdesigner #madeintheuk🇬🇧 #smallbusiness #floralfabric
Cut a beautiful fabric stack today for an order - can you name all the designs? 🪩
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#williammorris #williammorrisdesign #williammorrisfloral #florals #floralfabric #floralfabrics #fabricstack #fabricstash #ukfabric #ukfabricshop #curtainfabric #upholsteryfabrics #uksmallbusiness
Hands up if you love our new colour way - Mallow Forest Green ✨
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #preraphaelite #floralprint #floralstyle #floralsofinstagram #fabric #fabricstash #fabricstore #uksmallbusiness #supportsmallbusiness
Consistently treating ourselves this time of year 👻 Featured design; our licensed William Morris Compton 🫶🏻
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#williammorris #cosyvibes #cosylivingroom #floralhomewares #floralhome #halloweentreats #halloween2025 #ghost #wmorris #compton
A Halloween table but we made it more us- less scariness and more florals, candles and disco balls 🪩 Featuring our pvc wipe clean Strawberry Thief tablecloth (the handiest tablecloth ever) and Compton napkins - what do you think to mix and match patterns? 👻
Beautiful Autumnal mugs by @emma_bridgewater 🎃
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📣 A NEW COLOURWAY! 📣 We are now printing Brother Rabbit in beautiful Forest Green 🌲 A gorgeous design, we absolutely love our new colour way, a dark green it looks so beautiful 🫶🏻
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#williammorris #williammorrisdesign #williammorrisprint #wmorris #brotherrabbit #newdesign #floral #uksmallbusiness #womenownedsmallbusiness #fabricdesign #fabric #fabricstash
An alternative to carving a pumpkin is a flower arrangement in a pumpkin! 🎃 How autumnal does it look 🍂
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#autumn #autumnstyle #autumnflowers🍁🍂❤️ #autumnflowers #autumndecorations #wmorris #williammorris #williammorrisdesign #florals
Special moments are often celebrated round the table, so make sure that table looks beautiful 🫶🏻 This is our licensed William Morris Compton design, we digitally print and manufacture all our products in the UK, bringing quality products to your home 🇬🇧 We hope you enjoy supporting small businesses 🫶🏻
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#ukmanufacturing #ukmanufacturer #smallbusiness #smallbusinessowner #williammorris #wmorris #roundthetable #floraltable #myfloralday #floralday #floralprint
✨ WIN!✨ We’re all about treats and no tricks this October 🎃 Win this bundle of our popular William Morris Pimpernel Green products: an oven glove, tea towel and cotton apron ✨ To Win, just like this post, tell us your favourite William Morris design in the comments and make sure you’re following us - we’ll pick our winner on the 31st! 🎃 (tag your friends for an extra entry!) ✨
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Trends may come and go, but a beautiful print — whether it’s one of our own original florals or a classic William Morris design — will always be in style 🫶 This is our Jean design that we sell as fabric by the meter and fat quarters 🪡 It’s an exclusive design from our French archive so you won’t find it elsewhere! Beautiful on it’s own or in a quilt complimenting other colours, we absolutely adore this pattern 💕
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We’ve waited an entire year for this photo to be back on our wall calendar - little Bertie pumpkin 🧡 Will we be recreating this photo this year? Perhaps! (Watch this space for a Christmas themed Bertie!) 🎃 Design featured: Compton 🤎
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One talent we do possess is being able to theme a napkin fold to any season. Behold; the napkin pumpkin 🎃 Let us know if you’d like a video on how to do this fold for your autumn and Halloween tables 🎃🍂
Design featured; Compton our licensed William Morris design 🍂
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#williammorris #williammorrisprint #williammorrisfabric #fabrics #napkins #napkinfold #autumntable #napkinfolding #napkinart #halloweentable #myfloraldays #madeintheuk