30th December 2015
We are excited to announce the launch of our new range of products, in the licensed William Morris design Brother Rabbit. Designed by Morris in 1881, the design wasn’t registered until 1882. It was block printed on cotton by the indigo discharge method using indigo blue and white.

The inspiration behind the design lies with the childrens stories Morris used to read to his daughters Jenny and May. It was named after a character in Uncle Remus, His Songs and his Sayings by J.C. Harris. The book is centred around Uncle Remus, a fictional narrator of the African- American folktales adapted and compiled in seven Uncle Remus books. They are a collection of animal stories, songs and oral folklore collected from Southern United States African-Americans. Many are diadactic, with Uncle Remus as an elderly former slave who passes on folktales to children who are gathered around him. As you can see by the exerpt below, the stories are written in an eye dialect devised by the author to represent a Deep South Gullah dialect- so when you read it, in your head read it in that accent!
‘”Didn’t the fox never catch the rabbit, Uncle Remus?” asked the little boy the next evening.
“He come mighty nigh it, honey, sho’s you born—Brer Fox did. One day atter Brer Rabbit fool ‘im wid dat calamus root, Brer Fox went ter wuk en got ‘im some tar, en mix it wid some turkentime, en fix up a contrapshun w’at he call a Tar-Baby, en he tuck dish yer Tar-Baby en he sot ‘er in de big road, en den he lay off in de bushes fer to see what de news wuz gwine ter be. En he didn’t hatter wait long, nudder, kaze bimeby here come Brer Rabbit pacin’ down de road—lippity-clippity, clippity-lippity—dez ez sassy ez a jay-bird. Brer Fox, he lay low. Brer Rabbit come prancin’ ‘long twel he spy de Tar-Baby, en den he fotch up on his behime legs like he wuz ‘stonished. De Tar Baby, she sot dar, she did, en Brer Fox, he lay low.”
At the time, the stories were conveyed in a manner that were not seen as racist by the audience. By the mid 20th Century, the dialect and the ‘Old Uncle’ stereotype of the narrator were considered demeaning of the African-American people.
Br’er Rabbit (Brother Rabbit) is the main characters, a mischevious character who though likeable, is prone to trouble making, and who is often opposed by Br’er Fox and Br’er Bear. You may know these characters and stories better from the Walt Disney adaptation, “Song of the South” (1946) as Uncle Remus was portrayed by James Baskett.


Posted in Laura's Beau by Laura
Hope everyone has had a wonderful weekend filled with love 🤍 Our Mallow Forest Green licensed William Morris design looked gorgeous on the table this weekend 🌱
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#williammorris #wmorris #tablescapestyling #floraltable #preraphaelites
We thought we’d do a little spotlight onto all our designs the next few weeks to give more story behind them as they’re all so historic being licensed William Morris designs ✨ First designed in 1874, this is Lily, a beautiful design that incorporates the willow background with lilies and wild flowers 🫶🏻 The design must have been well loved by Morris himself- it was the wallpaper he used to decorate his bedroom at the gorgeous @kelmscottmanor - his home in Lechlade 🤍 Have you ever seen Morris’ Lily design? It’s one of our favourites 🤍
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#williammorris #wmorris #lily #floraltable #britishdesign
Dressed for all seasons, we love that if you scroll down our page you can see how you can make timeless designs like this Merton William Morris licensed design beautifully dressed up all year round ✨ This would look beautiful for Valentine’s Day but scroll our page to see it dressed for Christmas- buy your favourite design and re-invent it year round 🤍
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#williammorris #williammorrisdesign #wmorris #valentines #valentinestablescape
We’re back open ☺️ sorry we’ve been so quiet on here, we’ve had a few weeks off for holidays 🫶🏻 We’re back now and ready to send out your floral magic kitchenware and fabrics ✨
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#printedintheuk #uksmallbusiness #fabricstore #fabrics #valentines
Still dreaming of last summer with my wedding bouquet and our “Jean” design we had for our napkins 🫶🏻 It’s an original Laura’s Beau design out our archive and named after my lovely Nanny, we have it in blue and this sage green, but we’re always dreaming of new colour ways to print it in 💭 What colour do you think would look good? ✨
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#smallbusinessowner #bridalbouquets #weddingtable #bouquet #floral
Golden Lily on the table today 🧁 everything should feel special even a little coffee and cake with friends, so we dressed the table up for it to make it extra special, isn’t Golden Lily such a beautiful William Morris design, one of our all time favourites ✨
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#williammorris #wmorris #goldenlily #floraltable #floralprint
Gorgeous William Morris Sweet Briar fabric! 🌿 Love the green leaves and pink flowers 🫶🏻 We have it in cotton, heavyweight cotton, and pvc, so you’ll find the perfect fit for your project ✨ 🪡🧵
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#williammorris #williammorrisdesign #fabricstash #ukfabric #wmorris
We’re having a moving sale over on our website! ✨ There are some absolute bargains to be had, including all these items! 🛒 Remember we offer free UK postage on all orders too 🌿 Plus we have a 15% off code running at the moment with code; JAN15 🫶🏻
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#williammorris #wmorris #smallukbusiness #smallshop #floralprint
We’ve got some fab bundles on our Etsy - we have a lot of offcuts from end of rolls and floral fabric magic can’t be wasted so we bundle them up ✨ Perfect for crafting, we have heavyweight fabric bundles and cotton available now, but hurry, they always sell out quick 🥰
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#williammorrisdesign #williammorris #wmorris #fabricstack #ukfabric
Guess who has a new bed for our new offices ✨ The king of naps, he will wake for biscuits, pets and little else during his day in the office 🫶🏻 His bed is covered in our licensed William Morris Willow Bough green and it looks so beautiful 🌿 The perfect bed to nap on all day ✨
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#williammorris #wmorris #blacklab #blacklabsquad #dogbeds
Has anyone got any January crafts? ❄️ After we’ve settled in our new office, we’re planning some cosy January crafts whilst we hibernate a little! 🌨️ This board is a beautiful way to display photos and notes that was covered in a fabric we no longer loved so last year I recovered it with something we did like - a range of our exclusive quilting fabrics and now it hangs proudly on the wall, showing you can upcycle things to be something you really love 🫶🏻
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#cosycraftclub #crafting #fabric #fabriccraft #upcycle
We’ve been a little quiet on here as we’ve been in the absolute trenches moving our office! ✨ Now we just need to settle in and find everything we’ve shoved in boxes and bags and then stashed in random places(!) but, we’re getting there 🫶🏻 Nothing will change for you ordering but we’ll have a new returns address 📮 It’s taken an absolute task force to move all that fabric and products and we’ve found some things for a little moving sale if anyone is interested… ✨
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#williammorris #wmorris #smallbusiness #smallbusinesswomen #uksmallbusiness
Not long to go until Christmas now ✨ Have you got your Christmas table sorted and your presents wrapped? 🎄
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#williammorris #wmorris #independantbusiness #christmastable #festivetable
The stockings were hung by the fire with care…✨ A week until Christmas Eve! 🎄 Still lots of time to order since we post the next working day with a 24hr service 🤶🏻
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#williammorris #wmorris #christmasgiftidea #smallbusinessgiftguide #christmasstocking
One of our biggest sellers this year for Christmas gifts - our licensed William Morris oven gloves ✨ Practical and stylish, every home needs a set, hanging some Morris floral magic over the cooker 🎄 Lots of designs are still in stock and with our free UK postage being tracked 24 Royal Mail, there’s still quite a few shopping days left until Christmas 📮 (I’ll even gift wrap it for free for you as an option at checkout, even though my own Christmas gifts are all hidden in the wardrobe still to wrap 😂) 🤶🏻🎅🏼
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#christmasgiftidea #ovenglove #floralhome #shopindie #williammorris
One pack of napkins folded four ways for Christmas tablescapes ✨ Which is your favourite? 🎄 We always love when a table set up comes with a little chocolate treat 🎅🏼 Beautiful Charlotte Rose is one of our favourites all year round, it can be dressed so many ways from Christmas to summer 🫶🏻
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#floralfabric #floraltable #christmasnapkin #christmastable #smallindiebusiness
There’s still plenty of shopping time before Christmas with our free UK postage with Royal Mail tracked 24 📮 We’re also doing free gift wrap on our website as an option at checkout 🤶🏻 Take 15% off too until the 20th December so whether for a gift of Christmas hosting having beautiful florals on the table, use code; FESTIVE at checkout on our website 🎄
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#williammorris #giftguide2025 #shopsmallforchristmas #christmasgiftideas #floralprint
Oh Mallow Forest Green, we love you on our festive tablescapes 🎄
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#williammorris #wmorris #floraltable #preraphaelite #christmastablesetting
Obsessed with this tree with all the vintage ornaments on the tree this year ✨ They were all grandparents so very special 🎄 having a little coffee and cake whilst the lights twinkle is so lovely ✨ This is our William Morris Golden Lily tablecloth, beautiful year round 🫶🏻
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#williammorris #vintage #vintagechristmas #vintagechristmasornaments #floraltable
It’s a blue and white Christmas over here 🙋🏽♀️ We went to the beautiful Christmas event at @harewoodhouse by the wonderfully talented @interiorcurve and we’re so inspired to have a themed blue and white tree and we’re so glad we did! 🤶🏻 This is our William Morris Merton blue, isn’t it beautiful, and so lovely to be able to dress it in various ways throughout the year, it’s so versatile ✨
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#williammorris #blueandwhitedecor #floraltablescape #flowerarranging #floralchristmas