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Florence Welch & William Morris

14th July 2018

Whether you’ve heard of Florence Welch for her catchy chart topping hits or for her eclectic style – there’s few that haven’t heard her songs such as Dog Days Are Over either on the radio or dancing round in a club. It was only when we were reading about an article on Welch in NME’s recent article “Florence Welch’s guide to South London – the real-life places referenced in her new album” that we learnt of the influence William Morris had over Florence as she chose his former home Red House in Bexleyheath to shoot her photoshoot for The Observer. 

It’s also reported that so influenced by Morris, Florence went on her ‘Golden Circle’ tour in 2016 around Iceland – where Morris so famously visited, and played four incredible sets at places Morris had visited on his own tour of Iceland back in the 1870s. She dedicated the tour to Morris and if you managed to get hold of one of her tour booklets, you’ll see how beautiful it is – filled with elements of William Morris designs along with her lyrics in his typography – including information too on his Icelandic adventures that she was following. In particular we love a photo we saw of the book that showed an abstract side profile sketch of Morris’ side profile, complete with elements of his designs in gold making up his hair and beard. They especially spoke about The Golden Type which is his most famous typeface, used in Gothic Literature, poetry and Morris’ novels. Florence used the ‘Golden’ part to again reference Morris in her tour, a further nod to her inspiration for the tour and was the only typeface used on the branding of the tour – incredible that it’s still influencing artists of today. Though we know how much Morris still influences artists and designers, arguably also activists, poets and writers, it’s amazing to know he also has captured the attention of one of the biggest stars of the music world. From her clothes alone, it’s easy to tell that Florence is influenced by the arts – some of her clothes are art in themselves, so as a fan it’s fun to read about her style influences as well as her musical – especially when Morris is one of them! 

We were so excited to see all this and see our friends at the William Morris society being recognised for their work in the booklet and how Florence encouraged her fans to visit the buildings associated with Morris including Red House and Kelmscott House. Have you ever visited Red House? If you want to learn more about Morris, his work and life story and to see where Florence thought was beautiful and inspiring enough to be the backdrop of her photoshoot, make sure to make a visit!

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When cutting fabric stacks, we always wonder what is being made from them, we often get messages about quilts being stitched together with various tonal colours, curtains ready to be part of daily life or dresses being sewn to be worn to the next big event, so if you ever make anything from our fabrics- whether it be a huge project or a tiny one made of our scrap bundles, do let us know what you make! 🪡🧵
Can you name the designs within the photo? All sold by the half meter, £18.50 per metre of cotton, £20.50 per metre of heavyweight cotton 🫶🏻
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#williammorris #wmorris #morrisfabric #floralfabric #quiltingcotton
Mid week tables require; a vase of gorgeous fresh flowers, as many sweet treats as you can get your hands on, and of course, a gorgeous tablecloth set- this Willow Bough blue is one of our all time favourite William Morris designs, it’s utterly timeless and so beautiful 🌿
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The table details;
Willow Bough blue napkins- £16.99
Willow Bough tablecloths- starting at £29.99 depending on size 
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#williammorris #williammorrisdesign #willowbough #englishdesign #myfloralhome
A little update from us 🇬🇧
From 1st July, our product prices will be increasing due to continued rises in manufacturing and material costs.
We’ve worked hard to absorb these increases for as long as possible, but to continue providing the quality you expect from us, a small price adjustment is now necessary.
Every product we create is proudly printed and manufactured here in the UK, using high-quality materials and processes that ensure a finish we’re proud of. Our fabrics are all digitally printed to give a crisp finish.
If you’ve been thinking about placing an order, now is the perfect time — all orders placed before 1st July will be at our current prices.
To thank you for your support, we’re offering an exclusive discount before the new prices take effect.
Use code: thankyou
Enjoy 10% off your order until 14th June
This is the perfect opportunity to place your order at current prices and enjoy an additional saving before the increase.
Thank you for supporting a UK small business and for choosing quality. We truly appreciate every order ❤️
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Gorgeous postbox 📮 If you’d like a free sample of any of our fabrics just send us a message and we’ll get them sent out to you 💌 If you’re ordering from abroad, we will always take the parcel to the post office to make sure we’re comparing different postage methods to get the best postage prices for you- we’re wanting to spread the floral goodness global! Today I pottered to the post office to send a lovely pvc apron to Australia which is amazing that Morris is well known world wide! 🐨🦘🇦🇺 
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#williammorris #williammorrisdesign #smallukbusiness #fabricdesign #postboxesofinstagram
The best season is peony season 🫶🏻 Our favourite flowers, having peonies blooming in the house is always the best ✨ This is our William Morris Merton design, the most stunning blue and white pattern is so timeless ✨
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#williammorris #williammorrisdesign #wmorris #morrisdesign #blueandwhitedecor
Lily is one of our favourite William Morris designs, it’s such a beautiful botanical design with all those willow leaves in the background 🌿 
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#williammorris #williammorrisfabric #lily #floraltable #floralmagic
Happy Strawberry Thief day! 🍓 On this day in 1883, Morris registered this beautiful design, isn’t it amazing that all these years later, it’s still as timeless as ever now more popular than ever and decorating homes across the world 🐦‍⬛ 
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#strawberrythief #williammorris #williammorrisdesign #birddesign #floralfabric
We want to say a huge THANK YOU to all our lovely customers who have been so patient with us whilst our website checkout has been all in a tizzy - and thank you for your orders on another platform, we appreciate you keeping us going as a small business- but, we’re back up and running now so please use code: THANKYOU at checkout for 15% off until Sunday 🫶🏻✨ (song was me when we finally got tech issues fixed 🫠😂)
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#williammorrisfabric #williammorris #wmorris #floralteatowel #williammorrisdesign
📣 This fabric is on a big sale! 📣 Our red Strawberry Thief drill fabric is currently on sale for £15 a metre 🍓 Our drill fabric is a slightly heavier weight and weave than our heavyweight fabric and is perfect for light upholstery, curtain making and more 🪡🧵 It won’t be on sale long so grab yourself some whilst you can ✨
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#williammorris #williammorrisdesign #strawberrythief #ukfabric #curtainfabric
The soundtrack to our day- our fabric cutter! 🎼 If you ever order fabric from us this is how we get our cuts so straight ☺️ Did you know that we sell our fabrics by the half meter, so however big or small your project is, we’ve got fabric for you ☺️ This is our gorgeous William Morris Strawberry Thief blue design, it’s very often on our cutting table as it’s so popular! Do you prefer it in red or in blue? 🍓 
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