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Florence Welch & William Morris

14th July 2018

Whether you’ve heard of Florence Welch for her catchy chart topping hits or for her eclectic style – there’s few that haven’t heard her songs such as Dog Days Are Over either on the radio or dancing round in a club. It was only when we were reading about an article on Welch in NME’s recent article “Florence Welch’s guide to South London – the real-life places referenced in her new album” that we learnt of the influence William Morris had over Florence as she chose his former home Red House in Bexleyheath to shoot her photoshoot for The Observer. 

It’s also reported that so influenced by Morris, Florence went on her ‘Golden Circle’ tour in 2016 around Iceland – where Morris so famously visited, and played four incredible sets at places Morris had visited on his own tour of Iceland back in the 1870s. She dedicated the tour to Morris and if you managed to get hold of one of her tour booklets, you’ll see how beautiful it is – filled with elements of William Morris designs along with her lyrics in his typography – including information too on his Icelandic adventures that she was following. In particular we love a photo we saw of the book that showed an abstract side profile sketch of Morris’ side profile, complete with elements of his designs in gold making up his hair and beard. They especially spoke about The Golden Type which is his most famous typeface, used in Gothic Literature, poetry and Morris’ novels. Florence used the ‘Golden’ part to again reference Morris in her tour, a further nod to her inspiration for the tour and was the only typeface used on the branding of the tour – incredible that it’s still influencing artists of today. Though we know how much Morris still influences artists and designers, arguably also activists, poets and writers, it’s amazing to know he also has captured the attention of one of the biggest stars of the music world. From her clothes alone, it’s easy to tell that Florence is influenced by the arts – some of her clothes are art in themselves, so as a fan it’s fun to read about her style influences as well as her musical – especially when Morris is one of them! 

We were so excited to see all this and see our friends at the William Morris society being recognised for their work in the booklet and how Florence encouraged her fans to visit the buildings associated with Morris including Red House and Kelmscott House. Have you ever visited Red House? If you want to learn more about Morris, his work and life story and to see where Florence thought was beautiful and inspiring enough to be the backdrop of her photoshoot, make sure to make a visit!

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Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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#strawberrythief #williammorris #preraphaelite #morris #williammorrisdesign #totebag #summerdreaming #williammorrisfabric #coronado
We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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#williammorris #morris #williammorrisfabric #williammorrisfabrics #onlinefabrics #countrykitchendecor #christmasgiftsideas #newwebsitelaunch
A few of our licensed William Morris designs all hanging out, aren’t they iconic! It’s amazing that you can see a Morris print and instantly know it’s his design 🌿
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#williammorris #morris #williammorrisdesign #teatowels #goldenlily #strawberrythief #willowbough #upholsteryfabric #curtainfabric #onlinefabricshop
Hands up if you’re a Golden Lily fan 🙋‍♀️ Our licensed William Morris design tea towels make excellent Christmas gifts if you’re writing your Christmas list!🎄 
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#williammorris #goldenlily #teatowels #christmasgiftsideas #morris #williammorrisfabric #kitchenaccessories #preraphaelite #christmasgiftidea
Always brightening up the kitchen; Willow Bough 🌿 What a special design ✨
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#williammorrisfabric #williammorris #teatowel #willowbough #williammorrisdesign #designs #preraphaelite #teatowelsofinstagram
“The true secret of happiness lies in taking a genuine interest in all the details of daily life” - William Morris. Some days, for us, that means decorating our tables with napkin bows and settling down for a slice of cake! 🧁
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#williammorris #williammorrisfabric #morris #fabric #strawberrythief #preraphaelite #tablecloth #tablescape
Fabric stack of floral dreams 💭
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric #onlinefabric #curtainfabric #upholsteryfabric #fabricstack
We'd say Morris more than succeeded, with timeless designs and words, it shows true beauty and art will never age 🌿 Morris wrote this quote in "The Well At The World's End: Volume I." Have you ever read much of his poetry or writing? ✍️
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A little fabric stack full of William Morris floral magic 🌿
Is anyone else a little excited that it's only 100 days until Christmas... or is it too soon to talk about? We're quite excited for Christmas crafts, food and films! ☺️ We wonder what your favourite Morris design is? Does it change based on season? 🎄 (it's far too early for this emoji but we're excited and can't help it, sorry.)
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#williammorris #williammorrisfabric #williammorrisdesign #design #strawberrythief #preraphaelite #cottonfabric #upholsteryfabric #curtainfabric #fabrics
Important conversation of the day at Laura's Beau HQ: who fancies a crumble and which is your favourite flavour? 🍎 Apple seems popular, so does rhubarb ☀️ One thing we can agree on is that we're all going to be baking them tonight - best get our fave oven gloves out! 👩‍🍳 These are our licensed William Morris Eyebright double oven gloves, isn't it such a beautiful pattern 🤍
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We were cutting our Strawberry Thief fabric today and the sunlight hit it perfectly, we couldn’t resist a picture 🌿 All our licensed William Morris designs are printed in the United Kingdom, and we sell it by the half metre 🪡 If you’re in the UK and would like a sample, just send us a message! 💌 
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#williammorris #williammorrisfabric #williammorrisdesign #design #strawberrythief #preraphaelite #cottonfabric #upholsteryfabric #curtainfabric #fabrics
A close up of our beautiful licensed William Morris Trellis 😍 Isn't it such a timeless design, it was first designed in 1864, inspired by the rose trellis in Morris's garden at beautiful Red House 🌿 It was the first wallpaper Morris designed, along with Daisy and Fruit. 
Because the three designs were produced using a hand printing process, each colour needed a separate block and for the three designs it was 12 blocks each so was a long and expensive process. Therefore, they were all put on hold until the early 1870s when Morris, Marshall, Faulkner & co. had enough money to finance the designs 🎨We love the Trellis design, currently our tea towel is hanging over the cooker - we always wonder if Morris could ever have foreseen that his design in 1864 would be so well loved all these years later? 🤍
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#williammorris #williammorriswallpaper #williammorrisdesign #williammorrisdesigns #trellis #redhouse #philipwebb #teatowelsofinstagram #teatowel #preraphaelite #preraphaelites #independantbusiness #timelessdesign
William Morris designs are inspired by nature, so we love to see them in nature! 🌿 This beautiful Pimpernel Cream design was first designed by Morris in 1876 and is in our medium tote, we have lots of sizes for every occasion! 🤍
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#williammorris #myfloralstyle  #williammorrisdesign #williammorrisfabric #williammorrisfabrics #springflowers #fabricshop #brotherrabbit #preraphaelite #totebag
What’s your favourite thing to make out of our licensed William Morris fabric? 🌿it’s always incredible to see what you create 🧵🪡
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#williammorris #fabric #fabricdesign #kitchendecor #williammorrisdesign #williammorrisfabric #morris #kitchenaccessories #strawberrythief #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #kitchenaccessory #preraphaelite #mykitchenmyhappyplace #mykitchenstyle #floralmagic
Did you know we have matching  kitchen accessories in a range of licensed Morris designs? 🌿 Perfect for pressies or treating yourself to bring a little Morris floral magic into your kitchen 🤍✨
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#williammorris #kitchendesign #kitchendecor #kitchensofinstagram #williammorrisdesign #williammorrisfabric #morris #kitchenaccessories #ovengloves #ovenglove #strawberrythief #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #kitchenaccessory #preraphaelite #mykitchenmyhappyplace #mykitchenstyle #floralmagic