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Florence Welch & William Morris

14th July 2018

Whether you’ve heard of Florence Welch for her catchy chart topping hits or for her eclectic style – there’s few that haven’t heard her songs such as Dog Days Are Over either on the radio or dancing round in a club. It was only when we were reading about an article on Welch in NME’s recent article “Florence Welch’s guide to South London – the real-life places referenced in her new album” that we learnt of the influence William Morris had over Florence as she chose his former home Red House in Bexleyheath to shoot her photoshoot for The Observer. 

It’s also reported that so influenced by Morris, Florence went on her ‘Golden Circle’ tour in 2016 around Iceland – where Morris so famously visited, and played four incredible sets at places Morris had visited on his own tour of Iceland back in the 1870s. She dedicated the tour to Morris and if you managed to get hold of one of her tour booklets, you’ll see how beautiful it is – filled with elements of William Morris designs along with her lyrics in his typography – including information too on his Icelandic adventures that she was following. In particular we love a photo we saw of the book that showed an abstract side profile sketch of Morris’ side profile, complete with elements of his designs in gold making up his hair and beard. They especially spoke about The Golden Type which is his most famous typeface, used in Gothic Literature, poetry and Morris’ novels. Florence used the ‘Golden’ part to again reference Morris in her tour, a further nod to her inspiration for the tour and was the only typeface used on the branding of the tour – incredible that it’s still influencing artists of today. Though we know how much Morris still influences artists and designers, arguably also activists, poets and writers, it’s amazing to know he also has captured the attention of one of the biggest stars of the music world. From her clothes alone, it’s easy to tell that Florence is influenced by the arts – some of her clothes are art in themselves, so as a fan it’s fun to read about her style influences as well as her musical – especially when Morris is one of them! 

We were so excited to see all this and see our friends at the William Morris society being recognised for their work in the booklet and how Florence encouraged her fans to visit the buildings associated with Morris including Red House and Kelmscott House. Have you ever visited Red House? If you want to learn more about Morris, his work and life story and to see where Florence thought was beautiful and inspiring enough to be the backdrop of her photoshoot, make sure to make a visit!

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Weekend evenings warming cookies in the oven 🍪👩‍🍳 Using our Golden Lily oven gloves of course 🤎
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#autumn #autumnevenings #williammorris #cookies #goldenlily #preraphaelite
We adore these stunning Morris designs all together, don’t you? 🤎
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#williammorris #morris #morrisdesign #fatquarters #quiltingfabric #preraphaelite #craftfabric #craftfabrics #fabric
Willow Bough Blue is back in stock! ✨ Year-round this design is an incredibly popular one, isn’t it incredible that it was designed by William Morris in 1887 and remains so timeless all these years later! 🩶
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#williammorris #morris #willowbough #design #floraldesign #williammorrisdesign #preraphaelites #victoriandesign
🪡 Restocked!🧵 Our William Morris crafts, quilting and Archive Products Market has had a re stock! 🤎 Be quick though, there’s only one of most items! 🏃🏽‍♀️
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#williammorris #morris #morrisfabric #sale #preraphaelite #florals #independantbusiness
Cosy season is here! 🍂 we’re lighting all the candles and getting the autumnal decor out 🍁 With 100 days to go (sorry to mention but we’d do a year countdown if it were up to us!) there’s some fabulous gifts in our archive and craft sale- that we’ve been secretly restocking every day ☺️ Have you bought any prezzies yet? 🎁 also wait for our future post on how to make these pumpkin napkins! 🎃
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#williammorris #preraphaelite #cosytablescape #autumnaltablescape #compton #morrisfloral #florals #autumnflorals
We’ll miss the beautiful summer florals, but also can’t wait for some autumnal flowers and foliage! 🌿
Ft beautiful Strawberry Thief blue 🍓
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#williammorris #williammorrisfabric #preraphaelite #victorianart #strawberrythief #florals #summerflorals #autumnflowers
Do you have a fave out of these beautiful William Morris florals? 🌿 We could never pick just one 🪻 
Designs top row; Willow Bough Green & Golden Lily 
Designs bottom row; Pimpernel Cream, Pimpernel Green & Compton ✨
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric #fabrics #fatquarter #fatquarterbundle #fatquarterfriday #preraphaelite #yorkshirebusiness
Inspired by nature and designed by William Morris, aren’t they all just such beautifully timeless designs 🫶🏻
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#williammorris #williammorrisdesign #williammorrisfabric #fabric #floralfabric #floralfabrics #florals #englishfloral #independantbusiness #ukbusiness
Back in stock alert! 🫧 A firm favourite for many, we absolutely love William Morris Brother Rabbit design, don’t you? 🫶🏻 If you’d like a sample, just send us a message 💌
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#williammorris #williammorrisfabric #williammorrisdesign #brotherrabbit #fabric #quiltingfabric #quilting #ukquiltingfabric #floralfabric #curtainfabric #upholsteryfabric
Calling all quilters! 🫧 Our 100% cotton fat quarters are now available individually on our website! In all our licensed William Morris designs, they are incredible for quilts 🪡 If you order four, you get one free, so please message us to choose the design of your free fat quarter 🫶🏻
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #floraldesign #fatquartershop #fatquarters #fatquarter #fatquarterbundle #quilting #quiltingfabric
With so many timeless designs and writings, we think Morris achieved his aim, don’t you? 🫶🏻
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#williammorris #williammorrisdesign #design #willowbough #quoteoftheday #quoteoftheday #quotestoliveby #preraphaelites #preraphaeliteart