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Florence Welch & William Morris

14th July 2018

Whether you’ve heard of Florence Welch for her catchy chart topping hits or for her eclectic style – there’s few that haven’t heard her songs such as Dog Days Are Over either on the radio or dancing round in a club. It was only when we were reading about an article on Welch in NME’s recent article “Florence Welch’s guide to South London – the real-life places referenced in her new album” that we learnt of the influence William Morris had over Florence as she chose his former home Red House in Bexleyheath to shoot her photoshoot for The Observer. 

It’s also reported that so influenced by Morris, Florence went on her ‘Golden Circle’ tour in 2016 around Iceland – where Morris so famously visited, and played four incredible sets at places Morris had visited on his own tour of Iceland back in the 1870s. She dedicated the tour to Morris and if you managed to get hold of one of her tour booklets, you’ll see how beautiful it is – filled with elements of William Morris designs along with her lyrics in his typography – including information too on his Icelandic adventures that she was following. In particular we love a photo we saw of the book that showed an abstract side profile sketch of Morris’ side profile, complete with elements of his designs in gold making up his hair and beard. They especially spoke about The Golden Type which is his most famous typeface, used in Gothic Literature, poetry and Morris’ novels. Florence used the ‘Golden’ part to again reference Morris in her tour, a further nod to her inspiration for the tour and was the only typeface used on the branding of the tour – incredible that it’s still influencing artists of today. Though we know how much Morris still influences artists and designers, arguably also activists, poets and writers, it’s amazing to know he also has captured the attention of one of the biggest stars of the music world. From her clothes alone, it’s easy to tell that Florence is influenced by the arts – some of her clothes are art in themselves, so as a fan it’s fun to read about her style influences as well as her musical – especially when Morris is one of them! 

We were so excited to see all this and see our friends at the William Morris society being recognised for their work in the booklet and how Florence encouraged her fans to visit the buildings associated with Morris including Red House and Kelmscott House. Have you ever visited Red House? If you want to learn more about Morris, his work and life story and to see where Florence thought was beautiful and inspiring enough to be the backdrop of her photoshoot, make sure to make a visit!

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Bertie’s been loving Bridgerton and thought he’d pose with the wisteria wearing his Daisy cravat 😉
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When the audio accurately sums up how you feel about a design 🫶🏻 Beautiful Sweet Briar was first designed in 1912, we love the sweet little pink flowers in the climbing rose stems 🌹 This licensed Morris design is now back in stock, let us know if you’d like a sample! ✨
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Our William Morris Willow Bough green placemats are now back in stock! ✨ They’re a beautiful addition to the table for every meal time 🫶🏻
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#williammorris #williammorrisdesign #williammorrisfabrics #fabric #placemats #tablescape #floraltable #preraphaelite #floralhome
🌷 William Morris month day 30 🌷 As we come near the end of Morris month, we’re celebrating with a fabric stack, full of beautiful licensed designs, which is your fave? 🌿 “Remember that a pattern is either right or wrong. It cannot be forgiven for blundering, as a picture may be which has otherwise great qualities in it. It is with a pattern as with a fortress, it is no stronger than its weakest point.”- William Morris 🤍 
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🐭 William Morris month day 29 🐭 We’ve been loving William Morris month to celebrate Morris’s birthday month, spreading his floral magic by posting everyday - have you discovered a new favourite design of his this month? 🌿 We absolutely love these little mice and the banner by @mini_and_bob - aren’t they so lovely! 🐭🤍
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🌷William Morris Month Day 28🌷 Happy Easter weekend everyone! 🐥 We hope everyone has a lovely long bank holiday 🌿 We’re already planning some beautiful William Morris tablescapes, nothing too complex, all you need is some Morris florals, some flowers and lots of chocolate! 🐰
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🌷 William Morris Month Day 26 🌷 Absolutely loving a spring time floral on the table right now, especially when paired with an Easter craft or two! 🤍
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#williammorris #williammorrisfabrics #williammorrisfabric #morris #fabric #fabriccraft #fabrics #crafting #independantbusiness #indiebusiness #preraphaelite
🌿 William Morris Month Day 25 🌿 Florals on florals on florals; all of the William Morris florals just look so beautiful together and, as Morris said himself, “Have nothing in your houses that you do not know to be useful or believe to be beautiful” 🌷
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🐥 William Morris Month Day 23 🐥 Loving the sunshine this week for springtime 🌿 We absolutely love Willow Bough on the table in the sunshine paired with spring blooms 🌷
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🌷 William Morris Month Day 22🌷 A themed table is always our favourite, we’ve been loving setting the table lately with an Easter theme- especially when it means we can eat the eggs after! 🐣✨ 
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#williammorris #williammorrismonth #williammorrisfabric #williammorrisfabrics #preraphaelite #eastertables #eastereggs #eastertablescape #springflorals
🌿 William Morris Day 20 🌿 William Morris fact of the day; did you know he founded the Kelmscott Press? 🖋️ He wrote of the venture – “Here is a new craft to conquer and to perfect.” Printing began at the press in Spring 1891 🪴 He designed multiple fonts including “Golden” Roman typeface and “Troy” Gothic type along with “Chaucer” and he worked to create beautiful books in regards to their designs which took into account their type, image and decorative elements – you can see beautiful examples of what he achieved today if you do a quick search on the Kelmscott Press- it’s well worth a Google! 🌷
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🌷 William Morris Month Day 19🌷 Happy first day of spring everyone! 🪴 We celebrated in our favourite way; coffee and cake of course! 🍰 Now we love florals all year round of course, but especially love adding in even more this time of year to reflect the blooms in the garden 🌷 What’s your favourite Morris design this time of year? 🌿
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#williammorris #williammorrisfabric #williammorrisfabrics #williammorrismonth #spring #spring2024 #preraphaelite #florals #floralfabric #springflorals #springflowers
📝 William Morris Month Day 18 📝 Did you know that as well as being an incredible designer, William Morris was also a brilliant writer and poet; have you read any of his writing? What’s your favourite quote? 🌷🌿
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☀️ William Morris Month Day 17 ☀️ The sunshine today has made us feel so excited for spring, it’s almost officially here! 🪴 This William Morris bunting is the dreamiest backdrop to all the spring summer days in the garden, it’s by @ellejoycreations - isn’t it fabulous!🌷
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🐰 William Morris Month Day 16 🐰 A Sunday spent Easter decorating, these cute little bunnies were a craft a few years back and they are always a firm favourite to bring out this time of year to hang on our Easter tree 🐥 Have you started decorating or eating eggs yet? 🐣
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🍓 William Morris Month Day 15 🍓 Absolutely can’t wait for the summer months to get our Strawberry Thief picnic basket and blanket back out- if you missed this craft we have a DIY on our website blog, along with a lot of other craft ideas and how-to blogs ☺️
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