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From a story William Morris read to his daughters to an iconic design; Brother Rabbit

22nd May 2017

Welcome to our new blog series which revolves around all our current designs before we launch our new one! Below is a sneak peak of the new design as well as an insight into how colours are chosen for a new design of ours. Throughout the process, we work closely with the printers and receive many strike offs to make sure it’s perfect. Our new design is excitingly close to being perfected so stay tuned!

Our Brother Rabbit design was first produced in May 1882. It was one of nineteen designs registered at the Patent Office between 1881-1882 by Morris- seventeen of these were designed for the indigo- discharge method of printing. This method stands in stark contrast to the printing we see today on machines; this took three days to complete. The cloth was submerged in an indigo vat in order to dye it all over to a uniform blue colour. Then it was bleached with a bleaching reagent to reduce the colour to the desired shade of blue for the base colour. Mordants are then applied to the bleached parts and then the cloth immersed in a madder vat to give it the proper tint. The excess colour was then cleaned off and to ensure the colours on the fabric won’t run once produced, they were set at boiling point by passing the fabric through soap. Laid outside with the printed side face up, the white of the design was purified to finish the job- a laborious job to create a work of art; worth it though to see the beautiful and intricate designs Morris produced.

The Uncle Remus Stories were written by J.C. Harris and Morris read them to his children Jenny and May at their home Kelmscott Manor. The birds in the design were drawn by Morris’ close friend Philip Webb.

Nowadays, our products are both printed and manufactured in the UK, are licensed designs by William Morris, and are printed both size and colour-wise to our own specifications to best suit our products.

Below are a few of our Brother Rabbit design items- our tote bags fitted in perfectly in Venice, but our full range is viewable here- it would look great on your table and throughout your kitchen in accessories this summer time!

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A William Morris fabric stack 😍 What would you make from our licensed William Morris floral fabrics? 🪡🧵
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#williammorris #williammorrisfabric #williammorrisfabrics #fabrics #fabric #fabricdestashuk #fabricstack #upholsteryfabric #curtainfabric
We hope you’re having a lovely Easter 🐣 Choccy treats galore with some beautiful Morris florals, what more could we want! 🌷🤍
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#williammorris #williammorrisfabrics #williammorrisfabric #floraldesign #tablescapestyling #upholsteryfabric #curtainfabric #preraphaelite #floral
Morris fan? There’s 15% off our entire collection of licensed William Morris fabrics and products, this Easter weekend only! 🐣 Use code: EASTER15 at checkout, on our website only, until Monday at midnight 🌙 Enjoy this Easter treat from us! 🤍
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#williammorris #williammorrisfabric #williammorrisdesign #onlinefabric #onlinefabrics #preraphaelite #upholsteryfabric #curtainfabric #floraldesign
We love all the beautiful spring florals this time of year 🌷 We’ve also not been able to resist starting early on the Easter treats! 🐣
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #willowbough #tablescape #tablescapes #eastertablesetting #upholsteryfabric #upholsteryfabrics #curtainfabrics #eastertableideas
Introducing Daisy, our latest William Morris licensed design 🌿 Daisy was the second wallpaper William Morris designed, but the first to be produced in 1864, so it remains a special design to every Morris fan ✨ It must have been a favourite of Morris himself, as embroideries of Daisy were used to decorate at the stunning Red House, Morris's home in Bexleyheath. 
We hope you love Daisy as much as we do! Available now on our website, in a limited range of products, fabric is coming soon! ☺️
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric#onlinefabricstore #preraphaelite #williammorrisdesign#upholsteryfabric #curtainfabric #daisy
A fabric stack of William Morris floral dreams 🤍
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#williammorris #williammorrisfabric #williammorrisfabrics #fabrics #floralfabrics #onlinefabrics #onlinefabricshop #upholsteryfabric #upholsteryfabrics #curtainfabric #curtainfabrics #strawberrythief #fabricstack
Spring floral ready with our William Morris Willow Bough table setting 🌿 Do your weekend plans also revolve around tea/coffee and baked goods? 🤍
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#williammorris #williammorrisfabric #willowbough #springfloral #preraphaelite #spring #florals #floralfabric #tablescape #onlinefabric #onlinefabricstore #curtainfabric #upholsteryfabric
Monday done right, laying the table with our beautiful licensed William Morris Willow Bough green tablecloth, completed with a @bettys treat 🥰 
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#williammorris #williammorrisfabric #williammorrisdesign #willowbough #tablescape #tablescapes #tablescapestyling #bettys #preraphaelite #preraphaelites #tablecloth #floraltable #onlinefabric #onlinefabrics
A little fabric stack of our William Morris florals, waiting to be crafted into a project 🪡 Can you name them all from the little peak? 🌿 
All our fabrics are printed in the UK and are licensed William Morris designs, printed both size and colour wise to our own specification ✨ If you’d like a sample, just send us a message 📬
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#williammorris #morris #williammorrisfabric #williammorrisfabrics #fabricstash #fabricstack #morrisfabric #preraphaelite #floralfabric #upholsteryfabric #curtainfabric #onlinefabricshop #onlinefabricshopping
Showcasing our licensed William Morris Lily fabric, it’s so light and bright it’s making us excited for Spring! 🌿
Designed by William Morris in 1874, it incorporates the willow background with lilies and wild flowers ✨ The design must have been well loved by Morris himself- it was the wallpaper he used to decorate his bedroom at Kelmscott Manor, his home in Lechlade, Gloucestershire 🌿
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#williammorris #williammorrisfabric #williammorrisfabrics #fabrics #floralfabric #lily #onlinefabricstore #onlinefabrics #onlinefabric #independentbusiness #preraphaelite
Thrilled with our reupholstered chair, brought back to life with our heavyweight William Morris Willow Bough Green 🌿 It’s amazing what a pop of colour and a floral will do to a room 🤍 If you fancy learning how we did this upcycle, we’ll write a blog on it ☺️ 
& if you’re in the UK and would like a sample of any of our fabrics, please let us know 📮
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#williammorris #morris #williammorrisfabric #morrisfabric #williammorrisfabrics #willowbough #reupholstery #reupholstered #upholsteryfabric #upcycledfurniture
The different weights of fabric 🧵 We have four weights of fabrics; cotton, heavyweight, drill and pvc, all work well for different projects. For a free sample, please feel free to message us and we’ll get them sent out to you 📮
✨ For our 100% cotton, it’s great for quilting, dress making and more, our lightest weight of cotton
✨ Our heavyweight cotton is perfect for curtains and light upholstery, a heavier fabric than our 100% cotton 
✨ Our drill cotton fabric is our heaviest weave fabric, suitable for light upholstery 
✨ Our PVC is our pvc/oilcloth coated cotton fabric, brilliant as a table covering, it’s sold by the half metre and as it won’t fray, is great to put straight on the table 🌿

The cotton, heavyweight and drill cotton are all 152cm wide and the pvc fabric is 140cm wide. All are sold by the half metre 📏
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In January when the Christmas sparkles come down, we’ve got to bring out even more Morris florals to make sure the house still feels sparkly and beautiful ✨ if you’re also looking to revamp any of the home and looking for a licensed William Morris design for a pop of colour, get in touch for any samples so you can choose which works in your home 🤍
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#williammorris #morris #strawberrythief #preraphaelite #onlinefabric #onlinefabricstore #fabrics #williammorrisfabric
Our blue Strawberry Thief oven gloves are back in stock, just in time for Christmas! 🎄 will you be gifting some Morris floral magic this year? Or hope to be receiving some! 🎁 Our matching sets of kitchenware and tableware are very popular this time of year, remember if you’re sending direct to your loved one, you can select for the items to be gift wrapped at checkout on our website! 🌟
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#williammorris #strawberrythief #williammorrisdesign #williammorrisfabric #williammorrisdesigns #ovengloves #christmasgiftsideas #kitchenware #tablescape
Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #willowbough #tablescape #placemats #floraldesign
Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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#strawberrythief #williammorris #preraphaelite #morris #williammorrisdesign #totebag #summerdreaming #williammorrisfabric #coronado
We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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#williammorris #morris #williammorrisfabric #williammorrisfabrics #onlinefabrics #countrykitchendecor #christmasgiftsideas #newwebsitelaunch