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From a story William Morris read to his daughters to an iconic design; Brother Rabbit

22nd May 2017

Welcome to our new blog series which revolves around all our current designs before we launch our new one! Below is a sneak peak of the new design as well as an insight into how colours are chosen for a new design of ours. Throughout the process, we work closely with the printers and receive many strike offs to make sure it’s perfect. Our new design is excitingly close to being perfected so stay tuned!

Our Brother Rabbit design was first produced in May 1882. It was one of nineteen designs registered at the Patent Office between 1881-1882 by Morris- seventeen of these were designed for the indigo- discharge method of printing. This method stands in stark contrast to the printing we see today on machines; this took three days to complete. The cloth was submerged in an indigo vat in order to dye it all over to a uniform blue colour. Then it was bleached with a bleaching reagent to reduce the colour to the desired shade of blue for the base colour. Mordants are then applied to the bleached parts and then the cloth immersed in a madder vat to give it the proper tint. The excess colour was then cleaned off and to ensure the colours on the fabric won’t run once produced, they were set at boiling point by passing the fabric through soap. Laid outside with the printed side face up, the white of the design was purified to finish the job- a laborious job to create a work of art; worth it though to see the beautiful and intricate designs Morris produced.

The Uncle Remus Stories were written by J.C. Harris and Morris read them to his children Jenny and May at their home Kelmscott Manor. The birds in the design were drawn by Morris’ close friend Philip Webb.

Nowadays, our products are both printed and manufactured in the UK, are licensed designs by William Morris, and are printed both size and colour-wise to our own specifications to best suit our products.

Below are a few of our Brother Rabbit design items- our tote bags fitted in perfectly in Venice, but our full range is viewable here- it would look great on your table and throughout your kitchen in accessories this summer time!

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Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #willowbough #tablescape #placemats #floraldesign
Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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#strawberrythief #williammorris #preraphaelite #morris #williammorrisdesign #totebag #summerdreaming #williammorrisfabric #coronado
We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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#williammorris #morris #williammorrisfabric #williammorrisfabrics #onlinefabrics #countrykitchendecor #christmasgiftsideas #newwebsitelaunch
A few of our licensed William Morris designs all hanging out, aren’t they iconic! It’s amazing that you can see a Morris print and instantly know it’s his design 🌿
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#williammorris #morris #williammorrisdesign #teatowels #goldenlily #strawberrythief #willowbough #upholsteryfabric #curtainfabric #onlinefabricshop
Hands up if you’re a Golden Lily fan 🙋‍♀️ Our licensed William Morris design tea towels make excellent Christmas gifts if you’re writing your Christmas list!🎄 
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#williammorris #goldenlily #teatowels #christmasgiftsideas #morris #williammorrisfabric #kitchenaccessories #preraphaelite #christmasgiftidea
Always brightening up the kitchen; Willow Bough 🌿 What a special design ✨
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#williammorrisfabric #williammorris #teatowel #willowbough #williammorrisdesign #designs #preraphaelite #teatowelsofinstagram
“The true secret of happiness lies in taking a genuine interest in all the details of daily life” - William Morris. Some days, for us, that means decorating our tables with napkin bows and settling down for a slice of cake! 🧁
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#williammorris #williammorrisfabric #morris #fabric #strawberrythief #preraphaelite #tablecloth #tablescape
Fabric stack of floral dreams 💭
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric #onlinefabric #curtainfabric #upholsteryfabric #fabricstack
We'd say Morris more than succeeded, with timeless designs and words, it shows true beauty and art will never age 🌿 Morris wrote this quote in "The Well At The World's End: Volume I." Have you ever read much of his poetry or writing? ✍️
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #fabrics #quotes #quotestoliveby #strawberrythief #williammorrisdesign #quotesdaily #quotestagram #morris #williammorrisfabricdesigns
A little fabric stack full of William Morris floral magic 🌿
Is anyone else a little excited that it's only 100 days until Christmas... or is it too soon to talk about? We're quite excited for Christmas crafts, food and films! ☺️ We wonder what your favourite Morris design is? Does it change based on season? 🎄 (it's far too early for this emoji but we're excited and can't help it, sorry.)
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#williammorris #williammorrisfabric #williammorrisdesign #design #strawberrythief #preraphaelite #cottonfabric #upholsteryfabric #curtainfabric #fabrics
Important conversation of the day at Laura's Beau HQ: who fancies a crumble and which is your favourite flavour? 🍎 Apple seems popular, so does rhubarb ☀️ One thing we can agree on is that we're all going to be baking them tonight - best get our fave oven gloves out! 👩‍🍳 These are our licensed William Morris Eyebright double oven gloves, isn't it such a beautiful pattern 🤍
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#williammorris #williammorrisdesign #williammorrisfabric #morris #ovengloves #ovenglove #eyebright #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #preraphaelite #mykitchenstyle
We were cutting our Strawberry Thief fabric today and the sunlight hit it perfectly, we couldn’t resist a picture 🌿 All our licensed William Morris designs are printed in the United Kingdom, and we sell it by the half metre 🪡 If you’re in the UK and would like a sample, just send us a message! 💌 
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#williammorris #williammorrisfabric #williammorrisdesign #design #strawberrythief #preraphaelite #cottonfabric #upholsteryfabric #curtainfabric #fabrics
A close up of our beautiful licensed William Morris Trellis 😍 Isn't it such a timeless design, it was first designed in 1864, inspired by the rose trellis in Morris's garden at beautiful Red House 🌿 It was the first wallpaper Morris designed, along with Daisy and Fruit. 
Because the three designs were produced using a hand printing process, each colour needed a separate block and for the three designs it was 12 blocks each so was a long and expensive process. Therefore, they were all put on hold until the early 1870s when Morris, Marshall, Faulkner & co. had enough money to finance the designs 🎨We love the Trellis design, currently our tea towel is hanging over the cooker - we always wonder if Morris could ever have foreseen that his design in 1864 would be so well loved all these years later? 🤍
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#williammorris #williammorriswallpaper #williammorrisdesign #williammorrisdesigns #trellis #redhouse #philipwebb #teatowelsofinstagram #teatowel #preraphaelite #preraphaelites #independantbusiness #timelessdesign
William Morris designs are inspired by nature, so we love to see them in nature! 🌿 This beautiful Pimpernel Cream design was first designed by Morris in 1876 and is in our medium tote, we have lots of sizes for every occasion! 🤍
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#williammorris #myfloralstyle  #williammorrisdesign #williammorrisfabric #williammorrisfabrics #springflowers #fabricshop #brotherrabbit #preraphaelite #totebag
What’s your favourite thing to make out of our licensed William Morris fabric? 🌿it’s always incredible to see what you create 🧵🪡
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#williammorris #fabric #fabricdesign #kitchendecor #williammorrisdesign #williammorrisfabric #morris #kitchenaccessories #strawberrythief #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #kitchenaccessory #preraphaelite #mykitchenmyhappyplace #mykitchenstyle #floralmagic
Did you know we have matching  kitchen accessories in a range of licensed Morris designs? 🌿 Perfect for pressies or treating yourself to bring a little Morris floral magic into your kitchen 🤍✨
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#williammorris #kitchendesign #kitchendecor #kitchensofinstagram #williammorrisdesign #williammorrisfabric #morris #kitchenaccessories #ovengloves #ovenglove #strawberrythief #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #kitchenaccessory #preraphaelite #mykitchenmyhappyplace #mykitchenstyle #floralmagic