Happy Valentine’s Day

14th February 2017

Happy Valentines Day!

Whilst it’s easy to be caught up in the flowers and chocolates that today surround the holiday, looking into the legend of St Valentine and the origins of February 14th is really interesting. Valentine’s Day has become the second most popular card sending holiday right after Christmas, with 150 million cards being given every year.

The history of the day, along with the story of St Valentine himself is mysterious with many stories being fabricated through the years. Valentines Day contains vestiges of both ancient Roman and Christian traditions- but what are these, who was St Valentine and why do we still celebrate this day with such enthusiasm so many years later?

There are two main theories as to why Valentine’s Day lands on the 14th February- one is simply that it commemorates the day of the Patron Saint’s death or burial (around the year 270 A.D.) Other theorists claim that it was the Christian Church who long ago decided to celebrate with a feast in mid-February to Christianise Lupercalia- a Pagan celebration. Lupercalia was a fertility festival, dedicated to the Roman God of agriculture, Faunus- as well as Romulus and Remus, the Roman founders.

Lupercalia celebration was deemed ‘un-Christian’ by the end of the 5th Century as Pope Gelasius decided February 14th was to be St. Valentine’s Day. However at this time, it wasn’t associated with love- in France and England it was thought that February 14th was the beginning of birds’ mating season; perhaps today this is the association with all the birds we see on cards.

Of course, cards like we send today weren’t sent during this period, in fact, the oldest known Valentine we know is a poem, written in 1415 by the Duke of Orleans, Charles, who wrote it to his wife during his imprisonment in the Tower of London after he was captured during the Battle of Agincourt. During the 25 years he spent in the prison, he wrote 60 love poems to the Duchess- she died before she received this Valentine; the manuscripts are now in the British Library.

Photo Credit: BBC

Since then, it developed to hand written notes and small tokens of affection that were exchanged. Hand made cards began to be exchanged in America in the early 1700s. During the 1840s, it was Esther A. Howland who began to sell the very first mass produced Valentine’s Day cards- one example can be seen below, but make sure to take a look at others as they’re really beautiful crafts! According to many websites, Esther has been deemed the ‘Mother of the Valentine,’ creating cards by using colourful ‘scrap’ pictures, ribbon, lace and other craft pieces.

It remains unknown who St. Valentine specifically was, and which the Pope intended to honour; according to the ‘Catholic Encyclopaedia,’ there were at least three Saints a the time who went by that name. One, a Bishop in Terni, another a Priest in Rome, and the third we largely know nothing about, except that he died in Africa. In a spooky coincidence, all three St. Valentine’s were martyred on February 14th.

It’s interesting that the tradition remains all these years later, when, if you research the day, we largely don’t know why it began or for who we are celebrating. Though Valentine’s Day today has become a huge (and profitable) holiday, perhaps we shouldn’t grumble and instead be happy at any celebration of love.

Happy International Women’s Day! 🌍 We thought we’d celebrate by bringing you the words from some amazing Pre Raphaelite women, who’s talents shouldn’t have been so overlooked at the time (but luckily now are being celebrated with their contributions to the arts!) be sure to read into their stories if you have a minute today, they’re all so interesting ✨ As a business run by women, it’s always a day to celebrate 💜
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#internationalwomensday #iwd2026 #womensupportingwomen #preraphaelites #preraphaelitesisterhood

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Gorgeous Willow Bough blue on the table paired with layers of beautiful @burleighpottery plates 🤍 Always a stunning design to have on the table, did you know it was first produced in 1887, his daughter May Morris wrote of the design, “We were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” We love the behind the design info, painting a beautiful picture of how he was so inspired by nature 🌿
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#williammorris #williammorrisdesign #burleighpottery #uksmallbusiness #blueandwhitedecor

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Have you seen our range of table runners? ✨ This gorgeous Golden Lily design adds some Morris floral loveliness to the table, pair with matching napkins and placemats for layer upon layer of floral magic ✨
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#williammorris #wmorris #preraphaelites #floraltablerunner #ukdesigner

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Some new fabric bundles are now uploaded on our Etsy! ✨ We’ll post the link to our stories to them but some, like in the picture are almost fat quarters, perfect for quilting and crafting, and some are proper scrap bundles full of various sizes and designs, wonderful for crafting- we always wonder what everyone will create from them 🪡 They get rave reviews on our Etsy with crafters and quilters loving them for smaller projects 🥰
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#williammorrisfabric #williammorris #quiltingfabric #craftingfabric #sewingfabric

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We’re so ready to see everyone’s beautiful Easter tablescapes! 🐣 our top necessities for an Easter table are multiple eggs and gorgeous flowers- the best combo! This William Morris Brother Rabbit tablecloth is the perfect addition to Easter with all those rabbits all over it! 🐰
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#williammorris #wmorris #preraphaelites #easter #eastertablescape

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Beauty is always found in the details, our kitchen needs lots of different florals to bring colour and fun to the kitchen - this is our William Morris licensed design Willow Bough in Green, one of our favourite tea towels ✨ Do you have a favourite Morris design tea towel in your kitchen? 🤍
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#williammorris #williammorrisdesign #wmorris #preraphaelites #willowbough

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Have you seen our range of exclusive designs? 🥰 From our exclusive French archive dating back to the late 1800s- early 1900s we’ve faithfully restored them and recoloured them to digitally print them ✨ All perfect for quilting and crafting, they’re such gorgeous designs, in blues and greens (this isn’t the full collection but head to our website to see them all!) 🤍
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#quiltingcotton #craftingfabric #ukfabric #ukfabricshop #quiltingfabric

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William Morris designs bring nature indoors with all the florals, birds and botanicals, so we brought some of our garden inside with some beautiful snowdrops on the table - anyone else excited about the garden waking up for spring? 🌱☀️
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#gardenflorals #gardensofengland #williammorris #wmorris #preraphaelites

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What makes our William Morris oven gloves special? Well….
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#williammorris #wmorris #ovenglove #smallbusiness #floralkitchen

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Happy Pancake Day! 🥞 With the sun finally shining here in Yorkshire we had to bring some of it inside with some flowers from the garden- gorgeous snowdrops down the table ☀️ This tablecloth is the beautiful William Morris Trellis, our licensed William Morris design and always a favourite of ours 🫶🏻 Is anyone else starting on the Easter eggs in February? It’s not just us right… 😉
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#williammorris #gardenflowers #snowdropseason #burleighpottery #pancakeday

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Hope everyone has had a wonderful weekend filled with love 🤍 Our Mallow Forest Green licensed William Morris design looked gorgeous on the table this weekend 🌱
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#williammorris #wmorris #tablescapestyling #floraltable #preraphaelites

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We thought we’d do a little spotlight onto all our designs the next few weeks to give more story behind them as they’re all so historic being licensed William Morris designs ✨ First designed in 1874, this is Lily, a beautiful design that incorporates the willow background with lilies and wild flowers 🫶🏻 The design must have been well loved by Morris himself- it was the wallpaper he used to decorate his bedroom at the gorgeous @kelmscottmanor - his home in Lechlade 🤍 Have you ever seen Morris’ Lily design? It’s one of our favourites 🤍
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#williammorris #wmorris #lily #floraltable #britishdesign

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Dressed for all seasons, we love that if you scroll down our page you can see how you can make timeless designs like this Merton William Morris licensed design beautifully dressed up all year round ✨ This would look beautiful for Valentine’s Day but scroll our page to see it dressed for Christmas- buy your favourite design and re-invent it year round 🤍
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#williammorris #williammorrisdesign #wmorris #valentines #valentinestablescape

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We’re back open ☺️ sorry we’ve been so quiet on here, we’ve had a few weeks off for holidays 🫶🏻 We’re back now and ready to send out your floral magic kitchenware and fabrics ✨
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#printedintheuk #uksmallbusiness #fabricstore #fabrics #valentines

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Still dreaming of last summer with my wedding bouquet and our “Jean” design we had for our napkins 🫶🏻 It’s an original Laura’s Beau design out our archive and named after my lovely Nanny, we have it in blue and this sage green, but we’re always dreaming of new colour ways to print it in 💭 What colour do you think would look good? ✨
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#smallbusinessowner #bridalbouquets #weddingtable #bouquet #floral

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Golden Lily on the table today 🧁 everything should feel special even a little coffee and cake with friends, so we dressed the table up for it to make it extra special, isn’t Golden Lily such a beautiful William Morris design, one of our all time favourites ✨
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#williammorris #wmorris #goldenlily #floraltable #floralprint

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Gorgeous William Morris Sweet Briar fabric! 🌿 Love the green leaves and pink flowers 🫶🏻 We have it in cotton, heavyweight cotton, and pvc, so you’ll find the perfect fit for your project ✨ 🪡🧵
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#williammorris #williammorrisdesign #fabricstash #ukfabric #wmorris

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We’re having a moving sale over on our website! ✨ There are some absolute bargains to be had, including all these items! 🛒 Remember we offer free UK postage on all orders too 🌿 Plus we have a 15% off code running at the moment with code; JAN15 🫶🏻
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#williammorris #wmorris #smallukbusiness #smallshop #floralprint

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We’ve got some fab bundles on our Etsy - we have a lot of offcuts from end of rolls and floral fabric magic can’t be wasted so we bundle them up ✨ Perfect for crafting, we have heavyweight fabric bundles and cotton available now, but hurry, they always sell out quick 🥰
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#williammorrisdesign #williammorris #wmorris #fabricstack #ukfabric

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Guess who has a new bed for our new offices ✨ The king of naps, he will wake for biscuits, pets and little else during his day in the office 🫶🏻 His bed is covered in our licensed William Morris Willow Bough green and it looks so beautiful 🌿 The perfect bed to nap on all day ✨
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#williammorris #wmorris #blacklab #blacklabsquad #dogbeds

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Happy Valentine’s Day

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