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Happy Valentine’s Day

14th February 2017

There are two main theories as to why Valentine’s Day lands on the 14th February- one is simply that it commemorates the day of the Patron Saint’s death or burial (around the year 270 A.D.) Other theorists claim that it was the Christian Church who long ago decided to celebrate with a feast in mid-February to Christianise Lupercalia- a Pagan celebration. Lupercalia was a fertility festival, dedicated to the Roman God of agriculture, Faunus- as well as Romulus and Remus, the Roman founders.
Lupercalia celebration was deemed ‘un-Christian’ by the end of the 5th Century as Pope Gelasius decided February 14th was to be St. Valentine’s Day. However at this time, it wasn’t associated with love- in France and England it was thought that February 14th was the beginning of birds’ mating season; perhaps today this is the association with all the birds we see on cards.
Of course, cards like we send today weren’t sent during this period, in fact, the oldest known Valentine we know is a poem, written in 1415 by the Duke of Orleans, Charles, who wrote it to his wife during his imprisonment in the Tower of London after he was captured during the Battle of Agincourt. During the 25 years he spent in the prison, he wrote 60 love poems to the Duchess- she died before she received this Valentine; the manuscripts are now in the British Library.
Photo Credit: BBC
Since then, it developed to hand written notes and small tokens of affection that were exchanged. Hand made cards began to  be exchanged in America in the early 1700s. During the 1840s, it was Esther A. Howland who began to sell the very first mass produced Valentine’s Day cards- one example can be seen below, but make sure to take a look at others as they’re really beautiful crafts! According to many websites, Esther has been deemed the ‘Mother of the Valentine,’ creating cards by using colourful ‘scrap’ pictures, ribbon, lace and other craft pieces.
It remains unknown who St. Valentine specifically was, and which the Pope intended to honour; according to the ‘Catholic Encyclopaedia,’ there were at least three Saints a the time who went by that name. One, a Bishop in Terni, another a Priest in Rome, and the third we largely know nothing about, except that he died in Africa. In a spooky coincidence, all three St. Valentine’s were martyred on February 14th.
It’s interesting that the tradition remains all these years later, when, if you research the day, we largely don’t know why it began or for who we are celebrating. Though Valentine’s Day today has become a huge (and profitable) holiday, perhaps we shouldn’t grumble and instead be happy at any celebration of love.

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We hope you’re having a lovely Easter 🐣 Choccy treats galore with some beautiful Morris florals, what more could we want! 🌷🤍
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Morris fan? There’s 15% off our entire collection of licensed William Morris fabrics and products, this Easter weekend only! 🐣 Use code: EASTER15 at checkout, on our website only, until Monday at midnight 🌙 Enjoy this Easter treat from us! 🤍
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We love all the beautiful spring florals this time of year 🌷 We’ve also not been able to resist starting early on the Easter treats! 🐣
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Introducing Daisy, our latest William Morris licensed design 🌿 Daisy was the second wallpaper William Morris designed, but the first to be produced in 1864, so it remains a special design to every Morris fan ✨ It must have been a favourite of Morris himself, as embroideries of Daisy were used to decorate at the stunning Red House, Morris's home in Bexleyheath. 
We hope you love Daisy as much as we do! Available now on our website, in a limited range of products, fabric is coming soon! ☺️
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A fabric stack of William Morris floral dreams 🤍
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Spring floral ready with our William Morris Willow Bough table setting 🌿 Do your weekend plans also revolve around tea/coffee and baked goods? 🤍
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Monday done right, laying the table with our beautiful licensed William Morris Willow Bough green tablecloth, completed with a @bettys treat 🥰 
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A little fabric stack of our William Morris florals, waiting to be crafted into a project 🪡 Can you name them all from the little peak? 🌿 
All our fabrics are printed in the UK and are licensed William Morris designs, printed both size and colour wise to our own specification ✨ If you’d like a sample, just send us a message 📬
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Showcasing our licensed William Morris Lily fabric, it’s so light and bright it’s making us excited for Spring! 🌿
Designed by William Morris in 1874, it incorporates the willow background with lilies and wild flowers ✨ The design must have been well loved by Morris himself- it was the wallpaper he used to decorate his bedroom at Kelmscott Manor, his home in Lechlade, Gloucestershire 🌿
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Thrilled with our reupholstered chair, brought back to life with our heavyweight William Morris Willow Bough Green 🌿 It’s amazing what a pop of colour and a floral will do to a room 🤍 If you fancy learning how we did this upcycle, we’ll write a blog on it ☺️ 
& if you’re in the UK and would like a sample of any of our fabrics, please let us know 📮
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The different weights of fabric 🧵 We have four weights of fabrics; cotton, heavyweight, drill and pvc, all work well for different projects. For a free sample, please feel free to message us and we’ll get them sent out to you 📮
✨ For our 100% cotton, it’s great for quilting, dress making and more, our lightest weight of cotton
✨ Our heavyweight cotton is perfect for curtains and light upholstery, a heavier fabric than our 100% cotton 
✨ Our drill cotton fabric is our heaviest weave fabric, suitable for light upholstery 
✨ Our PVC is our pvc/oilcloth coated cotton fabric, brilliant as a table covering, it’s sold by the half metre and as it won’t fray, is great to put straight on the table 🌿

The cotton, heavyweight and drill cotton are all 152cm wide and the pvc fabric is 140cm wide. All are sold by the half metre 📏
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In January when the Christmas sparkles come down, we’ve got to bring out even more Morris florals to make sure the house still feels sparkly and beautiful ✨ if you’re also looking to revamp any of the home and looking for a licensed William Morris design for a pop of colour, get in touch for any samples so you can choose which works in your home 🤍
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Our blue Strawberry Thief oven gloves are back in stock, just in time for Christmas! 🎄 will you be gifting some Morris floral magic this year? Or hope to be receiving some! 🎁 Our matching sets of kitchenware and tableware are very popular this time of year, remember if you’re sending direct to your loved one, you can select for the items to be gift wrapped at checkout on our website! 🌟
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Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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A few of our licensed William Morris designs all hanging out, aren’t they iconic! It’s amazing that you can see a Morris print and instantly know it’s his design 🌿
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