13th March 2018
A few weeks ago, during a conversation with our friends at the William Morris society, we discussed a few blog topics that we want to write about in the upcoming weeks – one that stood out was Kelmscott House and it’s history. Amazingly, they sent us a booklet, ‘A History of Kelmscott House,’ written by their curator Helen Elletson to help us learn more about the house so we’ll reference this throughout! If you would like to purchase the book for yourself to read more, you can buy it here on Amazon – we’d highly recommend it!
Today the home of the William Morris Society, Kelmscott House dates from the late 1780s – an incredible show of late Georgian architecture. If you haven’t visited, to help you imagine the house, you can get a thorough description of the house by the 1915 Survey of London, “The building has a simple front of stock brick […] each storey has five sash-windows regularly spaced, excepting the ground floor, where the central space is occupied by a well-designed entrance with Ionic pilasters, horizontal entablature and semi-circular fanlight. This entrance enters on the eastern of the two great bastions in the river wall, which give added width to the Mall […] The plan is well arranged and represents the original design.”
Sir Francis Ronalds (1788-1973) in 1816 constructed the first electric telegraph in the garden of Kelmscott! The garden, being almost an acre long meant, “eight miles of wire were suspended from overhead bars by silk hooks, looping back and forth throughout. […] This insulated cable has emerged over the years, being dug up accidentally by subsequent owners.” (P.12 A History of Kelmscott House) The first section of the wire can even be found today in the Science Museum – some can also be found in the collection of the William Morris Society at Kelmscott House!
So how did Morris come to live in Kelmscott House? It was Dante Gabriel Rossetti who came across ‘The Retreat’ (as Kelmscott House was then known) when house hunting for himself. Since Kelmscott House overlooks the River Thames in Hammersmith he worried about flooding and he considered the kitchen ‘frightful’ but Morris immediately saw the potential of the house. Morris’ first mention of the house was in a letter to his wife Jane, dated 12th March 1878, “I want to talk to you about the McDonald’s [sic] house that was now that I have been over it twice: if you could be content to live no nearer London than that, I cannot help thinking that we should do very well there: you can get a cab to the house in a quarter of an hour: and certainly the open river and the garden at the back are a great advantage: the house itself is just big enough for us, and the rooms are mostly pretty: the drawing room is (since Mc: knocked a bedroom into it) a great long room facing the river: the draw-back to the house is a dreary room at the back: high, darkish and ugly-windowed: but we should only want it as a subsidiary ‘larking room,’ so needn’t mind it much when it is duly whitewashed: besides we might keep hens in it: or a pig, a cow; or let it for a ranter’s chapel.” (The Collected Letter of William Morris, Vol.I, 1984 PP.456-7, Norman Kelvin.)
His enthusiasm for the house is clear even here – Jane’s reservations lied in Rosetti’s exaggerated accounts of the house and the fact it was far from central London. But with high rent prices in central London and Morris promising the rooms would be beautiful, “with a touch of my art,” plus the suggestion of a pony-and-trap to alleviate the problem of distance instead of paying inner London rent, they agreed to rent the house. The rent was £85 a year – repairs and re-decoration would cost Morris a further £1,000 a year. They renamed The Retreat, Kelmscott House, to link it together with their beloved Kelmscott Manor which Morris had rented since 1871. Both lying on the Thames, Morris took two boat journeys between the homes in the years following with friends.
Make sure to check back for our future blogs where we continue our story of Kelmscott House!

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Posted in News by Laura
Happy International Women’s Day! 🌍 We thought we’d celebrate by bringing you the words from some amazing Pre Raphaelite women, who’s talents shouldn’t have been so overlooked at the time (but luckily now are being celebrated with their contributions to the arts!) be sure to read into their stories if you have a minute today, they’re all so interesting ✨ As a business run by women, it’s always a day to celebrate 💜
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#internationalwomensday #iwd2026 #womensupportingwomen #preraphaelites #preraphaelitesisterhood
Gorgeous Willow Bough blue on the table paired with layers of beautiful @burleighpottery plates 🤍 Always a stunning design to have on the table, did you know it was first produced in 1887, his daughter May Morris wrote of the design, “We were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” We love the behind the design info, painting a beautiful picture of how he was so inspired by nature 🌿
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#williammorris #williammorrisdesign #burleighpottery #uksmallbusiness #blueandwhitedecor
Have you seen our range of table runners? ✨ This gorgeous Golden Lily design adds some Morris floral loveliness to the table, pair with matching napkins and placemats for layer upon layer of floral magic ✨
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#williammorris #wmorris #preraphaelites #floraltablerunner #ukdesigner
Some new fabric bundles are now uploaded on our Etsy! ✨ We’ll post the link to our stories to them but some, like in the picture are almost fat quarters, perfect for quilting and crafting, and some are proper scrap bundles full of various sizes and designs, wonderful for crafting- we always wonder what everyone will create from them 🪡 They get rave reviews on our Etsy with crafters and quilters loving them for smaller projects 🥰
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#williammorrisfabric #williammorris #quiltingfabric #craftingfabric #sewingfabric
We’re so ready to see everyone’s beautiful Easter tablescapes! 🐣 our top necessities for an Easter table are multiple eggs and gorgeous flowers- the best combo! This William Morris Brother Rabbit tablecloth is the perfect addition to Easter with all those rabbits all over it! 🐰
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#williammorris #wmorris #preraphaelites #easter #eastertablescape
Beauty is always found in the details, our kitchen needs lots of different florals to bring colour and fun to the kitchen - this is our William Morris licensed design Willow Bough in Green, one of our favourite tea towels ✨ Do you have a favourite Morris design tea towel in your kitchen? 🤍
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#williammorris #williammorrisdesign #wmorris #preraphaelites #willowbough
Have you seen our range of exclusive designs? 🥰 From our exclusive French archive dating back to the late 1800s- early 1900s we’ve faithfully restored them and recoloured them to digitally print them ✨ All perfect for quilting and crafting, they’re such gorgeous designs, in blues and greens (this isn’t the full collection but head to our website to see them all!) 🤍
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#quiltingcotton #craftingfabric #ukfabric #ukfabricshop #quiltingfabric
William Morris designs bring nature indoors with all the florals, birds and botanicals, so we brought some of our garden inside with some beautiful snowdrops on the table - anyone else excited about the garden waking up for spring? 🌱☀️
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#gardenflorals #gardensofengland #williammorris #wmorris #preraphaelites
What makes our William Morris oven gloves special? Well….
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#williammorris #wmorris #ovenglove #smallbusiness #floralkitchen
Happy Pancake Day! 🥞 With the sun finally shining here in Yorkshire we had to bring some of it inside with some flowers from the garden- gorgeous snowdrops down the table ☀️ This tablecloth is the beautiful William Morris Trellis, our licensed William Morris design and always a favourite of ours 🫶🏻 Is anyone else starting on the Easter eggs in February? It’s not just us right… 😉
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#williammorris #gardenflowers #snowdropseason #burleighpottery #pancakeday
Hope everyone has had a wonderful weekend filled with love 🤍 Our Mallow Forest Green licensed William Morris design looked gorgeous on the table this weekend 🌱
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#williammorris #wmorris #tablescapestyling #floraltable #preraphaelites
We thought we’d do a little spotlight onto all our designs the next few weeks to give more story behind them as they’re all so historic being licensed William Morris designs ✨ First designed in 1874, this is Lily, a beautiful design that incorporates the willow background with lilies and wild flowers 🫶🏻 The design must have been well loved by Morris himself- it was the wallpaper he used to decorate his bedroom at the gorgeous @kelmscottmanor - his home in Lechlade 🤍 Have you ever seen Morris’ Lily design? It’s one of our favourites 🤍
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#williammorris #wmorris #lily #floraltable #britishdesign
Dressed for all seasons, we love that if you scroll down our page you can see how you can make timeless designs like this Merton William Morris licensed design beautifully dressed up all year round ✨ This would look beautiful for Valentine’s Day but scroll our page to see it dressed for Christmas- buy your favourite design and re-invent it year round 🤍
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#williammorris #williammorrisdesign #wmorris #valentines #valentinestablescape
We’re back open ☺️ sorry we’ve been so quiet on here, we’ve had a few weeks off for holidays 🫶🏻 We’re back now and ready to send out your floral magic kitchenware and fabrics ✨
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#printedintheuk #uksmallbusiness #fabricstore #fabrics #valentines
Still dreaming of last summer with my wedding bouquet and our “Jean” design we had for our napkins 🫶🏻 It’s an original Laura’s Beau design out our archive and named after my lovely Nanny, we have it in blue and this sage green, but we’re always dreaming of new colour ways to print it in 💭 What colour do you think would look good? ✨
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#smallbusinessowner #bridalbouquets #weddingtable #bouquet #floral
Golden Lily on the table today 🧁 everything should feel special even a little coffee and cake with friends, so we dressed the table up for it to make it extra special, isn’t Golden Lily such a beautiful William Morris design, one of our all time favourites ✨
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#williammorris #wmorris #goldenlily #floraltable #floralprint
Gorgeous William Morris Sweet Briar fabric! 🌿 Love the green leaves and pink flowers 🫶🏻 We have it in cotton, heavyweight cotton, and pvc, so you’ll find the perfect fit for your project ✨ 🪡🧵
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#williammorris #williammorrisdesign #fabricstash #ukfabric #wmorris
We’re having a moving sale over on our website! ✨ There are some absolute bargains to be had, including all these items! 🛒 Remember we offer free UK postage on all orders too 🌿 Plus we have a 15% off code running at the moment with code; JAN15 🫶🏻
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#williammorris #wmorris #smallukbusiness #smallshop #floralprint
We’ve got some fab bundles on our Etsy - we have a lot of offcuts from end of rolls and floral fabric magic can’t be wasted so we bundle them up ✨ Perfect for crafting, we have heavyweight fabric bundles and cotton available now, but hurry, they always sell out quick 🥰
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#williammorrisdesign #williammorris #wmorris #fabricstack #ukfabric
Guess who has a new bed for our new offices ✨ The king of naps, he will wake for biscuits, pets and little else during his day in the office 🫶🏻 His bed is covered in our licensed William Morris Willow Bough green and it looks so beautiful 🌿 The perfect bed to nap on all day ✨
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#williammorris #wmorris #blacklab #blacklabsquad #dogbeds