13th March 2018
A few weeks ago, during a conversation with our friends at the William Morris society, we discussed a few blog topics that we want to write about in the upcoming weeks – one that stood out was Kelmscott House and it’s history. Amazingly, they sent us a booklet, ‘A History of Kelmscott House,’ written by their curator Helen Elletson to help us learn more about the house so we’ll reference this throughout! If you would like to purchase the book for yourself to read more, you can buy it here on Amazon – we’d highly recommend it!
Today the home of the William Morris Society, Kelmscott House dates from the late 1780s – an incredible show of late Georgian architecture. If you haven’t visited, to help you imagine the house, you can get a thorough description of the house by the 1915 Survey of London, “The building has a simple front of stock brick […] each storey has five sash-windows regularly spaced, excepting the ground floor, where the central space is occupied by a well-designed entrance with Ionic pilasters, horizontal entablature and semi-circular fanlight. This entrance enters on the eastern of the two great bastions in the river wall, which give added width to the Mall […] The plan is well arranged and represents the original design.”
Sir Francis Ronalds (1788-1973) in 1816 constructed the first electric telegraph in the garden of Kelmscott! The garden, being almost an acre long meant, “eight miles of wire were suspended from overhead bars by silk hooks, looping back and forth throughout. […] This insulated cable has emerged over the years, being dug up accidentally by subsequent owners.” (P.12 A History of Kelmscott House) The first section of the wire can even be found today in the Science Museum – some can also be found in the collection of the William Morris Society at Kelmscott House!
So how did Morris come to live in Kelmscott House? It was Dante Gabriel Rossetti who came across ‘The Retreat’ (as Kelmscott House was then known) when house hunting for himself. Since Kelmscott House overlooks the River Thames in Hammersmith he worried about flooding and he considered the kitchen ‘frightful’ but Morris immediately saw the potential of the house. Morris’ first mention of the house was in a letter to his wife Jane, dated 12th March 1878, “I want to talk to you about the McDonald’s [sic] house that was now that I have been over it twice: if you could be content to live no nearer London than that, I cannot help thinking that we should do very well there: you can get a cab to the house in a quarter of an hour: and certainly the open river and the garden at the back are a great advantage: the house itself is just big enough for us, and the rooms are mostly pretty: the drawing room is (since Mc: knocked a bedroom into it) a great long room facing the river: the draw-back to the house is a dreary room at the back: high, darkish and ugly-windowed: but we should only want it as a subsidiary ‘larking room,’ so needn’t mind it much when it is duly whitewashed: besides we might keep hens in it: or a pig, a cow; or let it for a ranter’s chapel.” (The Collected Letter of William Morris, Vol.I, 1984 PP.456-7, Norman Kelvin.)
His enthusiasm for the house is clear even here – Jane’s reservations lied in Rosetti’s exaggerated accounts of the house and the fact it was far from central London. But with high rent prices in central London and Morris promising the rooms would be beautiful, “with a touch of my art,” plus the suggestion of a pony-and-trap to alleviate the problem of distance instead of paying inner London rent, they agreed to rent the house. The rent was £85 a year – repairs and re-decoration would cost Morris a further £1,000 a year. They renamed The Retreat, Kelmscott House, to link it together with their beloved Kelmscott Manor which Morris had rented since 1871. Both lying on the Thames, Morris took two boat journeys between the homes in the years following with friends.
Make sure to check back for our future blogs where we continue our story of Kelmscott House!

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Posted in News by Laura
Bringing nature indoors, we our gorgeous oven gloves thrown over the cooker- a chic way to make something practical beautiful too! 🫶🏻
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Gorgeous postbox 📮 If you’d like a free sample of any of our fabrics just send us a message and we’ll get them sent out to you 💌 If you’re ordering from abroad, we will always take the parcel to the post office to make sure we’re comparing different postage methods to get the best postage prices for you- we’re wanting to spread the floral goodness global! Today I pottered to the post office to send a lovely pvc apron to Australia which is amazing that Morris is well known world wide! 🐨🦘🇦🇺
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The best season is peony season 🫶🏻 Our favourite flowers, having peonies blooming in the house is always the best ✨ This is our William Morris Merton design, the most stunning blue and white pattern is so timeless ✨
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Lily is one of our favourite William Morris designs, it’s such a beautiful botanical design with all those willow leaves in the background 🌿
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Happy Strawberry Thief day! 🍓 On this day in 1883, Morris registered this beautiful design, isn’t it amazing that all these years later, it’s still as timeless as ever now more popular than ever and decorating homes across the world 🐦⬛
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We want to say a huge THANK YOU to all our lovely customers who have been so patient with us whilst our website checkout has been all in a tizzy - and thank you for your orders on another platform, we appreciate you keeping us going as a small business- but, we’re back up and running now so please use code: THANKYOU at checkout for 15% off until Sunday 🫶🏻✨ (song was me when we finally got tech issues fixed 🫠😂)
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📣 This fabric is on a big sale! 📣 Our red Strawberry Thief drill fabric is currently on sale for £15 a metre 🍓 Our drill fabric is a slightly heavier weight and weave than our heavyweight fabric and is perfect for light upholstery, curtain making and more 🪡🧵 It won’t be on sale long so grab yourself some whilst you can ✨
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Golden Lily always brings the sunshine indoors ☀️ we’ve got 15% off our website right now with code: florals 🌷
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The soundtrack to our day- our fabric cutter! 🎼 If you ever order fabric from us this is how we get our cuts so straight ☺️ Did you know that we sell our fabrics by the half meter, so however big or small your project is, we’ve got fabric for you ☺️ This is our gorgeous William Morris Strawberry Thief blue design, it’s very often on our cutting table as it’s so popular! Do you prefer it in red or in blue? 🍓
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The prettiest design; Hearts & Kisses 🤍 An original design, we’ve restored it from our late 1800- early 1900s French archive, we just love how delicate it is 💕 Would you like to see more of our archive designs? 🌷
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An Easter crafting weekend, our pvc wipe clean fabric is perfect for crafting with easy clean up!🌷🐣 Hope you’ve all had a lovely weekend, remember if you’re doing any shopping, our 15% off is still running on our website with code; EASTER 🐣
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🌟 15% off our website! 🌟 Get your tablescapes sorted for Easter (or get a treat for yourself from the Easter bunny!) with code; EASTER on our website only until Tuesday 7th 🐣🐰
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Replacing all normal eggs with chocolate ones for the foreseeable future 🐣 Brother Rabbit Green on the table always looks so beautiful, we just love this new colour way in this gorgeous William Morris design ✨
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Spring is officially here! 🌷 Take 15% off our website this weekend with code; EASTER to celebrate spring finally being here, use it to treat yourself or to get those Easter tables ready! 🐣
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Officially mini egg season, so we’ll incorporate them into every meal 🐣🌷 On the table today is our William Morris Lily design, isn’t it a stunning design 🌿
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Gorgeous flowers this weekend 🤍 We can’t get over the beautiful tulips 🌷 Brother Rabbit blue on the table, do you prefer it in the blue, red or green? 🌿
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A moment for the greens 🌿 We know sometimes it’s hard imagining different designs together for projects whether you’re quilting with tonal colours or mix matching curtains and cushions, the things you can do with our William Morris fabrics are endless, so seeing them together you can see how beautifully they pair together ✨ We’ll post the blues next so you can see them together too! 🤍 Message us if you’d like a sample of anything, we send them free in the UK 📮
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Back in stock alert! ✨ All sizes of our gorgeous William Morris blue Strawberry Thief tablecloths & napkins 🌿 Sometimes the easiest napkin folds are the most effective (we have no bias towards this being our favourite just because it contains a chocolate egg… promise…) 🐰
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Happy International Women’s Day! 🌍 We thought we’d celebrate by bringing you the words from some amazing Pre Raphaelite women, who’s talents shouldn’t have been so overlooked at the time (but luckily now are being celebrated with their contributions to the arts!) be sure to read into their stories if you have a minute today, they’re all so interesting ✨ As a business run by women, it’s always a day to celebrate 💜
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Gorgeous Willow Bough blue on the table paired with layers of beautiful @burleighpottery plates 🤍 Always a stunning design to have on the table, did you know it was first produced in 1887, his daughter May Morris wrote of the design, “We were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” We love the behind the design info, painting a beautiful picture of how he was so inspired by nature 🌿
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