11th July 2017
On this day in 1873, William Morris’ second trip to Iceland began.
In past blogs, we’ve discussed William Morris’ Icelandic adventures and how he fell in love with Iceland, even returning for a second trip. It was on his second trip that he met John Henry Middleton, who already knew his companion Faulkner, the only traveling companion Morris had on this trip. The meeting between Morris and Middleton sparked the beginning of a life long friendship.
During Morris’ pioneering experiments in developing the Indigo-Dye technique, Middleton proved invaluable due to his expertise of Eastern art, meaning he could give Morris help and advice.

The stars over Iceland
In 1879, Middleton was elected fellow of the Society of Antiquaries and contributed to their publications, becoming vice-president of the society in 1894. He was so well travelled and educated he even contributed to the 9th edition of Encyclopaedia Britannia! He was Slade professor at Cambridge between 1886 to 1892- his topic? Fine Art of course! Given an honorary MA from Cambridge in 1886 and then one from Oxford the following year. This was followed by a Litt.D at Cambridge in 1893 and then the following year, a DCL from Oxford. Honored by a Doctor’s degree from the University of Bologna and then in 1888 he was elected a fellow of King’s College, Cambridge. A huge list of accalades for a man who never stopped in his love for travel and his lust for knowledge.
Following these achievements, in 1889, he was then named Director of the Fitzwilliam Museum in Cambridge. Given this platform, he was able to show and share his knowledge, producing multiple catalogues. Additionally, he was also a lecturer at the Royal Academy. Stunningly, he didn’t stop there! Similar to Morris, his life story seems unbelievable to think he did and achieved so much! In 1892, he became Director of the art collections at South Kensington Museum (today the Victoria and Albert Museum.) The work here in reforming the department is said to have led to the accumulation of lifelong depression and drug use which increased until his death in 1896 when he accidentally overdosed on morphia at the untimely age of 49.
Reading letters Morris wrote at the time, on the return of his trip is a wonderful thing to do – whilst we know lots about his life, it’s different to read his own account in his own personal letters, we can get such a better insight into who he was! From “The Collected Letters of William Morris, Volume I: 1848-1880” by William Morris, we love the letter written to Aglaia Ionides Coronio dated September 4th, 1873 upon his return from his second Icelandic journey. (Found on page 197)
“The journey was very successful, & has deepened (my) the impression I had of Iceland, & increased my love for it, though I don’t suppose I shall ever see it again: nevertheless I was very full of longing to be back, and to say the truth was more unhappy on the voyage out and before I got into the safe than I like to confess in my letters from Reykjavik, but the glorious simplicity of the terrible & tragic, but beautiful land with its well remembered stories of brave men, killed all querulous feeling in me, and have made all the dear faces of wife & children, and love, & friends dearer than ever to me: I hope I shall not miss your face from among them for long. (I hope) please write and tell me when I shall see you.
You wrote a very kind letter to me at Reykjavik: you won’t want to be thanked for it I know, but you will like to hear that it answered (the) its kind purpose & made me happier – What a terrible thing it is to bear that moment before one gets letters after those weeks of absence & longing!
Do you know I feel as if if a definite space of my life had passed away now I have seen Iceland for the last time: as I looked up at Charles’ Wain tonight all my travel there seemed to come back on me, made solemn and elevated, in one moment, till my heart
swelled with the wonder of it: surely I have gained a great deal and it was no idle whim that drew me there, but a true instinct for what I needed. So goodbye for the present, & let us see a great deal of each other these coming days, and believe me ever to be.
Your affectionate
William Morris”
Whilst we can go over his itinerary on the trip, there’s nothing quite like knowing how he felt on the trip right from the source. To read how beautifully he wrote to his closest friends and family is truly a treat – we’d really recommend going to read the book if you want more of these letters and to learn more about the man behind the designs!
SaveSave
Posted in News by Laura
All our wonderful William Morris fabrics are digitally printed here in the UK, creating high quality print in incredible colour ways, if you’re quilting and crafting from our cotton and heavyweight cotton fabrics, we thought it’d be handy to have all the pattern repeats in an easy to save post ☺️
•
•
•
#williammorris #craftingfabric #quiltingfabric #floralfabrics #patternfabric
Merton in blue is one of the most beautiful William Morris designs, a timeless blue and white, it was first designed in 1888!
•
•
#williammorris #wmorris #morrisdesign #merton #preraphaelite
If you’d like a sample of Merton, just send us a message and we’ll get one sorted out for you!
•
•
•
#williammorris #floralfabric #blueandwhite #blueandwhitefabric #tablescape
Have you seen Merton before? It’s so underrated as a Morris design we think! It was actually the first design that he printed on rotary screens under the name “Morris & Co.” After their rebrand from “Morris, Marshall, Faulkner & Co.’” 🌿 We’re just appreciating it during peony season!
•
•
•
#peony #peonyseason #morris #morrisandco #preraphaelites
Taking a closer look at beautiful Lily design, a timeless design Morris designed in 1874, if you’d like a sample of Lily, just let us know! 💌
〰️
The table details;
Lily napkins- £16.99 for 4
Lily tablecloths- starting from £29.99 depending on size
Also mentioned;
Lily cotton by the half metre- £9.25
Lily heavyweight cotton by the half metre- £10.25
•
•
•
#williammorris #wmorris #preraphaelites #lily #quiltingcotton
When cutting fabric stacks, we always wonder what is being made from them, we often get messages about quilts being stitched together with various tonal colours, curtains ready to be part of daily life or dresses being sewn to be worn to the next big event, so if you ever make anything from our fabrics- whether it be a huge project or a tiny one made of our scrap bundles, do let us know what you make! 🪡🧵
Can you name the designs within the photo? All sold by the half meter, £18.50 per metre of cotton, £20.50 per metre of heavyweight cotton 🫶🏻
•
•
•
#williammorris #wmorris #morrisfabric #floralfabric #quiltingcotton
Putting the spotlight on Mallow Forest Green, we love this design so much it’s so effortlessly beautiful, it’s been admired in homes for more than 147 years since William Morris designed it ✨
〰️
The table details;
Mallow napkins- £16.99
Mallow tablecloths- starting at £29.99 depending on size
•
•
•
#williammorris #weddingtablescape #weddingtableflowers #preraphaelites #artsandcraftsmovement
Mid week tables require; a vase of gorgeous fresh flowers, as many sweet treats as you can get your hands on, and of course, a gorgeous tablecloth set- this Willow Bough blue is one of our all time favourite William Morris designs, it’s utterly timeless and so beautiful 🌿
〰️
The table details;
Willow Bough blue napkins- £16.99
Willow Bough tablecloths- starting at £29.99 depending on size
•
•
•
#williammorris #williammorrisdesign #willowbough #englishdesign #myfloralhome
A little update from us 🇬🇧
From 1st July, our product prices will be increasing due to continued rises in manufacturing and material costs.
We’ve worked hard to absorb these increases for as long as possible, but to continue providing the quality you expect from us, a small price adjustment is now necessary.
Every product we create is proudly printed and manufactured here in the UK, using high-quality materials and processes that ensure a finish we’re proud of. Our fabrics are all digitally printed to give a crisp finish.
If you’ve been thinking about placing an order, now is the perfect time — all orders placed before 1st July will be at our current prices.
To thank you for your support, we’re offering an exclusive discount before the new prices take effect.
Use code: thankyou
Enjoy 10% off your order until 14th June
This is the perfect opportunity to place your order at current prices and enjoy an additional saving before the increase.
Thank you for supporting a UK small business and for choosing quality. We truly appreciate every order ❤️
•
•
•
#uksmallbiz #madeintheuk #williammorris #fabricstore #floralfabric
Aren’t these the most gorgeous blooms!! 🫶🏻 This is our William Morris Compton design and it’s so underrated as a design, it’s beautiful year round because all the different details can be brought out of it, pair it with springtime greens to pop the green tones or autumnal burnt oranges during the colder months, it’s so versatile! ✨ Swipe to see my little photoshoot gatecrasher 😂
All our products are digitally printed and manufactured in the UK 🇬🇧
•
•
•
#williammorris #williammorrisdesign #compton #artsandcraftsmovement #cottagecorekitchen
Bringing nature indoors, we our gorgeous oven gloves thrown over the cooker- a chic way to make something practical beautiful too! 🫶🏻
•
•
•
#williammorrisfabric #williammorris #wmorris #floralkitchen #pimpernel
Gorgeous postbox 📮 If you’d like a free sample of any of our fabrics just send us a message and we’ll get them sent out to you 💌 If you’re ordering from abroad, we will always take the parcel to the post office to make sure we’re comparing different postage methods to get the best postage prices for you- we’re wanting to spread the floral goodness global! Today I pottered to the post office to send a lovely pvc apron to Australia which is amazing that Morris is well known world wide! 🐨🦘🇦🇺
•
•
•
#williammorris #williammorrisdesign #smallukbusiness #fabricdesign #postboxesofinstagram
The best season is peony season 🫶🏻 Our favourite flowers, having peonies blooming in the house is always the best ✨ This is our William Morris Merton design, the most stunning blue and white pattern is so timeless ✨
•
•
•
#williammorris #williammorrisdesign #wmorris #morrisdesign #blueandwhitedecor
Lily is one of our favourite William Morris designs, it’s such a beautiful botanical design with all those willow leaves in the background 🌿
•
•
•
#williammorris #williammorrisfabric #lily #floraltable #floralmagic
Happy Strawberry Thief day! 🍓 On this day in 1883, Morris registered this beautiful design, isn’t it amazing that all these years later, it’s still as timeless as ever now more popular than ever and decorating homes across the world 🐦⬛
•
•
•
#strawberrythief #williammorris #williammorrisdesign #birddesign #floralfabric
We want to say a huge THANK YOU to all our lovely customers who have been so patient with us whilst our website checkout has been all in a tizzy - and thank you for your orders on another platform, we appreciate you keeping us going as a small business- but, we’re back up and running now so please use code: THANKYOU at checkout for 15% off until Sunday 🫶🏻✨ (song was me when we finally got tech issues fixed 🫠😂)
•
•
•
#williammorrisfabric #williammorris #wmorris #floralteatowel #williammorrisdesign
📣 This fabric is on a big sale! 📣 Our red Strawberry Thief drill fabric is currently on sale for £15 a metre 🍓 Our drill fabric is a slightly heavier weight and weave than our heavyweight fabric and is perfect for light upholstery, curtain making and more 🪡🧵 It won’t be on sale long so grab yourself some whilst you can ✨
•
•
•
#williammorris #williammorrisdesign #strawberrythief #ukfabric #curtainfabric
Golden Lily always brings the sunshine indoors ☀️ we’ve got 15% off our website right now with code: florals 🌷
•
•
•
#williammorris #wmorris #goldenlily #williammorrisfabric #williammorrisdesign
The soundtrack to our day- our fabric cutter! 🎼 If you ever order fabric from us this is how we get our cuts so straight ☺️ Did you know that we sell our fabrics by the half meter, so however big or small your project is, we’ve got fabric for you ☺️ This is our gorgeous William Morris Strawberry Thief blue design, it’s very often on our cutting table as it’s so popular! Do you prefer it in red or in blue? 🍓
•
•
•
#williammorris #fabricbytheyard #fabricbymeter #floralfabric #ukfabric
The prettiest design; Hearts & Kisses 🤍 An original design, we’ve restored it from our late 1800- early 1900s French archive, we just love how delicate it is 💕 Would you like to see more of our archive designs? 🌷
•
•
•
#floralfabric #craftingfabric #quiltingfabric #dressmakingfabric #fabricstash
An Easter crafting weekend, our pvc wipe clean fabric is perfect for crafting with easy clean up!🌷🐣 Hope you’ve all had a lovely weekend, remember if you’re doing any shopping, our 15% off is still running on our website with code; EASTER 🐣
•
•
•
#eastertable #floralfabric #williammorris #wmorris #morrisfabric
🌟 15% off our website! 🌟 Get your tablescapes sorted for Easter (or get a treat for yourself from the Easter bunny!) with code; EASTER on our website only until Tuesday 7th 🐣🐰
•
•
•
#williammorris #wmorris #eastertable #eastertablescape #floralhome