11th July 2017
On this day in 1873, William Morris’ second trip to Iceland began.
In past blogs, we’ve discussed William Morris’ Icelandic adventures and how he fell in love with Iceland, even returning for a second trip. It was on his second trip that he met John Henry Middleton, who already knew his companion Faulkner, the only traveling companion Morris had on this trip. The meeting between Morris and Middleton sparked the beginning of a life long friendship.
During Morris’ pioneering experiments in developing the Indigo-Dye technique, Middleton proved invaluable due to his expertise of Eastern art, meaning he could give Morris help and advice.

The stars over Iceland
In 1879, Middleton was elected fellow of the Society of Antiquaries and contributed to their publications, becoming vice-president of the society in 1894. He was so well travelled and educated he even contributed to the 9th edition of Encyclopaedia Britannia! He was Slade professor at Cambridge between 1886 to 1892- his topic? Fine Art of course! Given an honorary MA from Cambridge in 1886 and then one from Oxford the following year. This was followed by a Litt.D at Cambridge in 1893 and then the following year, a DCL from Oxford. Honored by a Doctor’s degree from the University of Bologna and then in 1888 he was elected a fellow of King’s College, Cambridge. A huge list of accalades for a man who never stopped in his love for travel and his lust for knowledge.
Following these achievements, in 1889, he was then named Director of the Fitzwilliam Museum in Cambridge. Given this platform, he was able to show and share his knowledge, producing multiple catalogues. Additionally, he was also a lecturer at the Royal Academy. Stunningly, he didn’t stop there! Similar to Morris, his life story seems unbelievable to think he did and achieved so much! In 1892, he became Director of the art collections at South Kensington Museum (today the Victoria and Albert Museum.) The work here in reforming the department is said to have led to the accumulation of lifelong depression and drug use which increased until his death in 1896 when he accidentally overdosed on morphia at the untimely age of 49.
Reading letters Morris wrote at the time, on the return of his trip is a wonderful thing to do – whilst we know lots about his life, it’s different to read his own account in his own personal letters, we can get such a better insight into who he was! From “The Collected Letters of William Morris, Volume I: 1848-1880” by William Morris, we love the letter written to Aglaia Ionides Coronio dated September 4th, 1873 upon his return from his second Icelandic journey. (Found on page 197)
“The journey was very successful, & has deepened (my) the impression I had of Iceland, & increased my love for it, though I don’t suppose I shall ever see it again: nevertheless I was very full of longing to be back, and to say the truth was more unhappy on the voyage out and before I got into the safe than I like to confess in my letters from Reykjavik, but the glorious simplicity of the terrible & tragic, but beautiful land with its well remembered stories of brave men, killed all querulous feeling in me, and have made all the dear faces of wife & children, and love, & friends dearer than ever to me: I hope I shall not miss your face from among them for long. (I hope) please write and tell me when I shall see you.
You wrote a very kind letter to me at Reykjavik: you won’t want to be thanked for it I know, but you will like to hear that it answered (the) its kind purpose & made me happier – What a terrible thing it is to bear that moment before one gets letters after those weeks of absence & longing!
Do you know I feel as if if a definite space of my life had passed away now I have seen Iceland for the last time: as I looked up at Charles’ Wain tonight all my travel there seemed to come back on me, made solemn and elevated, in one moment, till my heart
swelled with the wonder of it: surely I have gained a great deal and it was no idle whim that drew me there, but a true instinct for what I needed. So goodbye for the present, & let us see a great deal of each other these coming days, and believe me ever to be.
Your affectionate
William Morris”
Whilst we can go over his itinerary on the trip, there’s nothing quite like knowing how he felt on the trip right from the source. To read how beautifully he wrote to his closest friends and family is truly a treat – we’d really recommend going to read the book if you want more of these letters and to learn more about the man behind the designs!
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Posted in News by Laura
Hope everyone has had a wonderful weekend filled with love 🤍 Our Mallow Forest Green licensed William Morris design looked gorgeous on the table this weekend 🌱
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#williammorris #wmorris #tablescapestyling #floraltable #preraphaelites
We thought we’d do a little spotlight onto all our designs the next few weeks to give more story behind them as they’re all so historic being licensed William Morris designs ✨ First designed in 1874, this is Lily, a beautiful design that incorporates the willow background with lilies and wild flowers 🫶🏻 The design must have been well loved by Morris himself- it was the wallpaper he used to decorate his bedroom at the gorgeous @kelmscottmanor - his home in Lechlade 🤍 Have you ever seen Morris’ Lily design? It’s one of our favourites 🤍
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#williammorris #wmorris #lily #floraltable #britishdesign
Dressed for all seasons, we love that if you scroll down our page you can see how you can make timeless designs like this Merton William Morris licensed design beautifully dressed up all year round ✨ This would look beautiful for Valentine’s Day but scroll our page to see it dressed for Christmas- buy your favourite design and re-invent it year round 🤍
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#williammorris #williammorrisdesign #wmorris #valentines #valentinestablescape
We’re back open ☺️ sorry we’ve been so quiet on here, we’ve had a few weeks off for holidays 🫶🏻 We’re back now and ready to send out your floral magic kitchenware and fabrics ✨
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#printedintheuk #uksmallbusiness #fabricstore #fabrics #valentines
Still dreaming of last summer with my wedding bouquet and our “Jean” design we had for our napkins 🫶🏻 It’s an original Laura’s Beau design out our archive and named after my lovely Nanny, we have it in blue and this sage green, but we’re always dreaming of new colour ways to print it in 💭 What colour do you think would look good? ✨
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#smallbusinessowner #bridalbouquets #weddingtable #bouquet #floral
Golden Lily on the table today 🧁 everything should feel special even a little coffee and cake with friends, so we dressed the table up for it to make it extra special, isn’t Golden Lily such a beautiful William Morris design, one of our all time favourites ✨
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#williammorris #wmorris #goldenlily #floraltable #floralprint
Gorgeous William Morris Sweet Briar fabric! 🌿 Love the green leaves and pink flowers 🫶🏻 We have it in cotton, heavyweight cotton, and pvc, so you’ll find the perfect fit for your project ✨ 🪡🧵
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#williammorris #williammorrisdesign #fabricstash #ukfabric #wmorris
We’re having a moving sale over on our website! ✨ There are some absolute bargains to be had, including all these items! 🛒 Remember we offer free UK postage on all orders too 🌿 Plus we have a 15% off code running at the moment with code; JAN15 🫶🏻
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#williammorris #wmorris #smallukbusiness #smallshop #floralprint
We’ve got some fab bundles on our Etsy - we have a lot of offcuts from end of rolls and floral fabric magic can’t be wasted so we bundle them up ✨ Perfect for crafting, we have heavyweight fabric bundles and cotton available now, but hurry, they always sell out quick 🥰
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#williammorrisdesign #williammorris #wmorris #fabricstack #ukfabric
Guess who has a new bed for our new offices ✨ The king of naps, he will wake for biscuits, pets and little else during his day in the office 🫶🏻 His bed is covered in our licensed William Morris Willow Bough green and it looks so beautiful 🌿 The perfect bed to nap on all day ✨
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#williammorris #wmorris #blacklab #blacklabsquad #dogbeds
Has anyone got any January crafts? ❄️ After we’ve settled in our new office, we’re planning some cosy January crafts whilst we hibernate a little! 🌨️ This board is a beautiful way to display photos and notes that was covered in a fabric we no longer loved so last year I recovered it with something we did like - a range of our exclusive quilting fabrics and now it hangs proudly on the wall, showing you can upcycle things to be something you really love 🫶🏻
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#cosycraftclub #crafting #fabric #fabriccraft #upcycle
We’ve been a little quiet on here as we’ve been in the absolute trenches moving our office! ✨ Now we just need to settle in and find everything we’ve shoved in boxes and bags and then stashed in random places(!) but, we’re getting there 🫶🏻 Nothing will change for you ordering but we’ll have a new returns address 📮 It’s taken an absolute task force to move all that fabric and products and we’ve found some things for a little moving sale if anyone is interested… ✨
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#williammorris #wmorris #smallbusiness #smallbusinesswomen #uksmallbusiness
Not long to go until Christmas now ✨ Have you got your Christmas table sorted and your presents wrapped? 🎄
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#williammorris #wmorris #independantbusiness #christmastable #festivetable
The stockings were hung by the fire with care…✨ A week until Christmas Eve! 🎄 Still lots of time to order since we post the next working day with a 24hr service 🤶🏻
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#williammorris #wmorris #christmasgiftidea #smallbusinessgiftguide #christmasstocking
One of our biggest sellers this year for Christmas gifts - our licensed William Morris oven gloves ✨ Practical and stylish, every home needs a set, hanging some Morris floral magic over the cooker 🎄 Lots of designs are still in stock and with our free UK postage being tracked 24 Royal Mail, there’s still quite a few shopping days left until Christmas 📮 (I’ll even gift wrap it for free for you as an option at checkout, even though my own Christmas gifts are all hidden in the wardrobe still to wrap 😂) 🤶🏻🎅🏼
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#christmasgiftidea #ovenglove #floralhome #shopindie #williammorris
One pack of napkins folded four ways for Christmas tablescapes ✨ Which is your favourite? 🎄 We always love when a table set up comes with a little chocolate treat 🎅🏼 Beautiful Charlotte Rose is one of our favourites all year round, it can be dressed so many ways from Christmas to summer 🫶🏻
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#floralfabric #floraltable #christmasnapkin #christmastable #smallindiebusiness
There’s still plenty of shopping time before Christmas with our free UK postage with Royal Mail tracked 24 📮 We’re also doing free gift wrap on our website as an option at checkout 🤶🏻 Take 15% off too until the 20th December so whether for a gift of Christmas hosting having beautiful florals on the table, use code; FESTIVE at checkout on our website 🎄
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#williammorris #giftguide2025 #shopsmallforchristmas #christmasgiftideas #floralprint
Oh Mallow Forest Green, we love you on our festive tablescapes 🎄
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#williammorris #wmorris #floraltable #preraphaelite #christmastablesetting
Obsessed with this tree with all the vintage ornaments on the tree this year ✨ They were all grandparents so very special 🎄 having a little coffee and cake whilst the lights twinkle is so lovely ✨ This is our William Morris Golden Lily tablecloth, beautiful year round 🫶🏻
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#williammorris #vintage #vintagechristmas #vintagechristmasornaments #floraltable
It’s a blue and white Christmas over here 🙋🏽♀️ We went to the beautiful Christmas event at @harewoodhouse by the wonderfully talented @interiorcurve and we’re so inspired to have a themed blue and white tree and we’re so glad we did! 🤶🏻 This is our William Morris Merton blue, isn’t it beautiful, and so lovely to be able to dress it in various ways throughout the year, it’s so versatile ✨
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#williammorris #blueandwhitedecor #floraltablescape #flowerarranging #floralchristmas