1st August 2019
We can never quite believe the achievements of William Morris. The multifaceted man achieved more than most in many lifetimes and had a range of talents. When reading about Morris for all these years, it’s clear to see that he took such a keen interest in such a variety of crafts and arts – but then not only that, he took it further to practice and practice until he perfected the art. He did of course have an unbelievable amount of natural talent, but by working at the crafts with such passion, he was able to master the arts.
One such venture was his work at Merton Abbey. Now, we know that Morris was determined to push back against the mass industrialisation that was occurring at the time. The return to traditional craftsmanship was part of this – he dreaded the people losing that skill and relying on machines. Merton Abbey Mills takes it’s name from Merton Priory; one of the most important monasteries of the middle ages. The abbey was on the River Wandle, so textile mills were attracted to the property and area by 1600 due to the water power but also importantly, because of the properties the water possessed. The water had a special balance of a chalk stream which was suitable to textile creation for washing, dyeing and printing. In fact; by 1792, the river was actually one of the hardest working rivers in Europe as various print works moved to the banks.
It’s important to mention the industry at the time – the textile industry in the UK was booming. The British Empire was expanding, as was the population and therefore the demand for textiles (cotton) increasing with it. The Pennines in particular saw a real boom in trade. The good thing about this is that it really improved the standard and quality of living within the UK and those areas. Prior to industrialisation, many families had been working in the domestic system and so there was a ready supply of both talented weavers and spinners.
It was no different in Wandle Valley and it attracted workers from all over the UK to the hive of activity. We still print and manufacture all our products in the UK, but it’s really unfortunate that so many don’t; simply due to cost. There are still mills in Britain and it’s important we use them so we don’t lose that heritage!
Morris moved his prints to Merton Abbey in 1881 and remained there until 1888. It was here he created multiple iconic designs – including Strawberry Thief and Brother Rabbit. The conditions on the River Wandle were completely perfect for his needs and textiles.
His interest in socialism intensified during this period and he acted upon them which is really key. For his workers, he really treated them fairly. It’s known that he payed his workers above the average wage, supplied a library to use for education and provided a healthy and very importantly safe workplace. The apprentice boys were even given accommodation whilst they learnt the craft, Morris knew the importance of educating the next generation to keep the crafts alive and in practice.
Many of our very favourite designs were produced there – including Willow Bough, one of our all time best loved designs.


Posted in News by Laura
Putting the spotlight on Mallow Forest Green, we love this design so much it’s so effortlessly beautiful, it’s been admired in homes for more than 147 years since William Morris designed it ✨
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The table details;
Mallow napkins- £16.99
Mallow tablecloths- starting at £29.99 depending on size
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#williammorris #weddingtablescape #weddingtableflowers #preraphaelites #artsandcraftsmovement
Mid week tables require; a vase of gorgeous fresh flowers, as many sweet treats as you can get your hands on, and of course, a gorgeous tablecloth set- this Willow Bough blue is one of our all time favourite William Morris designs, it’s utterly timeless and so beautiful 🌿
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The table details;
Willow Bough blue napkins- £16.99
Willow Bough tablecloths- starting at £29.99 depending on size
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#williammorris #williammorrisdesign #willowbough #englishdesign #myfloralhome
A little update from us 🇬🇧
From 1st July, our product prices will be increasing due to continued rises in manufacturing and material costs.
We’ve worked hard to absorb these increases for as long as possible, but to continue providing the quality you expect from us, a small price adjustment is now necessary.
Every product we create is proudly printed and manufactured here in the UK, using high-quality materials and processes that ensure a finish we’re proud of. Our fabrics are all digitally printed to give a crisp finish.
If you’ve been thinking about placing an order, now is the perfect time — all orders placed before 1st July will be at our current prices.
To thank you for your support, we’re offering an exclusive discount before the new prices take effect.
Use code: thankyou
Enjoy 10% off your order until 14th June
This is the perfect opportunity to place your order at current prices and enjoy an additional saving before the increase.
Thank you for supporting a UK small business and for choosing quality. We truly appreciate every order ❤️
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#uksmallbiz #madeintheuk #williammorris #fabricstore #floralfabric
Aren’t these the most gorgeous blooms!! 🫶🏻 This is our William Morris Compton design and it’s so underrated as a design, it’s beautiful year round because all the different details can be brought out of it, pair it with springtime greens to pop the green tones or autumnal burnt oranges during the colder months, it’s so versatile! ✨ Swipe to see my little photoshoot gatecrasher 😂
All our products are digitally printed and manufactured in the UK 🇬🇧
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#williammorris #williammorrisdesign #compton #artsandcraftsmovement #cottagecorekitchen
Bringing nature indoors, we our gorgeous oven gloves thrown over the cooker- a chic way to make something practical beautiful too! 🫶🏻
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#williammorrisfabric #williammorris #wmorris #floralkitchen #pimpernel
Gorgeous postbox 📮 If you’d like a free sample of any of our fabrics just send us a message and we’ll get them sent out to you 💌 If you’re ordering from abroad, we will always take the parcel to the post office to make sure we’re comparing different postage methods to get the best postage prices for you- we’re wanting to spread the floral goodness global! Today I pottered to the post office to send a lovely pvc apron to Australia which is amazing that Morris is well known world wide! 🐨🦘🇦🇺
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#williammorris #williammorrisdesign #smallukbusiness #fabricdesign #postboxesofinstagram
The best season is peony season 🫶🏻 Our favourite flowers, having peonies blooming in the house is always the best ✨ This is our William Morris Merton design, the most stunning blue and white pattern is so timeless ✨
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#williammorris #williammorrisdesign #wmorris #morrisdesign #blueandwhitedecor
Lily is one of our favourite William Morris designs, it’s such a beautiful botanical design with all those willow leaves in the background 🌿
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#williammorris #williammorrisfabric #lily #floraltable #floralmagic
Happy Strawberry Thief day! 🍓 On this day in 1883, Morris registered this beautiful design, isn’t it amazing that all these years later, it’s still as timeless as ever now more popular than ever and decorating homes across the world 🐦⬛
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#strawberrythief #williammorris #williammorrisdesign #birddesign #floralfabric
We want to say a huge THANK YOU to all our lovely customers who have been so patient with us whilst our website checkout has been all in a tizzy - and thank you for your orders on another platform, we appreciate you keeping us going as a small business- but, we’re back up and running now so please use code: THANKYOU at checkout for 15% off until Sunday 🫶🏻✨ (song was me when we finally got tech issues fixed 🫠😂)
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#williammorrisfabric #williammorris #wmorris #floralteatowel #williammorrisdesign
📣 This fabric is on a big sale! 📣 Our red Strawberry Thief drill fabric is currently on sale for £15 a metre 🍓 Our drill fabric is a slightly heavier weight and weave than our heavyweight fabric and is perfect for light upholstery, curtain making and more 🪡🧵 It won’t be on sale long so grab yourself some whilst you can ✨
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#williammorris #williammorrisdesign #strawberrythief #ukfabric #curtainfabric
Golden Lily always brings the sunshine indoors ☀️ we’ve got 15% off our website right now with code: florals 🌷
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#williammorris #wmorris #goldenlily #williammorrisfabric #williammorrisdesign
The soundtrack to our day- our fabric cutter! 🎼 If you ever order fabric from us this is how we get our cuts so straight ☺️ Did you know that we sell our fabrics by the half meter, so however big or small your project is, we’ve got fabric for you ☺️ This is our gorgeous William Morris Strawberry Thief blue design, it’s very often on our cutting table as it’s so popular! Do you prefer it in red or in blue? 🍓
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#williammorris #fabricbytheyard #fabricbymeter #floralfabric #ukfabric
The prettiest design; Hearts & Kisses 🤍 An original design, we’ve restored it from our late 1800- early 1900s French archive, we just love how delicate it is 💕 Would you like to see more of our archive designs? 🌷
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#floralfabric #craftingfabric #quiltingfabric #dressmakingfabric #fabricstash
An Easter crafting weekend, our pvc wipe clean fabric is perfect for crafting with easy clean up!🌷🐣 Hope you’ve all had a lovely weekend, remember if you’re doing any shopping, our 15% off is still running on our website with code; EASTER 🐣
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#eastertable #floralfabric #williammorris #wmorris #morrisfabric
🌟 15% off our website! 🌟 Get your tablescapes sorted for Easter (or get a treat for yourself from the Easter bunny!) with code; EASTER on our website only until Tuesday 7th 🐣🐰
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#williammorris #wmorris #eastertable #eastertablescape #floralhome
Replacing all normal eggs with chocolate ones for the foreseeable future 🐣 Brother Rabbit Green on the table always looks so beautiful, we just love this new colour way in this gorgeous William Morris design ✨
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#williammorris #wmorris #eastertable #floraltable #eastertablescape
Spring is officially here! 🌷 Take 15% off our website this weekend with code; EASTER to celebrate spring finally being here, use it to treat yourself or to get those Easter tables ready! 🐣
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#williammorris #wmorris #springfloral #floralkitchen #smallbusiness
Officially mini egg season, so we’ll incorporate them into every meal 🐣🌷 On the table today is our William Morris Lily design, isn’t it a stunning design 🌿
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#williammorris #wmorris #morrisfabric #lily #floraltablescape
Gorgeous flowers this weekend 🤍 We can’t get over the beautiful tulips 🌷 Brother Rabbit blue on the table, do you prefer it in the blue, red or green? 🌿
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#williammorris #wmorris #preraphaelites #flowerpowerfabric #flowers