1st August 2019
We can never quite believe the achievements of William Morris. The multifaceted man achieved more than most in many lifetimes and had a range of talents. When reading about Morris for all these years, it’s clear to see that he took such a keen interest in such a variety of crafts and arts – but then not only that, he took it further to practice and practice until he perfected the art. He did of course have an unbelievable amount of natural talent, but by working at the crafts with such passion, he was able to master the arts.
One such venture was his work at Merton Abbey. Now, we know that Morris was determined to push back against the mass industrialisation that was occurring at the time. The return to traditional craftsmanship was part of this – he dreaded the people losing that skill and relying on machines. Merton Abbey Mills takes it’s name from Merton Priory; one of the most important monasteries of the middle ages. The abbey was on the River Wandle, so textile mills were attracted to the property and area by 1600 due to the water power but also importantly, because of the properties the water possessed. The water had a special balance of a chalk stream which was suitable to textile creation for washing, dyeing and printing. In fact; by 1792, the river was actually one of the hardest working rivers in Europe as various print works moved to the banks.
It’s important to mention the industry at the time – the textile industry in the UK was booming. The British Empire was expanding, as was the population and therefore the demand for textiles (cotton) increasing with it. The Pennines in particular saw a real boom in trade. The good thing about this is that it really improved the standard and quality of living within the UK and those areas. Prior to industrialisation, many families had been working in the domestic system and so there was a ready supply of both talented weavers and spinners.
It was no different in Wandle Valley and it attracted workers from all over the UK to the hive of activity. We still print and manufacture all our products in the UK, but it’s really unfortunate that so many don’t; simply due to cost. There are still mills in Britain and it’s important we use them so we don’t lose that heritage!
Morris moved his prints to Merton Abbey in 1881 and remained there until 1888. It was here he created multiple iconic designs – including Strawberry Thief and Brother Rabbit. The conditions on the River Wandle were completely perfect for his needs and textiles.
His interest in socialism intensified during this period and he acted upon them which is really key. For his workers, he really treated them fairly. It’s known that he payed his workers above the average wage, supplied a library to use for education and provided a healthy and very importantly safe workplace. The apprentice boys were even given accommodation whilst they learnt the craft, Morris knew the importance of educating the next generation to keep the crafts alive and in practice.
Many of our very favourite designs were produced there – including Willow Bough, one of our all time best loved designs.


Posted in News by Laura
A fabulous way to display your best new tea towel; a tea towel bow 🎀 I’ve been doing these a lot lately, but I’m so excited for how festive they’ll look for the coming season! ✨
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#williammorris #wmorris #strawberrythief #smallbusiness #countrykitchen
We’re making some new fat quarter bundle sets for the website, let us know any combinations you’d like to see! ✨ We know lots of quilters like colour combos to match, do you prefer like colours or clashing? 🫶🏻
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#williammorris #wmorris #fatquarters #fatquarterbundles #quilterofinstagram
Autumn gardens are upon us! 🍂 anyone else just constantly brushing up leaves? 🙆🏽♀️ These Compton William Morris tea towels are our favourites this time of year, the digital print on them is so crisp 👌🏼
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#williammorris #compton #cottagekitchen #farmhousekitchen #autumngarden
New product! 🩷 Our Charlotte Rose French floral design is so beautiful, it’s from our French floral archive and we’ve just decided to do tea towels in it in time for the season of gifting 🎁 £10.99 each, available now on our website ✨
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#frenchflorals #frenchstyle #countrykitchen #countrystyle #countrystylehome
Bringing back the pumpkin napkin fold 🎃 Anyone want a tutorial on how to do it? ⭐️
This is our licensed William Morris Compton design, isn’t it gorgeous 🍂
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#williammorris #williammorrisdesign #compton #autumntable #napkinfolding
All printed in the UK, these are the licensed William Morris designs we cut today- can you name them all? ✨
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#williammorris #williammorrisfabric #fabrics #wmorris #smallbusiness
We have one Golden Lily small tote in stock! ✨ Perfect for taking out and about, if everyone loves them we’ll start to make them ✂️ We have them in stock in Trellis too in small and large size, DM me for a link ✨
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#williammorris #williammorrisdesign #goldenlily #floraltote #totebag
Florals florals florals ✨ These are our exclusive range of designs that we’ve restored from our French archive that dates from the late 1800s- early 1900s, would you like a sneak peak at our archive? There’s still lots of gorgeous designs in there ready to shine again! 🫶🏻
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#floral #floralprint #floralfabric #floralfabrics #smallbusiness
Gorgeous wildflowers gracing this tablescape ✨ Lily is such an underrated design by William Morris, it’s one of our favourites! 🫶🏻 we’ve got 20% off everything on our website this weekend with code; WEEKEND if you have your eye on anything, but be quick, it ends midnight tomorrow! 🤎
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#williammorris #wmorris #lily #floraltable #wildflower
Cut this gorgeous fat quarter bundle today ✂️ Can you name all the gorgeous William Morris designs? ✨
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#williammorris #williammorrisfabric #fatquarter #fatquarterbundles #floralfabric
Did you know all our William Morris designs are licensed William Morris designs that we digitally print and manufacture in the UK 🇬🇧
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#williammorris #williammorrisdesign #floralfabric #smallbusinesssupportingsmallbusiness #quiltingfabric
Cut this gorgeous fabric stack today- can anyone name these iconic William Morris designs? ✨
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#williammorris #wmorris #quiltfabric #curtainfabric #floralfabric
Our fabric patchwork bundles, fabric bundles and remnants have been restocked on our website now! 🤎 With only a few available, hurry to get the designs you want, the bundles are great for smaller sewing and quilting bundles, what will you create? 🪡🧵
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#fabricscraps #fabricstash #williammorris #fabricseller #fabriclove
Is there anything better than fresh flowers? 🌻 Bringing sunshine and nature indoors with Merton blue on the table today 🤍
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#williammorris #wmorris #floraltable #flowerstagram #blueandwhite
In 1864, William Morris designed gorgeous Trellis- inspired by the rose trellis in the gardens of @redhousent 🌹 We’ve got a limited collection of small and large cotton tote bags that we’ve just put live on the website- the perfect accompaniment to your next day out, it’s a design that’s proved itself to be timeless, plus it’ll go with every outfit, what’s not to love! 🤍 If everyone loves our cotton totes, we could bring them out in more designs, which design would you like to see a tote in? 🌟
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#inspiredbynature_ #williammorris #trellis #garden #floraltotebag
Perfect in every colour; it’s Brother Rabbit ✨ Our licensed William Morris Forest Green colour way of Brother Rabbit now comes in tea towel form to add some timeless floral magic to your kitchen, did you know the birds and rabbits within the design were drawn by Philip Webb? 🐦⬛
Our tea towels are all printed and manufactured in the UK, and are £10.99 each 🌟
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#williammorris #williammorrisdesign #floral #philipwebb #floralprint
Gorgeous Mallow Forest Green in the sunshine this week ☀️ Our heavyweight fabric is so versatile with so many crafts, what will you make? 🧵
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#williammorris #williammorrisdesign #williammorrisfabric #greenfloral #craftingfabrics
Wrap an order with us for a custom bundle of some wedding table linens 🌿 These Mallow Forest Green napkins and a custom table runner are now on their way to a customer to adorn their wedding tables, we’re so pleased to be involved in the tables of a few weddings this year! 🤍 If you are looking for gorgeous timeless William Morris florals for your tables, get in touch we’d love to discuss it with you ✨
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#williammorris #weddingtablescape #weddingtables #weddinglinens #weddingtablescape
It’s coming home! 🏴 To celebrate, take 15% off our website all weekend with code: HOME at checkout ⚽️ Hurry it ends Tuesday 🌿
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#williammorris #england #itscominghome⚽️ #britishbusiness #floralprint
The latest project, a little quilted jacket! ✨ Our William Morris Merton Blue cotton fabric is looking gorgeous, we’ll show you it when it’s finished ☺️ Remember if you’re quilting, our cotton fabric is perfect for the projects and we have lots of complimenting designs and colour ways within our range! 🪡
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#merton #quiltedjacket #quiltingfabric #quiltingfabrics #fabricstack