27th August 2018
Following on from our previous blog, we have too many beautiful William Morris designs to fit them into one blog! With our ever growing collection of William Morris designs, we wanted to show them all together with the stories behind them too. Each William Morris design and fabric has a story behind it; the naturalistic and family inspirations, the dates produced and the days of love and care that went into printing them.
William Morris Brother Rabbit was first produced in 1882. It was one of the first designs to be designed and created using the indigo-discharge method of printing. The printing process in total took around three days to complete. The process went that the cloth was dyed all over in an indigo vat which allowed a blue colour to dye the fabric all over in a uniform manner before being printed with a bleaching reagent. That would reduce the colour as much as was required for the colour of the desired design – of course this process is as much trial and error as you can imagine. The mordants were then applied to the bleached parts of the cloth and then immersed in a madder vat to give it a proper tint. Following this, the excess colour was cleaned off and then, to set the colour so that it wouldn’t run, the colours were set at boiling point by passing the fabric through soap. The cloth was then laid outside with the printed side facing upwards which allowed the design to be purified. The whole process over a three day period was a time consuming job!
We also produce William Morris Brother Rabbit in a red colourway – we love it in both colours too much to pick our favourites!
Golden Lily is one of our favourite William Morris designs, beautiful intertwining tulips, lilies and leaves within the design. With a similar name to Lily, don’t be confused – they’re two separate designs. Our licensed Morris designs are printed colour and size wise to our own specifications which best suit our products.
The last design William Morris created before his death, Compton was commissioned for Mr Lawrence Hodson’s Compton Hall in Wolverhampton. The cause of death by Morris? His physician gave the cause, “simply being William Morris, and having done more work than most ten men.” The original design actually required two sets of wooden blocks which were required to print all 28 colours.
A beautiful design that we love in the Autumn/Winter months in particular, the warm oranges giving it a comforting feel within the home.
Designed by William Morris in 1874, Lily is a beautiful design, incorporating a willow background design with lilies and wild flowers. The colours within the design are stunning and really brighten up a room, adding colour into a room and complimenting many different colour schemes due to the fact there’s so many colours within the design.
Morris himself must have really loved the design, it was the wallpaper he used to decorate his bedroom at Kelmscott Manor – his home in Lechlade, Gloucestershire.
Merton, in both blue and white and green and cream, was first produced in 1888. The design was named after their premises that Morris’ company, Morris & Co. moved to – Merton Abbey in Surrey in 1881. It was the first design that the company printed on rotary screens.
Sweet Briar was designed in 1912 as a wallpaper before being used as a fabric later on. The Sweet Briar design is a soft, almost romantic one, made up by a soft cream background with climbing rose stems throughout, in both green and soft brown. The pink Sweet Briar Roses are prominent throughout the design in an almost whimsical design.
Our products are both printed and manufactured in the United Kingdom, are licensed designs by William Morris, and are printed both size and colour-wise to our own specifications to best suit our products. If you’d like a sample of any of our fabrics to see them in more detail, please contact us and we’d be more than happy to send one to you!
Posted in News by Laura
Golden Lily always brings the sunshine indoors ☀️ we’ve got 15% off our website right now with code: florals 🌷
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#williammorris #wmorris #goldenlily #williammorrisfabric #williammorrisdesign
The soundtrack to our day- our fabric cutter! 🎼 If you ever order fabric from us this is how we get our cuts so straight ☺️ Did you know that we sell our fabrics by the half meter, so however big or small your project is, we’ve got fabric for you ☺️ This is our gorgeous William Morris Strawberry Thief blue design, it’s very often on our cutting table as it’s so popular! Do you prefer it in red or in blue? 🍓
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#williammorris #fabricbytheyard #fabricbymeter #floralfabric #ukfabric
The prettiest design; Hearts & Kisses 🤍 An original design, we’ve restored it from our late 1800- early 1900s French archive, we just love how delicate it is 💕 Would you like to see more of our archive designs? 🌷
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#floralfabric #craftingfabric #quiltingfabric #dressmakingfabric #fabricstash
An Easter crafting weekend, our pvc wipe clean fabric is perfect for crafting with easy clean up!🌷🐣 Hope you’ve all had a lovely weekend, remember if you’re doing any shopping, our 15% off is still running on our website with code; EASTER 🐣
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#eastertable #floralfabric #williammorris #wmorris #morrisfabric
🌟 15% off our website! 🌟 Get your tablescapes sorted for Easter (or get a treat for yourself from the Easter bunny!) with code; EASTER on our website only until Tuesday 7th 🐣🐰
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#williammorris #wmorris #eastertable #eastertablescape #floralhome
Replacing all normal eggs with chocolate ones for the foreseeable future 🐣 Brother Rabbit Green on the table always looks so beautiful, we just love this new colour way in this gorgeous William Morris design ✨
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#williammorris #wmorris #eastertable #floraltable #eastertablescape
Spring is officially here! 🌷 Take 15% off our website this weekend with code; EASTER to celebrate spring finally being here, use it to treat yourself or to get those Easter tables ready! 🐣
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#williammorris #wmorris #springfloral #floralkitchen #smallbusiness
Officially mini egg season, so we’ll incorporate them into every meal 🐣🌷 On the table today is our William Morris Lily design, isn’t it a stunning design 🌿
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#williammorris #wmorris #morrisfabric #lily #floraltablescape
Gorgeous flowers this weekend 🤍 We can’t get over the beautiful tulips 🌷 Brother Rabbit blue on the table, do you prefer it in the blue, red or green? 🌿
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#williammorris #wmorris #preraphaelites #flowerpowerfabric #flowers
A moment for the greens 🌿 We know sometimes it’s hard imagining different designs together for projects whether you’re quilting with tonal colours or mix matching curtains and cushions, the things you can do with our William Morris fabrics are endless, so seeing them together you can see how beautifully they pair together ✨ We’ll post the blues next so you can see them together too! 🤍 Message us if you’d like a sample of anything, we send them free in the UK 📮
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#williammorris #williammorrisdesign #williammorrisfabrics #quiltingfabric #ukfabric
Back in stock alert! ✨ All sizes of our gorgeous William Morris blue Strawberry Thief tablecloths & napkins 🌿 Sometimes the easiest napkin folds are the most effective (we have no bias towards this being our favourite just because it contains a chocolate egg… promise…) 🐰
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#williammorris #wmorris #strawberrythief #preraphaelites #eastertablescape
Happy International Women’s Day! 🌍 We thought we’d celebrate by bringing you the words from some amazing Pre Raphaelite women, who’s talents shouldn’t have been so overlooked at the time (but luckily now are being celebrated with their contributions to the arts!) be sure to read into their stories if you have a minute today, they’re all so interesting ✨ As a business run by women, it’s always a day to celebrate 💜
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#internationalwomensday #iwd2026 #womensupportingwomen #preraphaelites #preraphaelitesisterhood
Gorgeous Willow Bough blue on the table paired with layers of beautiful @burleighpottery plates 🤍 Always a stunning design to have on the table, did you know it was first produced in 1887, his daughter May Morris wrote of the design, “We were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” We love the behind the design info, painting a beautiful picture of how he was so inspired by nature 🌿
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#williammorris #williammorrisdesign #burleighpottery #uksmallbusiness #blueandwhitedecor
Have you seen our range of table runners? ✨ This gorgeous Golden Lily design adds some Morris floral loveliness to the table, pair with matching napkins and placemats for layer upon layer of floral magic ✨
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#williammorris #wmorris #preraphaelites #floraltablerunner #ukdesigner
Some new fabric bundles are now uploaded on our Etsy! ✨ We’ll post the link to our stories to them but some, like in the picture are almost fat quarters, perfect for quilting and crafting, and some are proper scrap bundles full of various sizes and designs, wonderful for crafting- we always wonder what everyone will create from them 🪡 They get rave reviews on our Etsy with crafters and quilters loving them for smaller projects 🥰
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#williammorrisfabric #williammorris #quiltingfabric #craftingfabric #sewingfabric
We’re so ready to see everyone’s beautiful Easter tablescapes! 🐣 our top necessities for an Easter table are multiple eggs and gorgeous flowers- the best combo! This William Morris Brother Rabbit tablecloth is the perfect addition to Easter with all those rabbits all over it! 🐰
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#williammorris #wmorris #preraphaelites #easter #eastertablescape
Beauty is always found in the details, our kitchen needs lots of different florals to bring colour and fun to the kitchen - this is our William Morris licensed design Willow Bough in Green, one of our favourite tea towels ✨ Do you have a favourite Morris design tea towel in your kitchen? 🤍
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#williammorris #williammorrisdesign #wmorris #preraphaelites #willowbough
Have you seen our range of exclusive designs? 🥰 From our exclusive French archive dating back to the late 1800s- early 1900s we’ve faithfully restored them and recoloured them to digitally print them ✨ All perfect for quilting and crafting, they’re such gorgeous designs, in blues and greens (this isn’t the full collection but head to our website to see them all!) 🤍
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#quiltingcotton #craftingfabric #ukfabric #ukfabricshop #quiltingfabric
William Morris designs bring nature indoors with all the florals, birds and botanicals, so we brought some of our garden inside with some beautiful snowdrops on the table - anyone else excited about the garden waking up for spring? 🌱☀️
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#gardenflorals #gardensofengland #williammorris #wmorris #preraphaelites
What makes our William Morris oven gloves special? Well….
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#williammorris #wmorris #ovenglove #smallbusiness #floralkitchen