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William Morris Strawberry Thief

28th July 2014

Strawberry Thief is one of William Morris’s most well known repeat design. The process of printing it in 1883 meant it would have taken days to complete the process, and therefore it was one of Morris & Co.’s most expensive cottons. Despite the retail cost, it was one of Morris’s most commercially successful prints.

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Morris designed the fabric whilst at his country home, Kelmscott Manor in Oxfordshire. His inspiration was watching the thrushes steal the strawberries out of his garden which is where the name derives from.

To print the pattern Morris decided to use a method called indigo- discharge, which he admired as a form of printing. He attempted it first in 1875, but did not manage to produce it in a high quality way until he moved, in 1883, to his factory at Merton Abbey Mills. Strawberry Thief was the first design using the technique where the red (alizarin dye) and yellow (weld) were added to the basic blue and white. This means, at the time of print, this was a really modern fabric, with complex and intricate designs within the fabric, which today still look beautiful.

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LB-118794

Check out our range of strawberry thief design products- including table cloths, place mats, napkins, aprons and bags!

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Bertie’s been loving Bridgerton and thought he’d pose with the wisteria wearing his Daisy cravat 😉
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When the audio accurately sums up how you feel about a design 🫶🏻 Beautiful Sweet Briar was first designed in 1912, we love the sweet little pink flowers in the climbing rose stems 🌹 This licensed Morris design is now back in stock, let us know if you’d like a sample! ✨
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Our William Morris Willow Bough green placemats are now back in stock! ✨ They’re a beautiful addition to the table for every meal time 🫶🏻
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🌷 William Morris month day 30 🌷 As we come near the end of Morris month, we’re celebrating with a fabric stack, full of beautiful licensed designs, which is your fave? 🌿 “Remember that a pattern is either right or wrong. It cannot be forgiven for blundering, as a picture may be which has otherwise great qualities in it. It is with a pattern as with a fortress, it is no stronger than its weakest point.”- William Morris 🤍 
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🐭 William Morris month day 29 🐭 We’ve been loving William Morris month to celebrate Morris’s birthday month, spreading his floral magic by posting everyday - have you discovered a new favourite design of his this month? 🌿 We absolutely love these little mice and the banner by @mini_and_bob - aren’t they so lovely! 🐭🤍
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🌷William Morris Month Day 28🌷 Happy Easter weekend everyone! 🐥 We hope everyone has a lovely long bank holiday 🌿 We’re already planning some beautiful William Morris tablescapes, nothing too complex, all you need is some Morris florals, some flowers and lots of chocolate! 🐰
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🌷 William Morris Month Day 26 🌷 Absolutely loving a spring time floral on the table right now, especially when paired with an Easter craft or two! 🤍
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🌿 William Morris Month Day 25 🌿 Florals on florals on florals; all of the William Morris florals just look so beautiful together and, as Morris said himself, “Have nothing in your houses that you do not know to be useful or believe to be beautiful” 🌷
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🐥 William Morris Month Day 23 🐥 Loving the sunshine this week for springtime 🌿 We absolutely love Willow Bough on the table in the sunshine paired with spring blooms 🌷
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🌷 William Morris Month Day 22🌷 A themed table is always our favourite, we’ve been loving setting the table lately with an Easter theme- especially when it means we can eat the eggs after! 🐣✨ 
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#williammorris #williammorrismonth #williammorrisfabric #williammorrisfabrics #preraphaelite #eastertables #eastereggs #eastertablescape #springflorals
🌿 William Morris Day 20 🌿 William Morris fact of the day; did you know he founded the Kelmscott Press? 🖋️ He wrote of the venture – “Here is a new craft to conquer and to perfect.” Printing began at the press in Spring 1891 🪴 He designed multiple fonts including “Golden” Roman typeface and “Troy” Gothic type along with “Chaucer” and he worked to create beautiful books in regards to their designs which took into account their type, image and decorative elements – you can see beautiful examples of what he achieved today if you do a quick search on the Kelmscott Press- it’s well worth a Google! 🌷
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🌷 William Morris Month Day 19🌷 Happy first day of spring everyone! 🪴 We celebrated in our favourite way; coffee and cake of course! 🍰 Now we love florals all year round of course, but especially love adding in even more this time of year to reflect the blooms in the garden 🌷 What’s your favourite Morris design this time of year? 🌿
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📝 William Morris Month Day 18 📝 Did you know that as well as being an incredible designer, William Morris was also a brilliant writer and poet; have you read any of his writing? What’s your favourite quote? 🌷🌿
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☀️ William Morris Month Day 17 ☀️ The sunshine today has made us feel so excited for spring, it’s almost officially here! 🪴 This William Morris bunting is the dreamiest backdrop to all the spring summer days in the garden, it’s by @ellejoycreations - isn’t it fabulous!🌷
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🐰 William Morris Month Day 16 🐰 A Sunday spent Easter decorating, these cute little bunnies were a craft a few years back and they are always a firm favourite to bring out this time of year to hang on our Easter tree 🐥 Have you started decorating or eating eggs yet? 🐣
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🍓 William Morris Month Day 15 🍓 Absolutely can’t wait for the summer months to get our Strawberry Thief picnic basket and blanket back out- if you missed this craft we have a DIY on our website blog, along with a lot of other craft ideas and how-to blogs ☺️
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