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28th July 2014
Strawberry Thief is one of William Morris’s most well known repeat design. The process of printing it in 1883 meant it would have taken days to complete the process, and therefore it was one of Morris & Co.’s most expensive cottons. Despite the retail cost, it was one of Morris’s most commercially successful prints.
Morris designed the fabric whilst at his country home, Kelmscott Manor in Oxfordshire. His inspiration was watching the thrushes steal the strawberries out of his garden which is where the name derives from.
To print the pattern Morris decided to use a method called indigo- discharge, which he admired as a form of printing. He attempted it first in 1875, but did not manage to produce it in a high quality way until he moved, in 1883, to his factory at Merton Abbey Mills. Strawberry Thief was the first design using the technique where the red (alizarin dye) and yellow (weld) were added to the basic blue and white. This means, at the time of print, this was a really modern fabric, with complex and intricate designs within the fabric, which today still look beautiful.
Check out our range of strawberry thief design products- including table cloths, place mats, napkins, aprons and bags!
Posted in William Morris by Laura
Willow Bough Blue is back in stock! ✨ Year-round this design is an incredibly popular one, isn’t it incredible that it was designed by William Morris in 1887 and remains so timeless all these years later! 🩶
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#williammorris #morris #willowbough #design #floraldesign #williammorrisdesign #preraphaelites #victoriandesign
🪡 Restocked!🧵 Our William Morris crafts, quilting and Archive Products Market has had a re stock! 🤎 Be quick though, there’s only one of most items! 🏃🏽♀️
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#williammorris #morris #morrisfabric #sale #preraphaelite #florals #independantbusiness
Cosy season is here! 🍂 we’re lighting all the candles and getting the autumnal decor out 🍁 With 100 days to go (sorry to mention but we’d do a year countdown if it were up to us!) there’s some fabulous gifts in our archive and craft sale- that we’ve been secretly restocking every day ☺️ Have you bought any prezzies yet? 🎁 also wait for our future post on how to make these pumpkin napkins! 🎃
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#williammorris #preraphaelite #cosytablescape #autumnaltablescape #compton #morrisfloral #florals #autumnflorals
We’ll miss the beautiful summer florals, but also can’t wait for some autumnal flowers and foliage! 🌿
Ft beautiful Strawberry Thief blue 🍓
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#williammorris #williammorrisfabric #preraphaelite #victorianart #strawberrythief #florals #summerflorals #autumnflowers
Beautiful wild flowers on Sweet Briar 🌾 I bet you can all imagine that a pick your own wild flower farm was right up our street! @kemps.farm 🌷
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#williammorris #williammorrisfabric #williammorrisfabrics #fabrics #wildflowers #wildflowerbouquet #florals #colourfulflowers #sweetbriar
✨ Launching - our William Morris Crafts, Quilting & Archive Products Market! ✨ We’ve been wanting to do a craft market to showcase some of our archive products and design colour ways for a while, but thought an online one would be fantastic so that all our online friends can come too! ☺️ Various colour ways include Mallow Forest Green and Pimpernel Terracotta! and our market also includes some fabric pieces and some products we aren’t currently producing 🥳 The link is in our bio, there’s one of everything so be quick! Price list on our stories 🥰
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric #fabrics #craftsmarket #craftmarket #preraphaelite #quilting #quiltingmarket
Beautiful Pimpernel Cream 🌿 swipe to see who had an eye on our dessert 👀
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#pimpernel #williammorrisdesign #williammorris #williammorrisfabrics #fabrics #labrador #britishdesign #britishdesigner #printedintheuk
Do you have a fave out of these beautiful William Morris florals? 🌿 We could never pick just one 🪻
Designs top row; Willow Bough Green & Golden Lily
Designs bottom row; Pimpernel Cream, Pimpernel Green & Compton ✨
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric #fabrics #fatquarter #fatquarterbundle #fatquarterfriday #preraphaelite #yorkshirebusiness
Our William Morris florals Daisy and Willow Bough Green expertly modelled by Bertie during his weekend away to the beautiful @castle_howard - he enjoyed wearing a floral cravatte and bow tie pretending to be a Bridgerton (the bow tie did indeed end up being a bow on the top of his head after one too many sniffs 😂🎀)
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#labrador #blacklab #williammorris #williammorrisfabric #daisy #willowbough #floralfabric #motorhomelife #motorhome #castlehoward #bridgerton
Inspired by nature and designed by William Morris, aren’t they all just such beautifully timeless designs 🫶🏻
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#williammorris #williammorrisdesign #williammorrisfabric #fabric #floralfabric #floralfabrics #florals #englishfloral #independantbusiness #ukbusiness
Back in stock alert! 🫧 A firm favourite for many, we absolutely love William Morris Brother Rabbit design, don’t you? 🫶🏻 If you’d like a sample, just send us a message 💌
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#williammorris #williammorrisfabric #williammorrisdesign #brotherrabbit #fabric #quiltingfabric #quilting #ukquiltingfabric #floralfabric #curtainfabric #upholsteryfabric
Did you know all our fabric is printed in the UK and all our products manufactured in the UK too? 🫶🏻 As a small business ourselves, it’s important to us to celebrate and support independent businesses and we love how many incredible businesses use our fabrics for their own products! 🩷
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#williammorris #williammorrisfabric #williammorrisdesign #design #interiordesign #morrisfabric #fabrics #brotherrabbit #independantbusiness #ukbusiness #madeintheuk
Bertie is celebrating national dog day in (floral) style on his new little car bed we made, with matching Sweet Briar accessories of course 🥰 If you’re wanting to know how we made this to fit our car, let us know, we’re always happy to write a blog on our craft bits! 🫶🏻
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#nationaldogday #nationaldogday🐶 #williammorris #morris #williammorrisdesign #williammorrisdesigns #florals #floraldesign #sweetbriar #labradorsofinstagram #blacklab
Calling all quilters! 🫧 Our 100% cotton fat quarters are now available individually on our website! In all our licensed William Morris designs, they are incredible for quilts 🪡 If you order four, you get one free, so please message us to choose the design of your free fat quarter 🫶🏻
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #floraldesign #fatquartershop #fatquarters #fatquarter #fatquarterbundle #quilting #quiltingfabric
Missing peony season ✨ We’re loving layering Willow Bough blue and green together at the moment, don’t they look so good together 🤍
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#williammorris #williammorrisdesign #williammorrisfabric #fabric #fabrics #fabricdestashuk #tablecloth #tablescapes #peony #floraldesign #florals #preraphaelites #victoriandesign #willowbough
We hope everyone’s enjoyed a beautifully sunny weekend ☀️ Bertie enjoyed wearing some Morris florals in the sun ⛱️ For our tutorial on how to make a dog bandana, check out our blog! 🥰
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#williammorris #williammorrisdesign #williammorrisfabric #trellis #labrador #blacklab #labsofinstagram #dogbandana #dogsinbandanas
Did you know that in Japan where our projects are sold, our tea towels are used not only for being functional but for decoration - we love that they’re framed, or laid on the table as a centrepiece to be admired or hung as a draped item to bring some nature indoors 🌿 we thought we’d do the same by using the tea towel as a centrepiece for a simple cup of tea and very delicious piece of cake! 🍰
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#williammorris #morris #williammorrisfabric #fabric #fabrics #floralfabric #teatowel #cake #floraldesign #floraldesigner #victorianart #japanstyle #japan #teatowel
With so many timeless designs and writings, we think Morris achieved his aim, don’t you? 🫶🏻
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#williammorris #williammorrisdesign #design #willowbough #quoteoftheday #quoteoftheday #quotestoliveby #preraphaelites #preraphaeliteart
Lazy Sunday mornings 💤 our William Morris Strawberry Thief tablecloths are now back in stock in all sizes if you fancy adding some floral magic to your table ✨ Hope you all have a lovely Sunday! 🩷
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#williammorris #williammorrisfabric #strawberythief #victorianartist #victorian #preraphaelite #preraphaeliteart #morris
A beautiful day on the beach; we had to take our incredible small Compton tote bag to carry a certain someone’s special treats that we got from the lovely @nationaltrust shop, can you tell he was very happy with them! 😂🫶🏻
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#williammorris #williammorrisfabric #williammorrisdesign #design #compton #totebag #nationaltrust #nationaltrustuk #northeastbeauty #labradorlove #preraphaelite
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