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28th July 2014
Strawberry Thief is one of William Morris’s most well known repeat design. The process of printing it in 1883 meant it would have taken days to complete the process, and therefore it was one of Morris & Co.’s most expensive cottons. Despite the retail cost, it was one of Morris’s most commercially successful prints.
Morris designed the fabric whilst at his country home, Kelmscott Manor in Oxfordshire. His inspiration was watching the thrushes steal the strawberries out of his garden which is where the name derives from.
To print the pattern Morris decided to use a method called indigo- discharge, which he admired as a form of printing. He attempted it first in 1875, but did not manage to produce it in a high quality way until he moved, in 1883, to his factory at Merton Abbey Mills. Strawberry Thief was the first design using the technique where the red (alizarin dye) and yellow (weld) were added to the basic blue and white. This means, at the time of print, this was a really modern fabric, with complex and intricate designs within the fabric, which today still look beautiful.
Check out our range of strawberry thief design products- including table cloths, place mats, napkins, aprons and bags!
Posted in William Morris by Laura
Bringing timeless elegance to the kitchen with our William Morris Strawberry Thief red oven glove and matching tea towel 🍓🕊️ The perfect blend of beauty and function—who said everyday essentials can’t be art? 🫶🏻
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#WilliamMorris #StrawberryThief #KitchenStyle #HeritagePrint #BritishDesign #CottagecoreKitchen #KitchenInspo #TimelessDesign #TextileArt #HomeDetails #MorrisAndCo #FloralPrint #OvenGloveStyle #TeaTowelLove #PatternedKitchen
🎉 GIVEAWAY TIME! 🎉
Win 2 meters of the stunning William Morris “Daisy” fabric – perfect for your next sewing or home décor project! 🌼✨
To enter:
1️⃣ Like this post
2️⃣ Follow us
3️⃣ Tag a friend who loves fabric as much as you do!
📅 Winner announced 1st July
Good luck! 💛🌼
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#WilliamMorrisFabric #FabricGiveaway #SewingCommunity #QuiltingLife #CraftAddict #TextileLovers #FabricStash #SewingInspiration #HomeDecorFabric #DaisyFabric #Sewcialists #giveaway #giveawaycontest #win #winner #competition #competitiontime
50% off Daisy heavyweight and cotton fabric?! 🌼 Oopsy Daisy we printed too much, so there’s now 50% off this incredibly beautiful William Morris design- what are you waiting for! 🫶🏻 This was the first design William Morris ever produced so it remains an incredibly special one, and such a timeless design, it’s perfect for quilting and crafting, the heavyweight is brilliant for light upholstery and curtain making! 🌿 Heavyweight is now £4 for half a meter and cotton is £3.50 for half a meter 🤯
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #salefabric #discount #quiltingfabric #sewingfabric #upholsteryfabric #curtainfabric #smallbusiness
✨ Timeless beauty for your kitchen ✨
Our Pimpernel Green tea towel and oven glove bring the iconic elegance of William Morris into your everyday. Perfect for adding a touch of Arts & Crafts charm to your home 🌿
Available now in our shop!
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#WilliamMorris #ArtsAndCraftsMovement #PimpernelGreen #KitchenStyle #HeritageDesign #TimelessInteriors #FloralTextiles #HomeStyle #CountryKitchen #CottagecoreAesthetic #EcoHomeDecor #WilliamMorrisTextiles #BritishDesign #ArtisanKitchen #SustainableStyle
If you had to guess our favourite colour combo? 🫶🏻 Beautiful Brother Rabbits on the table today along with some stunning blue and white blooms 🤍
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#blueandwhiteforever #blueandwhitedecor #blueandwhitehome #williammorris #williammorrisdesign #brotherrabbit #preraphaelite #artsandcraftsmovement
What have you made with bias binding? 🌿 Perfect for crafting, we’ve got some amazing sales on our 50m bias binding rolls in Red Strawberry Thief, Lily and Trellis have 80% off, a 50m roll for £25- what would you make? 🪡🧵
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #biasbinding #biasbindinguk #fabricsale #fabricsales
Which is your fave; Strawberry Thief red or blue? 🫶🏻
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisdesigns #preraphaelites #artsandcraftsmovement #strawberrythief #printedintheuk
A gorgeous Strawberry Thief tablescape - because why not make everyday things just that little bit prettier? 🥰 Is Strawberry Thief blue or red your fave? 🫶🏻
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#williammorris #williammorrisfabric #williammorrisdesign #uksmallbusiness #smallbusiness #smallbusinessowner #strawberrythief #strawberrythiefprint #preraphaelite
These gorgeous flowers steal the show in our easy little Saturday tablescape 🫶🏻 Lily is one of our favourite William Morris designs and we were so happy to be able to digitally print it now, of course it’s still printed here in the UK 🇬🇧
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#cottagecore #flowers #williammorris #williammorrisfabric #williammorrisdesign #aldifinds #lily #aldiflowers
Beautiful blooms wrapped in timeless William Morris beauty 🌸✨
This William Morris floral Mallow Wine is so gorgeous and one of our faves year round 🫶🏻
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#WilliamMorris #FloralDesign #MallowWine #VintageStyle #BotanicalBeauty #ClassicCharm #TextileArt #TimelessDesign #PatternLovers #NatureInspired #RomanticDetails #FloralFabric #EnglishHeritage #ElegantAesthetic
Totally obsessed with these dreamy William Morris florals 🌸🪡
Perfect for sewing projects, cushions, curtains – you name it. Classic prints that never go out of style!
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#WilliamMorrisFabric #FloralVibes #SewingProjects #FabricAddict #VintageFlorals #HomeStyle #CraftyCorner #InteriorInspo #CottagecoreVibes #PrettyPatterns #FabricStashGoals
Every Laura’s Beau team member has a William Morris napkin on hand at all time; even on the beach apparently 😂 Dreaming of beach days in Cornwall a few weeks ago ⛱️
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#cornwall #cornwallbeaches #cornwalluk #icecream #napkin #strawberrythief #williammorris
A little William Morris floral magic hanging over the cooker today 🫶🏻 can you name this Morris design? 🤎
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#williammorris #williammorrisfabric #ovenglove #teatowel #teatoweldesign #teatowelsofinstagram #cottagecoreaesthetic #cottagecore #compton
Spending Friday eve arranging some fresh blooms round the house ready for bank holiday weekend 🥰 Remember our 15% discount is still running on our website, use code: SPRINGBLOOMS 🫶🏻
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#bankholidayweekend #williammorris #pimpernel #freshflowers #iris #flowerarranging #cutflowers
Cut some fresh blooms out of the garden today so we can have them decorate our table 🌷 We 🫶🏻 you beautiful Golden Lily 🌿
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#freshflower #freshflowersmakemehappy #freshflowersbouquet #williammorris #williammorrisfloral #flowersfrommygarden #flowersmakethehome #floraltable #goldenlily
Making everything a little bit prettier with florals and bows, even our coffee! 🎀 Featuring our William Morris Lily design, isn’t it gorge! ☕️
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#williammorris #williammorrisfabric #williammorrisdesign #design #floralfabric #floralfabrics #floralnapkin #lily
Always one of our favourites, our Willow Bough blue tablecloth brings the beauty of William Morris into the home, remember our whole website is 15% off this week! Use code: springblooms 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #fabrics #willowbough #inspiredbynature #floraltable #tablecloth
Making everything in life its own little event, even a coffee and a cake 🫶🏻 Featuring our Strawberry Thief red William Morris design napkin and placemat 🍓
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#williammorris #williammorrisfabric #williammorrisdesign #strawberrythief #lifesmoments #atthekitchentable #smallmomentsofcalm
The easiest napkin fold is so effective 🫶🏻 Next to a dinner plate or placed on the plate with a cake fork, it’s perfect for easy yet chic presentation 🍴
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#napkinfold #napkinfolding #tablescape #atthekitchentable #williammorris #williammorrisfabric #preraphaelite #floraldesign
Our William Morris Lily design is back in stock! 🤍 A gorgeous design especially this spring/ summer it’s a timeless design we adore year after year 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #preraphaelite #floraldesign #smallbusiness #supportsmall
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