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26th April 2020
We’ve always been drawn to William Morris Eyebright design since it’s so versatile and timeless. One thing we love about Morris designs (additional to the actual designs themselves of course) is the stories behind them. The history that comes with his designs and the stories behind them are so unique. We thought we’d talk about Eyebright today.
We could never pick a favourite design, that’d be too hard.
Designed in 1883 by William Morris, Eyebright was never actually destined to be a principle design. It was initially designed to be a lining fabric; what a waste if we never got to see it because it was used as a lining fabric! Though what a fabulous lining that would have been…
The diagonal pattern is said to have been inspired by a 15th century Italian cut velvet, acquired by the South Kensington Museum.
Eyebright was printed using the indigo dye method, perfected by Morris. It’s a way of printing that’s super arduous, taking three days to prepare. Very much generalising the process, the cloth was dyed in an indigo vat so that the colour was uniform, then bleached with a bleaching reagent to reduce the base colour to the desired shade. When the colour was reduced as much as desired, mordants were applied to the bleached parts that had been printed and the cloth submerged in a madder vat to give the proper tint. The excess colour was then cleaned off, then, so the coloured wouldn’t run, the colours were set at boiling point, passing the fabric through soap. The cloth was then laid outside to dry, print side up which purified the white of the design. A labour intensive job then!
Waiter Crane is famous for telling a friend a story about Morris printing at Merton Abbey works. He called in to see his friend and, “hearing a strong cheery voice call out, ‘I’m dyeing, I’m dyeing, I’m dyeing”! Morris famously constantly walked round with hands and forearms stained blue from his work perfecting the technique.
All our fabric is printed in the United Kingdom and all products manufactured here too. We think that’s important; it reduces footprint transporting products and it’s how Morris did it which is important for authenticity for us. It also means we have full control over quality! All our William Morris designs are licensed and printed both size and colour wise to our own specifications to best fit our products. If you’re UK based and would like a sample, please contact us on social media or email and we’ll get one out to you!
Be sure to check out all our Eyebright products and fabric!
Posted in News by Laura
For the keen baker or chef, a beautiful oven glove is such a perfect Christmas gift 🫶🏻🎄 This is our beautiful William Morris Daisy design ✨
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Black Friday Giveaway! ✨ We thought we’d do a fun little giveaway of a bundle of half metres of our licensed William Morris fabrics to celebrate there being 20% off our entire website for Black Friday! 🤎 Whether you want to win them to create some beautiful crafts or to give to your favourite quilter and crafter this Christmas, we hope you enter! 🎄
To enter, just:
- make sure you’re following us
- like this post
- tag everyone you think would love this prize (every comment is an entry)
- for an extra entry, share on your stories
Winner will be chosen at random on Wednesday 4th December so be quick to enter! 🫶🏻
What’s included; a half metre of Blue Strawberry Thief, Pimpernel Green, Willow Bough blue, Sweet Briar, Brother Rabbit blue and Daisy, all cotton fabric 🪡🧵
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We made these little Christmas trees using our Morris fabrics a few years ago and this year altered them from a garland to ornaments for our tree 🎄 Aren’t they so cute, they add so much colour ✨
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How to fold our favourite napkin fold of the year- a Christmas tree! 🎄 Super easy but super effective, we love putting it on the plates to lay the table with some little chocolate coins slotted in as if they’re baubles! 🎄✨ Will you try this napkin fold? ✨
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Can’t stop posting this Christmas table set up 🎄 Christmas table florals have our heart! 🫶🏻
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#flowerarranging #yorkshirebusiness #williammorris #williammorrisdesign #mallow #flowersmakethehome #florals #christmasflorals #christmastable
Free gift wrap? Oh go on then! 🎁 From now until Christmas, if you message us immediately after ordering with your order number and your gift wrap message (optional!) we will wrap your order for free ✨ We just want to make Christmas as easy as possible for everyone so if you find wrapping a faff, want us to write the tag to keep secret Santa a suprise or you’d like to send the gift straight to your loved one, we’re here to help 🎄 From our website straight under the tree, spend more time enjoying Christmas and less trying to find the sellotape 👏🏼
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #smallbusiness #familybusiness #christmasgifting #christmasgiftideas
Did you know all our fabrics are printed in the UK and all our products manufactured in the UK too? 🇬🇧 We hope you enjoy shopping small this Christmas 🎄✨
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We think you’d be very popular if you made one of these beautiful Morris advent calendars for your loved ones! 🫶🏻 So easy to make, let us know if you would like a tutorial on how to make your own using our Morris fabric🎄
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Isn’t this time of year so beautiful, we love our candle table floral arrangement, perfect for dressing up for dinner or down for hot chocolates! ☕️🍫
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#williammorris #floraltable #floraltablescape #florals #myfloraldays
We love the idea of setting the table with a little stocking gift hanging from everyone’s chair ✨
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We absolutely love setting the table this time of year, aren’t Christmas tablescapes so magical ✨ This central floral arrangement is the star of the show this week 🫶🏻🕯️ Anyone want a tutorial on how to fold these Christmas tree napkins? 🎄
On the table; William Morris Mallow Wine pvc fabric and matching napkins ✨
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Beautiful Strawberry Thief ovengloves are back in stock! 🍓 A perfect Christmas gift, remember you can always gift wrap your items at checkout to make Christmas a little easier, then either send it to yourself or we’ll write the tag with your message and send it straight to your loved one 🥰
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#christmasgift #christmasgifts #shopsmall #shopsmallbusiness #independant #williammorris #williammorrisfabric #williammorrisdesign #strawberrythief #ovengloves
Christmas tablescapes are a go! ✨ Our Brother Rabbit blue pvc fabric and napkins are on the table and look so beautiful paired with our dressed up garland! 🎄 If you’re planning your Christmas table, remember there’s 20% off everything right now with code: floralfriday at checkout 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #florals #floraldesign #morris #preraphaelite #christmastable #christmastablescape
Every Morris lovers best friend needs one of our new beautiful dog bandanas! 🐾 Hand made in Yorkshire, aren’t they adorable! 🐕🦺
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Beautiful Willow Bough, one of our all time fave Morris designs 🌿 The matching set is a beautiful Christmas gift to brighten up their home all year! 🫧 20% off now for Black Friday too if you use code; floralfriday 🌷
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Yippee it’s here! ✨ Use code: FLORALFRIDAY at checkout on our website only for 20% off everything - including sale items! 🫧
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Get ready for flower arranging class with us 🌷 Our beautiful Willow Bough William Morris pvc apron is perfect to protect your outfit from splashes when cooking, crafting or cutting your stems! 🌿🫶🏻
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We couldn’t resist another pic of our bonfire night set up! 🫶🏻 our PVC fabric is such a popular option for the table as it’s wipe clean, so any spills can just be quickly fixed 🫧 We wouldn’t reccomend lighting sparklers in the house or over your tablecloth though! 🙃
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🎆 Take 15% off our whole website for 48 hours only using code: BONFIRE at checkout 🔥 (we’ve also launched gift sets including half metre gift sets for the quilters and crafters in your life, you get a half metre free when you purchase the set and they come gift wrapped… this is is soft launching Christmas Incase everyone says we’re too early.. but also our Christmas trees are already up so we’re ready to talk about it when you are? Let us know?) 🎄
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Had to video us cutting beautiful William Morris Willow Bough today, this heavyweight fabric is off to be made into curtains, it’ll look so stunning! 🫶🏻 If you’d like a free sample just let us know ☺️
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #preraphaelite #floraldesign #fabrics #curtainfabric #ukbusiness
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