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William Morris Eyebright

26th April 2020

We’ve always been drawn to William Morris Eyebright design since it’s so versatile and timeless. One thing we love about Morris designs (additional to the actual designs themselves of course) is the stories behind them. The history that comes with his designs and the stories behind them are so unique. We thought we’d talk about Eyebright today.

We could never pick a favourite design, that’d be too hard.

Eyebright

Designed in 1883 by William Morris, Eyebright was never actually destined to be a principle design. It was initially designed to be a lining fabric; what a waste if we never got to see it because it was used as a lining fabric! Though what a fabulous lining that would have been…

The diagonal pattern is said to have been inspired by a 15th century Italian cut velvet, acquired by the South Kensington Museum.

Indigo discharge technique

Eyebright was printed using the indigo dye method, perfected by Morris. It’s a way of printing that’s super arduous, taking three days to prepare. Very much generalising the process, the cloth was dyed in an indigo vat so that the colour was uniform, then bleached with a bleaching reagent to reduce the base colour to the desired shade. When the colour was reduced as much as desired, mordants were applied to the bleached parts that had been printed and the cloth submerged in a madder vat to give the proper tint. The excess colour was then cleaned off, then, so the coloured wouldn’t run, the colours were set at boiling point, passing the fabric through soap. The cloth was then laid outside to dry, print side up which purified the white of the design. A labour intensive job then!

Waiter Crane is famous for telling a friend a story about Morris printing at Merton Abbey works. He called in to see his friend and, “hearing a strong cheery voice call out, ‘I’m dyeing, I’m dyeing, I’m dyeing”! Morris famously constantly walked round with hands and forearms stained blue from his work perfecting the technique.

Printed and manufactured in the United Kingdom

All our fabric is printed in the United Kingdom and all products manufactured here too. We think that’s important; it reduces footprint transporting products and it’s how Morris did it which is important for authenticity for us. It also means we have full control over quality! All our William Morris designs are licensed and printed both size and colour wise to our own specifications to best fit our products. If you’re UK based and would like a sample, please contact us on social media or email and we’ll get one out to you!

Be sure to check out all our Eyebright products and fabric!

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A William Morris fabric stack 😍 What would you make from our licensed William Morris floral fabrics? 🪡🧵
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We hope you’re having a lovely Easter 🐣 Choccy treats galore with some beautiful Morris florals, what more could we want! 🌷🤍
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#williammorris #williammorrisfabrics #williammorrisfabric #floraldesign #tablescapestyling #upholsteryfabric #curtainfabric #preraphaelite #floral
Morris fan? There’s 15% off our entire collection of licensed William Morris fabrics and products, this Easter weekend only! 🐣 Use code: EASTER15 at checkout, on our website only, until Monday at midnight 🌙 Enjoy this Easter treat from us! 🤍
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#williammorris #williammorrisfabric #williammorrisdesign #onlinefabric #onlinefabrics #preraphaelite #upholsteryfabric #curtainfabric #floraldesign
We love all the beautiful spring florals this time of year 🌷 We’ve also not been able to resist starting early on the Easter treats! 🐣
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #willowbough #tablescape #tablescapes #eastertablesetting #upholsteryfabric #upholsteryfabrics #curtainfabrics #eastertableideas
Introducing Daisy, our latest William Morris licensed design 🌿 Daisy was the second wallpaper William Morris designed, but the first to be produced in 1864, so it remains a special design to every Morris fan ✨ It must have been a favourite of Morris himself, as embroideries of Daisy were used to decorate at the stunning Red House, Morris's home in Bexleyheath. 
We hope you love Daisy as much as we do! Available now on our website, in a limited range of products, fabric is coming soon! ☺️
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A fabric stack of William Morris floral dreams 🤍
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Spring floral ready with our William Morris Willow Bough table setting 🌿 Do your weekend plans also revolve around tea/coffee and baked goods? 🤍
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Monday done right, laying the table with our beautiful licensed William Morris Willow Bough green tablecloth, completed with a @bettys treat 🥰 
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A little fabric stack of our William Morris florals, waiting to be crafted into a project 🪡 Can you name them all from the little peak? 🌿 
All our fabrics are printed in the UK and are licensed William Morris designs, printed both size and colour wise to our own specification ✨ If you’d like a sample, just send us a message 📬
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Showcasing our licensed William Morris Lily fabric, it’s so light and bright it’s making us excited for Spring! 🌿
Designed by William Morris in 1874, it incorporates the willow background with lilies and wild flowers ✨ The design must have been well loved by Morris himself- it was the wallpaper he used to decorate his bedroom at Kelmscott Manor, his home in Lechlade, Gloucestershire 🌿
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Thrilled with our reupholstered chair, brought back to life with our heavyweight William Morris Willow Bough Green 🌿 It’s amazing what a pop of colour and a floral will do to a room 🤍 If you fancy learning how we did this upcycle, we’ll write a blog on it ☺️ 
& if you’re in the UK and would like a sample of any of our fabrics, please let us know 📮
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The different weights of fabric 🧵 We have four weights of fabrics; cotton, heavyweight, drill and pvc, all work well for different projects. For a free sample, please feel free to message us and we’ll get them sent out to you 📮
✨ For our 100% cotton, it’s great for quilting, dress making and more, our lightest weight of cotton
✨ Our heavyweight cotton is perfect for curtains and light upholstery, a heavier fabric than our 100% cotton 
✨ Our drill cotton fabric is our heaviest weave fabric, suitable for light upholstery 
✨ Our PVC is our pvc/oilcloth coated cotton fabric, brilliant as a table covering, it’s sold by the half metre and as it won’t fray, is great to put straight on the table 🌿

The cotton, heavyweight and drill cotton are all 152cm wide and the pvc fabric is 140cm wide. All are sold by the half metre 📏
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In January when the Christmas sparkles come down, we’ve got to bring out even more Morris florals to make sure the house still feels sparkly and beautiful ✨ if you’re also looking to revamp any of the home and looking for a licensed William Morris design for a pop of colour, get in touch for any samples so you can choose which works in your home 🤍
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#williammorris #morris #strawberrythief #preraphaelite #onlinefabric #onlinefabricstore #fabrics #williammorrisfabric
Our blue Strawberry Thief oven gloves are back in stock, just in time for Christmas! 🎄 will you be gifting some Morris floral magic this year? Or hope to be receiving some! 🎁 Our matching sets of kitchenware and tableware are very popular this time of year, remember if you’re sending direct to your loved one, you can select for the items to be gift wrapped at checkout on our website! 🌟
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Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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