13th September 2023
Our William Morris fabric by the half metre, is often something we get lots of questions on. So, we thought we would use this blog post to go into some detail about our various fabric weights and licensed William Morris designs. Firstly, our designs are all licensed William Morris designs, which we print in the United Kingdom to our own specifications in terms of size and colour. We print on a few different weight fabrics; cotton, heavyweight cotton and a pvc/oilcloth fabric.
A quick note before we get into the different fabric weights and uses; if you’re in the United Kingdom, we offer free samples so you can see the fabrics in your home and see which would be best for your project. Please just get in touch and we’ll get those sent out to you.
Our 100% cotton fabric is 152cm wide (including salve edge) and for length, is sold by the half metre. It’s a brilliant option for dress making, quilting, cushion making, lampshades and so on. Incredibly versatile, we’re always amazed by what our customers create from our cotton fabric.

Our heavyweight fabric you can tell apart as you can see the weave of the cotton. This is a great fabric for curtains, light upholstery and so much more. We love this fabric weight for reupholstering stools, chairs, armchairs etc. We’ve upcycled a conservatory sofa and chairs set in our own homes, in beautiful Willow Bough green. It’s incredible what a new textile choice can make to a room! The heavyweight fabric is all 152cm wide including a salve edge.

Pvc fabric is ideal for a busy home’s kitchen table. Often the space that gets the most use, the pvc tablecloth means that it’s incredibly easy to wipe up any spills that occur. The other brilliant thing about the pvc is that it won’t fray, so if you have a sharp pair of scissors and a steady hand (or simply use a template!) then you can create a custom sized tablecloth. The pvc is 140cm wide, and please note that once you cut it, you can no longer return it, so please make sure you’re happy with the fabric before you get cutting!
As with all our fabrics, if you select a longer length on the drop down on the product page, we will send the fabric as a continuous length. Remember, if you’d like a sample to see the how the designs will look in your home, do let us know and we’ll get them sent out to you.

If you’re looking for inspiration for our fabric uses, make sure you look through our inspiration section. If you’re happy to feature on our section, please message us your photos, we’d absolutely love to see them! We think it’s brilliant when we see your tags on Instagram too showing what you’ve made or how you style our kitchen and tablewear, it’s so wonderful seeing our products and fabric in your home!
With so many different designs in stock, including our French floral range, and licensed William Morris designs there’s definitely one that will work for every project and every desired colour. A lot of them go together too if you like a mix of patterns and colours, always so beautiful! We hope you love our William Morris fabrics, we’re always so happy to see how timeless they are and how beautiful they look in everyones homes so long after Morris designed them!
Posted in Laura's Beau by Laura
Mid week tables require; a vase of gorgeous fresh flowers, as many sweet treats as you can get your hands on, and of course, a gorgeous tablecloth set- this Willow Bough blue is one of our all time favourite William Morris designs, it’s utterly timeless and so beautiful 🌿
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The table details;
Willow Bough blue napkins- £16.99
Willow Bough tablecloths- starting at £29.99 depending on size
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#williammorris #williammorrisdesign #willowbough #englishdesign #myfloralhome
A little update from us 🇬🇧
From 1st July, our product prices will be increasing due to continued rises in manufacturing and material costs.
We’ve worked hard to absorb these increases for as long as possible, but to continue providing the quality you expect from us, a small price adjustment is now necessary.
Every product we create is proudly printed and manufactured here in the UK, using high-quality materials and processes that ensure a finish we’re proud of. Our fabrics are all digitally printed to give a crisp finish.
If you’ve been thinking about placing an order, now is the perfect time — all orders placed before 1st July will be at our current prices.
To thank you for your support, we’re offering an exclusive discount before the new prices take effect.
Use code: thankyou
Enjoy 10% off your order until 14th June
This is the perfect opportunity to place your order at current prices and enjoy an additional saving before the increase.
Thank you for supporting a UK small business and for choosing quality. We truly appreciate every order ❤️
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#uksmallbiz #madeintheuk #williammorris #fabricstore #floralfabric
Aren’t these the most gorgeous blooms!! 🫶🏻 This is our William Morris Compton design and it’s so underrated as a design, it’s beautiful year round because all the different details can be brought out of it, pair it with springtime greens to pop the green tones or autumnal burnt oranges during the colder months, it’s so versatile! ✨ Swipe to see my little photoshoot gatecrasher 😂
All our products are digitally printed and manufactured in the UK 🇬🇧
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#williammorris #williammorrisdesign #compton #artsandcraftsmovement #cottagecorekitchen
Bringing nature indoors, we our gorgeous oven gloves thrown over the cooker- a chic way to make something practical beautiful too! 🫶🏻
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#williammorrisfabric #williammorris #wmorris #floralkitchen #pimpernel
Gorgeous postbox 📮 If you’d like a free sample of any of our fabrics just send us a message and we’ll get them sent out to you 💌 If you’re ordering from abroad, we will always take the parcel to the post office to make sure we’re comparing different postage methods to get the best postage prices for you- we’re wanting to spread the floral goodness global! Today I pottered to the post office to send a lovely pvc apron to Australia which is amazing that Morris is well known world wide! 🐨🦘🇦🇺
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#williammorris #williammorrisdesign #smallukbusiness #fabricdesign #postboxesofinstagram
The best season is peony season 🫶🏻 Our favourite flowers, having peonies blooming in the house is always the best ✨ This is our William Morris Merton design, the most stunning blue and white pattern is so timeless ✨
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#williammorris #williammorrisdesign #wmorris #morrisdesign #blueandwhitedecor
Lily is one of our favourite William Morris designs, it’s such a beautiful botanical design with all those willow leaves in the background 🌿
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#williammorris #williammorrisfabric #lily #floraltable #floralmagic
Happy Strawberry Thief day! 🍓 On this day in 1883, Morris registered this beautiful design, isn’t it amazing that all these years later, it’s still as timeless as ever now more popular than ever and decorating homes across the world 🐦⬛
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#strawberrythief #williammorris #williammorrisdesign #birddesign #floralfabric
We want to say a huge THANK YOU to all our lovely customers who have been so patient with us whilst our website checkout has been all in a tizzy - and thank you for your orders on another platform, we appreciate you keeping us going as a small business- but, we’re back up and running now so please use code: THANKYOU at checkout for 15% off until Sunday 🫶🏻✨ (song was me when we finally got tech issues fixed 🫠😂)
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#williammorrisfabric #williammorris #wmorris #floralteatowel #williammorrisdesign
📣 This fabric is on a big sale! 📣 Our red Strawberry Thief drill fabric is currently on sale for £15 a metre 🍓 Our drill fabric is a slightly heavier weight and weave than our heavyweight fabric and is perfect for light upholstery, curtain making and more 🪡🧵 It won’t be on sale long so grab yourself some whilst you can ✨
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#williammorris #williammorrisdesign #strawberrythief #ukfabric #curtainfabric
Golden Lily always brings the sunshine indoors ☀️ we’ve got 15% off our website right now with code: florals 🌷
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#williammorris #wmorris #goldenlily #williammorrisfabric #williammorrisdesign
The soundtrack to our day- our fabric cutter! 🎼 If you ever order fabric from us this is how we get our cuts so straight ☺️ Did you know that we sell our fabrics by the half meter, so however big or small your project is, we’ve got fabric for you ☺️ This is our gorgeous William Morris Strawberry Thief blue design, it’s very often on our cutting table as it’s so popular! Do you prefer it in red or in blue? 🍓
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#williammorris #fabricbytheyard #fabricbymeter #floralfabric #ukfabric
The prettiest design; Hearts & Kisses 🤍 An original design, we’ve restored it from our late 1800- early 1900s French archive, we just love how delicate it is 💕 Would you like to see more of our archive designs? 🌷
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#floralfabric #craftingfabric #quiltingfabric #dressmakingfabric #fabricstash
An Easter crafting weekend, our pvc wipe clean fabric is perfect for crafting with easy clean up!🌷🐣 Hope you’ve all had a lovely weekend, remember if you’re doing any shopping, our 15% off is still running on our website with code; EASTER 🐣
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#eastertable #floralfabric #williammorris #wmorris #morrisfabric
🌟 15% off our website! 🌟 Get your tablescapes sorted for Easter (or get a treat for yourself from the Easter bunny!) with code; EASTER on our website only until Tuesday 7th 🐣🐰
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#williammorris #wmorris #eastertable #eastertablescape #floralhome
Replacing all normal eggs with chocolate ones for the foreseeable future 🐣 Brother Rabbit Green on the table always looks so beautiful, we just love this new colour way in this gorgeous William Morris design ✨
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#williammorris #wmorris #eastertable #floraltable #eastertablescape
Spring is officially here! 🌷 Take 15% off our website this weekend with code; EASTER to celebrate spring finally being here, use it to treat yourself or to get those Easter tables ready! 🐣
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#williammorris #wmorris #springfloral #floralkitchen #smallbusiness
Officially mini egg season, so we’ll incorporate them into every meal 🐣🌷 On the table today is our William Morris Lily design, isn’t it a stunning design 🌿
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#williammorris #wmorris #morrisfabric #lily #floraltablescape
Gorgeous flowers this weekend 🤍 We can’t get over the beautiful tulips 🌷 Brother Rabbit blue on the table, do you prefer it in the blue, red or green? 🌿
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#williammorris #wmorris #preraphaelites #flowerpowerfabric #flowers
A moment for the greens 🌿 We know sometimes it’s hard imagining different designs together for projects whether you’re quilting with tonal colours or mix matching curtains and cushions, the things you can do with our William Morris fabrics are endless, so seeing them together you can see how beautifully they pair together ✨ We’ll post the blues next so you can see them together too! 🤍 Message us if you’d like a sample of anything, we send them free in the UK 📮
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#williammorris #williammorrisdesign #williammorrisfabrics #quiltingfabric #ukfabric