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William Morris Strawberry Thief

5th May 2020

“I was a great deal at Merton last week… anxiously superintending the first printing of the Strawberry thief” – William Morris

Strawberry Thief

Strawberry Thief is one of William Morris’s most popular textile designs. It’s actually been one of our most loved print for years. The story behind the design is a charming one as Morris used to watch the thrushes in the garden stealing his strawberries from under the fruitlets at his home Kelmscott Manor. It was when we were talking to our friends at Kelmscott Manor that they told us he was actually sat on the Privvy when he saw the birds do this!

Kelmscott Manor

Kelmscott Manor was, of course, his beloved home in the Cotswolds. It was the retreat for his family, friends and colleagues. Upon first seeing the Manor in 1871, Morris stated it was the, ‘loveliest haunt of ancient peace.’ He signed a joint least with Dante Gabriel Rossetti, a fellow Pre-Raphaelite artist and friend. The house is a true arts and crafts  house and Morris loved the fact it was unspoilt and unaltered. It resided in perfect harmony with the countryside and village. He described it as looking as if it had, “grown up out of the soil,” with “quaint garrets amongst great timbers of the roof where of old times the tillers and herdsmen slept.”

Merton Abbey

Strawberry Thief marked the first time he perfected the Indigo- Discharge method of printing. An ancient technique that was a painstaking way to print but achieved unparalleled beauty and intricacies within the design. The printing took him years to perfect. Starting in 1875 and achieving his goal in 1881 after moving into Merton Abbey Mills near Wimbledon. It was in May of 1883 Morris wrote to his daughter, ” was a great deal at Merton last week … anxiously superintending the first printing of the Strawberry thief, which I think we shall manage this time.”

At the time, Strawberry Thief had a high price tag. This was due to the expensive cotton and the fact it took days to print. Despite this, it was one of Morris’s company, Morris & Co.’s most commercially successful patterns.

We print the design in both Red Strawberry Thief and Blue Strawberry Thief colour way in a range of products. So take a look if you love this design as much as we do!

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We hope you’re having a lovely Easter 🐣 Choccy treats galore with some beautiful Morris florals, what more could we want! 🌷🤍
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Morris fan? There’s 15% off our entire collection of licensed William Morris fabrics and products, this Easter weekend only! 🐣 Use code: EASTER15 at checkout, on our website only, until Monday at midnight 🌙 Enjoy this Easter treat from us! 🤍
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We love all the beautiful spring florals this time of year 🌷 We’ve also not been able to resist starting early on the Easter treats! 🐣
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #willowbough #tablescape #tablescapes #eastertablesetting #upholsteryfabric #upholsteryfabrics #curtainfabrics #eastertableideas
Introducing Daisy, our latest William Morris licensed design 🌿 Daisy was the second wallpaper William Morris designed, but the first to be produced in 1864, so it remains a special design to every Morris fan ✨ It must have been a favourite of Morris himself, as embroideries of Daisy were used to decorate at the stunning Red House, Morris's home in Bexleyheath. 
We hope you love Daisy as much as we do! Available now on our website, in a limited range of products, fabric is coming soon! ☺️
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A fabric stack of William Morris floral dreams 🤍
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#williammorris #williammorrisfabric #williammorrisfabrics #fabrics #floralfabrics #onlinefabrics #onlinefabricshop #upholsteryfabric #upholsteryfabrics #curtainfabric #curtainfabrics #strawberrythief #fabricstack
Spring floral ready with our William Morris Willow Bough table setting 🌿 Do your weekend plans also revolve around tea/coffee and baked goods? 🤍
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#williammorris #williammorrisfabric #willowbough #springfloral #preraphaelite #spring #florals #floralfabric #tablescape #onlinefabric #onlinefabricstore #curtainfabric #upholsteryfabric
Monday done right, laying the table with our beautiful licensed William Morris Willow Bough green tablecloth, completed with a @bettys treat 🥰 
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A little fabric stack of our William Morris florals, waiting to be crafted into a project 🪡 Can you name them all from the little peak? 🌿 
All our fabrics are printed in the UK and are licensed William Morris designs, printed both size and colour wise to our own specification ✨ If you’d like a sample, just send us a message 📬
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Showcasing our licensed William Morris Lily fabric, it’s so light and bright it’s making us excited for Spring! 🌿
Designed by William Morris in 1874, it incorporates the willow background with lilies and wild flowers ✨ The design must have been well loved by Morris himself- it was the wallpaper he used to decorate his bedroom at Kelmscott Manor, his home in Lechlade, Gloucestershire 🌿
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Thrilled with our reupholstered chair, brought back to life with our heavyweight William Morris Willow Bough Green 🌿 It’s amazing what a pop of colour and a floral will do to a room 🤍 If you fancy learning how we did this upcycle, we’ll write a blog on it ☺️ 
& if you’re in the UK and would like a sample of any of our fabrics, please let us know 📮
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The different weights of fabric 🧵 We have four weights of fabrics; cotton, heavyweight, drill and pvc, all work well for different projects. For a free sample, please feel free to message us and we’ll get them sent out to you 📮
✨ For our 100% cotton, it’s great for quilting, dress making and more, our lightest weight of cotton
✨ Our heavyweight cotton is perfect for curtains and light upholstery, a heavier fabric than our 100% cotton 
✨ Our drill cotton fabric is our heaviest weave fabric, suitable for light upholstery 
✨ Our PVC is our pvc/oilcloth coated cotton fabric, brilliant as a table covering, it’s sold by the half metre and as it won’t fray, is great to put straight on the table 🌿

The cotton, heavyweight and drill cotton are all 152cm wide and the pvc fabric is 140cm wide. All are sold by the half metre 📏
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In January when the Christmas sparkles come down, we’ve got to bring out even more Morris florals to make sure the house still feels sparkly and beautiful ✨ if you’re also looking to revamp any of the home and looking for a licensed William Morris design for a pop of colour, get in touch for any samples so you can choose which works in your home 🤍
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#williammorris #morris #strawberrythief #preraphaelite #onlinefabric #onlinefabricstore #fabrics #williammorrisfabric
Our blue Strawberry Thief oven gloves are back in stock, just in time for Christmas! 🎄 will you be gifting some Morris floral magic this year? Or hope to be receiving some! 🎁 Our matching sets of kitchenware and tableware are very popular this time of year, remember if you’re sending direct to your loved one, you can select for the items to be gift wrapped at checkout on our website! 🌟
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Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #willowbough #tablescape #placemats #floraldesign
Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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A few of our licensed William Morris designs all hanging out, aren’t they iconic! It’s amazing that you can see a Morris print and instantly know it’s his design 🌿
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#williammorris #morris #williammorrisdesign #teatowels #goldenlily #strawberrythief #willowbough #upholsteryfabric #curtainfabric #onlinefabricshop