25th April 2016
Over the years, on this blog, we’ve discussed many aspects of William Morris’ life and the achievements he had and the designs he produced, however one aspect of these designs he produced as part of Morris & Co. is the techniques he used to print these, in terms of his dyeing method. These methods are complex and took a great level of skill from Morris, whenever we research something in his life that he dedicated such lengths of time to becoming a master at it, we always wonder how he got so much done in his 62 years; from his university degree from Oxford, to becoming an architect, artist, designer, poet… the list goes on!
His research into the use of natural dyes are amongst the most remarkable of these achievements; without becoming a master at these, he wouldn’t have been able to produce the beautifully intricate designs that that he did, in the colour ways and depths that he did. As with many of the crafts he took up, he viewed the dyeing method as endangered and fought to revive it; he spoke so passionately about it, in such a detailed manner that his daughter May said of his essay, “Of Dyeing as an art” that once read, even a complete novice would be able to produce these colours from the dye-pots after reading it!
What Morris wanted to achieve were naturally brilliant, fast yet soft colours, which were hard at the time as dyes were made by commercial aniline dyes made from coal tar which produced harsh strident colours. Morris hugely disliked these colours, not just for their colouring but for how they reacted in the years after printing as they changed beyond recognition and faded with time.
During this time, since these aniline dyes were so popular, Morris had to go back to the start and so researched French dyers’ manuals. When May Morris spoke about this period, she recalled how she’d spent time with her father reading Gerard’s “Herbal,” she said how influential this was on Morris and compares Lily as reminiscent of Gerard’s work.
Morris also reached out to George Wardle who was his business manager, who’s family were originally silk dyers, so George’s brother Thomas, who was based in Leek, Staffordshire who printed many of Morris’s chintzes before he moved to Merton Abbey. He was therefore able to help out Morris in his quest to become skilled in the craft, and eventually Morris devised his formula for vegetable dyes; from the book, “William Morris” by Helen Dore, we know what he used to create these colours, “blue from indigo and woad; red from the insects kermis and cochineal and the plant madder; yellow from the weld, poplar, osier, birch, broom and quercitron; brown from walnut tree roots.” We know this due to the detail he wrote about it in his Arts and Crafts essay.
Indigo, which he used to print designs such as Eyebright, Strawberry Thief and Brother Rabbit, was the trickiest to use; it actually took three days to prepare and had to be extremely accurate; it was therefore the most arduous and time consuming method. We can learn of the complete process he used from his writings in an early 20th century Morris and Co. catalogue, “The cloth is first dyed all over in an indigo vat to a uniform depth of blue, and is then printed with a bleaching reagent which either reduces or removes the colour as required by the design. Mordants are next printed on the bleached parts and others where red is wanted, and the whole length of the material is then immersed in madder vat calculated to give the proper tint. This process is repeated for the yellow, the three colours being superimposed on each other to give green, purple and orange. All loose colouring matter is then cleared away and the colours are set by passing the fabric through soap at almost boiling point. The final treatment in the process is to lay the cloth flat on the grass, with its printed face to the light, so that the whites in the designs may be completely purified, and all fugitive colour removed in nature’s own way.”
The indigo discharge method carried on into when Morris moved into Merton Abbey, the advantage of ready-built premises, soft water and beautiful surroundings made Merton Abbey a productive and enjoyable place to work, the water perfect for use for the dye. “The move to Merton Abbey began in June 1881 with the erecting of fabric and carpet looms, the equipping of the glass painters’ shop and setting up of dye vats and printing tables and it was not until 1882 that indigo discharge dying was put into production. Indigo discharge cottons are easy to recognise as the blue dye can always be seen on the back of the cloth.”- William Morris Textiles, Linda Parry. By that December, William Hillier, the firm’s blocker had successfully printed Brother Rabbit, which is one of our latest, and most loved design for Laura’s Beau.
Posted in News by Laura
Golden Lily on the table today 🧁 everything should feel special even a little coffee and cake with friends, so we dressed the table up for it to make it extra special, isn’t Golden Lily such a beautiful William Morris design, one of our all time favourites ✨
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#williammorris #wmorris #goldenlily #floraltable #floralprint
Gorgeous William Morris Sweet Briar fabric! 🌿 Love the green leaves and pink flowers 🫶🏻 We have it in cotton, heavyweight cotton, and pvc, so you’ll find the perfect fit for your project ✨ 🪡🧵
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#williammorris #williammorrisdesign #fabricstash #ukfabric #wmorris
We’re having a moving sale over on our website! ✨ There are some absolute bargains to be had, including all these items! 🛒 Remember we offer free UK postage on all orders too 🌿 Plus we have a 15% off code running at the moment with code; JAN15 🫶🏻
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#williammorris #wmorris #smallukbusiness #smallshop #floralprint
We’ve got some fab bundles on our Etsy - we have a lot of offcuts from end of rolls and floral fabric magic can’t be wasted so we bundle them up ✨ Perfect for crafting, we have heavyweight fabric bundles and cotton available now, but hurry, they always sell out quick 🥰
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#williammorrisdesign #williammorris #wmorris #fabricstack #ukfabric
Guess who has a new bed for our new offices ✨ The king of naps, he will wake for biscuits, pets and little else during his day in the office 🫶🏻 His bed is covered in our licensed William Morris Willow Bough green and it looks so beautiful 🌿 The perfect bed to nap on all day ✨
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#williammorris #wmorris #blacklab #blacklabsquad #dogbeds
Has anyone got any January crafts? ❄️ After we’ve settled in our new office, we’re planning some cosy January crafts whilst we hibernate a little! 🌨️ This board is a beautiful way to display photos and notes that was covered in a fabric we no longer loved so last year I recovered it with something we did like - a range of our exclusive quilting fabrics and now it hangs proudly on the wall, showing you can upcycle things to be something you really love 🫶🏻
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#cosycraftclub #crafting #fabric #fabriccraft #upcycle
We’ve been a little quiet on here as we’ve been in the absolute trenches moving our office! ✨ Now we just need to settle in and find everything we’ve shoved in boxes and bags and then stashed in random places(!) but, we’re getting there 🫶🏻 Nothing will change for you ordering but we’ll have a new returns address 📮 It’s taken an absolute task force to move all that fabric and products and we’ve found some things for a little moving sale if anyone is interested… ✨
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#williammorris #wmorris #smallbusiness #smallbusinesswomen #uksmallbusiness
Not long to go until Christmas now ✨ Have you got your Christmas table sorted and your presents wrapped? 🎄
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#williammorris #wmorris #independantbusiness #christmastable #festivetable
The stockings were hung by the fire with care…✨ A week until Christmas Eve! 🎄 Still lots of time to order since we post the next working day with a 24hr service 🤶🏻
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#williammorris #wmorris #christmasgiftidea #smallbusinessgiftguide #christmasstocking
One of our biggest sellers this year for Christmas gifts - our licensed William Morris oven gloves ✨ Practical and stylish, every home needs a set, hanging some Morris floral magic over the cooker 🎄 Lots of designs are still in stock and with our free UK postage being tracked 24 Royal Mail, there’s still quite a few shopping days left until Christmas 📮 (I’ll even gift wrap it for free for you as an option at checkout, even though my own Christmas gifts are all hidden in the wardrobe still to wrap 😂) 🤶🏻🎅🏼
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#christmasgiftidea #ovenglove #floralhome #shopindie #williammorris
One pack of napkins folded four ways for Christmas tablescapes ✨ Which is your favourite? 🎄 We always love when a table set up comes with a little chocolate treat 🎅🏼 Beautiful Charlotte Rose is one of our favourites all year round, it can be dressed so many ways from Christmas to summer 🫶🏻
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#floralfabric #floraltable #christmasnapkin #christmastable #smallindiebusiness
There’s still plenty of shopping time before Christmas with our free UK postage with Royal Mail tracked 24 📮 We’re also doing free gift wrap on our website as an option at checkout 🤶🏻 Take 15% off too until the 20th December so whether for a gift of Christmas hosting having beautiful florals on the table, use code; FESTIVE at checkout on our website 🎄
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#williammorris #giftguide2025 #shopsmallforchristmas #christmasgiftideas #floralprint
Oh Mallow Forest Green, we love you on our festive tablescapes 🎄
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#williammorris #wmorris #floraltable #preraphaelite #christmastablesetting
Obsessed with this tree with all the vintage ornaments on the tree this year ✨ They were all grandparents so very special 🎄 having a little coffee and cake whilst the lights twinkle is so lovely ✨ This is our William Morris Golden Lily tablecloth, beautiful year round 🫶🏻
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#williammorris #vintage #vintagechristmas #vintagechristmasornaments #floraltable
It’s a blue and white Christmas over here 🙋🏽♀️ We went to the beautiful Christmas event at @harewoodhouse by the wonderfully talented @interiorcurve and we’re so inspired to have a themed blue and white tree and we’re so glad we did! 🤶🏻 This is our William Morris Merton blue, isn’t it beautiful, and so lovely to be able to dress it in various ways throughout the year, it’s so versatile ✨
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#williammorris #blueandwhitedecor #floraltablescape #flowerarranging #floralchristmas
What design are you having on your Christmas table? 🎄 We’re debating a few - our new forest green colours, our strawberry thief red, or maybe a Christmas blue and white… ✨
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#williammorris #christmastable #christmastablesetting #strawberrythief #floral
Christmas tablescaping all month long ✨ are you feeling festive already? 🎄 This is our Brother Rabbit blue design, isn’t it gorgeous 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #christmastable #floraltablescape
BLACK FRIDAY ENDS TONIGHT! ✨ use code; BLACKFRIDAY at checkout on our website to take 20% off everything - go, go, go! 🎄 We also have free gift wrap available at checkout so we can send gifts directly to loved ones or back to you gift wrapped and ready to go, we’re in the festive spirit so will gift wrap whilst we sing along to some festive songs 🤶🏻🎄
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#blackfriday #williammorris #wmorris #morrisfabric #floralfabrics
A very floral Christmas🎄 Our William Morris Sweet Briar design looks so beautiful dressed up for Christmas! ✨
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#williammorris #williammorrisdesign #sweetbriar #floralchristmas #christmastable
One thing that is wonderful about timeless design is that you can use it year round- dressed with Christmas candles and foliage, springtime blooms, summer florals and autumn pumpkins - it can see you through it all 🫶🏻 That’s why we want to show them in a Christmas setting so you can see they’re a perfect gift for your loved one or for your own table ✨ Which is your favourite season to dress your table for? 🎄
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#williammorris #wmorris #timelessdesign #classicdesign #merton