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A British Business

8th June 2020

Hi everyone, welcome back to another blog! Not to be all me-me-me, but we wanted to talk more about… well, us. In particular, about us being a British Business.

We’re a British business, printing and manufacturing licensed William Morris designs in the UK. It’s important to us because Britain used to be the heart of the textile industry. Creating the business 26 years ago, it was always something we wanted to achieve. The William Morris designs were always created for manufacture and print in England so we wanted to be true to that. It also gives us a lot of control because we always make sure quality is upheld.

Merton Abbey

Morris printed in England actually did you know? At Merton Abbey in London, on the River Wandle, Morris pushed back towards traditional printing methods. He didn’t want to just accept Victorian Industrialisation. Here, he perfected the Indigo Dye Technique. Morris moved into Merton Abbey in June 1881, and with the 7 acres outbuildings, turned it into an idealised hub of craftsmanship. Textile printing, stained glass making, tapestry, carpet-weaving all took place here.

He employed former Spitalfields silk weavers at Merton Abbey to produce hand-woven textiles. The plants grown in the gardens were used for the dye and water from the river was used to dye and rinse fabric making it a perfect location for a print works.

Back to us…

We wanted to carry on printing his beautiful designs in the UK – and manufacturing it too. We’re not going to lie about it – manufacturing abroad is far cheaper and it’s why many businesses move their print and manufacturing needs overseas. But, it does mean that you don’t have the control on both quality and the way that staff are treated. We believe wholeheartedly in ensuring that the people creating our products should be treated fairly. You can’t guarantee that if you can’t see that. We’re big fans of transparency in this. Ultimately, we would prefer a higher price point in response to controlling the fact those creating our beautiful products are receiving good wages and the quality of our products is high.

If you ever also want to read our environmental promise, you can absolutely do that here – again, we want to give you transparency with your purchase!

We thought you might like this YouTube video of our Pimpernel Cream William Morris fabric being printed! There’s a few others on the channel if you’re interested, it’s always interesting to see how things are made isn’t it.

Hopefully this gave you more insight into who we are and why we’re such a proud British business! If you want to support us on social media, we’d love to see you and have a chat!

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A William Morris fabric stack 😍 What would you make from our licensed William Morris floral fabrics? 🪡🧵
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#williammorris #williammorrisfabric #williammorrisfabrics #fabrics #fabric #fabricdestashuk #fabricstack #upholsteryfabric #curtainfabric
We hope you’re having a lovely Easter 🐣 Choccy treats galore with some beautiful Morris florals, what more could we want! 🌷🤍
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#williammorris #williammorrisfabrics #williammorrisfabric #floraldesign #tablescapestyling #upholsteryfabric #curtainfabric #preraphaelite #floral
Morris fan? There’s 15% off our entire collection of licensed William Morris fabrics and products, this Easter weekend only! 🐣 Use code: EASTER15 at checkout, on our website only, until Monday at midnight 🌙 Enjoy this Easter treat from us! 🤍
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#williammorris #williammorrisfabric #williammorrisdesign #onlinefabric #onlinefabrics #preraphaelite #upholsteryfabric #curtainfabric #floraldesign
We love all the beautiful spring florals this time of year 🌷 We’ve also not been able to resist starting early on the Easter treats! 🐣
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #willowbough #tablescape #tablescapes #eastertablesetting #upholsteryfabric #upholsteryfabrics #curtainfabrics #eastertableideas
Introducing Daisy, our latest William Morris licensed design 🌿 Daisy was the second wallpaper William Morris designed, but the first to be produced in 1864, so it remains a special design to every Morris fan ✨ It must have been a favourite of Morris himself, as embroideries of Daisy were used to decorate at the stunning Red House, Morris's home in Bexleyheath. 
We hope you love Daisy as much as we do! Available now on our website, in a limited range of products, fabric is coming soon! ☺️
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric#onlinefabricstore #preraphaelite #williammorrisdesign#upholsteryfabric #curtainfabric #daisy
A fabric stack of William Morris floral dreams 🤍
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#williammorris #williammorrisfabric #williammorrisfabrics #fabrics #floralfabrics #onlinefabrics #onlinefabricshop #upholsteryfabric #upholsteryfabrics #curtainfabric #curtainfabrics #strawberrythief #fabricstack
Spring floral ready with our William Morris Willow Bough table setting 🌿 Do your weekend plans also revolve around tea/coffee and baked goods? 🤍
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#williammorris #williammorrisfabric #willowbough #springfloral #preraphaelite #spring #florals #floralfabric #tablescape #onlinefabric #onlinefabricstore #curtainfabric #upholsteryfabric
Monday done right, laying the table with our beautiful licensed William Morris Willow Bough green tablecloth, completed with a @bettys treat 🥰 
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#williammorris #williammorrisfabric #williammorrisdesign #willowbough #tablescape #tablescapes #tablescapestyling #bettys #preraphaelite #preraphaelites #tablecloth #floraltable #onlinefabric #onlinefabrics
A little fabric stack of our William Morris florals, waiting to be crafted into a project 🪡 Can you name them all from the little peak? 🌿 
All our fabrics are printed in the UK and are licensed William Morris designs, printed both size and colour wise to our own specification ✨ If you’d like a sample, just send us a message 📬
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Showcasing our licensed William Morris Lily fabric, it’s so light and bright it’s making us excited for Spring! 🌿
Designed by William Morris in 1874, it incorporates the willow background with lilies and wild flowers ✨ The design must have been well loved by Morris himself- it was the wallpaper he used to decorate his bedroom at Kelmscott Manor, his home in Lechlade, Gloucestershire 🌿
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#williammorris #williammorrisfabric #williammorrisfabrics #fabrics #floralfabric #lily #onlinefabricstore #onlinefabrics #onlinefabric #independentbusiness #preraphaelite
Thrilled with our reupholstered chair, brought back to life with our heavyweight William Morris Willow Bough Green 🌿 It’s amazing what a pop of colour and a floral will do to a room 🤍 If you fancy learning how we did this upcycle, we’ll write a blog on it ☺️ 
& if you’re in the UK and would like a sample of any of our fabrics, please let us know 📮
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#williammorris #morris #williammorrisfabric #morrisfabric #williammorrisfabrics #willowbough #reupholstery #reupholstered #upholsteryfabric #upcycledfurniture
The different weights of fabric 🧵 We have four weights of fabrics; cotton, heavyweight, drill and pvc, all work well for different projects. For a free sample, please feel free to message us and we’ll get them sent out to you 📮
✨ For our 100% cotton, it’s great for quilting, dress making and more, our lightest weight of cotton
✨ Our heavyweight cotton is perfect for curtains and light upholstery, a heavier fabric than our 100% cotton 
✨ Our drill cotton fabric is our heaviest weave fabric, suitable for light upholstery 
✨ Our PVC is our pvc/oilcloth coated cotton fabric, brilliant as a table covering, it’s sold by the half metre and as it won’t fray, is great to put straight on the table 🌿

The cotton, heavyweight and drill cotton are all 152cm wide and the pvc fabric is 140cm wide. All are sold by the half metre 📏
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#williammorris #williammorrisfabric #williammorrisfabrics #fabrics #morrisfabric #goldenlily #onlinefabric #upholsteryfabric #curtainfabrics #quiltingfabric
In January when the Christmas sparkles come down, we’ve got to bring out even more Morris florals to make sure the house still feels sparkly and beautiful ✨ if you’re also looking to revamp any of the home and looking for a licensed William Morris design for a pop of colour, get in touch for any samples so you can choose which works in your home 🤍
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#williammorris #morris #strawberrythief #preraphaelite #onlinefabric #onlinefabricstore #fabrics #williammorrisfabric
Our blue Strawberry Thief oven gloves are back in stock, just in time for Christmas! 🎄 will you be gifting some Morris floral magic this year? Or hope to be receiving some! 🎁 Our matching sets of kitchenware and tableware are very popular this time of year, remember if you’re sending direct to your loved one, you can select for the items to be gift wrapped at checkout on our website! 🌟
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#williammorris #strawberrythief #williammorrisdesign #williammorrisfabric #williammorrisdesigns #ovengloves #christmasgiftsideas #kitchenware #tablescape
Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #willowbough #tablescape #placemats #floraldesign
Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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#strawberrythief #williammorris #preraphaelite #morris #williammorrisdesign #totebag #summerdreaming #williammorrisfabric #coronado
We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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#williammorris #morris #williammorrisfabric #williammorrisfabrics #onlinefabrics #countrykitchendecor #christmasgiftsideas #newwebsitelaunch