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8th June 2020
Hi everyone, welcome back to another blog! Not to be all me-me-me, but we wanted to talk more about… well, us. In particular, about us being a British Business.
We’re a British business, printing and manufacturing licensed William Morris designs in the UK. It’s important to us because Britain used to be the heart of the textile industry. Creating the business 26 years ago, it was always something we wanted to achieve. The William Morris designs were always created for manufacture and print in England so we wanted to be true to that. It also gives us a lot of control because we always make sure quality is upheld.
Morris printed in England actually did you know? At Merton Abbey in London, on the River Wandle, Morris pushed back towards traditional printing methods. He didn’t want to just accept Victorian Industrialisation. Here, he perfected the Indigo Dye Technique. Morris moved into Merton Abbey in June 1881, and with the 7 acres outbuildings, turned it into an idealised hub of craftsmanship. Textile printing, stained glass making, tapestry, carpet-weaving all took place here.
He employed former Spitalfields silk weavers at Merton Abbey to produce hand-woven textiles. The plants grown in the gardens were used for the dye and water from the river was used to dye and rinse fabric making it a perfect location for a print works.
We wanted to carry on printing his beautiful designs in the UK – and manufacturing it too. We’re not going to lie about it – manufacturing abroad is far cheaper and it’s why many businesses move their print and manufacturing needs overseas. But, it does mean that you don’t have the control on both quality and the way that staff are treated. We believe wholeheartedly in ensuring that the people creating our products should be treated fairly. You can’t guarantee that if you can’t see that. We’re big fans of transparency in this. Ultimately, we would prefer a higher price point in response to controlling the fact those creating our beautiful products are receiving good wages and the quality of our products is high.
If you ever also want to read our environmental promise, you can absolutely do that here – again, we want to give you transparency with your purchase!
We thought you might like this YouTube video of our Pimpernel Cream William Morris fabric being printed! There’s a few others on the channel if you’re interested, it’s always interesting to see how things are made isn’t it.
Hopefully this gave you more insight into who we are and why we’re such a proud British business! If you want to support us on social media, we’d love to see you and have a chat!
Posted in News by Laura
Always one of our favourites, our Willow Bough blue tablecloth brings the beauty of William Morris into the home, remember our whole website is 15% off this week! Use code: springblooms 🌿
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Making everything in life its own little event, even a coffee and a cake 🫶🏻 Featuring our Strawberry Thief red William Morris design napkin and placemat 🍓
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#williammorris #williammorrisfabric #williammorrisdesign #strawberrythief #lifesmoments #atthekitchentable #smallmomentsofcalm
The easiest napkin fold is so effective 🫶🏻 Next to a dinner plate or placed on the plate with a cake fork, it’s perfect for easy yet chic presentation 🍴
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#napkinfold #napkinfolding #tablescape #atthekitchentable #williammorris #williammorrisfabric #preraphaelite #floraldesign
Our William Morris Lily design is back in stock! 🤍 A gorgeous design especially this spring/ summer it’s a timeless design we adore year after year 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #preraphaelite #floraldesign #smallbusiness #supportsmall
Is it just us or does anyone else come across an old photo and get upset that the cake is now gone? 🍰
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Lay the table with us for Easter dinner 🐰 These rabbit napkin folds are so simple yet effective, will you give them a go this weekend? 🐣
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Us 🤝 simple napkin folding 🎀
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A really simple napkin fold for your Easter table! 🐣 We used a napkin ring but you could use ribbon or twine, whatever you’ve got! 🐰
Just fold the napkin into a triangle and roll up from the point until you can fold it in half to make the ears 🐇 You could put a little creme egg in there as an extra treat 🤎
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#napkinart #napkinfolding #napkinfolding #williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #eastertable #eastertablescape #fabrics #easter2025🐰🐥☀️🍹
Hopping into Easter week with a fab 10% off our website, just use code: EASTER on our website 🐣
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Have you seen our new remnants and bundle section on our website? 🪡 Perfect for quilting, sewing and crafting, they’re all in varying sizes and we’ll keep it constantly updated 🧵
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Layering florals on florals this Spring 🪻🌷
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #morris #fabric #fabricaddict #pimpernel #floraldesigns #spring #springtable
The start of the Easter tablescapes this weekend 🐣 We cant resist a little rabbit napkin, so easy and so effective we can post a reel on how to do the napkin fold! 🐰 This is our pvc fabric in William Morris Brother Rabbit red which is perfect for on the table as it simply wipes clean so isn’t an issue for any spills 🧼
We know that seasonal tablescapes whilst looking amazing can often seem really expensive on Instagram so we wanted to prove that with a simple napkin fold and a few little inexpensive decor bits it can be wonderfully seasonal yet affordable and used every year - the carrots are from @poundland and the cute little sheep are from @sainsburys 🐑
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A gorgeous spring day today spent in the garden, anyone else unable to spend a day without a pot of mini eggs nearby? 🐣 Our pvc fabric is perfect for garden tables, a simple wipe clean and it’s ready for outdoor meals - just make sure to not leave it outside in the rain! ☔️☀️ On the table today is our William Morris Compton pvc, a year- round fave of ours 🤎
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#williammorris #williammorrisfabric #williammorrisdesign #compton #springgarden #springgardening #springtime #springsunshine☀️ #labrador #englishlab #lablife #magnolia #magnoliatree #magnoliatreesinbloom🌸🌸🌸
Spring has truly sprung this week and we’re looking forward to Easter 🐣 Our William Morris Daisy was looking gorgeous on the table with a little Easter treat 🐰
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#napkinart #easteregg #easterdecor #williammorris #williammorrisfabric #williammorrisdesign #floralfabric #printedintheuk #preraphaelite #artandcraftsmovement
One of the crafters among us couldn’t help but steal some of our new designs from work to create a gorgeous quilted bag from all our original designs to take to Chicago with them on holiday 🤍 For all of us back home in Yorkshire we’re a little jealous seeing all the holiday snaps of the bag round the city! ✨ All these designs are now available on our website 🥰
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It’s back in stock!! 🍓 Our cotton Strawberry Thief blue licensed William Morris design is now back in stock - and digitally printed 🌿 We hope you can tell how crisp the design is from this video, the details within the design are so clear in the digital print which is fabulous becuase there’s so many beautiful details within all Morris designs 🎨
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The colours of Compton 😍 did you know some of our designs are now digitally printed? 🤎 digital print gives top quality printing design with a really crisp finish that brings to life the whole design and its details, of course, we’re still printing in the UK 🇬🇧
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#williammorris #williammorrisfabric #williammorrisdesign #smallbusiness #floralfabric #quiltingfabric #florals #curtainfabric #upholsteryfabric #ukcrafters
Pack an order with us of our new quilting fabrics 🌿 These are all our exclusive designs that are now available on our website, and each beautiful design has been faithfully resorted from our French archive, we wonder what they’ll be made into 🤍
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A tea towel hanging in the kitchen, bringing floral magic easily into the home 🌿 Can you believe William Morris designed Willow Bough in 1887? It’s such a timeless design we love imagining how many people throughout the years have chosen to have it decorating their homes 🤍
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #morrisdesignsuk #timelessdesign #fabric #fabricstash #teatowel #teatoweldesign
Use code: birthday for 20% off our entire website 🌿 Includes our fabulous fabric by the half metre, tablewear & kitchenware 🤍
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