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A British Business

8th June 2020

Hi everyone, welcome back to another blog! Not to be all me-me-me, but we wanted to talk more about… well, us. In particular, about us being a British Business.

We’re a British business, printing and manufacturing licensed William Morris designs in the UK. It’s important to us because Britain used to be the heart of the textile industry. Creating the business 26 years ago, it was always something we wanted to achieve. The William Morris designs were always created for manufacture and print in England so we wanted to be true to that. It also gives us a lot of control because we always make sure quality is upheld.

Merton Abbey

Morris printed in England actually did you know? At Merton Abbey in London, on the River Wandle, Morris pushed back towards traditional printing methods. He didn’t want to just accept Victorian Industrialisation. Here, he perfected the Indigo Dye Technique. Morris moved into Merton Abbey in June 1881, and with the 7 acres outbuildings, turned it into an idealised hub of craftsmanship. Textile printing, stained glass making, tapestry, carpet-weaving all took place here.

He employed former Spitalfields silk weavers at Merton Abbey to produce hand-woven textiles. The plants grown in the gardens were used for the dye and water from the river was used to dye and rinse fabric making it a perfect location for a print works.

Back to us…

We wanted to carry on printing his beautiful designs in the UK – and manufacturing it too. We’re not going to lie about it – manufacturing abroad is far cheaper and it’s why many businesses move their print and manufacturing needs overseas. But, it does mean that you don’t have the control on both quality and the way that staff are treated. We believe wholeheartedly in ensuring that the people creating our products should be treated fairly. You can’t guarantee that if you can’t see that. We’re big fans of transparency in this. Ultimately, we would prefer a higher price point in response to controlling the fact those creating our beautiful products are receiving good wages and the quality of our products is high.

If you ever also want to read our environmental promise, you can absolutely do that here – again, we want to give you transparency with your purchase!

We thought you might like this YouTube video of our Pimpernel Cream William Morris fabric being printed! There’s a few others on the channel if you’re interested, it’s always interesting to see how things are made isn’t it.

Hopefully this gave you more insight into who we are and why we’re such a proud British business! If you want to support us on social media, we’d love to see you and have a chat!

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Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #willowbough #tablescape #placemats #floraldesign
Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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#strawberrythief #williammorris #preraphaelite #morris #williammorrisdesign #totebag #summerdreaming #williammorrisfabric #coronado
We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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#williammorris #morris #williammorrisfabric #williammorrisfabrics #onlinefabrics #countrykitchendecor #christmasgiftsideas #newwebsitelaunch
A few of our licensed William Morris designs all hanging out, aren’t they iconic! It’s amazing that you can see a Morris print and instantly know it’s his design 🌿
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#williammorris #morris #williammorrisdesign #teatowels #goldenlily #strawberrythief #willowbough #upholsteryfabric #curtainfabric #onlinefabricshop
Hands up if you’re a Golden Lily fan 🙋‍♀️ Our licensed William Morris design tea towels make excellent Christmas gifts if you’re writing your Christmas list!🎄 
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#williammorris #goldenlily #teatowels #christmasgiftsideas #morris #williammorrisfabric #kitchenaccessories #preraphaelite #christmasgiftidea
Always brightening up the kitchen; Willow Bough 🌿 What a special design ✨
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“The true secret of happiness lies in taking a genuine interest in all the details of daily life” - William Morris. Some days, for us, that means decorating our tables with napkin bows and settling down for a slice of cake! 🧁
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#williammorris #williammorrisfabric #morris #fabric #strawberrythief #preraphaelite #tablecloth #tablescape
Fabric stack of floral dreams 💭
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric #onlinefabric #curtainfabric #upholsteryfabric #fabricstack
We'd say Morris more than succeeded, with timeless designs and words, it shows true beauty and art will never age 🌿 Morris wrote this quote in "The Well At The World's End: Volume I." Have you ever read much of his poetry or writing? ✍️
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #fabrics #quotes #quotestoliveby #strawberrythief #williammorrisdesign #quotesdaily #quotestagram #morris #williammorrisfabricdesigns
A little fabric stack full of William Morris floral magic 🌿
Is anyone else a little excited that it's only 100 days until Christmas... or is it too soon to talk about? We're quite excited for Christmas crafts, food and films! ☺️ We wonder what your favourite Morris design is? Does it change based on season? 🎄 (it's far too early for this emoji but we're excited and can't help it, sorry.)
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#williammorris #williammorrisfabric #williammorrisdesign #design #strawberrythief #preraphaelite #cottonfabric #upholsteryfabric #curtainfabric #fabrics
Important conversation of the day at Laura's Beau HQ: who fancies a crumble and which is your favourite flavour? 🍎 Apple seems popular, so does rhubarb ☀️ One thing we can agree on is that we're all going to be baking them tonight - best get our fave oven gloves out! 👩‍🍳 These are our licensed William Morris Eyebright double oven gloves, isn't it such a beautiful pattern 🤍
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#williammorris #williammorrisdesign #williammorrisfabric #morris #ovengloves #ovenglove #eyebright #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #preraphaelite #mykitchenstyle
We were cutting our Strawberry Thief fabric today and the sunlight hit it perfectly, we couldn’t resist a picture 🌿 All our licensed William Morris designs are printed in the United Kingdom, and we sell it by the half metre 🪡 If you’re in the UK and would like a sample, just send us a message! 💌 
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A close up of our beautiful licensed William Morris Trellis 😍 Isn't it such a timeless design, it was first designed in 1864, inspired by the rose trellis in Morris's garden at beautiful Red House 🌿 It was the first wallpaper Morris designed, along with Daisy and Fruit. 
Because the three designs were produced using a hand printing process, each colour needed a separate block and for the three designs it was 12 blocks each so was a long and expensive process. Therefore, they were all put on hold until the early 1870s when Morris, Marshall, Faulkner & co. had enough money to finance the designs 🎨We love the Trellis design, currently our tea towel is hanging over the cooker - we always wonder if Morris could ever have foreseen that his design in 1864 would be so well loved all these years later? 🤍
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William Morris designs are inspired by nature, so we love to see them in nature! 🌿 This beautiful Pimpernel Cream design was first designed by Morris in 1876 and is in our medium tote, we have lots of sizes for every occasion! 🤍
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Did you know we have matching  kitchen accessories in a range of licensed Morris designs? 🌿 Perfect for pressies or treating yourself to bring a little Morris floral magic into your kitchen 🤍✨
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#williammorris #kitchendesign #kitchendecor #kitchensofinstagram #williammorrisdesign #williammorrisfabric #morris #kitchenaccessories #ovengloves #ovenglove #strawberrythief #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #kitchenaccessory #preraphaelite #mykitchenmyhappyplace #mykitchenstyle #floralmagic