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A sustainable wrapping idea…

1st December 2019

We can often be found spending a little too long on Instagram, scrolling through beautiful interior accounts, dogs dressing up and floral accounts. However, when we came across a movement The World’s Most Rubbish (TWMR) using the #cutthewrap which encourages us to cut down on our environmental impact this Christmas.

TWMR have said that their research claims 58% of us Brits are looking to make more sustainable choices this season. Which isn’t a surprise after we read that every single Christmas, in Britain, we throw away enough gift wrap to circle the globe a ridiculous nine times. Now, lots of this can’t even be recycled – a general guide we read is that if it has glitter on it or if it doesn’t hold into a ball when scrunched, then it can’t be recycled.

So, what are we doing to be more sustainable this year? As a nation, again according to the TWMR, the number one way we’re looking to be more sustainable is by cutting back on how much wrapping paper we use. The total amount that we use is 72,312,300 rolls.

So, what can we do to help?

Well, make the wrapping part of the present of course! This year, we used tea towels and fabric by the half metre (for those that like to craft so it is part of their gift.) The two below photos show how easy it is to do. These gifts were sent to our friends in Japan who are our exclusive retailers over there. We used our new Strawberry Thief Red tea towels as the wrapping and then for the bows we used bias binding. We debated using different colours for the bows – perhaps Willow Bough blue as the wrapping and Willow Bough green for the bow.

 

We were tagged in the below photo by Fauna Home on Instagram of her using our William Morris Willow Bough fabric as a gift wrap alternative. We absolutely love that she brought the naturalistic element back to the fabric by adding in greenery to the bow. It brings together Morris’s vision of nature to his designs and also reinforces that it’s sustainable!

Be careful to only add in greenery just before you give the presents so it doesn’t go a little sad! We’d recommend adding in eucalyptus as it’s so beautiful and also trendy right now – it also doesn’t require that much water and upkeep!

Will you be using a more sustainable option of gift wrapping this year? We sell all our fabric by the half metre, so that whatever your size of gift, there’s a gift wrap option for you! The beauty is that after unwrapping their gift, they actually end up with another gift of a tea towel or fabric if they love to craft!

If you’d ever like to read our personal sustainable policy – you can do here. 

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🌷William Morris Month Day 28🌷 Happy Easter weekend everyone! 🐥 We hope everyone has a lovely long bank holiday 🌿 We’re already planning some beautiful William Morris tablescapes, nothing too complex, all you need is some Morris florals, some flowers and lots of chocolate! 🐰
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🌷 William Morris Month Day 26 🌷 Absolutely loving a spring time floral on the table right now, especially when paired with an Easter craft or two! 🤍
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🌿 William Morris Month Day 25 🌿 Florals on florals on florals; all of the William Morris florals just look so beautiful together and, as Morris said himself, “Have nothing in your houses that you do not know to be useful or believe to be beautiful” 🌷
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🐥 William Morris Month Day 23 🐥 Loving the sunshine this week for springtime 🌿 We absolutely love Willow Bough on the table in the sunshine paired with spring blooms 🌷
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🌷 William Morris Month Day 22🌷 A themed table is always our favourite, we’ve been loving setting the table lately with an Easter theme- especially when it means we can eat the eggs after! 🐣✨ 
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🌿 William Morris Day 20 🌿 William Morris fact of the day; did you know he founded the Kelmscott Press? 🖋️ He wrote of the venture – “Here is a new craft to conquer and to perfect.” Printing began at the press in Spring 1891 🪴 He designed multiple fonts including “Golden” Roman typeface and “Troy” Gothic type along with “Chaucer” and he worked to create beautiful books in regards to their designs which took into account their type, image and decorative elements – you can see beautiful examples of what he achieved today if you do a quick search on the Kelmscott Press- it’s well worth a Google! 🌷
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🌷 William Morris Month Day 19🌷 Happy first day of spring everyone! 🪴 We celebrated in our favourite way; coffee and cake of course! 🍰 Now we love florals all year round of course, but especially love adding in even more this time of year to reflect the blooms in the garden 🌷 What’s your favourite Morris design this time of year? 🌿
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📝 William Morris Month Day 18 📝 Did you know that as well as being an incredible designer, William Morris was also a brilliant writer and poet; have you read any of his writing? What’s your favourite quote? 🌷🌿
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☀️ William Morris Month Day 17 ☀️ The sunshine today has made us feel so excited for spring, it’s almost officially here! 🪴 This William Morris bunting is the dreamiest backdrop to all the spring summer days in the garden, it’s by @ellejoycreations - isn’t it fabulous!🌷
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