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A sustainable wrapping idea…

1st December 2019

We can often be found spending a little too long on Instagram, scrolling through beautiful interior accounts, dogs dressing up and floral accounts. However, when we came across a movement The World’s Most Rubbish (TWMR) using the #cutthewrap which encourages us to cut down on our environmental impact this Christmas.

TWMR have said that their research claims 58% of us Brits are looking to make more sustainable choices this season. Which isn’t a surprise after we read that every single Christmas, in Britain, we throw away enough gift wrap to circle the globe a ridiculous nine times. Now, lots of this can’t even be recycled – a general guide we read is that if it has glitter on it or if it doesn’t hold into a ball when scrunched, then it can’t be recycled.

So, what are we doing to be more sustainable this year? As a nation, again according to the TWMR, the number one way we’re looking to be more sustainable is by cutting back on how much wrapping paper we use. The total amount that we use is 72,312,300 rolls.

So, what can we do to help?

Well, make the wrapping part of the present of course! This year, we used tea towels and fabric by the half metre (for those that like to craft so it is part of their gift.) The two below photos show how easy it is to do. These gifts were sent to our friends in Japan who are our exclusive retailers over there. We used our new Strawberry Thief Red tea towels as the wrapping and then for the bows we used bias binding. We debated using different colours for the bows – perhaps Willow Bough blue as the wrapping and Willow Bough green for the bow.

 

We were tagged in the below photo by Fauna Home on Instagram of her using our William Morris Willow Bough fabric as a gift wrap alternative. We absolutely love that she brought the naturalistic element back to the fabric by adding in greenery to the bow. It brings together Morris’s vision of nature to his designs and also reinforces that it’s sustainable!

Be careful to only add in greenery just before you give the presents so it doesn’t go a little sad! We’d recommend adding in eucalyptus as it’s so beautiful and also trendy right now – it also doesn’t require that much water and upkeep!

Will you be using a more sustainable option of gift wrapping this year? We sell all our fabric by the half metre, so that whatever your size of gift, there’s a gift wrap option for you! The beauty is that after unwrapping their gift, they actually end up with another gift of a tea towel or fabric if they love to craft!

If you’d ever like to read our personal sustainable policy – you can do here. 

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Have you seen our forest green colourways of Mallow and Brother Rabbit? 🌿 We brought them out last year and were so happy that they’re ever so popular with everyone 💚 This week we’ve also got a 10% discount running on our website with code: floralsummer 🌅
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#williammorris #williammorrisfabric #wmorris #williammorrisdesign #preraphaelite
A moment for the greens! 💚 Can you name all these beautiful green William Morris designs? 🌿 All digitally printed here in the UK 🇬🇧 The good thing seeing them all together is you can see which work together for a sewing project or quilt, or layered together for your next tablescape! 🫧
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#williammorris #williammorrisdesign #williammorrisfabric #preraphaelites #floralfabrics
Did you know we do bundles of our fabric offcuts? 🌿 Perfect for sewer and quilters, they’re various sizes and designs and available on our Etsy and website - this is our latest “almost fat quarter” bundle that all are almost 50cm pieces, you could even make double sided cushions or anything! What would you create? 🪡🧵 (message us if you’d like a link to our bundles!🫧)
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When cutting fabric stacks, we always wonder what is being made from them, we often get messages about quilts being stitched together with various tonal colours, curtains ready to be part of daily life or dresses being sewn to be worn to the next big event, so if you ever make anything from our fabrics- whether it be a huge project or a tiny one made of our scrap bundles, do let us know what you make! 🪡🧵
Can you name the designs within the photo? All sold by the half meter, £18.50 per metre of cotton, £20.50 per metre of heavyweight cotton 🫶🏻
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Mid week tables require; a vase of gorgeous fresh flowers, as many sweet treats as you can get your hands on, and of course, a gorgeous tablecloth set- this Willow Bough blue is one of our all time favourite William Morris designs, it’s utterly timeless and so beautiful 🌿
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The table details;
Willow Bough blue napkins- £16.99
Willow Bough tablecloths- starting at £29.99 depending on size 
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A little update from us 🇬🇧
From 1st July, our product prices will be increasing due to continued rises in manufacturing and material costs.
We’ve worked hard to absorb these increases for as long as possible, but to continue providing the quality you expect from us, a small price adjustment is now necessary.
Every product we create is proudly printed and manufactured here in the UK, using high-quality materials and processes that ensure a finish we’re proud of. Our fabrics are all digitally printed to give a crisp finish.
If you’ve been thinking about placing an order, now is the perfect time — all orders placed before 1st July will be at our current prices.
To thank you for your support, we’re offering an exclusive discount before the new prices take effect.
Use code: thankyou
Enjoy 10% off your order until 14th June
This is the perfect opportunity to place your order at current prices and enjoy an additional saving before the increase.
Thank you for supporting a UK small business and for choosing quality. We truly appreciate every order ❤️
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