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Happy Halloween!

31st October 2016

Happy Halloween everyone!

Today, people are known to watch scary films, get dressed up in costumes and go ‘Trick or Treat’ around their neighbourhood, and go to scare nights. But it’s always interesting to look into why exactly we do these things- where did Halloween come from, and how become what it is today?

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The Celts used to celebrate All Hallows Evening, which marked the ending of Harvest and their official beginning of winter. The change between the seasons built a bridge between the living world, and the world of the dead. The spirits came alive this night as the ghosts of the dead returned to earth. Their new year was marked as November 1st, so Halloween night was the last night of the year before winter which was a season many died due to the long cold nights- so the 31st was named Samhaim. Samhaim was a very important date in the Pagan calendar as it marked their ‘Feast of the Dead.’

Today, we buy pumpkins and carve these, placing candles inside. These Jack O’Lanterns were carried round the streets in Pagan times to ward off evil spirits. In places such as England and Ireland, we didn’t have pumpkins yet, and so it’s believed the Irish  would carve turnips instead. When they emigrated to the USA, they discovered the pumpkin which served as better to this ritual, so the tradition of using a pumpkin was born from this time.

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In the 1950s, the holiday became more orientated towards the young, and instead of tricking the neighbourhood with pranks and mischief, the Trick or Treat became more ‘treat’ orientated, with children dressing up in costumes and receiving chocolate and sweets from their neighbours. This tradition began in America and has gradually spread to the UK and Europe, creating the most successful commercially successful holiday, second only to Christmas.

A holiday always surrounded by superstition, the tradition for dressing up has European and Celtic roots. Winter was a frightening time for many with food supplies that couldn’t always be relied upon, and cold dark nights bringing many deaths and worry. Due to the fact they believed the ghosts came back to earth, they thought that if they left their homes on this night, they would encounter ghosts. To avoid being recognised, they would wear masks so that the ghosts would recognise them as fellow spirits and leave them alone. To keep the ghosts from entering their homes, they left bowls of food outside their homes to satisfy the ghosts.

Today some of us avoid crossing paths with black cats as in the Middle Ages many believed that witches avoided being detected by transforming themselves into cats. We don’t walk under ladders; perhaps due to the Ancient Egyptians who believed triangles to be sacred, or due to the fact it seems unsafe, and on a day where the lines are blurred between the living and the dead, we’d better not risk it.

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We celebrated with a little party of our own- any excuse to eat some baking! Have fun today, personally, we always love a treat more than being tricked!

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A William Morris fabric stack 😍 What would you make from our licensed William Morris floral fabrics? 🪡🧵
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We hope you’re having a lovely Easter 🐣 Choccy treats galore with some beautiful Morris florals, what more could we want! 🌷🤍
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Morris fan? There’s 15% off our entire collection of licensed William Morris fabrics and products, this Easter weekend only! 🐣 Use code: EASTER15 at checkout, on our website only, until Monday at midnight 🌙 Enjoy this Easter treat from us! 🤍
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We love all the beautiful spring florals this time of year 🌷 We’ve also not been able to resist starting early on the Easter treats! 🐣
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Introducing Daisy, our latest William Morris licensed design 🌿 Daisy was the second wallpaper William Morris designed, but the first to be produced in 1864, so it remains a special design to every Morris fan ✨ It must have been a favourite of Morris himself, as embroideries of Daisy were used to decorate at the stunning Red House, Morris's home in Bexleyheath. 
We hope you love Daisy as much as we do! Available now on our website, in a limited range of products, fabric is coming soon! ☺️
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A fabric stack of William Morris floral dreams 🤍
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Spring floral ready with our William Morris Willow Bough table setting 🌿 Do your weekend plans also revolve around tea/coffee and baked goods? 🤍
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Monday done right, laying the table with our beautiful licensed William Morris Willow Bough green tablecloth, completed with a @bettys treat 🥰 
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A little fabric stack of our William Morris florals, waiting to be crafted into a project 🪡 Can you name them all from the little peak? 🌿 
All our fabrics are printed in the UK and are licensed William Morris designs, printed both size and colour wise to our own specification ✨ If you’d like a sample, just send us a message 📬
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Showcasing our licensed William Morris Lily fabric, it’s so light and bright it’s making us excited for Spring! 🌿
Designed by William Morris in 1874, it incorporates the willow background with lilies and wild flowers ✨ The design must have been well loved by Morris himself- it was the wallpaper he used to decorate his bedroom at Kelmscott Manor, his home in Lechlade, Gloucestershire 🌿
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Thrilled with our reupholstered chair, brought back to life with our heavyweight William Morris Willow Bough Green 🌿 It’s amazing what a pop of colour and a floral will do to a room 🤍 If you fancy learning how we did this upcycle, we’ll write a blog on it ☺️ 
& if you’re in the UK and would like a sample of any of our fabrics, please let us know 📮
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The different weights of fabric 🧵 We have four weights of fabrics; cotton, heavyweight, drill and pvc, all work well for different projects. For a free sample, please feel free to message us and we’ll get them sent out to you 📮
✨ For our 100% cotton, it’s great for quilting, dress making and more, our lightest weight of cotton
✨ Our heavyweight cotton is perfect for curtains and light upholstery, a heavier fabric than our 100% cotton 
✨ Our drill cotton fabric is our heaviest weave fabric, suitable for light upholstery 
✨ Our PVC is our pvc/oilcloth coated cotton fabric, brilliant as a table covering, it’s sold by the half metre and as it won’t fray, is great to put straight on the table 🌿

The cotton, heavyweight and drill cotton are all 152cm wide and the pvc fabric is 140cm wide. All are sold by the half metre 📏
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In January when the Christmas sparkles come down, we’ve got to bring out even more Morris florals to make sure the house still feels sparkly and beautiful ✨ if you’re also looking to revamp any of the home and looking for a licensed William Morris design for a pop of colour, get in touch for any samples so you can choose which works in your home 🤍
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Our blue Strawberry Thief oven gloves are back in stock, just in time for Christmas! 🎄 will you be gifting some Morris floral magic this year? Or hope to be receiving some! 🎁 Our matching sets of kitchenware and tableware are very popular this time of year, remember if you’re sending direct to your loved one, you can select for the items to be gift wrapped at checkout on our website! 🌟
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Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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