21st August 2017
We were reviewing our website the other day and were struck with the realisation that we’ve got such a huge range of licensed William Morris designs right now! Each one rich in history, standing the test of time as they’re still wildly popular so many years after they were designed and each a work of art in their own right. We thought we’d give a little overview of our top Summer designs that we keep around the house year round to keep that sunny feeling alive!
Pimpernel was first produced in 1876 by William Morris, who named it Pimpernel after the small pimpernel flowers within the background which are almost glossed over as the large poppies dominate it. It’s always interesting to see the names of designs where the artist has singled out what appears at first to be a secondary aspect of the piece to new it. Pimpernel marks the first example of Morris using a turnover pattern. If you put all his pieces in a timeline of their creation, you can almost follow the influences he had during the different periods in his life. After the creation of this design for example, he abandoned the tonal shading seen in the Pimpernel design in favour of lighter or more linear patterns.
Pimpernel can be seen in the Billiard Room at Wightwick Manor – if you ever have a chance to visit Wightwick make sure you pay attention to the designs throughout the Manor. We have this design in green and also in cream, which would you choose?

Golden Lily was designed in 1897, and remains one of our best selling licensed William Morris designs, it is beautiful with intertwining tulips, lilies and leaves. We’d mention here that the fabric we sell by the half meter looks incredible as curtains – we’ve seen many customer photos who have used the Golden Lily on design in a curtain and then complimented it with accessories such as cushions on the sofa or a custom lampshade in the same factory. It looks amazing!

Available in blue and white as well as green and cream, we can never decide which we prefer! It was first produced by Morris in 1888 when his company Morris & Co. moved their premises to Merton Abbey in Surrey in 1881. Previously, the company had been located in Queens Square, Bloomsbury and had been called ‘Morris, Marshall, Faulkner & Co.’ before being reformed. It was the first design the company printed on rotary screens – an incredible achievement. We’ve blogged before about what a pioneer Morris was – always with a thirst to learn new techniques to make his art better and the design clearer on fabric.


First designed in 1887, like many other of William Morris’ designs, it was first produced as a wallpaper. His daughter, May Morris used the pattern to decorate her bedroom. It was in 1895 that the design was adapted for use on fabric and it was then block printed in Merton Abbey. We love little stories or quotes from Morris and his close friends/ family/ associates about his work and so we love that May spoke about the design and discussed where he got his inspiration for the design and to think it was time spent with his daughter he got the inspiration. “We were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” In blue or in green and cream – which colour way is your favourite?


Designed in 1912 by John Henry Dearle, Sweet Briar was again designed as a wallpaper and was adapted to a fabric shortly after. Dearle was a British textile and stained-glass designer, trained by Morris and eventually became Morris & Co.’s chief designer in 1890. He was greatly inspired by Morris himself and Morris’ influences of the Pre-Raphaelite Brotherhood. After Morris’ death in 1896, he became Art Director of the company and following Edward Burne-Jones’ death in 1890, became the principle stained glass designer. He remained true to Morris’ vision for the company and didn’t stay far from work Morris produced himself.
We adore this design – a soft cream background with climbing rose stems in green and soft browns allow the pink sweet briar roses to become prominent in the design. Beautiful in any room in the house, these colours look beautiful in the home year-round.

Designed by Morris in 1874, Lily is a beautiful design which has long been one of our favourites this time of year. The design incorporates the willow background with lilies and wild flowers. We can tell which were Morris’ favourite designs or the ones that inspired him the most as they’re the ones that decorated his own home. The Lily wallpaper was used to decorate his bedroom at Kelmscott Manor, his Gloucestershire home. The house and it’s contents were preserved after his death in 1896 by his younger daughter May Morris, before being passed to the Society of Antiquaries

Which is your favourite Morris design?
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Posted in News by Laura
Halloween but make it chic ✨ We love that our William Morris tablecloths can be dressed for every season, one purchase styled various ways year round 🌱☀️🍂❄️
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#strawberrythief #williammorris #williammorrisdesign #halloween #autumntablescape
Happy Halloween! 🎃 Use code; TREAT on our website for the last day of 15% off 👻 Don’t these colours just work together beautifully, our licensed William Morris Mallow Forest Green was a new colour way we brought out last Christmas, and we’ve used all year round it’s the perfect green ✨
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#williammorris #wmorris #williammorrisdesign #floraldesigns #autumntable
Team matching or team mix and match? 👻👇
Our napkins come in packs of 4, but if you’re a maximalist at heart, have a look at our sale section. We have packs of 1 and 2, so you can build your own beautifully mismatched set 🌸🎃
Shop via the link in bio.
#williammorris #maximalisthome #tablescape #halloweentable #laurasbeau
Cotton or heavyweight cotton? Here’s how to choose 🧵✨
All of our fabrics are licensed William Morris designs, digitally printed here in the UK. We offer two weights, so you can pick the right one for your project:
🌿 Cotton
Lighter, softer and easy to sew. It drapes beautifully and is perfect for:
- Dressmaking, like skirts, blouses and shirts
- Quilting and patchwork
- Pillowcases and bedding
- Bunting, lavender bags and small crafts
- Lightweight curtains
🌿 Heavyweight cotton
Thicker and sturdier, It holds its shape and stands up to light upholstery use, so it’s ideal for:
- Cushion covers
- Curtains and roman blinds
- Light upholstery, like chair seats and headboards
- Tote bags and aprons
- Tablecloths and placemats
Not sure which you need? Send us a message and we’ll happily help 💛
Shop by the half metre via the link in bio.
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#williammorrisfabric #cottonfabric #upholsteryfabric #quiltingfabric #laurasbeau
Re-introducing Charlotte Rose 🌹
Our very own design, taken from our French archive of late 1800s to early 1900s prints. We fell in love with these delicate sprigs of tumbling roses and just had to bring them back to life 💕
You can buy her ready-made as a tablecloth and napkins, or by the half metre if you’d like to make something of your own 🧵
Pretty, romantic, and made for long lunches and special occasions 🥂 Link in bio to shop. #charlotterose #frenchvintage #floraltablecloth #tablescape #laurasbeau
Your Strawberry Thief, cut to order ✂️🍓
Every order is measured and cut to order. We sell it by the half metre, so it’s ideal for small projects or big makes. It’s a licensed William Morris design, digitally printed in the UK ✨
Order yours via the link in bio 💛
#strawberrythief #williammorris #fabricbythemetre #sewingfabric #laurasbeau
Who else loves making their own cards and gifts? ✂️🧵
This sweet anniversary bunny was made with little scraps of our William Morris fabric. It’s proof that even the smallest offcuts can become something really special 💛
With Halloween around the corner and Christmas not far behind, now’s the perfect time to get crafting 🎃🎄 Think appliqué cards, fabric gift tags, lavender bags, bunting, Christmas tree decorations and pretty wrapping for presents 🎁
A handmade gift will always mean so much with the thought and time gone into it, but be sure to start well in advance so you’re not frantically sewing on Christmas Eve! ✨
What are you making this season? Let us below 👇 #handmadecards #fabriccrafts #williammorris #handmadechristmas #laurasbeau
Ever wondered why our fabrics look so good up close? 🔍✨
Every one of our William Morris designs is digitally printed and manufactured right here in the UK, and here’s why we love it:
🎨 Incredible detail. Every tiny petal, berry and feather comes out crisp and true to the original design. The colours are consistent and gorgeous.
🌈 Rich, accurate colours that stay just as vibrant as the artwork intended when Morris designed them
🌿 Kinder to the planet. Digital printing typically uses far less water than traditional methods, and we print in smaller batches, so there’s less waste.
🇬🇧 Supporting British makers. A shorter supply chain means we keep skills, jobs and quality close to home.
It’s a modern way to bring timeless designs into your home 💛
Shop via the link in bio. #digitalprinting #madeinbritain #williammorris #sustainablefabric #laurasbeau
Autumn is in full swing at ours 🍂
We’ve brought the season indoors with blackberries, rosehips and the last of the hydrangeas, set against our Strawberry Thief fabric. This licensed William Morris design is digitally printed and manufactured in the UK 🇬🇧
Those cheeky little thrushes look right at home among the berries! 🐦🍓
Shop via the link in bio 💛 Three sizes of tablecloth available - 147cm round, 132 x 178cm and 132 x 229cm ☺️. #strawberrythief #williammorris #autumntablescape #madeinuk #laurasbeau
What are you all dressing up as for Halloween? This was last years costume for Bertie, what can he be this year? 🎃🖤
He’s lounging on our Compton fabric, a licensed William Morris design printed in the UK. A pumpkin with good taste!
Tell us your costume plans below 👇#halloweendog #blacklab #williammorris #comptonfabric #laurasbeau
What would you make with this fabric? 🧵
Our Golden Lily heavyweight fabric is a licensed William Morris print, printed in the UK, and it’s a dream to sew with. Cushion covers, roman blinds, tote bags, a reupholstered chair… tell me in the comments what you`d make👇
Available now, we sell it by the half metre for £13.25
#sewingproject #upholsteryfabric #williammorris #printedinuk #laurasbeau
Setting up for an evening of crafting ✂️ These 20cm x 20cm squares we sell as bundles of 5 fabric pieces, they’re perfect for smaller crafts, what would you make from them? 🪡🧵
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#crafting #girlscraftnight #craftnight #fabricstash #williammorris
Cosy Sunday season is here 🕯️ anyone else constantly got a candle burning and a grazing board on the table at the moment? 🎃
On the table, we’ve got our beautiful Mallow Wine licensed William Morris design, a staple year round but especially this time of year 🤍
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#williammorris #williammorrisdesign #onthetable #tablescape #florals
October is for treating ourselves all month right? 👻 On the table is our gorgeous William Morris licensed Mallow Wine design, this time of year it’s rarely off the table! 🤍
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#williammorris #autumntable #autumntablescape #countrykitchen #wmorris
A fabulous way to display your best new tea towel; a tea towel bow 🎀 I’ve been doing these a lot lately, but I’m so excited for how festive they’ll look for the coming season! ✨
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#williammorris #wmorris #strawberrythief #smallbusiness #countrykitchen
We’re making some new fat quarter bundle sets for the website, let us know any combinations you’d like to see! ✨ We know lots of quilters like colour combos to match, do you prefer like colours or clashing? 🫶🏻
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#williammorris #wmorris #fatquarters #fatquarterbundles #quilterofinstagram
Autumn gardens are upon us! 🍂 anyone else just constantly brushing up leaves? 🙆🏽♀️ These Compton William Morris tea towels are our favourites this time of year, the digital print on them is so crisp 👌🏼
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#williammorris #compton #cottagekitchen #farmhousekitchen #autumngarden
New product! 🩷 Our Charlotte Rose French floral design is so beautiful, it’s from our French floral archive and we’ve just decided to do tea towels in it in time for the season of gifting 🎁 £10.99 each, available now on our website ✨
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#frenchflorals #frenchstyle #countrykitchen #countrystyle #countrystylehome
Bringing back the pumpkin napkin fold 🎃 Anyone want a tutorial on how to do it? ⭐️
This is our licensed William Morris Compton design, isn’t it gorgeous 🍂
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#williammorris #williammorrisdesign #compton #autumntable #napkinfolding
All printed in the UK, these are the licensed William Morris designs we cut today- can you name them all? ✨
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#williammorris #williammorrisfabric #fabrics #wmorris #smallbusiness