21st August 2017
We were reviewing our website the other day and were struck with the realisation that we’ve got such a huge range of licensed William Morris designs right now! Each one rich in history, standing the test of time as they’re still wildly popular so many years after they were designed and each a work of art in their own right. We thought we’d give a little overview of our top Summer designs that we keep around the house year round to keep that sunny feeling alive!
Pimpernel was first produced in 1876 by William Morris, who named it Pimpernel after the small pimpernel flowers within the background which are almost glossed over as the large poppies dominate it. It’s always interesting to see the names of designs where the artist has singled out what appears at first to be a secondary aspect of the piece to new it. Pimpernel marks the first example of Morris using a turnover pattern. If you put all his pieces in a timeline of their creation, you can almost follow the influences he had during the different periods in his life. After the creation of this design for example, he abandoned the tonal shading seen in the Pimpernel design in favour of lighter or more linear patterns.
Pimpernel can be seen in the Billiard Room at Wightwick Manor – if you ever have a chance to visit Wightwick make sure you pay attention to the designs throughout the Manor. We have this design in green and also in cream, which would you choose?

Golden Lily was designed in 1897, and remains one of our best selling licensed William Morris designs, it is beautiful with intertwining tulips, lilies and leaves. We’d mention here that the fabric we sell by the half meter looks incredible as curtains – we’ve seen many customer photos who have used the Golden Lily on design in a curtain and then complimented it with accessories such as cushions on the sofa or a custom lampshade in the same factory. It looks amazing!

Available in blue and white as well as green and cream, we can never decide which we prefer! It was first produced by Morris in 1888 when his company Morris & Co. moved their premises to Merton Abbey in Surrey in 1881. Previously, the company had been located in Queens Square, Bloomsbury and had been called ‘Morris, Marshall, Faulkner & Co.’ before being reformed. It was the first design the company printed on rotary screens – an incredible achievement. We’ve blogged before about what a pioneer Morris was – always with a thirst to learn new techniques to make his art better and the design clearer on fabric.


First designed in 1887, like many other of William Morris’ designs, it was first produced as a wallpaper. His daughter, May Morris used the pattern to decorate her bedroom. It was in 1895 that the design was adapted for use on fabric and it was then block printed in Merton Abbey. We love little stories or quotes from Morris and his close friends/ family/ associates about his work and so we love that May spoke about the design and discussed where he got his inspiration for the design and to think it was time spent with his daughter he got the inspiration. “We were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” In blue or in green and cream – which colour way is your favourite?


Designed in 1912 by John Henry Dearle, Sweet Briar was again designed as a wallpaper and was adapted to a fabric shortly after. Dearle was a British textile and stained-glass designer, trained by Morris and eventually became Morris & Co.’s chief designer in 1890. He was greatly inspired by Morris himself and Morris’ influences of the Pre-Raphaelite Brotherhood. After Morris’ death in 1896, he became Art Director of the company and following Edward Burne-Jones’ death in 1890, became the principle stained glass designer. He remained true to Morris’ vision for the company and didn’t stay far from work Morris produced himself.
We adore this design – a soft cream background with climbing rose stems in green and soft browns allow the pink sweet briar roses to become prominent in the design. Beautiful in any room in the house, these colours look beautiful in the home year-round.

Designed by Morris in 1874, Lily is a beautiful design which has long been one of our favourites this time of year. The design incorporates the willow background with lilies and wild flowers. We can tell which were Morris’ favourite designs or the ones that inspired him the most as they’re the ones that decorated his own home. The Lily wallpaper was used to decorate his bedroom at Kelmscott Manor, his Gloucestershire home. The house and it’s contents were preserved after his death in 1896 by his younger daughter May Morris, before being passed to the Society of Antiquaries

Which is your favourite Morris design?
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Posted in News by Laura
Lily is one of our favourite William Morris designs, it’s such a beautiful botanical design with all those willow leaves in the background 🌿
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#williammorris #williammorrisfabric #lily #floraltable #floralmagic
Happy Strawberry Thief day! 🍓 On this day in 1883, Morris registered this beautiful design, isn’t it amazing that all these years later, it’s still as timeless as ever now more popular than ever and decorating homes across the world 🐦⬛
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#strawberrythief #williammorris #williammorrisdesign #birddesign #floralfabric
We want to say a huge THANK YOU to all our lovely customers who have been so patient with us whilst our website checkout has been all in a tizzy - and thank you for your orders on another platform, we appreciate you keeping us going as a small business- but, we’re back up and running now so please use code: THANKYOU at checkout for 15% off until Sunday 🫶🏻✨ (song was me when we finally got tech issues fixed 🫠😂)
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#williammorrisfabric #williammorris #wmorris #floralteatowel #williammorrisdesign
📣 This fabric is on a big sale! 📣 Our red Strawberry Thief drill fabric is currently on sale for £15 a metre 🍓 Our drill fabric is a slightly heavier weight and weave than our heavyweight fabric and is perfect for light upholstery, curtain making and more 🪡🧵 It won’t be on sale long so grab yourself some whilst you can ✨
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#williammorris #williammorrisdesign #strawberrythief #ukfabric #curtainfabric
Golden Lily always brings the sunshine indoors ☀️ we’ve got 15% off our website right now with code: florals 🌷
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#williammorris #wmorris #goldenlily #williammorrisfabric #williammorrisdesign
The soundtrack to our day- our fabric cutter! 🎼 If you ever order fabric from us this is how we get our cuts so straight ☺️ Did you know that we sell our fabrics by the half meter, so however big or small your project is, we’ve got fabric for you ☺️ This is our gorgeous William Morris Strawberry Thief blue design, it’s very often on our cutting table as it’s so popular! Do you prefer it in red or in blue? 🍓
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#williammorris #fabricbytheyard #fabricbymeter #floralfabric #ukfabric
The prettiest design; Hearts & Kisses 🤍 An original design, we’ve restored it from our late 1800- early 1900s French archive, we just love how delicate it is 💕 Would you like to see more of our archive designs? 🌷
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#floralfabric #craftingfabric #quiltingfabric #dressmakingfabric #fabricstash
An Easter crafting weekend, our pvc wipe clean fabric is perfect for crafting with easy clean up!🌷🐣 Hope you’ve all had a lovely weekend, remember if you’re doing any shopping, our 15% off is still running on our website with code; EASTER 🐣
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#eastertable #floralfabric #williammorris #wmorris #morrisfabric
🌟 15% off our website! 🌟 Get your tablescapes sorted for Easter (or get a treat for yourself from the Easter bunny!) with code; EASTER on our website only until Tuesday 7th 🐣🐰
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#williammorris #wmorris #eastertable #eastertablescape #floralhome
Replacing all normal eggs with chocolate ones for the foreseeable future 🐣 Brother Rabbit Green on the table always looks so beautiful, we just love this new colour way in this gorgeous William Morris design ✨
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#williammorris #wmorris #eastertable #floraltable #eastertablescape
Spring is officially here! 🌷 Take 15% off our website this weekend with code; EASTER to celebrate spring finally being here, use it to treat yourself or to get those Easter tables ready! 🐣
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#williammorris #wmorris #springfloral #floralkitchen #smallbusiness
Officially mini egg season, so we’ll incorporate them into every meal 🐣🌷 On the table today is our William Morris Lily design, isn’t it a stunning design 🌿
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#williammorris #wmorris #morrisfabric #lily #floraltablescape
Gorgeous flowers this weekend 🤍 We can’t get over the beautiful tulips 🌷 Brother Rabbit blue on the table, do you prefer it in the blue, red or green? 🌿
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#williammorris #wmorris #preraphaelites #flowerpowerfabric #flowers
A moment for the greens 🌿 We know sometimes it’s hard imagining different designs together for projects whether you’re quilting with tonal colours or mix matching curtains and cushions, the things you can do with our William Morris fabrics are endless, so seeing them together you can see how beautifully they pair together ✨ We’ll post the blues next so you can see them together too! 🤍 Message us if you’d like a sample of anything, we send them free in the UK 📮
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#williammorris #williammorrisdesign #williammorrisfabrics #quiltingfabric #ukfabric
Back in stock alert! ✨ All sizes of our gorgeous William Morris blue Strawberry Thief tablecloths & napkins 🌿 Sometimes the easiest napkin folds are the most effective (we have no bias towards this being our favourite just because it contains a chocolate egg… promise…) 🐰
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#williammorris #wmorris #strawberrythief #preraphaelites #eastertablescape
Happy International Women’s Day! 🌍 We thought we’d celebrate by bringing you the words from some amazing Pre Raphaelite women, who’s talents shouldn’t have been so overlooked at the time (but luckily now are being celebrated with their contributions to the arts!) be sure to read into their stories if you have a minute today, they’re all so interesting ✨ As a business run by women, it’s always a day to celebrate 💜
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#internationalwomensday #iwd2026 #womensupportingwomen #preraphaelites #preraphaelitesisterhood
Gorgeous Willow Bough blue on the table paired with layers of beautiful @burleighpottery plates 🤍 Always a stunning design to have on the table, did you know it was first produced in 1887, his daughter May Morris wrote of the design, “We were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” We love the behind the design info, painting a beautiful picture of how he was so inspired by nature 🌿
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#williammorris #williammorrisdesign #burleighpottery #uksmallbusiness #blueandwhitedecor
Have you seen our range of table runners? ✨ This gorgeous Golden Lily design adds some Morris floral loveliness to the table, pair with matching napkins and placemats for layer upon layer of floral magic ✨
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#williammorris #wmorris #preraphaelites #floraltablerunner #ukdesigner
Some new fabric bundles are now uploaded on our Etsy! ✨ We’ll post the link to our stories to them but some, like in the picture are almost fat quarters, perfect for quilting and crafting, and some are proper scrap bundles full of various sizes and designs, wonderful for crafting- we always wonder what everyone will create from them 🪡 They get rave reviews on our Etsy with crafters and quilters loving them for smaller projects 🥰
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#williammorrisfabric #williammorris #quiltingfabric #craftingfabric #sewingfabric
We’re so ready to see everyone’s beautiful Easter tablescapes! 🐣 our top necessities for an Easter table are multiple eggs and gorgeous flowers- the best combo! This William Morris Brother Rabbit tablecloth is the perfect addition to Easter with all those rabbits all over it! 🐰
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#williammorris #wmorris #preraphaelites #easter #eastertablescape