21st August 2017
We were reviewing our website the other day and were struck with the realisation that we’ve got such a huge range of licensed William Morris designs right now! Each one rich in history, standing the test of time as they’re still wildly popular so many years after they were designed and each a work of art in their own right. We thought we’d give a little overview of our top Summer designs that we keep around the house year round to keep that sunny feeling alive!
Pimpernel was first produced in 1876 by William Morris, who named it Pimpernel after the small pimpernel flowers within the background which are almost glossed over as the large poppies dominate it. It’s always interesting to see the names of designs where the artist has singled out what appears at first to be a secondary aspect of the piece to new it. Pimpernel marks the first example of Morris using a turnover pattern. If you put all his pieces in a timeline of their creation, you can almost follow the influences he had during the different periods in his life. After the creation of this design for example, he abandoned the tonal shading seen in the Pimpernel design in favour of lighter or more linear patterns.
Pimpernel can be seen in the Billiard Room at Wightwick Manor – if you ever have a chance to visit Wightwick make sure you pay attention to the designs throughout the Manor. We have this design in green and also in cream, which would you choose?

Golden Lily was designed in 1897, and remains one of our best selling licensed William Morris designs, it is beautiful with intertwining tulips, lilies and leaves. We’d mention here that the fabric we sell by the half meter looks incredible as curtains – we’ve seen many customer photos who have used the Golden Lily on design in a curtain and then complimented it with accessories such as cushions on the sofa or a custom lampshade in the same factory. It looks amazing!

Available in blue and white as well as green and cream, we can never decide which we prefer! It was first produced by Morris in 1888 when his company Morris & Co. moved their premises to Merton Abbey in Surrey in 1881. Previously, the company had been located in Queens Square, Bloomsbury and had been called ‘Morris, Marshall, Faulkner & Co.’ before being reformed. It was the first design the company printed on rotary screens – an incredible achievement. We’ve blogged before about what a pioneer Morris was – always with a thirst to learn new techniques to make his art better and the design clearer on fabric.


First designed in 1887, like many other of William Morris’ designs, it was first produced as a wallpaper. His daughter, May Morris used the pattern to decorate her bedroom. It was in 1895 that the design was adapted for use on fabric and it was then block printed in Merton Abbey. We love little stories or quotes from Morris and his close friends/ family/ associates about his work and so we love that May spoke about the design and discussed where he got his inspiration for the design and to think it was time spent with his daughter he got the inspiration. “We were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” In blue or in green and cream – which colour way is your favourite?


Designed in 1912 by John Henry Dearle, Sweet Briar was again designed as a wallpaper and was adapted to a fabric shortly after. Dearle was a British textile and stained-glass designer, trained by Morris and eventually became Morris & Co.’s chief designer in 1890. He was greatly inspired by Morris himself and Morris’ influences of the Pre-Raphaelite Brotherhood. After Morris’ death in 1896, he became Art Director of the company and following Edward Burne-Jones’ death in 1890, became the principle stained glass designer. He remained true to Morris’ vision for the company and didn’t stay far from work Morris produced himself.
We adore this design – a soft cream background with climbing rose stems in green and soft browns allow the pink sweet briar roses to become prominent in the design. Beautiful in any room in the house, these colours look beautiful in the home year-round.

Designed by Morris in 1874, Lily is a beautiful design which has long been one of our favourites this time of year. The design incorporates the willow background with lilies and wild flowers. We can tell which were Morris’ favourite designs or the ones that inspired him the most as they’re the ones that decorated his own home. The Lily wallpaper was used to decorate his bedroom at Kelmscott Manor, his Gloucestershire home. The house and it’s contents were preserved after his death in 1896 by his younger daughter May Morris, before being passed to the Society of Antiquaries

Which is your favourite Morris design?
SaveSave
Posted in News by Laura
We’re back open ☺️ sorry we’ve been so quiet on here, we’ve had a few weeks off for holidays 🫶🏻 We’re back now and ready to send out your floral magic kitchenware and fabrics ✨
•
•
•
#printedintheuk #uksmallbusiness #fabricstore #fabrics #valentines
Still dreaming of last summer with my wedding bouquet and our “Jean” design we had for our napkins 🫶🏻 It’s an original Laura’s Beau design out our archive and named after my lovely Nanny, we have it in blue and this sage green, but we’re always dreaming of new colour ways to print it in 💭 What colour do you think would look good? ✨
•
•
•
#smallbusinessowner #bridalbouquets #weddingtable #bouquet #floral
Golden Lily on the table today 🧁 everything should feel special even a little coffee and cake with friends, so we dressed the table up for it to make it extra special, isn’t Golden Lily such a beautiful William Morris design, one of our all time favourites ✨
•
•
•
#williammorris #wmorris #goldenlily #floraltable #floralprint
Gorgeous William Morris Sweet Briar fabric! 🌿 Love the green leaves and pink flowers 🫶🏻 We have it in cotton, heavyweight cotton, and pvc, so you’ll find the perfect fit for your project ✨ 🪡🧵
•
•
•
#williammorris #williammorrisdesign #fabricstash #ukfabric #wmorris
We’re having a moving sale over on our website! ✨ There are some absolute bargains to be had, including all these items! 🛒 Remember we offer free UK postage on all orders too 🌿 Plus we have a 15% off code running at the moment with code; JAN15 🫶🏻
•
•
•
#williammorris #wmorris #smallukbusiness #smallshop #floralprint
We’ve got some fab bundles on our Etsy - we have a lot of offcuts from end of rolls and floral fabric magic can’t be wasted so we bundle them up ✨ Perfect for crafting, we have heavyweight fabric bundles and cotton available now, but hurry, they always sell out quick 🥰
•
•
•
#williammorrisdesign #williammorris #wmorris #fabricstack #ukfabric
Guess who has a new bed for our new offices ✨ The king of naps, he will wake for biscuits, pets and little else during his day in the office 🫶🏻 His bed is covered in our licensed William Morris Willow Bough green and it looks so beautiful 🌿 The perfect bed to nap on all day ✨
•
•
•
#williammorris #wmorris #blacklab #blacklabsquad #dogbeds
Has anyone got any January crafts? ❄️ After we’ve settled in our new office, we’re planning some cosy January crafts whilst we hibernate a little! 🌨️ This board is a beautiful way to display photos and notes that was covered in a fabric we no longer loved so last year I recovered it with something we did like - a range of our exclusive quilting fabrics and now it hangs proudly on the wall, showing you can upcycle things to be something you really love 🫶🏻
•
•
•
#cosycraftclub #crafting #fabric #fabriccraft #upcycle
We’ve been a little quiet on here as we’ve been in the absolute trenches moving our office! ✨ Now we just need to settle in and find everything we’ve shoved in boxes and bags and then stashed in random places(!) but, we’re getting there 🫶🏻 Nothing will change for you ordering but we’ll have a new returns address 📮 It’s taken an absolute task force to move all that fabric and products and we’ve found some things for a little moving sale if anyone is interested… ✨
•
•
•
#williammorris #wmorris #smallbusiness #smallbusinesswomen #uksmallbusiness
Not long to go until Christmas now ✨ Have you got your Christmas table sorted and your presents wrapped? 🎄
•
•
•
#williammorris #wmorris #independantbusiness #christmastable #festivetable
The stockings were hung by the fire with care…✨ A week until Christmas Eve! 🎄 Still lots of time to order since we post the next working day with a 24hr service 🤶🏻
•
•
•
#williammorris #wmorris #christmasgiftidea #smallbusinessgiftguide #christmasstocking
One of our biggest sellers this year for Christmas gifts - our licensed William Morris oven gloves ✨ Practical and stylish, every home needs a set, hanging some Morris floral magic over the cooker 🎄 Lots of designs are still in stock and with our free UK postage being tracked 24 Royal Mail, there’s still quite a few shopping days left until Christmas 📮 (I’ll even gift wrap it for free for you as an option at checkout, even though my own Christmas gifts are all hidden in the wardrobe still to wrap 😂) 🤶🏻🎅🏼
•
•
•
#christmasgiftidea #ovenglove #floralhome #shopindie #williammorris
One pack of napkins folded four ways for Christmas tablescapes ✨ Which is your favourite? 🎄 We always love when a table set up comes with a little chocolate treat 🎅🏼 Beautiful Charlotte Rose is one of our favourites all year round, it can be dressed so many ways from Christmas to summer 🫶🏻
•
•
•
#floralfabric #floraltable #christmasnapkin #christmastable #smallindiebusiness
There’s still plenty of shopping time before Christmas with our free UK postage with Royal Mail tracked 24 📮 We’re also doing free gift wrap on our website as an option at checkout 🤶🏻 Take 15% off too until the 20th December so whether for a gift of Christmas hosting having beautiful florals on the table, use code; FESTIVE at checkout on our website 🎄
•
•
•
#williammorris #giftguide2025 #shopsmallforchristmas #christmasgiftideas #floralprint
Oh Mallow Forest Green, we love you on our festive tablescapes 🎄
•
•
•
#williammorris #wmorris #floraltable #preraphaelite #christmastablesetting
Obsessed with this tree with all the vintage ornaments on the tree this year ✨ They were all grandparents so very special 🎄 having a little coffee and cake whilst the lights twinkle is so lovely ✨ This is our William Morris Golden Lily tablecloth, beautiful year round 🫶🏻
•
•
•
#williammorris #vintage #vintagechristmas #vintagechristmasornaments #floraltable
It’s a blue and white Christmas over here 🙋🏽♀️ We went to the beautiful Christmas event at @harewoodhouse by the wonderfully talented @interiorcurve and we’re so inspired to have a themed blue and white tree and we’re so glad we did! 🤶🏻 This is our William Morris Merton blue, isn’t it beautiful, and so lovely to be able to dress it in various ways throughout the year, it’s so versatile ✨
•
•
•
#williammorris #blueandwhitedecor #floraltablescape #flowerarranging #floralchristmas
What design are you having on your Christmas table? 🎄 We’re debating a few - our new forest green colours, our strawberry thief red, or maybe a Christmas blue and white… ✨
•
•
•
#williammorris #christmastable #christmastablesetting #strawberrythief #floral
Christmas tablescaping all month long ✨ are you feeling festive already? 🎄 This is our Brother Rabbit blue design, isn’t it gorgeous 🌿
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #christmastable #floraltablescape
BLACK FRIDAY ENDS TONIGHT! ✨ use code; BLACKFRIDAY at checkout on our website to take 20% off everything - go, go, go! 🎄 We also have free gift wrap available at checkout so we can send gifts directly to loved ones or back to you gift wrapped and ready to go, we’re in the festive spirit so will gift wrap whilst we sing along to some festive songs 🤶🏻🎄
•
•
•
#blackfriday #williammorris #wmorris #morrisfabric #floralfabrics