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William Morris Eyebright

Eyebright was designed by William Morris in 1883 - to begin with it was to have the specific use of a lining fabric; of course, it's way too beautiful to be hidden in a lining! In 1883, Morris's designs seemed to develop to have a tendency to have a marked diagonal arrangement. This has been said to have been inspired by a 15th century Italian cut velvet acquired by the South Kensington Museum the very same year. The fabric was printed using a technique called the Indio dye-method.

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The Indigo- dye method was a long process; it took three days to prepare and had to be extremely accurate; it was therefore the most arduous and time consuming method to print. First the cloth was dyed all over in an indigo vat, for a uniform blue colour to be washed all over the fabric, it was then printed with a bleaching reagent- this would then reduce the colour as much as required to achieve the desired base colour. Mordants are applied onto the bleached parts and the cloth was then completely immersed in madder vat in order to give the proper tint. The excess colour is then cleaned off and, to set the fabric so it won't run, the colours are set at boiling point by passing the fabric through soap. The cloth was then laid outside with the printed side face up so the white of the design can be purified- as you can tell, a laborious job! All our fabric is still printed and our products manufactured in the UK- just as Morris did.

Our products are both printed and manufactured in the United Kingdom, are licensed designs by William Morris, and are printed both size and colour-wise to our own specifications to best suit our products. If you'd like a sample of any of our fabrics, please contact us and we'd be happy to send one to you.

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Licensed William Morris Eyebright Floral Pvc/ Oilcloth Apron
Licensed William Morris Eyebright Floral Pvc/ Oilcloth Apron
£14.50
Licensed William Morris Eyebright Cotton Floral Tea Towel
Licensed William Morris Eyebright Cotton Floral Tea Towel
£7.50
Licensed William Morris Eyebright Floral Ovenglove
Licensed William Morris Eyebright Floral Ovenglove
£14.50
Licensed William Morris Eyebright 4 Cotton Napkins
Licensed William Morris Eyebright 4 Cotton Napkins
£15.99
Licensed William Morris Eyebright 147cm (58") Round Floral Cotton Tablecloth
Licensed William Morris Eyebright 147cm (58") Round Floral Cotton Tablecloth
£26.99
William Morris Eyebright 132 x 178 cm (52" x 70") Cotton Floral Tablecloth
William Morris Eyebright 132 x 178 cm (52" x 70") Cotton Floral Tablecloth
£30.99
William Morris Eyebright 132 x 229cm (52" x 90") Cotton Floral Tablecloth
William Morris Eyebright 132 x 229cm (52" x 90") Cotton Floral Tablecloth
£34.99
William Morris Eyebright Long Handle Zip Closing Tote Bag With Inner Pocket
William Morris Eyebright Long Handle Zip Closing Tote Bag With Inner Pocket
£25.50
Licensed William Morris Eyebright Cotton Floral Fabric By The Half Metre
Licensed William Morris Eyebright Cotton Floral Fabric By The Half Metre
From: £7.50
William Morris Eyebright Heavy Weight 100% Cotton Fabric By The Half Metre
William Morris Eyebright Heavy Weight 100% Cotton Fabric By The Half Metre
From: £8.50
William Morris Eyebright Floral Pvc / Oilcloth Tablecloth Fabric By The Half Metre.
William Morris Eyebright Floral Pvc / Oilcloth Tablecloth Fabric By The Half Metre.
From: £9.00
Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #willowbough #tablescape #placemats #floraldesign
Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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#strawberrythief #williammorris #preraphaelite #morris #williammorrisdesign #totebag #summerdreaming #williammorrisfabric #coronado
We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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#williammorris #morris #williammorrisfabric #williammorrisfabrics #onlinefabrics #countrykitchendecor #christmasgiftsideas #newwebsitelaunch
A few of our licensed William Morris designs all hanging out, aren’t they iconic! It’s amazing that you can see a Morris print and instantly know it’s his design 🌿
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#williammorris #morris #williammorrisdesign #teatowels #goldenlily #strawberrythief #willowbough #upholsteryfabric #curtainfabric #onlinefabricshop
Hands up if you’re a Golden Lily fan 🙋‍♀️ Our licensed William Morris design tea towels make excellent Christmas gifts if you’re writing your Christmas list!🎄 
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#williammorris #goldenlily #teatowels #christmasgiftsideas #morris #williammorrisfabric #kitchenaccessories #preraphaelite #christmasgiftidea
Always brightening up the kitchen; Willow Bough 🌿 What a special design ✨
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#williammorrisfabric #williammorris #teatowel #willowbough #williammorrisdesign #designs #preraphaelite #teatowelsofinstagram
“The true secret of happiness lies in taking a genuine interest in all the details of daily life” - William Morris. Some days, for us, that means decorating our tables with napkin bows and settling down for a slice of cake! 🧁
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#williammorris #williammorrisfabric #morris #fabric #strawberrythief #preraphaelite #tablecloth #tablescape
Fabric stack of floral dreams 💭
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric #onlinefabric #curtainfabric #upholsteryfabric #fabricstack
We'd say Morris more than succeeded, with timeless designs and words, it shows true beauty and art will never age 🌿 Morris wrote this quote in "The Well At The World's End: Volume I." Have you ever read much of his poetry or writing? ✍️
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #fabrics #quotes #quotestoliveby #strawberrythief #williammorrisdesign #quotesdaily #quotestagram #morris #williammorrisfabricdesigns
A little fabric stack full of William Morris floral magic 🌿
Is anyone else a little excited that it's only 100 days until Christmas... or is it too soon to talk about? We're quite excited for Christmas crafts, food and films! ☺️ We wonder what your favourite Morris design is? Does it change based on season? 🎄 (it's far too early for this emoji but we're excited and can't help it, sorry.)
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#williammorris #williammorrisfabric #williammorrisdesign #design #strawberrythief #preraphaelite #cottonfabric #upholsteryfabric #curtainfabric #fabrics
Important conversation of the day at Laura's Beau HQ: who fancies a crumble and which is your favourite flavour? 🍎 Apple seems popular, so does rhubarb ☀️ One thing we can agree on is that we're all going to be baking them tonight - best get our fave oven gloves out! 👩‍🍳 These are our licensed William Morris Eyebright double oven gloves, isn't it such a beautiful pattern 🤍
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#williammorris #williammorrisdesign #williammorrisfabric #morris #ovengloves #ovenglove #eyebright #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #preraphaelite #mykitchenstyle
We were cutting our Strawberry Thief fabric today and the sunlight hit it perfectly, we couldn’t resist a picture 🌿 All our licensed William Morris designs are printed in the United Kingdom, and we sell it by the half metre 🪡 If you’re in the UK and would like a sample, just send us a message! 💌 
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#williammorris #williammorrisfabric #williammorrisdesign #design #strawberrythief #preraphaelite #cottonfabric #upholsteryfabric #curtainfabric #fabrics
A close up of our beautiful licensed William Morris Trellis 😍 Isn't it such a timeless design, it was first designed in 1864, inspired by the rose trellis in Morris's garden at beautiful Red House 🌿 It was the first wallpaper Morris designed, along with Daisy and Fruit. 
Because the three designs were produced using a hand printing process, each colour needed a separate block and for the three designs it was 12 blocks each so was a long and expensive process. Therefore, they were all put on hold until the early 1870s when Morris, Marshall, Faulkner & co. had enough money to finance the designs 🎨We love the Trellis design, currently our tea towel is hanging over the cooker - we always wonder if Morris could ever have foreseen that his design in 1864 would be so well loved all these years later? 🤍
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#williammorris #williammorriswallpaper #williammorrisdesign #williammorrisdesigns #trellis #redhouse #philipwebb #teatowelsofinstagram #teatowel #preraphaelite #preraphaelites #independantbusiness #timelessdesign
William Morris designs are inspired by nature, so we love to see them in nature! 🌿 This beautiful Pimpernel Cream design was first designed by Morris in 1876 and is in our medium tote, we have lots of sizes for every occasion! 🤍
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#williammorris #myfloralstyle  #williammorrisdesign #williammorrisfabric #williammorrisfabrics #springflowers #fabricshop #brotherrabbit #preraphaelite #totebag
What’s your favourite thing to make out of our licensed William Morris fabric? 🌿it’s always incredible to see what you create 🧵🪡
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#williammorris #fabric #fabricdesign #kitchendecor #williammorrisdesign #williammorrisfabric #morris #kitchenaccessories #strawberrythief #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #kitchenaccessory #preraphaelite #mykitchenmyhappyplace #mykitchenstyle #floralmagic
Did you know we have matching  kitchen accessories in a range of licensed Morris designs? 🌿 Perfect for pressies or treating yourself to bring a little Morris floral magic into your kitchen 🤍✨
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#williammorris #kitchendesign #kitchendecor #kitchensofinstagram #williammorrisdesign #williammorrisfabric #morris #kitchenaccessories #ovengloves #ovenglove #strawberrythief #inspiredbynature #inspiredbynature_ #florals #myfloralhome #floralhome #kitchenaccessory #preraphaelite #mykitchenmyhappyplace #mykitchenstyle #floralmagic