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William Morris Strawberry Thief Blue

Strawberry Thief is another of our licensed William Morris design that was first produced in 1883. It marked a triumph for Morris as it was produced as he perfected the indigo-discharge technique of printing at Merton Abbey. We also have Strawberry Thief Red within our collection.

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The design was inspired by William Morris's observation of the thrushes under the strawberry nets at Kelmscott Manor. May Morris conjured up this scene when speaking of the design, "You can imagine my Father going out in the early morning and watching the rascally thrushes at work on the fruit beds and telling the fanned who growls ‘I'd like to wring their necks!' that no bird in the garden must be touched. There were certainly more birds than strawberries in spite of attempts at protection. And the walls of the little dining-room are hung with this note of the June garden and the little lords of it." What a lovely insight into the Morris family life!

Today, we print and manufacture all our products in the United Kingdom. Back when Morris was producing his designs, it was a long process taking three days to prepare. It had to be really accurate.

First the cloth was dyed all over in an indigo vat, for a uniform blue colour to be washed all over the fabric, it was then printed with a bleaching reagent- this would then reduce the colour as much as required to achieve the desired base colour. Mordants are applied onto the bleached parts and the cloth was then completely immersed in madder vat in order to give the proper tint. The excess colour is then cleaned off and, to set the fabric so it won't run, the colours are set at boiling point by passing the fabric through soap. The cloth was then laid outside with the printed side face up so the white of the design can be purified- as you can tell, a laborious job! Today, as mentioned, we use a modern flat bed printing technique; though like Morris, still print in the United Kingdom.

Our products are both printed and manufactured in the United Kingdom, and are licensed designs by William Morris, printed both size and colour-wise to our own specifications to best suit our products.

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Fabric Remnant 63cm x 149cm wide William Morris Blue Strawberry Thief  Pvc / Oilcloth Floral Tablecloth Fabric (Copy)
Fabric Remnant 63cm x 149cm wide William Morris Blue Strawberry Thief Pvc / Oilcloth Floral Tablecloth Fabric (Copy)
£15.00
Fabric Remnant 141cm wide  x 196cm long William Morris Blue Strawberry Thief  Pvc / Oilcloth Floral Tablecloth Fabric
Fabric Remnant 141cm wide x 196cm long William Morris Blue Strawberry Thief Pvc / Oilcloth Floral Tablecloth Fabric
£50.00
Fabric Remnant 150 x 73cm William Morris Blue Strawberry Thief Cotton Fabric
Fabric Remnant 150 x 73cm William Morris Blue Strawberry Thief Cotton Fabric
£13.50
Fabric Remnant 64cm x 150cm piece William Morris Blue Strawberry Thief  Pvc / Oilcloth Floral Tablecloth Fabric
Fabric Remnant 64cm x 150cm piece William Morris Blue Strawberry Thief Pvc / Oilcloth Floral Tablecloth Fabric
£15.00
William Morris Blue Strawberry Thief Single Napkin
William Morris Blue Strawberry Thief Single Napkin
£4.00
William Morris Blue Strawberry Thief 100% Cotton Floral Tea Towel.
William Morris Blue Strawberry Thief 100% Cotton Floral Tea Towel.
£10.99
William Morris Blue Strawberry Thief Pack Of 4 Cotton Floral Napkins
William Morris Blue Strawberry Thief Pack Of 4 Cotton Floral Napkins
£20.99
William Morris Blue Strawberry Thief 147cm Round Floral Cotton Tablecloth
William Morris Blue Strawberry Thief 147cm Round Floral Cotton Tablecloth
£35.99
William Morris Blue Strawberry Thief 132 x 178 Cotton Floral Tablecloth
William Morris Blue Strawberry Thief 132 x 178 Cotton Floral Tablecloth
£38.99
William Morris Blue Strawberry Thief 132 x 229 Cotton Floral Tablecloth
William Morris Blue Strawberry Thief 132 x 229 Cotton Floral Tablecloth
£42.99
William Morris Blue Strawberry Thief 100%  Cotton Floral Fabric By The Half Metre
William Morris Blue Strawberry Thief 100% Cotton Floral Fabric By The Half Metre
From: £12.25
William Morris Blue Strawberry Thief Heavy Weight 100% Floral Cotton Fabric By The Half Metre
William Morris Blue Strawberry Thief Heavy Weight 100% Floral Cotton Fabric By The Half Metre
From: £13.25
William Morris Strawberry Thief Blue Fat Quarter
William Morris Strawberry Thief Blue Fat Quarter
£8.00
Team matching or team mix and match? 👻👇

Our napkins come in packs of 4, but if you’re a maximalist at heart, have a look at our sale section. We have packs of 1 and 2, so you can build your own beautifully mismatched set 🌸🎃

Shop via the link in bio.

#williammorris #maximalisthome #tablescape #halloweentable #laurasbeau
Cotton or heavyweight cotton? Here’s how to choose 🧵✨

All of our fabrics are licensed William Morris designs, digitally printed here in the UK. We offer two weights, so you can pick the right one for your project:

🌿 Cotton
Lighter, softer and easy to sew. It drapes beautifully and is perfect for:

- Dressmaking, like skirts, blouses and shirts
- Quilting and patchwork
- Pillowcases and bedding
- Bunting, lavender bags and small crafts
- Lightweight curtains

🌿 Heavyweight cotton
Thicker and sturdier, It holds its shape and stands up to light upholstery use, so it’s ideal for:

- Cushion covers
- Curtains and roman blinds
- Light upholstery, like chair seats and headboards
- Tote bags and aprons
- Tablecloths and placemats

Not sure which you need? Send us a message and we’ll happily help 💛

Shop by the half metre via the link in bio.
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#williammorrisfabric #cottonfabric #upholsteryfabric #quiltingfabric #laurasbeau
Re-introducing Charlotte Rose 🌹

Our very own design, taken from our French archive of late 1800s to early 1900s prints. We fell in love with these delicate sprigs of tumbling roses and just had to bring them back to life 💕

You can buy her ready-made as a tablecloth and napkins, or by the half metre if you’d like to make something of your own 🧵

Pretty, romantic, and made for long lunches and special occasions 🥂 Link in bio to shop. #charlotterose #frenchvintage #floraltablecloth #tablescape #laurasbeau
Your Strawberry Thief, cut to order ✂️🍓

Every order is measured and cut to order. We sell it by the half metre, so it’s ideal for small projects or big makes. It’s a licensed William Morris design, digitally printed in the UK ✨

Order yours via the link in bio 💛

#strawberrythief #williammorris #fabricbythemetre #sewingfabric #laurasbeau
Who else loves making their own cards and gifts? ✂️🧵

This sweet anniversary bunny was made with little scraps of our William Morris fabric. It’s proof that even the smallest offcuts can become something really special 💛

With Halloween around the corner and Christmas not far behind, now’s the perfect time to get crafting 🎃🎄 Think appliqué cards, fabric gift tags, lavender bags, bunting, Christmas tree decorations and pretty wrapping for presents 🎁 

A handmade gift will always mean so much with the thought and time gone into it, but be sure to start well in advance so you’re not frantically sewing on Christmas Eve! ✨

What are you making this season? Let us below 👇 #handmadecards #fabriccrafts #williammorris #handmadechristmas #laurasbeau
Ever wondered why our fabrics look so good up close? 🔍✨

Every one of our William Morris designs is digitally printed and manufactured right here in the UK, and here’s why we love it:

🎨 Incredible detail. Every tiny petal, berry and feather comes out crisp and true to the original design. The colours are consistent and gorgeous. 
🌈 Rich, accurate colours that stay just as vibrant as the artwork intended when Morris designed them
🌿 Kinder to the planet. Digital printing typically uses far less water than traditional methods, and we print in smaller batches, so there’s less waste.
🇬🇧 Supporting British makers. A shorter supply chain means we keep skills, jobs and quality close to home.

It’s a modern way to bring timeless designs into your home 💛

Shop via the link in bio. #digitalprinting #madeinbritain #williammorris #sustainablefabric #laurasbeau
What are you all dressing up as for Halloween? This was last years costume for Bertie, what can he be this year? 🎃🖤

He’s lounging on our Compton fabric, a licensed William Morris design printed in the UK. A pumpkin with good taste!

Tell us your costume plans below 👇#halloweendog #blacklab #williammorris #comptonfabric #laurasbeau
What would you make with this fabric? 🧵

Our Golden Lily heavyweight fabric is a licensed William Morris print, printed in the UK, and it’s a dream to sew with. Cushion covers, roman blinds, tote bags, a reupholstered chair… tell me in the comments what you'd make👇

Available now, we sell it by the half metre for £13.25

#sewingproject #upholsteryfabric #williammorris #printedinuk #laurasbeau
We’re making some new fat quarter bundle sets for the website, let us know any combinations you’d like to see! ✨ We know lots of quilters like colour combos to match, do you prefer like colours or clashing? 🫶🏻
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#williammorris #wmorris #fatquarters #fatquarterbundles #quilterofinstagram
New product! 🩷 Our Charlotte Rose French floral design is so beautiful, it’s from our French floral archive and we’ve just decided to do tea towels in it in time for the season of gifting 🎁 £10.99 each, available now on our website ✨
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#frenchflorals #frenchstyle #countrykitchen #countrystyle #countrystylehome
Bringing back the pumpkin napkin fold 🎃 Anyone want a tutorial on how to do it? ⭐️ 
This is our licensed William Morris Compton design, isn’t it gorgeous 🍂
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#williammorris #williammorrisdesign #compton #autumntable #napkinfolding
All printed in the UK, these are the licensed William Morris designs we cut today- can you name them all? ✨
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#williammorris #williammorrisfabric #fabrics #wmorris #smallbusiness
Florals florals florals ✨ These are our exclusive range of designs that we’ve restored from our French archive that dates from the late 1800s- early 1900s, would you like a sneak peak at our archive? There’s still lots of gorgeous designs in there ready to shine again! 🫶🏻
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#floral #floralprint #floralfabric #floralfabrics #smallbusiness