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William Morris Strawberry Thief Blue

Strawberry Thief is another of our licensed William Morris design that was first produced in 1883. It marked a triumph for Morris as it was produced as he perfected the indigo-discharge technique of printing at Merton Abbey. We also have Strawberry Thief Red within our collection.

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The design was inspired by William Morris's observation of the thrushes under the strawberry nets at Kelmscott Manor. May Morris conjured up this scene when speaking of the design, "You can imagine my Father going out in the early morning and watching the rascally thrushes at work on the fruit beds and telling the fanned who growls ‘I'd like to wring their necks!' that no bird in the garden must be touched. There were certainly more birds than strawberries in spite of attempts at protection. And the walls of the little dining-room are hung with this note of the June garden and the little lords of it." What a lovely insight into the Morris family life!

Today, we print and manufacture all our products in the United Kingdom. Back when Morris was producing his designs, it was a long process taking three days to prepare. It had to be really accurate.

First the cloth was dyed all over in an indigo vat, for a uniform blue colour to be washed all over the fabric, it was then printed with a bleaching reagent- this would then reduce the colour as much as required to achieve the desired base colour. Mordants are applied onto the bleached parts and the cloth was then completely immersed in madder vat in order to give the proper tint. The excess colour is then cleaned off and, to set the fabric so it won't run, the colours are set at boiling point by passing the fabric through soap. The cloth was then laid outside with the printed side face up so the white of the design can be purified- as you can tell, a laborious job! Today, as mentioned, we use a modern flat bed printing technique; though like Morris, still print in the United Kingdom.

Our products are both printed and manufactured in the United Kingdom, and are licensed designs by William Morris, printed both size and colour-wise to our own specifications to best suit our products.

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William Morris Blue Strawberry Thief Cotton Drill Floral Apron
William Morris Blue Strawberry Thief Cotton Drill Floral Apron
£15.99
William Morris Blue Strawberry Thief 100% Cotton Floral Tea Towel.
William Morris Blue Strawberry Thief 100% Cotton Floral Tea Towel.
£8.99
William Morris Blue Strawberry Thief Floral Oven Glove
William Morris Blue Strawberry Thief Floral Oven Glove
£15.50
William Morris Blue Strawberry Thief Quilted Cotton Pack of 4 Placemats
William Morris Blue Strawberry Thief Quilted Cotton Pack of 4 Placemats
£33.99
William Morris Blue Strawberry Thief 147cm Round Floral Cotton Tablecloth
William Morris Blue Strawberry Thief 147cm Round Floral Cotton Tablecloth
£28.50
William Morris Blue Strawberry Thief 132 x 178 Cotton Floral Tablecloth
William Morris Blue Strawberry Thief 132 x 178 Cotton Floral Tablecloth
£31.99
William Morris Blue Strawberry Thief 132 x 229 Cotton Floral Tablecloth
William Morris Blue Strawberry Thief 132 x 229 Cotton Floral Tablecloth
£35.99
William Morris Blue Strawberry Thief Pvc / Oilcloth Small Tote Bag
William Morris Blue Strawberry Thief Pvc / Oilcloth Small Tote Bag
£17.50
William Morris Blue Strawberry Thief 100%  Cotton Floral Fabric By The Half Metre
William Morris Blue Strawberry Thief 100% Cotton Floral Fabric By The Half Metre
From: £8.00
William Morris Blue Strawberry Thief Heavy Weight 100% Floral Cotton Fabric By The Half Metre
William Morris Blue Strawberry Thief Heavy Weight 100% Floral Cotton Fabric By The Half Metre
From: £9.00
Bertie’s been loving Bridgerton and thought he’d pose with the wisteria wearing his Daisy cravat 😉
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When the audio accurately sums up how you feel about a design 🫶🏻 Beautiful Sweet Briar was first designed in 1912, we love the sweet little pink flowers in the climbing rose stems 🌹 This licensed Morris design is now back in stock, let us know if you’d like a sample! ✨
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Our William Morris Willow Bough green placemats are now back in stock! ✨ They’re a beautiful addition to the table for every meal time 🫶🏻
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#williammorris #williammorrisdesign #williammorrisfabrics #fabric #placemats #tablescape #floraltable #preraphaelite #floralhome
🌷 William Morris month day 30 🌷 As we come near the end of Morris month, we’re celebrating with a fabric stack, full of beautiful licensed designs, which is your fave? 🌿 “Remember that a pattern is either right or wrong. It cannot be forgiven for blundering, as a picture may be which has otherwise great qualities in it. It is with a pattern as with a fortress, it is no stronger than its weakest point.”- William Morris 🤍 
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #fabric #floralfabric #floralfabrics #fabricstack #fabricstash #fabricstore #onlinefabrics #ukfabricsonline #independantbusiness
🐭 William Morris month day 29 🐭 We’ve been loving William Morris month to celebrate Morris’s birthday month, spreading his floral magic by posting everyday - have you discovered a new favourite design of his this month? 🌿 We absolutely love these little mice and the banner by @mini_and_bob - aren’t they so lovely! 🐭🤍
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#williammorris #williammorrisdesign #williammorrisfabrics #fabric #fabriccrafts #craftersgonnacraft #crafting #williammorrisprint #strawberrythief #willowbough #shopsmall #independantbusiness #ukbusiness
🌷William Morris Month Day 28🌷 Happy Easter weekend everyone! 🐥 We hope everyone has a lovely long bank holiday 🌿 We’re already planning some beautiful William Morris tablescapes, nothing too complex, all you need is some Morris florals, some flowers and lots of chocolate! 🐰
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#wiliammorris #williammorrisfabric #williammorrisfabrics #fabric #fabrics #eastertable #eastertable #easterstyling #preraphaelite #preraphaelites #floraltable #preraphaelitebrotherhood #victoriandesign
🌷 William Morris Month Day 26 🌷 Absolutely loving a spring time floral on the table right now, especially when paired with an Easter craft or two! 🤍
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#williammorris #williammorrisfabrics #williammorrisfabric #morris #fabric #fabriccraft #fabrics #crafting #independantbusiness #indiebusiness #preraphaelite
🌿 William Morris Month Day 25 🌿 Florals on florals on florals; all of the William Morris florals just look so beautiful together and, as Morris said himself, “Have nothing in your houses that you do not know to be useful or believe to be beautiful” 🌷
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#williammorris #williammorrisdesign #williammorrisfabrics #williammorrisfabric #morrisdesign #quoteoftheday #florals #modernflorals #teatowels #preraphaelitebrotherhood #preraphaelites
🐥 William Morris Month Day 23 🐥 Loving the sunshine this week for springtime 🌿 We absolutely love Willow Bough on the table in the sunshine paired with spring blooms 🌷
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#williammorris #williammorrismonth #williammorrisdesign #williammorrisfabric #williammorrisfabrics #fabric #willowbough #easter #eastertables
🌷 William Morris Month Day 22🌷 A themed table is always our favourite, we’ve been loving setting the table lately with an Easter theme- especially when it means we can eat the eggs after! 🐣✨ 
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#williammorris #williammorrismonth #williammorrisfabric #williammorrisfabrics #preraphaelite #eastertables #eastereggs #eastertablescape #springflorals
🌿 William Morris Day 20 🌿 William Morris fact of the day; did you know he founded the Kelmscott Press? 🖋️ He wrote of the venture – “Here is a new craft to conquer and to perfect.” Printing began at the press in Spring 1891 🪴 He designed multiple fonts including “Golden” Roman typeface and “Troy” Gothic type along with “Chaucer” and he worked to create beautiful books in regards to their designs which took into account their type, image and decorative elements – you can see beautiful examples of what he achieved today if you do a quick search on the Kelmscott Press- it’s well worth a Google! 🌷
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🌷 William Morris Month Day 19🌷 Happy first day of spring everyone! 🪴 We celebrated in our favourite way; coffee and cake of course! 🍰 Now we love florals all year round of course, but especially love adding in even more this time of year to reflect the blooms in the garden 🌷 What’s your favourite Morris design this time of year? 🌿
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#williammorris #williammorrisfabric #williammorrisfabrics #williammorrismonth #spring #spring2024 #preraphaelite #florals #floralfabric #springflorals #springflowers
📝 William Morris Month Day 18 📝 Did you know that as well as being an incredible designer, William Morris was also a brilliant writer and poet; have you read any of his writing? What’s your favourite quote? 🌷🌿
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#williammorrismonth #williammorris #williammorrisfabric #williammorrisfabrics #morris #strawberrythief #quotesaboutlife #quotestoliveby #quotes
☀️ William Morris Month Day 17 ☀️ The sunshine today has made us feel so excited for spring, it’s almost officially here! 🪴 This William Morris bunting is the dreamiest backdrop to all the spring summer days in the garden, it’s by @ellejoycreations - isn’t it fabulous!🌷
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#spring #williammorrismonth #williammorris #williammorrisfabric #williammorrisfabrics #fabric #fabricstash #smallbusinessuk #printedintheuk #etsyshop
🐰 William Morris Month Day 16 🐰 A Sunday spent Easter decorating, these cute little bunnies were a craft a few years back and they are always a firm favourite to bring out this time of year to hang on our Easter tree 🐥 Have you started decorating or eating eggs yet? 🐣
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#williammorrismonth #williammorris #williammorrisfabric #williammorrisfabrics #williammorrisprint #easter #easterdecor #eastercrafts #eastercrafting #fabriccraft #greatfabricdestashuk
🍓 William Morris Month Day 15 🍓 Absolutely can’t wait for the summer months to get our Strawberry Thief picnic basket and blanket back out- if you missed this craft we have a DIY on our website blog, along with a lot of other craft ideas and how-to blogs ☺️
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#williammorrismonth #williammorris #williammorrisfabric #williammorrisfabrics #picnicbasket #craftideas #craftidea #fabriccraft #fabricstore #fabricshoppingonline #fabricstash