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William Morris Strawberry Thief Blue

Strawberry Thief is another of our licensed William Morris design that was first produced in 1883. It marked a triumph for Morris as it was produced as he perfected the indigo-discharge technique of printing at Merton Abbey. We also have Strawberry Thief Red within our collection.

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The design was inspired by William Morris's observation of the thrushes under the strawberry nets at Kelmscott Manor. May Morris conjured up this scene when speaking of the design, "You can imagine my Father going out in the early morning and watching the rascally thrushes at work on the fruit beds and telling the fanned who growls ‘I'd like to wring their necks!' that no bird in the garden must be touched. There were certainly more birds than strawberries in spite of attempts at protection. And the walls of the little dining-room are hung with this note of the June garden and the little lords of it." What a lovely insight into the Morris family life!

Today, we print and manufacture all our products in the United Kingdom. Back when Morris was producing his designs, it was a long process taking three days to prepare. It had to be really accurate.

First the cloth was dyed all over in an indigo vat, for a uniform blue colour to be washed all over the fabric, it was then printed with a bleaching reagent- this would then reduce the colour as much as required to achieve the desired base colour. Mordants are applied onto the bleached parts and the cloth was then completely immersed in madder vat in order to give the proper tint. The excess colour is then cleaned off and, to set the fabric so it won't run, the colours are set at boiling point by passing the fabric through soap. The cloth was then laid outside with the printed side face up so the white of the design can be purified- as you can tell, a laborious job! Today, as mentioned, we use a modern flat bed printing technique; though like Morris, still print in the United Kingdom.

Our products are both printed and manufactured in the United Kingdom, and are licensed designs by William Morris, printed both size and colour-wise to our own specifications to best suit our products.

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Fabric Remnant 76 x 53cm William Morris Blue Strawberry Thief Cotton Fabric
Fabric Remnant 76 x 53cm William Morris Blue Strawberry Thief Cotton Fabric
£7.50
William Morris Blue Strawberry Thief Pvc / Oilcloth Floral Wipe Clean Apron
William Morris Blue Strawberry Thief Pvc / Oilcloth Floral Wipe Clean Apron
£15.99
William Morris Blue Strawberry Thief 100% Cotton Floral Tea Towel.
William Morris Blue Strawberry Thief 100% Cotton Floral Tea Towel.
£8.99
William Morris Blue Strawberry Thief Floral Oven Glove
William Morris Blue Strawberry Thief Floral Oven Glove
£15.50
William Morris Blue Strawberry Thief Pack Of 4 Cotton Floral Napkins
William Morris Blue Strawberry Thief Pack Of 4 Cotton Floral Napkins
Original price was: £16.99.Current price is: £14.44.
William Morris Blue Strawberry Thief Quilted Cotton Pack of 4 Placemats
William Morris Blue Strawberry Thief Quilted Cotton Pack of 4 Placemats
£33.99
William Morris Blue Strawberry Thief 132 x 178 Cotton Floral Tablecloth
William Morris Blue Strawberry Thief 132 x 178 Cotton Floral Tablecloth
£31.99
William Morris Blue Strawberry Thief 132 x 229 Cotton Floral Tablecloth
William Morris Blue Strawberry Thief 132 x 229 Cotton Floral Tablecloth
£35.99
William Morris Blue Strawberry Thief 100%  Cotton Floral Fabric By The Half Metre
William Morris Blue Strawberry Thief 100% Cotton Floral Fabric By The Half Metre
From: £9.25
William Morris Blue Strawberry Thief Heavy Weight 100% Floral Cotton Fabric By The Half Metre
William Morris Blue Strawberry Thief Heavy Weight 100% Floral Cotton Fabric By The Half Metre
From: £10.25
William Morris Strawberry Thief Blue Fat Quarter
William Morris Strawberry Thief Blue Fat Quarter
£5.00
There’s still plenty of shopping time before Christmas with our free UK postage with Royal Mail tracked 24 📮 We’re also doing free gift wrap on our website as an option at checkout 🤶🏻 Take 15% off too until the 20th December so whether for a gift of Christmas hosting having beautiful florals on the table, use code; FESTIVE at checkout on our website 🎄
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#williammorris #giftguide2025 #shopsmallforchristmas #christmasgiftideas #floralprint
Oh Mallow Forest Green, we love you on our festive tablescapes 🎄 
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#williammorris #wmorris #floraltable #preraphaelite #christmastablesetting
What design are you having on your Christmas table? 🎄 We’re debating a few - our new forest green colours, our strawberry thief red, or maybe a Christmas blue and white… ✨
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#williammorris #christmastable #christmastablesetting #strawberrythief #floral
Christmas tablescaping all month long ✨ are you feeling festive already? 🎄 This is our Brother Rabbit blue design, isn’t it gorgeous 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #christmastable #floraltablescape
BLACK FRIDAY ENDS TONIGHT! ✨ use code; BLACKFRIDAY at checkout on our website to take 20% off everything - go, go, go! 🎄 We also have free gift wrap available at checkout so we can send gifts directly to loved ones or back to you gift wrapped and ready to go, we’re in the festive spirit so will gift wrap whilst we sing along to some festive songs 🤶🏻🎄
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#blackfriday #williammorris #wmorris #morrisfabric #floralfabrics
A very floral Christmas🎄 Our William Morris Sweet Briar design looks so beautiful dressed up for Christmas! ✨ 
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#williammorris #williammorrisdesign #sweetbriar #floralchristmas #christmastable
One thing that is wonderful about timeless design is that you can use it year round- dressed with Christmas candles and foliage, springtime blooms, summer florals and autumn pumpkins - it can see you through it all 🫶🏻 That’s why we want to show them in a Christmas setting so you can see they’re a perfect gift for your loved one or for your own table ✨ Which is your favourite season to dress your table for? 🎄
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#williammorris #wmorris #timelessdesign #classicdesign #merton
Did you know we sell fat quarters in all our designs? 🪡 A perfect gift for the sewers, quilters and crafters in your life, there’s a design for everyone within our collection of licensed William Morris designs and original florals 🎄 
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#williammorris #giftguide #quiltersofinstagram #christmascraft #giftsforher
Use code: BLACKFRIDAY at checkout on our website for 20% off everything 🖤 
Whether you’re getting your gift list checked off or looking to treat yourself to a little floral magic to brighten your home this season 🎄 
This is our biggest saving of the year and remember we’re offering free gift wrap at checkout to make gifting easier this year! 🎁
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#blackfriday #giftideasforher #williammorris #wmorris #floralprinteverything
Are you team “tree up” or team “it’s not time yet!!” 🎄 Personally, I’d have a Christmas tree in every room if I could 😂 We’ve been busily retaking photos for the website all festive, because why not! ✨Our Compton tea towel looks perfect with our mini tree 🤶🏻
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#williammorris #wmorris #morris #christmasgiftideas #giftideas #smallbusinessgiftguide #giftguide #teatowel #floralkitchen
New product alert! ✨ Our new William Morris table runners are now available in a range of designs, perfect for adding a pop of Morris to your table! 🎄 These are all dressed up for Christmas but we adore how all our designs including this new Forest Green colour way are perfect for year round use making it a perfect present for your own table or a loved one’s 🫶🏻 we’re also offering free gift wrap on all orders on our website you just need to choose it as an option at checkout, making Christmas super easy this year so you can forget hunting round for sellotape and focus on enjoying the festivities! 🎄
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#williammorris #williammorrisfabric #williammorrisdesign #tablerunner #floraltable #christmastablesetting #christmastablescape #tablescapestyling
Is everyone else feeling Christmassy? 🎄 We absolutely adore Christmas florals on the table, we’re always planning a little table dec 🤶🏻
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#williammorris #wmorris #morris #florals #floralscape #tablescape #myfloraldays #myfloralvibe #christmasfloral #christmasflorals
If you’re looking for gorgeous handmade William Morris Christmas cards, check out @kayehannabuss ✨ With lots of beautiful crafts too they would make lovely Christmas gifts! 🎁 If you saw our post this weekend about supporting small businesses, we are going to share small businesses on our Instagram so if you’d like us to share your products using our fabrics just message us 🥰
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#williammorris #wmorris #morris #florals #fabulousflorals #preraphaelite #christmascrafts #christmascraft #handmadechristmas #handmadechristmasgifts #shopsmall #supportsmall
Our beautiful new colourway in Brother Rabbit is now in stock in tablecloths and napkins- perfect for not only your Christmas tables but also year round 🎄🔔 Isn’t it stunning ✨
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #preraphaelite #floraldesign #christmastable #christmastablescape #tablescape #christmasfloral
Lovely meeting so many Morris fans today at the shopping event at @ruddingparkhotel 🫶🏻 Lost count of the amount of times I said “they’re all licensed Morris designs printed and manufactured in the UK!” 🇬🇧
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #florals #fabric #preraphaelite #floraldesign #wmorris #christmasfair #uksmallbusiness #ukfabricshop
Come and see us! We’re at the @ruddingparkhotel pop up shopping event tomorrow in beautiful Harrogate 🥰 it’s from 12pm- 8pm and we’ll be having some special offers going on ✨ perfect to get your Christmas shopping started it’s in aid of @mysaintmichaels and @rnli 🫶🏻
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#williammorris #williammorrisdesign #williammorrisprint #design #popup #popupmarket #rnli #brotherrabbit #fatquarter #fatquartershop #uksmallbiz #christmasgifts