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Strawberry Thief is another of our licensed William Morris design that was first produced in 1883. It marked a triumph for Morris as it was produced as he perfected the indigo-discharge technique of printing at Merton Abbey. We also have Strawberry Thief Red within our collection.
Read MoreThe design was inspired by William Morris's observation of the thrushes under the strawberry nets at Kelmscott Manor. May Morris conjured up this scene when speaking of the design, "You can imagine my Father going out in the early morning and watching the rascally thrushes at work on the fruit beds and telling the fanned who growls ‘I'd like to wring their necks!' that no bird in the garden must be touched. There were certainly more birds than strawberries in spite of attempts at protection. And the walls of the little dining-room are hung with this note of the June garden and the little lords of it." What a lovely insight into the Morris family life!
Today, we print and manufacture all our products in the United Kingdom. Back when Morris was producing his designs, it was a long process taking three days to prepare. It had to be really accurate.
First the cloth was dyed all over in an indigo vat, for a uniform blue colour to be washed all over the fabric, it was then printed with a bleaching reagent- this would then reduce the colour as much as required to achieve the desired base colour. Mordants are applied onto the bleached parts and the cloth was then completely immersed in madder vat in order to give the proper tint. The excess colour is then cleaned off and, to set the fabric so it won't run, the colours are set at boiling point by passing the fabric through soap. The cloth was then laid outside with the printed side face up so the white of the design can be purified- as you can tell, a laborious job! Today, as mentioned, we use a modern flat bed printing technique; though like Morris, still print in the United Kingdom.
Our products are both printed and manufactured in the United Kingdom, and are licensed designs by William Morris, printed both size and colour-wise to our own specifications to best suit our products.
Is it just us or does anyone else come across an old photo and get upset that the cake is now gone? 🍰
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Lay the table with us for Easter dinner 🐰 These rabbit napkin folds are so simple yet effective, will you give them a go this weekend? 🐣
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Us 🤝 simple napkin folding 🎀
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A really simple napkin fold for your Easter table! 🐣 We used a napkin ring but you could use ribbon or twine, whatever you’ve got! 🐰
Just fold the napkin into a triangle and roll up from the point until you can fold it in half to make the ears 🐇 You could put a little creme egg in there as an extra treat 🤎
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Hopping into Easter week with a fab 10% off our website, just use code: EASTER on our website 🐣
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Have you seen our new remnants and bundle section on our website? 🪡 Perfect for quilting, sewing and crafting, they’re all in varying sizes and we’ll keep it constantly updated 🧵
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Layering florals on florals this Spring 🪻🌷
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The start of the Easter tablescapes this weekend 🐣 We cant resist a little rabbit napkin, so easy and so effective we can post a reel on how to do the napkin fold! 🐰 This is our pvc fabric in William Morris Brother Rabbit red which is perfect for on the table as it simply wipes clean so isn’t an issue for any spills 🧼
We know that seasonal tablescapes whilst looking amazing can often seem really expensive on Instagram so we wanted to prove that with a simple napkin fold and a few little inexpensive decor bits it can be wonderfully seasonal yet affordable and used every year - the carrots are from @poundland and the cute little sheep are from @sainsburys 🐑
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A gorgeous spring day today spent in the garden, anyone else unable to spend a day without a pot of mini eggs nearby? 🐣 Our pvc fabric is perfect for garden tables, a simple wipe clean and it’s ready for outdoor meals - just make sure to not leave it outside in the rain! ☔️☀️ On the table today is our William Morris Compton pvc, a year- round fave of ours 🤎
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Spring has truly sprung this week and we’re looking forward to Easter 🐣 Our William Morris Daisy was looking gorgeous on the table with a little Easter treat 🐰
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One of the crafters among us couldn’t help but steal some of our new designs from work to create a gorgeous quilted bag from all our original designs to take to Chicago with them on holiday 🤍 For all of us back home in Yorkshire we’re a little jealous seeing all the holiday snaps of the bag round the city! ✨ All these designs are now available on our website 🥰
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It’s back in stock!! 🍓 Our cotton Strawberry Thief blue licensed William Morris design is now back in stock - and digitally printed 🌿 We hope you can tell how crisp the design is from this video, the details within the design are so clear in the digital print which is fabulous becuase there’s so many beautiful details within all Morris designs 🎨
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The colours of Compton 😍 did you know some of our designs are now digitally printed? 🤎 digital print gives top quality printing design with a really crisp finish that brings to life the whole design and its details, of course, we’re still printing in the UK 🇬🇧
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#williammorris #williammorrisfabric #williammorrisdesign #smallbusiness #floralfabric #quiltingfabric #florals #curtainfabric #upholsteryfabric #ukcrafters
Pack an order with us of our new quilting fabrics 🌿 These are all our exclusive designs that are now available on our website, and each beautiful design has been faithfully resorted from our French archive, we wonder what they’ll be made into 🤍
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A tea towel hanging in the kitchen, bringing floral magic easily into the home 🌿 Can you believe William Morris designed Willow Bough in 1887? It’s such a timeless design we love imagining how many people throughout the years have chosen to have it decorating their homes 🤍
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Use code: birthday for 20% off our entire website 🌿 Includes our fabulous fabric by the half metre, tablewear & kitchenware 🤍
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We’re excited to announce our new range of fabrics, perfect for quilting 🪡 they are all from our exclusive French archive which dates from the late 1800s-early 1900s ⚜️ With a new range we were chatting about what to name each design, so as a female founded and run business, we decided to name them after some important women in our lives 🤍 We’re digitally printing this fabric so it’s amazing quality, but there’s limited stock of each design so let us know which designs you love ☺️
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Waiting patiently for peony season… 🫶🏻
On the table; our William Morris Willow Bough 🌿
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Why wouldn’t we celebrate William Morris’ birthday with one of our biggest sales of the year! Hurry, it’s tonight and tomorrow only, take 20% off everything on our website with code; BIRTHDAY 🌿
Born on this day in 1834, William Morris was an incredible talent. His designs are as timeless and popular today as ever, so long after they were designed 🎨 He also was a poet, writer and socialist activist who was involved in the arts and crafts movement and worked hard to keep traditional British textiles, he opened his own mill, Merton Abbey Mills 🌿 there’s so many interesting aspects of his life that he seemed to live many lives at once, when you’re that talented it must be hard to pick just one passion! 🌿 Happy Birthday William, thank you for all the stunning designs we print here in the UK just as he was passionate about all those years ago! 🇬🇧
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Happy first day of Spring 🌷what’s your favourite thing about spring? 🌱 Ours is of course all the stunning flowers blooming all around us 🪴 To get 15% off our website to bring some florals indoors, use code; SPRING at checkout on our website 🤍
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