14th January 2019
It’s no secret that William Morris was hugely pioneering in his methods of producing art. Passionate about art being returned to the craftsmen instead of being machine made. This was during the Victorian industrialisation that was occurring at the time. In Summer 1881, Morris took out a lease on Merton Abbey in Surrey. It sat on the River Wandle (after which one of his most beautiful chintzes was named.)
Merton Abbey had originally been a silk weaving factory dating to the 18th Century by Huguenot weavers. By the time Morris was exploring the premises to look to buy it to produce Morris & Co. fabrics, it was printing cheap tablecloths – not very impressive to Morris of course! The Abbey was built next to the river and then used for fabric printing over the years. The pure water was ideal for dyeing purposes. Tested by Morris and William de Morgan, the water was found to contain qualities that were especially good for madder dyeing.
In an almost romanticised yet true story, the land surrounding Merton Abbey was planted with willows and poplars. Used in the dyes and the open buttercup meadows were the perfect space for stretching out the fabric to dry after it had undergone the dyeing process. The buildings were long and low lying and sat on acres of land. It was perfect for the whole of Morris & Co. to work within one compound. There was a special dye house for chintzes, one for wool and one for silk. It meant that Morris could really scale production whilst keeping it hand crafted using traditional methods.
Using the brilliant book “William Morris” by Helen Dore, we can get much more information of the Abbey. It’s a fascinating read that we seem to come back to time and time again. We’re sure you’ve heard us reference it before. You can get it on Amazon here. She neatly summarises the influences and feelings of Merton Abbey within this book, “What Morris achieved here was indeed the Ruskinian ideal of production in the most pleasant of surroundings and working conditions.” (Page 87)
One of Morris’ most famous achievements when it comes to his printing is the indigo discharge technique. He managed to produce designs with such rich and beautiful colours. Using his own vegetable dyes, they were hand printed on cotton fabric. Morris was overwhelmingly influenced by nature as you can see in his designs; but using these vivid beautiful colours almost makes it look like he’s printed them using the colours themselves.
W.R.Lethaby in his memoir “Philip Webb and his Work” in his Morris chapter perhaps writes it more succinctly than we can. It is “as if the cloths were stained through and through with the juices of the flowers.” Remember – they couldn’t just digitally print the exact colour they wanted back when they were creating these dyes. It was a much more labour intensive process. The achievement of not only creating them but also hand printing to last the test of time is truly remarkable.
Staying true to his passion of hand crafting rather than machine printing, the Morris chintzes were all hand printed. This could never have been done by the machine rollers. It was also a way the average middle class consumer could afford a Morris design. The Morris & Co. products – hand crafted and and printed using expensive materials were hugely costly and out of the realm of the budget of the working people. Luxuries such as woven fabrics, tapestries, embroideries and hand tufted rugs were for the rich. However, chintzes could be bought and used in a smaller quantity – perhaps they couldn’t afford a tapestries. But within budget perhaps was a piece of chintz that could be used to create a cushion cover or other small craft.
The fact that they were more accessible made them very popular. The lowered price point whilst still being of remarkable quality and extreme beauty with their hand print and colours made them one of Morris’s hallmarks. The chintzes weren’t originally for this purpose however – they are meant to be used as wall hangings. In Standen for example, Daffodil chintz is hung in the Morning Room.
At this time, Morris hadn’t yet been successful in printing on cotton to the standard he required. He of course would go on to do so, but the early cotton prints by Thomas Clarkson at Bannister Hall Print Works in Preston didn’t please him.
We hope you’ve enjoyed reading more about Morris and the chintzes. There’s so much to learn about that he achieved throughout his life and the passions he turned into a reality. We’d like to again reference the book that we used to back up our own knowledge of the blog. William Morris, Helen Dore, 1990 pages 86-88.
Posted in News by Laura
Gorgeous William Morris Sweet Briar fabric! 🌿 Love the green leaves and pink flowers 🫶🏻 We have it in cotton, heavyweight cotton, and pvc, so you’ll find the perfect fit for your project ✨ 🪡🧵
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#williammorris #williammorrisdesign #fabricstash #ukfabric #wmorris
We’re having a moving sale over on our website! ✨ There are some absolute bargains to be had, including all these items! 🛒 Remember we offer free UK postage on all orders too 🌿 Plus we have a 15% off code running at the moment with code; JAN15 🫶🏻
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#williammorris #wmorris #smallukbusiness #smallshop #floralprint
We’ve got some fab bundles on our Etsy - we have a lot of offcuts from end of rolls and floral fabric magic can’t be wasted so we bundle them up ✨ Perfect for crafting, we have heavyweight fabric bundles and cotton available now, but hurry, they always sell out quick 🥰
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#williammorrisdesign #williammorris #wmorris #fabricstack #ukfabric
Guess who has a new bed for our new offices ✨ The king of naps, he will wake for biscuits, pets and little else during his day in the office 🫶🏻 His bed is covered in our licensed William Morris Willow Bough green and it looks so beautiful 🌿 The perfect bed to nap on all day ✨
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#williammorris #wmorris #blacklab #blacklabsquad #dogbeds
Has anyone got any January crafts? ❄️ After we’ve settled in our new office, we’re planning some cosy January crafts whilst we hibernate a little! 🌨️ This board is a beautiful way to display photos and notes that was covered in a fabric we no longer loved so last year I recovered it with something we did like - a range of our exclusive quilting fabrics and now it hangs proudly on the wall, showing you can upcycle things to be something you really love 🫶🏻
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#cosycraftclub #crafting #fabric #fabriccraft #upcycle
We’ve been a little quiet on here as we’ve been in the absolute trenches moving our office! ✨ Now we just need to settle in and find everything we’ve shoved in boxes and bags and then stashed in random places(!) but, we’re getting there 🫶🏻 Nothing will change for you ordering but we’ll have a new returns address 📮 It’s taken an absolute task force to move all that fabric and products and we’ve found some things for a little moving sale if anyone is interested… ✨
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#williammorris #wmorris #smallbusiness #smallbusinesswomen #uksmallbusiness
Not long to go until Christmas now ✨ Have you got your Christmas table sorted and your presents wrapped? 🎄
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#williammorris #wmorris #independantbusiness #christmastable #festivetable
The stockings were hung by the fire with care…✨ A week until Christmas Eve! 🎄 Still lots of time to order since we post the next working day with a 24hr service 🤶🏻
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#williammorris #wmorris #christmasgiftidea #smallbusinessgiftguide #christmasstocking
One of our biggest sellers this year for Christmas gifts - our licensed William Morris oven gloves ✨ Practical and stylish, every home needs a set, hanging some Morris floral magic over the cooker 🎄 Lots of designs are still in stock and with our free UK postage being tracked 24 Royal Mail, there’s still quite a few shopping days left until Christmas 📮 (I’ll even gift wrap it for free for you as an option at checkout, even though my own Christmas gifts are all hidden in the wardrobe still to wrap 😂) 🤶🏻🎅🏼
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#christmasgiftidea #ovenglove #floralhome #shopindie #williammorris
One pack of napkins folded four ways for Christmas tablescapes ✨ Which is your favourite? 🎄 We always love when a table set up comes with a little chocolate treat 🎅🏼 Beautiful Charlotte Rose is one of our favourites all year round, it can be dressed so many ways from Christmas to summer 🫶🏻
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#floralfabric #floraltable #christmasnapkin #christmastable #smallindiebusiness
There’s still plenty of shopping time before Christmas with our free UK postage with Royal Mail tracked 24 📮 We’re also doing free gift wrap on our website as an option at checkout 🤶🏻 Take 15% off too until the 20th December so whether for a gift of Christmas hosting having beautiful florals on the table, use code; FESTIVE at checkout on our website 🎄
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#williammorris #giftguide2025 #shopsmallforchristmas #christmasgiftideas #floralprint
Oh Mallow Forest Green, we love you on our festive tablescapes 🎄
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#williammorris #wmorris #floraltable #preraphaelite #christmastablesetting
Obsessed with this tree with all the vintage ornaments on the tree this year ✨ They were all grandparents so very special 🎄 having a little coffee and cake whilst the lights twinkle is so lovely ✨ This is our William Morris Golden Lily tablecloth, beautiful year round 🫶🏻
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#williammorris #vintage #vintagechristmas #vintagechristmasornaments #floraltable
It’s a blue and white Christmas over here 🙋🏽♀️ We went to the beautiful Christmas event at @harewoodhouse by the wonderfully talented @interiorcurve and we’re so inspired to have a themed blue and white tree and we’re so glad we did! 🤶🏻 This is our William Morris Merton blue, isn’t it beautiful, and so lovely to be able to dress it in various ways throughout the year, it’s so versatile ✨
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#williammorris #blueandwhitedecor #floraltablescape #flowerarranging #floralchristmas
What design are you having on your Christmas table? 🎄 We’re debating a few - our new forest green colours, our strawberry thief red, or maybe a Christmas blue and white… ✨
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#williammorris #christmastable #christmastablesetting #strawberrythief #floral
Christmas tablescaping all month long ✨ are you feeling festive already? 🎄 This is our Brother Rabbit blue design, isn’t it gorgeous 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #christmastable #floraltablescape
BLACK FRIDAY ENDS TONIGHT! ✨ use code; BLACKFRIDAY at checkout on our website to take 20% off everything - go, go, go! 🎄 We also have free gift wrap available at checkout so we can send gifts directly to loved ones or back to you gift wrapped and ready to go, we’re in the festive spirit so will gift wrap whilst we sing along to some festive songs 🤶🏻🎄
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#blackfriday #williammorris #wmorris #morrisfabric #floralfabrics
A very floral Christmas🎄 Our William Morris Sweet Briar design looks so beautiful dressed up for Christmas! ✨
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#williammorris #williammorrisdesign #sweetbriar #floralchristmas #christmastable
One thing that is wonderful about timeless design is that you can use it year round- dressed with Christmas candles and foliage, springtime blooms, summer florals and autumn pumpkins - it can see you through it all 🫶🏻 That’s why we want to show them in a Christmas setting so you can see they’re a perfect gift for your loved one or for your own table ✨ Which is your favourite season to dress your table for? 🎄
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#williammorris #wmorris #timelessdesign #classicdesign #merton
Did you know we sell fat quarters in all our designs? 🪡 A perfect gift for the sewers, quilters and crafters in your life, there’s a design for everyone within our collection of licensed William Morris designs and original florals 🎄
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#williammorris #giftguide #quiltersofinstagram #christmascraft #giftsforher