14th January 2019
It’s no secret that William Morris was hugely pioneering in his methods of producing art. Passionate about art being returned to the craftsmen instead of being machine made. This was during the Victorian industrialisation that was occurring at the time. In Summer 1881, Morris took out a lease on Merton Abbey in Surrey. It sat on the River Wandle (after which one of his most beautiful chintzes was named.)
Merton Abbey had originally been a silk weaving factory dating to the 18th Century by Huguenot weavers. By the time Morris was exploring the premises to look to buy it to produce Morris & Co. fabrics, it was printing cheap tablecloths – not very impressive to Morris of course! The Abbey was built next to the river and then used for fabric printing over the years. The pure water was ideal for dyeing purposes. Tested by Morris and William de Morgan, the water was found to contain qualities that were especially good for madder dyeing.
In an almost romanticised yet true story, the land surrounding Merton Abbey was planted with willows and poplars. Used in the dyes and the open buttercup meadows were the perfect space for stretching out the fabric to dry after it had undergone the dyeing process. The buildings were long and low lying and sat on acres of land. It was perfect for the whole of Morris & Co. to work within one compound. There was a special dye house for chintzes, one for wool and one for silk. It meant that Morris could really scale production whilst keeping it hand crafted using traditional methods.
Using the brilliant book “William Morris” by Helen Dore, we can get much more information of the Abbey. It’s a fascinating read that we seem to come back to time and time again. We’re sure you’ve heard us reference it before. You can get it on Amazon here. She neatly summarises the influences and feelings of Merton Abbey within this book, “What Morris achieved here was indeed the Ruskinian ideal of production in the most pleasant of surroundings and working conditions.” (Page 87)
One of Morris’ most famous achievements when it comes to his printing is the indigo discharge technique. He managed to produce designs with such rich and beautiful colours. Using his own vegetable dyes, they were hand printed on cotton fabric. Morris was overwhelmingly influenced by nature as you can see in his designs; but using these vivid beautiful colours almost makes it look like he’s printed them using the colours themselves.
W.R.Lethaby in his memoir “Philip Webb and his Work” in his Morris chapter perhaps writes it more succinctly than we can. It is “as if the cloths were stained through and through with the juices of the flowers.” Remember – they couldn’t just digitally print the exact colour they wanted back when they were creating these dyes. It was a much more labour intensive process. The achievement of not only creating them but also hand printing to last the test of time is truly remarkable.
Staying true to his passion of hand crafting rather than machine printing, the Morris chintzes were all hand printed. This could never have been done by the machine rollers. It was also a way the average middle class consumer could afford a Morris design. The Morris & Co. products – hand crafted and and printed using expensive materials were hugely costly and out of the realm of the budget of the working people. Luxuries such as woven fabrics, tapestries, embroideries and hand tufted rugs were for the rich. However, chintzes could be bought and used in a smaller quantity – perhaps they couldn’t afford a tapestries. But within budget perhaps was a piece of chintz that could be used to create a cushion cover or other small craft.
The fact that they were more accessible made them very popular. The lowered price point whilst still being of remarkable quality and extreme beauty with their hand print and colours made them one of Morris’s hallmarks. The chintzes weren’t originally for this purpose however – they are meant to be used as wall hangings. In Standen for example, Daffodil chintz is hung in the Morning Room.
At this time, Morris hadn’t yet been successful in printing on cotton to the standard he required. He of course would go on to do so, but the early cotton prints by Thomas Clarkson at Bannister Hall Print Works in Preston didn’t please him.
We hope you’ve enjoyed reading more about Morris and the chintzes. There’s so much to learn about that he achieved throughout his life and the passions he turned into a reality. We’d like to again reference the book that we used to back up our own knowledge of the blog. William Morris, Helen Dore, 1990 pages 86-88.
Posted in News by Laura
We’re making some new fat quarter bundle sets for the website, let us know any combinations you’d like to see! ✨ We know lots of quilters like colour combos to match, do you prefer like colours or clashing? 🫶🏻
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#williammorris #wmorris #fatquarters #fatquarterbundles #quilterofinstagram
Autumn gardens are upon us! 🍂 anyone else just constantly brushing up leaves? 🙆🏽♀️ These Compton William Morris tea towels are our favourites this time of year, the digital print on them is so crisp 👌🏼
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#williammorris #compton #cottagekitchen #farmhousekitchen #autumngarden
New product! 🩷 Our Charlotte Rose French floral design is so beautiful, it’s from our French floral archive and we’ve just decided to do tea towels in it in time for the season of gifting 🎁 £10.99 each, available now on our website ✨
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#frenchflorals #frenchstyle #countrykitchen #countrystyle #countrystylehome
Bringing back the pumpkin napkin fold 🎃 Anyone want a tutorial on how to do it? ⭐️
This is our licensed William Morris Compton design, isn’t it gorgeous 🍂
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#williammorris #williammorrisdesign #compton #autumntable #napkinfolding
All printed in the UK, these are the licensed William Morris designs we cut today- can you name them all? ✨
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#williammorris #williammorrisfabric #fabrics #wmorris #smallbusiness
We have one Golden Lily small tote in stock! ✨ Perfect for taking out and about, if everyone loves them we’ll start to make them ✂️ We have them in stock in Trellis too in small and large size, DM me for a link ✨
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#williammorris #williammorrisdesign #goldenlily #floraltote #totebag
Florals florals florals ✨ These are our exclusive range of designs that we’ve restored from our French archive that dates from the late 1800s- early 1900s, would you like a sneak peak at our archive? There’s still lots of gorgeous designs in there ready to shine again! 🫶🏻
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#floral #floralprint #floralfabric #floralfabrics #smallbusiness
Gorgeous wildflowers gracing this tablescape ✨ Lily is such an underrated design by William Morris, it’s one of our favourites! 🫶🏻 we’ve got 20% off everything on our website this weekend with code; WEEKEND if you have your eye on anything, but be quick, it ends midnight tomorrow! 🤎
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#williammorris #wmorris #lily #floraltable #wildflower
Cut this gorgeous fat quarter bundle today ✂️ Can you name all the gorgeous William Morris designs? ✨
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#williammorris #williammorrisfabric #fatquarter #fatquarterbundles #floralfabric
Did you know all our William Morris designs are licensed William Morris designs that we digitally print and manufacture in the UK 🇬🇧
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#williammorris #williammorrisdesign #floralfabric #smallbusinesssupportingsmallbusiness #quiltingfabric
Cut this gorgeous fabric stack today- can anyone name these iconic William Morris designs? ✨
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#williammorris #wmorris #quiltfabric #curtainfabric #floralfabric
Our fabric patchwork bundles, fabric bundles and remnants have been restocked on our website now! 🤎 With only a few available, hurry to get the designs you want, the bundles are great for smaller sewing and quilting bundles, what will you create? 🪡🧵
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#fabricscraps #fabricstash #williammorris #fabricseller #fabriclove
Is there anything better than fresh flowers? 🌻 Bringing sunshine and nature indoors with Merton blue on the table today 🤍
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#williammorris #wmorris #floraltable #flowerstagram #blueandwhite
In 1864, William Morris designed gorgeous Trellis- inspired by the rose trellis in the gardens of @redhousent 🌹 We’ve got a limited collection of small and large cotton tote bags that we’ve just put live on the website- the perfect accompaniment to your next day out, it’s a design that’s proved itself to be timeless, plus it’ll go with every outfit, what’s not to love! 🤍 If everyone loves our cotton totes, we could bring them out in more designs, which design would you like to see a tote in? 🌟
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#inspiredbynature_ #williammorris #trellis #garden #floraltotebag
Perfect in every colour; it’s Brother Rabbit ✨ Our licensed William Morris Forest Green colour way of Brother Rabbit now comes in tea towel form to add some timeless floral magic to your kitchen, did you know the birds and rabbits within the design were drawn by Philip Webb? 🐦⬛
Our tea towels are all printed and manufactured in the UK, and are £10.99 each 🌟
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#williammorris #williammorrisdesign #floral #philipwebb #floralprint
Gorgeous Mallow Forest Green in the sunshine this week ☀️ Our heavyweight fabric is so versatile with so many crafts, what will you make? 🧵
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#williammorris #williammorrisdesign #williammorrisfabric #greenfloral #craftingfabrics
Wrap an order with us for a custom bundle of some wedding table linens 🌿 These Mallow Forest Green napkins and a custom table runner are now on their way to a customer to adorn their wedding tables, we’re so pleased to be involved in the tables of a few weddings this year! 🤍 If you are looking for gorgeous timeless William Morris florals for your tables, get in touch we’d love to discuss it with you ✨
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#williammorris #weddingtablescape #weddingtables #weddinglinens #weddingtablescape
It’s coming home! 🏴 To celebrate, take 15% off our website all weekend with code: HOME at checkout ⚽️ Hurry it ends Tuesday 🌿
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#williammorris #england #itscominghome⚽️ #britishbusiness #floralprint
The latest project, a little quilted jacket! ✨ Our William Morris Merton Blue cotton fabric is looking gorgeous, we’ll show you it when it’s finished ☺️ Remember if you’re quilting, our cotton fabric is perfect for the projects and we have lots of complimenting designs and colour ways within our range! 🪡
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#merton #quiltedjacket #quiltingfabric #quiltingfabrics #fabricstack
We’re often asked what the different weights of our fabrics are and what projects they’d be good for. These are our three different types of fabrics in our Brother Rabbit red colourway - cotton on the right, heavyweight in the middle and pvc on the left ✨ As you can see on the second photo, and as the name suggests, our heavyweight fabric has a thicker, heavier weave which makes it good for projects such as curtains and light upholstery 🪡 Our cotton fabric is perfect for quilting and projects such as dress making but honestly the amount of crafts that can be made out of them both are endless! 🫶🏻 Our pvc fabric is great to put straight on the table as it won’t fray so doesn’t need a hem and is easy to maintain as it’s wipe clean! All our fabrics are sold by the half metre and if you’d like a sample of any of our fabrics in any weight just let us know and we’ll get a free sample sent to you! 💌
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#williammorris #cottonfabric #quiltingfabric #curtainfabric #ukfabric