14th January 2019
It’s no secret that William Morris was hugely pioneering in his methods of producing art. Passionate about art being returned to the craftsmen instead of being machine made. This was during the Victorian industrialisation that was occurring at the time. In Summer 1881, Morris took out a lease on Merton Abbey in Surrey. It sat on the River Wandle (after which one of his most beautiful chintzes was named.)
Merton Abbey had originally been a silk weaving factory dating to the 18th Century by Huguenot weavers. By the time Morris was exploring the premises to look to buy it to produce Morris & Co. fabrics, it was printing cheap tablecloths – not very impressive to Morris of course! The Abbey was built next to the river and then used for fabric printing over the years. The pure water was ideal for dyeing purposes. Tested by Morris and William de Morgan, the water was found to contain qualities that were especially good for madder dyeing.
In an almost romanticised yet true story, the land surrounding Merton Abbey was planted with willows and poplars. Used in the dyes and the open buttercup meadows were the perfect space for stretching out the fabric to dry after it had undergone the dyeing process. The buildings were long and low lying and sat on acres of land. It was perfect for the whole of Morris & Co. to work within one compound. There was a special dye house for chintzes, one for wool and one for silk. It meant that Morris could really scale production whilst keeping it hand crafted using traditional methods.
Using the brilliant book “William Morris” by Helen Dore, we can get much more information of the Abbey. It’s a fascinating read that we seem to come back to time and time again. We’re sure you’ve heard us reference it before. You can get it on Amazon here. She neatly summarises the influences and feelings of Merton Abbey within this book, “What Morris achieved here was indeed the Ruskinian ideal of production in the most pleasant of surroundings and working conditions.” (Page 87)
One of Morris’ most famous achievements when it comes to his printing is the indigo discharge technique. He managed to produce designs with such rich and beautiful colours. Using his own vegetable dyes, they were hand printed on cotton fabric. Morris was overwhelmingly influenced by nature as you can see in his designs; but using these vivid beautiful colours almost makes it look like he’s printed them using the colours themselves.
W.R.Lethaby in his memoir “Philip Webb and his Work” in his Morris chapter perhaps writes it more succinctly than we can. It is “as if the cloths were stained through and through with the juices of the flowers.” Remember – they couldn’t just digitally print the exact colour they wanted back when they were creating these dyes. It was a much more labour intensive process. The achievement of not only creating them but also hand printing to last the test of time is truly remarkable.
Staying true to his passion of hand crafting rather than machine printing, the Morris chintzes were all hand printed. This could never have been done by the machine rollers. It was also a way the average middle class consumer could afford a Morris design. The Morris & Co. products – hand crafted and and printed using expensive materials were hugely costly and out of the realm of the budget of the working people. Luxuries such as woven fabrics, tapestries, embroideries and hand tufted rugs were for the rich. However, chintzes could be bought and used in a smaller quantity – perhaps they couldn’t afford a tapestries. But within budget perhaps was a piece of chintz that could be used to create a cushion cover or other small craft.
The fact that they were more accessible made them very popular. The lowered price point whilst still being of remarkable quality and extreme beauty with their hand print and colours made them one of Morris’s hallmarks. The chintzes weren’t originally for this purpose however – they are meant to be used as wall hangings. In Standen for example, Daffodil chintz is hung in the Morning Room.
At this time, Morris hadn’t yet been successful in printing on cotton to the standard he required. He of course would go on to do so, but the early cotton prints by Thomas Clarkson at Bannister Hall Print Works in Preston didn’t please him.
We hope you’ve enjoyed reading more about Morris and the chintzes. There’s so much to learn about that he achieved throughout his life and the passions he turned into a reality. We’d like to again reference the book that we used to back up our own knowledge of the blog. William Morris, Helen Dore, 1990 pages 86-88.
Posted in News by Laura
For the keen baker or chef, a beautiful oven glove is such a perfect Christmas gift 🫶🏻🎄 This is our beautiful William Morris Daisy design ✨
•
•
•
#williammorris #daisy #williammorrisfabric #williammorrisdesign #design #ovengloves #ovenglove #christmasgift #christmasgiftideas
Black Friday Giveaway! ✨ We thought we’d do a fun little giveaway of a bundle of half metres of our licensed William Morris fabrics to celebrate there being 20% off our entire website for Black Friday! 🤎 Whether you want to win them to create some beautiful crafts or to give to your favourite quilter and crafter this Christmas, we hope you enter! 🎄
To enter, just:
- make sure you’re following us
- like this post
- tag everyone you think would love this prize (every comment is an entry)
- for an extra entry, share on your stories
Winner will be chosen at random on Wednesday 4th December so be quick to enter! 🫶🏻
What’s included; a half metre of Blue Strawberry Thief, Pimpernel Green, Willow Bough blue, Sweet Briar, Brother Rabbit blue and Daisy, all cotton fabric 🪡🧵
-
-
-
#williammorris #giveaway #giveaways #giveawayuk #giveawaytime #competition #cottonfabric #craftingfabric #quiltingfabric #preraphaelite
We made these little Christmas trees using our Morris fabrics a few years ago and this year altered them from a garland to ornaments for our tree 🎄 Aren’t they so cute, they add so much colour ✨
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #christmascrafts #crafts #christmastree #floral #labrador #lablife #blacklab
How to fold our favourite napkin fold of the year- a Christmas tree! 🎄 Super easy but super effective, we love putting it on the plates to lay the table with some little chocolate coins slotted in as if they’re baubles! 🎄✨ Will you try this napkin fold? ✨
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #shopsmall #shopsmallbusiness #napkins #napkinfolding #napkinfolds #christmastable #christmastable
Can’t stop posting this Christmas table set up 🎄 Christmas table florals have our heart! 🫶🏻
•
•
•
#flowerarranging #yorkshirebusiness #williammorris #williammorrisdesign #mallow #flowersmakethehome #florals #christmasflorals #christmastable
Free gift wrap? Oh go on then! 🎁 From now until Christmas, if you message us immediately after ordering with your order number and your gift wrap message (optional!) we will wrap your order for free ✨ We just want to make Christmas as easy as possible for everyone so if you find wrapping a faff, want us to write the tag to keep secret Santa a suprise or you’d like to send the gift straight to your loved one, we’re here to help 🎄 From our website straight under the tree, spend more time enjoying Christmas and less trying to find the sellotape 👏🏼
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #smallbusiness #familybusiness #christmasgifting #christmasgiftideas
Did you know all our fabrics are printed in the UK and all our products manufactured in the UK too? 🇬🇧 We hope you enjoy shopping small this Christmas 🎄✨
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #christmastablescape #christmastablesetting #christmastable #floraldesign #shopsmall #independantbusiness
We think you’d be very popular if you made one of these beautiful Morris advent calendars for your loved ones! 🫶🏻 So easy to make, let us know if you would like a tutorial on how to make your own using our Morris fabric🎄
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #fabric #adventcalendar #adventcalendars #craftersgonnacraft #crafting #smallbusiness #ukbusiness #supportsmallbusinesses #shopsmall
Isn’t this time of year so beautiful, we love our candle table floral arrangement, perfect for dressing up for dinner or down for hot chocolates! ☕️🍫
•
•
•
#williammorris #floraltable #floraltablescape #florals #myfloraldays
We love the idea of setting the table with a little stocking gift hanging from everyone’s chair ✨
•
•
•
#williammorrisdesign #williammorrisfabric #williammorris #williammorrisprint #florals #christmasflorals #christmastable #shopsmall #shopsmallbusiness #christmascrafts #stockings
We absolutely love setting the table this time of year, aren’t Christmas tablescapes so magical ✨ This central floral arrangement is the star of the show this week 🫶🏻🕯️ Anyone want a tutorial on how to fold these Christmas tree napkins? 🎄
On the table; William Morris Mallow Wine pvc fabric and matching napkins ✨
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #christmasflorals #candlelight #floralarrangement #floralarrangements #christmastablesetting #christmastablescape
Beautiful Strawberry Thief ovengloves are back in stock! 🍓 A perfect Christmas gift, remember you can always gift wrap your items at checkout to make Christmas a little easier, then either send it to yourself or we’ll write the tag with your message and send it straight to your loved one 🥰
•
•
•
#christmasgift #christmasgifts #shopsmall #shopsmallbusiness #independant #williammorris #williammorrisfabric #williammorrisdesign #strawberrythief #ovengloves
Christmas tablescapes are a go! ✨ Our Brother Rabbit blue pvc fabric and napkins are on the table and look so beautiful paired with our dressed up garland! 🎄 If you’re planning your Christmas table, remember there’s 20% off everything right now with code: floralfriday at checkout 🌿
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #florals #floraldesign #morris #preraphaelite #christmastable #christmastablescape
Every Morris lovers best friend needs one of our new beautiful dog bandanas! 🐾 Hand made in Yorkshire, aren’t they adorable! 🐕🦺
•
•
•
#williammorris #williammorrisfabric #williammorrisfabrics #fabric #fabrics #dogbandana #dogbandanasuk #dogbandanas #labrador #christmasgiftideas #giftsfordogs #giftsfordoglovers
Beautiful Willow Bough, one of our all time fave Morris designs 🌿 The matching set is a beautiful Christmas gift to brighten up their home all year! 🫧 20% off now for Black Friday too if you use code; floralfriday 🌷
•
•
•
#williammorrisdesign #williammorrisfabric #williammorris #williammorrisfabrics #morris #willowbough #floralprinteverything #floralprint
Yippee it’s here! ✨ Use code: FLORALFRIDAY at checkout on our website only for 20% off everything - including sale items! 🫧
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #morris #blackfriday #florals #floralsyourway #myfloraldays #christmasflorals
Get ready for flower arranging class with us 🌷 Our beautiful Willow Bough William Morris pvc apron is perfect to protect your outfit from splashes when cooking, crafting or cutting your stems! 🌿🫶🏻
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #fabrics #pvc #pvcfabric #apron #willowbough #floralapron #flowerarranging #flowerarrangingclass #labradorable #labrador
We couldn’t resist another pic of our bonfire night set up! 🫶🏻 our PVC fabric is such a popular option for the table as it’s wipe clean, so any spills can just be quickly fixed 🫧 We wouldn’t reccomend lighting sparklers in the house or over your tablecloth though! 🙃
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisprint #morrisdesign #bonfirenight #tablescape #floraltable #myfloraldays
🎆 Take 15% off our whole website for 48 hours only using code: BONFIRE at checkout 🔥 (we’ve also launched gift sets including half metre gift sets for the quilters and crafters in your life, you get a half metre free when you purchase the set and they come gift wrapped… this is is soft launching Christmas Incase everyone says we’re too early.. but also our Christmas trees are already up so we’re ready to talk about it when you are? Let us know?) 🎄
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #discountcode #bonfirenight #christmasflorals
Had to video us cutting beautiful William Morris Willow Bough today, this heavyweight fabric is off to be made into curtains, it’ll look so stunning! 🫶🏻 If you’d like a free sample just let us know ☺️
•
•
•
#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #preraphaelite #floraldesign #fabrics #curtainfabric #ukbusiness