14th January 2019
It’s no secret that William Morris was hugely pioneering in his methods of producing art. Passionate about art being returned to the craftsmen instead of being machine made. This was during the Victorian industrialisation that was occurring at the time. In Summer 1881, Morris took out a lease on Merton Abbey in Surrey. It sat on the River Wandle (after which one of his most beautiful chintzes was named.)
Merton Abbey had originally been a silk weaving factory dating to the 18th Century by Huguenot weavers. By the time Morris was exploring the premises to look to buy it to produce Morris & Co. fabrics, it was printing cheap tablecloths – not very impressive to Morris of course! The Abbey was built next to the river and then used for fabric printing over the years. The pure water was ideal for dyeing purposes. Tested by Morris and William de Morgan, the water was found to contain qualities that were especially good for madder dyeing.
In an almost romanticised yet true story, the land surrounding Merton Abbey was planted with willows and poplars. Used in the dyes and the open buttercup meadows were the perfect space for stretching out the fabric to dry after it had undergone the dyeing process. The buildings were long and low lying and sat on acres of land. It was perfect for the whole of Morris & Co. to work within one compound. There was a special dye house for chintzes, one for wool and one for silk. It meant that Morris could really scale production whilst keeping it hand crafted using traditional methods.
Using the brilliant book “William Morris” by Helen Dore, we can get much more information of the Abbey. It’s a fascinating read that we seem to come back to time and time again. We’re sure you’ve heard us reference it before. You can get it on Amazon here. She neatly summarises the influences and feelings of Merton Abbey within this book, “What Morris achieved here was indeed the Ruskinian ideal of production in the most pleasant of surroundings and working conditions.” (Page 87)
One of Morris’ most famous achievements when it comes to his printing is the indigo discharge technique. He managed to produce designs with such rich and beautiful colours. Using his own vegetable dyes, they were hand printed on cotton fabric. Morris was overwhelmingly influenced by nature as you can see in his designs; but using these vivid beautiful colours almost makes it look like he’s printed them using the colours themselves.
W.R.Lethaby in his memoir “Philip Webb and his Work” in his Morris chapter perhaps writes it more succinctly than we can. It is “as if the cloths were stained through and through with the juices of the flowers.” Remember – they couldn’t just digitally print the exact colour they wanted back when they were creating these dyes. It was a much more labour intensive process. The achievement of not only creating them but also hand printing to last the test of time is truly remarkable.
Staying true to his passion of hand crafting rather than machine printing, the Morris chintzes were all hand printed. This could never have been done by the machine rollers. It was also a way the average middle class consumer could afford a Morris design. The Morris & Co. products – hand crafted and and printed using expensive materials were hugely costly and out of the realm of the budget of the working people. Luxuries such as woven fabrics, tapestries, embroideries and hand tufted rugs were for the rich. However, chintzes could be bought and used in a smaller quantity – perhaps they couldn’t afford a tapestries. But within budget perhaps was a piece of chintz that could be used to create a cushion cover or other small craft.
The fact that they were more accessible made them very popular. The lowered price point whilst still being of remarkable quality and extreme beauty with their hand print and colours made them one of Morris’s hallmarks. The chintzes weren’t originally for this purpose however – they are meant to be used as wall hangings. In Standen for example, Daffodil chintz is hung in the Morning Room.
At this time, Morris hadn’t yet been successful in printing on cotton to the standard he required. He of course would go on to do so, but the early cotton prints by Thomas Clarkson at Bannister Hall Print Works in Preston didn’t please him.
We hope you’ve enjoyed reading more about Morris and the chintzes. There’s so much to learn about that he achieved throughout his life and the passions he turned into a reality. We’d like to again reference the book that we used to back up our own knowledge of the blog. William Morris, Helen Dore, 1990 pages 86-88.
Posted in News by Laura
All our wonderful William Morris fabrics are digitally printed here in the UK, creating high quality print in incredible colour ways, if you’re quilting and crafting from our cotton and heavyweight cotton fabrics, we thought it’d be handy to have all the pattern repeats in an easy to save post ☺️
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#williammorris #craftingfabric #quiltingfabric #floralfabrics #patternfabric
Merton in blue is one of the most beautiful William Morris designs, a timeless blue and white, it was first designed in 1888!
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#williammorris #wmorris #morrisdesign #merton #preraphaelite
If you’d like a sample of Merton, just send us a message and we’ll get one sorted out for you!
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#williammorris #floralfabric #blueandwhite #blueandwhitefabric #tablescape
Have you seen Merton before? It’s so underrated as a Morris design we think! It was actually the first design that he printed on rotary screens under the name “Morris & Co.” After their rebrand from “Morris, Marshall, Faulkner & Co.’” 🌿 We’re just appreciating it during peony season!
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#peony #peonyseason #morris #morrisandco #preraphaelites
Taking a closer look at beautiful Lily design, a timeless design Morris designed in 1874, if you’d like a sample of Lily, just let us know! 💌
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The table details;
Lily napkins- £16.99 for 4
Lily tablecloths- starting from £29.99 depending on size
Also mentioned;
Lily cotton by the half metre- £9.25
Lily heavyweight cotton by the half metre- £10.25
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#williammorris #wmorris #preraphaelites #lily #quiltingcotton
When cutting fabric stacks, we always wonder what is being made from them, we often get messages about quilts being stitched together with various tonal colours, curtains ready to be part of daily life or dresses being sewn to be worn to the next big event, so if you ever make anything from our fabrics- whether it be a huge project or a tiny one made of our scrap bundles, do let us know what you make! 🪡🧵
Can you name the designs within the photo? All sold by the half meter, £18.50 per metre of cotton, £20.50 per metre of heavyweight cotton 🫶🏻
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#williammorris #wmorris #morrisfabric #floralfabric #quiltingcotton
Putting the spotlight on Mallow Forest Green, we love this design so much it’s so effortlessly beautiful, it’s been admired in homes for more than 147 years since William Morris designed it ✨
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The table details;
Mallow napkins- £16.99
Mallow tablecloths- starting at £29.99 depending on size
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#williammorris #weddingtablescape #weddingtableflowers #preraphaelites #artsandcraftsmovement
Mid week tables require; a vase of gorgeous fresh flowers, as many sweet treats as you can get your hands on, and of course, a gorgeous tablecloth set- this Willow Bough blue is one of our all time favourite William Morris designs, it’s utterly timeless and so beautiful 🌿
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The table details;
Willow Bough blue napkins- £16.99
Willow Bough tablecloths- starting at £29.99 depending on size
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#williammorris #williammorrisdesign #willowbough #englishdesign #myfloralhome
A little update from us 🇬🇧
From 1st July, our product prices will be increasing due to continued rises in manufacturing and material costs.
We’ve worked hard to absorb these increases for as long as possible, but to continue providing the quality you expect from us, a small price adjustment is now necessary.
Every product we create is proudly printed and manufactured here in the UK, using high-quality materials and processes that ensure a finish we’re proud of. Our fabrics are all digitally printed to give a crisp finish.
If you’ve been thinking about placing an order, now is the perfect time — all orders placed before 1st July will be at our current prices.
To thank you for your support, we’re offering an exclusive discount before the new prices take effect.
Use code: thankyou
Enjoy 10% off your order until 14th June
This is the perfect opportunity to place your order at current prices and enjoy an additional saving before the increase.
Thank you for supporting a UK small business and for choosing quality. We truly appreciate every order ❤️
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#uksmallbiz #madeintheuk #williammorris #fabricstore #floralfabric
Aren’t these the most gorgeous blooms!! 🫶🏻 This is our William Morris Compton design and it’s so underrated as a design, it’s beautiful year round because all the different details can be brought out of it, pair it with springtime greens to pop the green tones or autumnal burnt oranges during the colder months, it’s so versatile! ✨ Swipe to see my little photoshoot gatecrasher 😂
All our products are digitally printed and manufactured in the UK 🇬🇧
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#williammorris #williammorrisdesign #compton #artsandcraftsmovement #cottagecorekitchen
Bringing nature indoors, we our gorgeous oven gloves thrown over the cooker- a chic way to make something practical beautiful too! 🫶🏻
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#williammorrisfabric #williammorris #wmorris #floralkitchen #pimpernel
Gorgeous postbox 📮 If you’d like a free sample of any of our fabrics just send us a message and we’ll get them sent out to you 💌 If you’re ordering from abroad, we will always take the parcel to the post office to make sure we’re comparing different postage methods to get the best postage prices for you- we’re wanting to spread the floral goodness global! Today I pottered to the post office to send a lovely pvc apron to Australia which is amazing that Morris is well known world wide! 🐨🦘🇦🇺
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#williammorris #williammorrisdesign #smallukbusiness #fabricdesign #postboxesofinstagram
The best season is peony season 🫶🏻 Our favourite flowers, having peonies blooming in the house is always the best ✨ This is our William Morris Merton design, the most stunning blue and white pattern is so timeless ✨
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#williammorris #williammorrisdesign #wmorris #morrisdesign #blueandwhitedecor
Lily is one of our favourite William Morris designs, it’s such a beautiful botanical design with all those willow leaves in the background 🌿
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#williammorris #williammorrisfabric #lily #floraltable #floralmagic
Happy Strawberry Thief day! 🍓 On this day in 1883, Morris registered this beautiful design, isn’t it amazing that all these years later, it’s still as timeless as ever now more popular than ever and decorating homes across the world 🐦⬛
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#strawberrythief #williammorris #williammorrisdesign #birddesign #floralfabric
We want to say a huge THANK YOU to all our lovely customers who have been so patient with us whilst our website checkout has been all in a tizzy - and thank you for your orders on another platform, we appreciate you keeping us going as a small business- but, we’re back up and running now so please use code: THANKYOU at checkout for 15% off until Sunday 🫶🏻✨ (song was me when we finally got tech issues fixed 🫠😂)
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#williammorrisfabric #williammorris #wmorris #floralteatowel #williammorrisdesign
📣 This fabric is on a big sale! 📣 Our red Strawberry Thief drill fabric is currently on sale for £15 a metre 🍓 Our drill fabric is a slightly heavier weight and weave than our heavyweight fabric and is perfect for light upholstery, curtain making and more 🪡🧵 It won’t be on sale long so grab yourself some whilst you can ✨
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#williammorris #williammorrisdesign #strawberrythief #ukfabric #curtainfabric
Golden Lily always brings the sunshine indoors ☀️ we’ve got 15% off our website right now with code: florals 🌷
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#williammorris #wmorris #goldenlily #williammorrisfabric #williammorrisdesign
The soundtrack to our day- our fabric cutter! 🎼 If you ever order fabric from us this is how we get our cuts so straight ☺️ Did you know that we sell our fabrics by the half meter, so however big or small your project is, we’ve got fabric for you ☺️ This is our gorgeous William Morris Strawberry Thief blue design, it’s very often on our cutting table as it’s so popular! Do you prefer it in red or in blue? 🍓
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#williammorris #fabricbytheyard #fabricbymeter #floralfabric #ukfabric
The prettiest design; Hearts & Kisses 🤍 An original design, we’ve restored it from our late 1800- early 1900s French archive, we just love how delicate it is 💕 Would you like to see more of our archive designs? 🌷
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#floralfabric #craftingfabric #quiltingfabric #dressmakingfabric #fabricstash
An Easter crafting weekend, our pvc wipe clean fabric is perfect for crafting with easy clean up!🌷🐣 Hope you’ve all had a lovely weekend, remember if you’re doing any shopping, our 15% off is still running on our website with code; EASTER 🐣
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#eastertable #floralfabric #williammorris #wmorris #morrisfabric
🌟 15% off our website! 🌟 Get your tablescapes sorted for Easter (or get a treat for yourself from the Easter bunny!) with code; EASTER on our website only until Tuesday 7th 🐣🐰
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#williammorris #wmorris #eastertable #eastertablescape #floralhome