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A little re-vamp…

27th January 2017

If you’ve been browsing our site, you may have noticed we’ve changed a few things up and had some new branding. Whilst we love our Fleur design which has decorated our pages for the past few years, as we progress through the years and begin to produce more and more William Morris licensed designs, it’s clear the direction our business is heading. We now stock one of the largest ranges of Morris designs in the UK, and are proud our products are still printed and manufactured in the UK- just as Morris did all those years ago.

We’ve mainly used Willow Bough Green, with injections of Eyebright in the page banners because whilst Willow Bough is one of our customers favourite designs, Eyebright deserves to be in the limelight just that little bit more- it really is a beautiful design.

Eyebright was printed using the Indigo-dye technique. It’s a long process, taking three days to prepare and had to be extremely accurate; therefore it was a hugely arduous process and a time consuming way to print. First, the cloth was made a uniform blue colour, dyed all over in an indigo vat, then it was processed with a bleaching reagent which reduced the blue as much as was required for the particular base colour of the design being printed. The next step was to apply mordants onto the bleached parts, then place the immersed fabric in a madder vat to give it the proper tint. The excess colours are then removed, and then the colours are set at boiling point to ensure the colours on the finished fabric won’t run. Finally, the cloth is laid outside- print face up- so the white of the fabric can be purified. We’re pretty exhausted just writing about the process so goodness knows how Morris and his workers felt, however he persevered to get the process just right- a pioneer in this field.

When experimenting with the indigo vat, there are many wonderful stories of his attempts to perfect the system, the Morris Society possesses accounts that his, “hands and arms up to the elbow remained permanently blue” and “I trust i am taking in dyeing at every pore (otherwise than by the skin of my hands, which is certain)” he wrote in a letter to Georgiana Burne- Jones.

Personally, we’re glad he stuck with it, leaving a legacy behind of his beautiful designs- though we know our printers are happy they don’t have to do it all by hand these days!

Have a look at a selection of our Eyebright products; including a customer favourite, the Eyebright long handled zip top bag (which has a handy inner pocket!)

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Lazy Sunday mornings 💤 our William Morris Strawberry Thief tablecloths are now back in stock in all sizes if you fancy adding some floral magic to your table ✨ Hope you all have a lovely Sunday! 🩷
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We’re going to have to look at this English summer through our rose coloured specs we think and set the table summery despite the rain!☔️🩷 We thought this made the perfect table setting; a bouquet with blooms out the garden wrapped in a Daisy napkin cone, doesn’t it look great! 🫶🏻 We’re going to put a small bunch at everyone’s seat and then they can take them home to enjoy at their houses 🌿
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #strawberrythief #napkins #floraldesign #florals #floraltabledecor #tablescape #daisy
✨ It’s the last day for 20% off our whole website! ✨ Use code: floralsummer at checkout on our website today only! 🫶🏻
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #fabricstack #fabricstash #floralfabric #florals #victorianart #preraphaelite
We’re thinking of selling our William Morris Daisy fabric by the half metre 🫶🏻 It’s a much narrower fabric than our usual fabrics, but we’ve had some customers interested in it in cotton and heavyweight for projects such as upholstery, curtain and dress making and quilting projects, what do you all think? ✨🌿
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #fabric #daisy #fabricstack #fabricstash #quiltingfabric #quiltingcotton
✨✨ Offer extended ✨✨ We forgot to give you warning that our 20% off code was expiring and we thought it would brighten up some rainy July days, so now until the 14th July, take 20% off our website using code: FLORALSUMMER ☂️ 
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Cut this wonderful fabric stack yesterday 🫶🏻 All these beautiful Morris florals together in our heavyweight fabrics 🪡🧵
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #fabrics #fabricdestashuk #fabricstack
Our biggest summer sale alert! ‼️ Fancy 20% off our entire website?✨ Including our timeless Morris Strawberry Thief licensed design and everything else in our collection, just use code; floralsummer at checkout, hurry, it ends on the 7th July 🫶🏻
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One of our favourite Morris quotes 🫶🏻
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Enjoying peony season with some fresh blooms 🫶🏻
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #fabric #willowbough #peonies #peony #florals #floraldesign #florallove
Breakfast featuring Strawberry Thief taking pictures whilst waiting for the toast to pop! 🍓
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Can’t go on holidays without our Strawberry Thief windbreak to huddle behind! ⛱️ We upcycled this using the posts from our old one, if you’ve got one hanging about the garden shed, the how-to is on our blog so you can craft your own using our William Morris fabrics that we sell by the half metre 🫶🏻
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Bertie’s been loving Bridgerton and thought he’d pose with the wisteria wearing his Daisy cravat 😉
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When the audio accurately sums up how you feel about a design 🫶🏻 Beautiful Sweet Briar was first designed in 1912, we love the sweet little pink flowers in the climbing rose stems 🌹 This licensed Morris design is now back in stock, let us know if you’d like a sample! ✨
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#williammorris #williammorrisfabric #williammorrisfabrics #fabric #fabricstash #ukfabric #ukprinting #floralfabric #preraphaelite #floraldesign #floraldesigner
Our William Morris Willow Bough green placemats are now back in stock! ✨ They’re a beautiful addition to the table for every meal time 🫶🏻
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#williammorris #williammorrisdesign #williammorrisfabrics #fabric #placemats #tablescape #floraltable #preraphaelite #floralhome
🌷 William Morris month day 30 🌷 As we come near the end of Morris month, we’re celebrating with a fabric stack, full of beautiful licensed designs, which is your fave? 🌿 “Remember that a pattern is either right or wrong. It cannot be forgiven for blundering, as a picture may be which has otherwise great qualities in it. It is with a pattern as with a fortress, it is no stronger than its weakest point.”- William Morris 🤍 
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#williammorris #williammorrisdesign #williammorrisfabric #williammorrisfabrics #fabric #floralfabric #floralfabrics #fabricstack #fabricstash #fabricstore #onlinefabrics #ukfabricsonline #independantbusiness