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A little re-vamp…

27th January 2017

If you’ve been browsing our site, you may have noticed we’ve changed a few things up and had some new branding. Whilst we love our Fleur design which has decorated our pages for the past few years, as we progress through the years and begin to produce more and more William Morris licensed designs, it’s clear the direction our business is heading. We now stock one of the largest ranges of Morris designs in the UK, and are proud our products are still printed and manufactured in the UK- just as Morris did all those years ago.

We’ve mainly used Willow Bough Green, with injections of Eyebright in the page banners because whilst Willow Bough is one of our customers favourite designs, Eyebright deserves to be in the limelight just that little bit more- it really is a beautiful design.

Eyebright was printed using the Indigo-dye technique. It’s a long process, taking three days to prepare and had to be extremely accurate; therefore it was a hugely arduous process and a time consuming way to print. First, the cloth was made a uniform blue colour, dyed all over in an indigo vat, then it was processed with a bleaching reagent which reduced the blue as much as was required for the particular base colour of the design being printed. The next step was to apply mordants onto the bleached parts, then place the immersed fabric in a madder vat to give it the proper tint. The excess colours are then removed, and then the colours are set at boiling point to ensure the colours on the finished fabric won’t run. Finally, the cloth is laid outside- print face up- so the white of the fabric can be purified. We’re pretty exhausted just writing about the process so goodness knows how Morris and his workers felt, however he persevered to get the process just right- a pioneer in this field.

When experimenting with the indigo vat, there are many wonderful stories of his attempts to perfect the system, the Morris Society possesses accounts that his, “hands and arms up to the elbow remained permanently blue” and “I trust i am taking in dyeing at every pore (otherwise than by the skin of my hands, which is certain)” he wrote in a letter to Georgiana Burne- Jones.

Personally, we’re glad he stuck with it, leaving a legacy behind of his beautiful designs- though we know our printers are happy they don’t have to do it all by hand these days!

Have a look at a selection of our Eyebright products; including a customer favourite, the Eyebright long handled zip top bag (which has a handy inner pocket!)

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🌷 William Morris month day 30 🌷 As we come near the end of Morris month, we’re celebrating with a fabric stack, full of beautiful licensed designs, which is your fave? 🌿 “Remember that a pattern is either right or wrong. It cannot be forgiven for blundering, as a picture may be which has otherwise great qualities in it. It is with a pattern as with a fortress, it is no stronger than its weakest point.”- William Morris 🤍 
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🐭 William Morris month day 29 🐭 We’ve been loving William Morris month to celebrate Morris’s birthday month, spreading his floral magic by posting everyday - have you discovered a new favourite design of his this month? 🌿 We absolutely love these little mice and the banner by @mini_and_bob - aren’t they so lovely! 🐭🤍
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🌷William Morris Month Day 28🌷 Happy Easter weekend everyone! 🐥 We hope everyone has a lovely long bank holiday 🌿 We’re already planning some beautiful William Morris tablescapes, nothing too complex, all you need is some Morris florals, some flowers and lots of chocolate! 🐰
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🌷 William Morris Month Day 26 🌷 Absolutely loving a spring time floral on the table right now, especially when paired with an Easter craft or two! 🤍
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🌿 William Morris Month Day 25 🌿 Florals on florals on florals; all of the William Morris florals just look so beautiful together and, as Morris said himself, “Have nothing in your houses that you do not know to be useful or believe to be beautiful” 🌷
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🐥 William Morris Month Day 23 🐥 Loving the sunshine this week for springtime 🌿 We absolutely love Willow Bough on the table in the sunshine paired with spring blooms 🌷
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🌷 William Morris Month Day 22🌷 A themed table is always our favourite, we’ve been loving setting the table lately with an Easter theme- especially when it means we can eat the eggs after! 🐣✨ 
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#williammorris #williammorrismonth #williammorrisfabric #williammorrisfabrics #preraphaelite #eastertables #eastereggs #eastertablescape #springflorals
🌿 William Morris Day 20 🌿 William Morris fact of the day; did you know he founded the Kelmscott Press? 🖋️ He wrote of the venture – “Here is a new craft to conquer and to perfect.” Printing began at the press in Spring 1891 🪴 He designed multiple fonts including “Golden” Roman typeface and “Troy” Gothic type along with “Chaucer” and he worked to create beautiful books in regards to their designs which took into account their type, image and decorative elements – you can see beautiful examples of what he achieved today if you do a quick search on the Kelmscott Press- it’s well worth a Google! 🌷
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🌷 William Morris Month Day 19🌷 Happy first day of spring everyone! 🪴 We celebrated in our favourite way; coffee and cake of course! 🍰 Now we love florals all year round of course, but especially love adding in even more this time of year to reflect the blooms in the garden 🌷 What’s your favourite Morris design this time of year? 🌿
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📝 William Morris Month Day 18 📝 Did you know that as well as being an incredible designer, William Morris was also a brilliant writer and poet; have you read any of his writing? What’s your favourite quote? 🌷🌿
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☀️ William Morris Month Day 17 ☀️ The sunshine today has made us feel so excited for spring, it’s almost officially here! 🪴 This William Morris bunting is the dreamiest backdrop to all the spring summer days in the garden, it’s by @ellejoycreations - isn’t it fabulous!🌷
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🐰 William Morris Month Day 16 🐰 A Sunday spent Easter decorating, these cute little bunnies were a craft a few years back and they are always a firm favourite to bring out this time of year to hang on our Easter tree 🐥 Have you started decorating or eating eggs yet? 🐣
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🍓 William Morris Month Day 15 🍓 Absolutely can’t wait for the summer months to get our Strawberry Thief picnic basket and blanket back out- if you missed this craft we have a DIY on our website blog, along with a lot of other craft ideas and how-to blogs ☺️
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🍓 William Morris Month Day 14 🍓 Strawberry Thief was inspired by William Morris’s watching the thrushes under the strawberry nets at the stunning @kelmscottmanor 🌿 May Morris conjured up this scene when speaking of the design, “You can imagine my Father going out in the early morning and watching the rascally thrushes at work on the fruit beds and telling the fanned who growls ‘I’d like to wring their necks!’ that no bird in the garden must be touched. There were certainly more birds than strawberries in spite of attempts at protection. And the walls of the little dining-room are hung with this note of the June garden and the little lords of it.” 🍓 What a lovely insight into the Morris family life! 🥰
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