27th August 2018
Our collection of licensed William Morris designs just keeps growing; we’ve now got quite the range! With various colour palates and designs, we wanted to do a roundup on just a few of our designs and the history and stories behind them – this blog is part one of two! With each design, there’s always being a story of it’s design; the influences and inspiration. We do multiple products in each design as well as selling the fabric by the half metre in a variety of fabrics (cotton, cotton drill, heavyweight and pvc) for anyone crafty, there’s so much you can create from our William Morris fabric; from small projects to large.
Designed by 1864 by William Morris, Trellis was inspired by the rose trellis found in the garden of his home, Red House. Most of his designs are inspired by nature and Trellis is no different. The first wallpaper he ever created, the birds within the design were drawn by his friend and colleague, Philip Webb.
Along with our Trellis products, we also have a few that also showcase a picture of Morris along with his most famous quote, “Have nothing in your houses that you do not know to be useful or believe to be beautiful.”
We produce Strawberry Thief, designed in 1883 in two colour ways; red and blue – we can never quite decide on our favourite!
There’s a lovely story behind this design; once again inspired by nature, it was as Morris sat on the privy that he watched the birds steal the strawberries in his garden from under the fruit nets at his home, Kelmscott Manor. May Morris described this wonderfully when she said, “You can imagine my father going out in the early morning and watching the rascally thrushes at work on the fruit beds and telling the fanned who growls, ‘I’d like to wring their necks!’ that no bird in the garden must be touched. There were certainly more birds than strawberries in spite of attempts at protection. And the walls of the little dining-room are hung with this note of the June garden and the little lords of it.” We love the description and more of an insight into their daily life at Kelmscott Manor, Morris’ paradise.
Strawberry Thief was also a triumph for Morris as it was the first design he perfected using his pioneering indigo-dye technique of printing at Merton Abbey.
First designed in 1887, we have Willow Bough in both blue and white and green and cream. This is a stunning patterns with soft willow leaves throughout, it really feels bright and light, bringing nature indoors.
May Morris also spoke about this design, “we were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” Block printed when it was adapted for fabric in Merton Abbey, May Morris even used Willow Bough as her wallpaper design.
Pimpernel is a wonderful design, an incredibly famous one for Morris. Designed in 1876, though there are pimpernel flowers within the design, they’re smaller than the large poppies that dominate the design. Today it remains as the wallpaper adorning the walls of the Billiard Room in Wightwick Manor. Again with a naturalistic influence, the repeating pattern is typical of his work. In two colour ways; Pimpernel Cream and Pimpernel Green.
There’s too many designs to fit into one blog! Make sure to read part two here to learn more about our William Morris designs. It’s incredible to think how long ago his designs were created and the pioneering methods of print he used to create them. Nowadays, his designs are still incredibly popular and influential; interior designers still use his name and designs as examples and his designs are everywhere; even on the runways such as Marc Jacobs. We still print all our fabric in the United Kingdom and all our products are licensed William Morris designs; printed both size and colour ways to our own specification to best suit our designs.
Posted in News by Laura
We’re back open ☺️ sorry we’ve been so quiet on here, we’ve had a few weeks off for holidays 🫶🏻 We’re back now and ready to send out your floral magic kitchenware and fabrics ✨
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#printedintheuk #uksmallbusiness #fabricstore #fabrics #valentines
Still dreaming of last summer with my wedding bouquet and our “Jean” design we had for our napkins 🫶🏻 It’s an original Laura’s Beau design out our archive and named after my lovely Nanny, we have it in blue and this sage green, but we’re always dreaming of new colour ways to print it in 💭 What colour do you think would look good? ✨
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#smallbusinessowner #bridalbouquets #weddingtable #bouquet #floral
Golden Lily on the table today 🧁 everything should feel special even a little coffee and cake with friends, so we dressed the table up for it to make it extra special, isn’t Golden Lily such a beautiful William Morris design, one of our all time favourites ✨
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#williammorris #wmorris #goldenlily #floraltable #floralprint
Gorgeous William Morris Sweet Briar fabric! 🌿 Love the green leaves and pink flowers 🫶🏻 We have it in cotton, heavyweight cotton, and pvc, so you’ll find the perfect fit for your project ✨ 🪡🧵
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#williammorris #williammorrisdesign #fabricstash #ukfabric #wmorris
We’re having a moving sale over on our website! ✨ There are some absolute bargains to be had, including all these items! 🛒 Remember we offer free UK postage on all orders too 🌿 Plus we have a 15% off code running at the moment with code; JAN15 🫶🏻
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#williammorris #wmorris #smallukbusiness #smallshop #floralprint
We’ve got some fab bundles on our Etsy - we have a lot of offcuts from end of rolls and floral fabric magic can’t be wasted so we bundle them up ✨ Perfect for crafting, we have heavyweight fabric bundles and cotton available now, but hurry, they always sell out quick 🥰
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#williammorrisdesign #williammorris #wmorris #fabricstack #ukfabric
Guess who has a new bed for our new offices ✨ The king of naps, he will wake for biscuits, pets and little else during his day in the office 🫶🏻 His bed is covered in our licensed William Morris Willow Bough green and it looks so beautiful 🌿 The perfect bed to nap on all day ✨
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#williammorris #wmorris #blacklab #blacklabsquad #dogbeds
Has anyone got any January crafts? ❄️ After we’ve settled in our new office, we’re planning some cosy January crafts whilst we hibernate a little! 🌨️ This board is a beautiful way to display photos and notes that was covered in a fabric we no longer loved so last year I recovered it with something we did like - a range of our exclusive quilting fabrics and now it hangs proudly on the wall, showing you can upcycle things to be something you really love 🫶🏻
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#cosycraftclub #crafting #fabric #fabriccraft #upcycle
We’ve been a little quiet on here as we’ve been in the absolute trenches moving our office! ✨ Now we just need to settle in and find everything we’ve shoved in boxes and bags and then stashed in random places(!) but, we’re getting there 🫶🏻 Nothing will change for you ordering but we’ll have a new returns address 📮 It’s taken an absolute task force to move all that fabric and products and we’ve found some things for a little moving sale if anyone is interested… ✨
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#williammorris #wmorris #smallbusiness #smallbusinesswomen #uksmallbusiness
Not long to go until Christmas now ✨ Have you got your Christmas table sorted and your presents wrapped? 🎄
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#williammorris #wmorris #independantbusiness #christmastable #festivetable
The stockings were hung by the fire with care…✨ A week until Christmas Eve! 🎄 Still lots of time to order since we post the next working day with a 24hr service 🤶🏻
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#williammorris #wmorris #christmasgiftidea #smallbusinessgiftguide #christmasstocking
One of our biggest sellers this year for Christmas gifts - our licensed William Morris oven gloves ✨ Practical and stylish, every home needs a set, hanging some Morris floral magic over the cooker 🎄 Lots of designs are still in stock and with our free UK postage being tracked 24 Royal Mail, there’s still quite a few shopping days left until Christmas 📮 (I’ll even gift wrap it for free for you as an option at checkout, even though my own Christmas gifts are all hidden in the wardrobe still to wrap 😂) 🤶🏻🎅🏼
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#christmasgiftidea #ovenglove #floralhome #shopindie #williammorris
One pack of napkins folded four ways for Christmas tablescapes ✨ Which is your favourite? 🎄 We always love when a table set up comes with a little chocolate treat 🎅🏼 Beautiful Charlotte Rose is one of our favourites all year round, it can be dressed so many ways from Christmas to summer 🫶🏻
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#floralfabric #floraltable #christmasnapkin #christmastable #smallindiebusiness
There’s still plenty of shopping time before Christmas with our free UK postage with Royal Mail tracked 24 📮 We’re also doing free gift wrap on our website as an option at checkout 🤶🏻 Take 15% off too until the 20th December so whether for a gift of Christmas hosting having beautiful florals on the table, use code; FESTIVE at checkout on our website 🎄
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#williammorris #giftguide2025 #shopsmallforchristmas #christmasgiftideas #floralprint
Oh Mallow Forest Green, we love you on our festive tablescapes 🎄
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#williammorris #wmorris #floraltable #preraphaelite #christmastablesetting
Obsessed with this tree with all the vintage ornaments on the tree this year ✨ They were all grandparents so very special 🎄 having a little coffee and cake whilst the lights twinkle is so lovely ✨ This is our William Morris Golden Lily tablecloth, beautiful year round 🫶🏻
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#williammorris #vintage #vintagechristmas #vintagechristmasornaments #floraltable
It’s a blue and white Christmas over here 🙋🏽♀️ We went to the beautiful Christmas event at @harewoodhouse by the wonderfully talented @interiorcurve and we’re so inspired to have a themed blue and white tree and we’re so glad we did! 🤶🏻 This is our William Morris Merton blue, isn’t it beautiful, and so lovely to be able to dress it in various ways throughout the year, it’s so versatile ✨
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#williammorris #blueandwhitedecor #floraltablescape #flowerarranging #floralchristmas
What design are you having on your Christmas table? 🎄 We’re debating a few - our new forest green colours, our strawberry thief red, or maybe a Christmas blue and white… ✨
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#williammorris #christmastable #christmastablesetting #strawberrythief #floral
Christmas tablescaping all month long ✨ are you feeling festive already? 🎄 This is our Brother Rabbit blue design, isn’t it gorgeous 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #christmastable #floraltablescape
BLACK FRIDAY ENDS TONIGHT! ✨ use code; BLACKFRIDAY at checkout on our website to take 20% off everything - go, go, go! 🎄 We also have free gift wrap available at checkout so we can send gifts directly to loved ones or back to you gift wrapped and ready to go, we’re in the festive spirit so will gift wrap whilst we sing along to some festive songs 🤶🏻🎄
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#blackfriday #williammorris #wmorris #morrisfabric #floralfabrics