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The Brother Rabbit design was first produced at Merton Abbey by William Morris. Inspired by the book Morris read to his daughters, Jenny and May, it was named after a character in 'Uncle Remus, his song and sayings' (1881) by J.C. Harris. Designed by Morris, as with many designs, the birds and rabbits within the design were drawn by his lifelong friend and colleague Philip Webb.
Read MoreWe also produce William Morris Brother Rabbit in a red and cream colourway.
This licensed William Morris design was first produced in May 1882. It was one of nineteen designs registered at the Patent Office between 1881-1882 by Morris- seventeen of these were designed for the indigo- discharge method of printing.
The printing took three arduous days to complete. First the cloth was dyed all over in an indigo vat, for a uniform blue colour to be washed all over the fabric, it was then printed with a bleaching reagent- this would then reduce the colour as much as required to achieve the desired base colour.
Mordants are applied onto the bleached parts and the cloth was then completely immersed in madder vat in order to give the proper tint. The excess colour was then cleaned off and, to set the fabric so it wouldn't run, the colours were set at boiling point by passing the fabric through soap. The cloth was then laid outside with the printed side face up so the white of the design can be purified- as you can tell, a laborious job!
Now, our products are both printed and manufactured in the UK, are licensed designs by William Morris, and are printed both size and colour-wise to our own specifications to best suit our products.
Gorgeous William Morris Sweet Briar fabric! 🌿 Love the green leaves and pink flowers 🫶🏻 We have it in cotton, heavyweight cotton, and pvc, so you’ll find the perfect fit for your project ✨ 🪡🧵
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#williammorris #williammorrisdesign #fabricstash #ukfabric #wmorris
We’re having a moving sale over on our website! ✨ There are some absolute bargains to be had, including all these items! 🛒 Remember we offer free UK postage on all orders too 🌿 Plus we have a 15% off code running at the moment with code; JAN15 🫶🏻
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#williammorris #wmorris #smallukbusiness #smallshop #floralprint
We’ve got some fab bundles on our Etsy - we have a lot of offcuts from end of rolls and floral fabric magic can’t be wasted so we bundle them up ✨ Perfect for crafting, we have heavyweight fabric bundles and cotton available now, but hurry, they always sell out quick 🥰
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#williammorrisdesign #williammorris #wmorris #fabricstack #ukfabric
Guess who has a new bed for our new offices ✨ The king of naps, he will wake for biscuits, pets and little else during his day in the office 🫶🏻 His bed is covered in our licensed William Morris Willow Bough green and it looks so beautiful 🌿 The perfect bed to nap on all day ✨
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#williammorris #wmorris #blacklab #blacklabsquad #dogbeds
Has anyone got any January crafts? ❄️ After we’ve settled in our new office, we’re planning some cosy January crafts whilst we hibernate a little! 🌨️ This board is a beautiful way to display photos and notes that was covered in a fabric we no longer loved so last year I recovered it with something we did like - a range of our exclusive quilting fabrics and now it hangs proudly on the wall, showing you can upcycle things to be something you really love 🫶🏻
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#cosycraftclub #crafting #fabric #fabriccraft #upcycle
We’ve been a little quiet on here as we’ve been in the absolute trenches moving our office! ✨ Now we just need to settle in and find everything we’ve shoved in boxes and bags and then stashed in random places(!) but, we’re getting there 🫶🏻 Nothing will change for you ordering but we’ll have a new returns address 📮 It’s taken an absolute task force to move all that fabric and products and we’ve found some things for a little moving sale if anyone is interested… ✨
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#williammorris #wmorris #smallbusiness #smallbusinesswomen #uksmallbusiness
Not long to go until Christmas now ✨ Have you got your Christmas table sorted and your presents wrapped? 🎄
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#williammorris #wmorris #independantbusiness #christmastable #festivetable
The stockings were hung by the fire with care…✨ A week until Christmas Eve! 🎄 Still lots of time to order since we post the next working day with a 24hr service 🤶🏻
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#williammorris #wmorris #christmasgiftidea #smallbusinessgiftguide #christmasstocking
One of our biggest sellers this year for Christmas gifts - our licensed William Morris oven gloves ✨ Practical and stylish, every home needs a set, hanging some Morris floral magic over the cooker 🎄 Lots of designs are still in stock and with our free UK postage being tracked 24 Royal Mail, there’s still quite a few shopping days left until Christmas 📮 (I’ll even gift wrap it for free for you as an option at checkout, even though my own Christmas gifts are all hidden in the wardrobe still to wrap 😂) 🤶🏻🎅🏼
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#christmasgiftidea #ovenglove #floralhome #shopindie #williammorris
One pack of napkins folded four ways for Christmas tablescapes ✨ Which is your favourite? 🎄 We always love when a table set up comes with a little chocolate treat 🎅🏼 Beautiful Charlotte Rose is one of our favourites all year round, it can be dressed so many ways from Christmas to summer 🫶🏻
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#floralfabric #floraltable #christmasnapkin #christmastable #smallindiebusiness
There’s still plenty of shopping time before Christmas with our free UK postage with Royal Mail tracked 24 📮 We’re also doing free gift wrap on our website as an option at checkout 🤶🏻 Take 15% off too until the 20th December so whether for a gift of Christmas hosting having beautiful florals on the table, use code; FESTIVE at checkout on our website 🎄
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#williammorris #giftguide2025 #shopsmallforchristmas #christmasgiftideas #floralprint
Oh Mallow Forest Green, we love you on our festive tablescapes 🎄
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#williammorris #wmorris #floraltable #preraphaelite #christmastablesetting
Obsessed with this tree with all the vintage ornaments on the tree this year ✨ They were all grandparents so very special 🎄 having a little coffee and cake whilst the lights twinkle is so lovely ✨ This is our William Morris Golden Lily tablecloth, beautiful year round 🫶🏻
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#williammorris #vintage #vintagechristmas #vintagechristmasornaments #floraltable
It’s a blue and white Christmas over here 🙋🏽♀️ We went to the beautiful Christmas event at @harewoodhouse by the wonderfully talented @interiorcurve and we’re so inspired to have a themed blue and white tree and we’re so glad we did! 🤶🏻 This is our William Morris Merton blue, isn’t it beautiful, and so lovely to be able to dress it in various ways throughout the year, it’s so versatile ✨
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#williammorris #blueandwhitedecor #floraltablescape #flowerarranging #floralchristmas
What design are you having on your Christmas table? 🎄 We’re debating a few - our new forest green colours, our strawberry thief red, or maybe a Christmas blue and white… ✨
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#williammorris #christmastable #christmastablesetting #strawberrythief #floral
Christmas tablescaping all month long ✨ are you feeling festive already? 🎄 This is our Brother Rabbit blue design, isn’t it gorgeous 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #christmastable #floraltablescape
BLACK FRIDAY ENDS TONIGHT! ✨ use code; BLACKFRIDAY at checkout on our website to take 20% off everything - go, go, go! 🎄 We also have free gift wrap available at checkout so we can send gifts directly to loved ones or back to you gift wrapped and ready to go, we’re in the festive spirit so will gift wrap whilst we sing along to some festive songs 🤶🏻🎄
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#blackfriday #williammorris #wmorris #morrisfabric #floralfabrics
A very floral Christmas🎄 Our William Morris Sweet Briar design looks so beautiful dressed up for Christmas! ✨
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#williammorris #williammorrisdesign #sweetbriar #floralchristmas #christmastable
One thing that is wonderful about timeless design is that you can use it year round- dressed with Christmas candles and foliage, springtime blooms, summer florals and autumn pumpkins - it can see you through it all 🫶🏻 That’s why we want to show them in a Christmas setting so you can see they’re a perfect gift for your loved one or for your own table ✨ Which is your favourite season to dress your table for? 🎄
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#williammorris #wmorris #timelessdesign #classicdesign #merton
Did you know we sell fat quarters in all our designs? 🪡 A perfect gift for the sewers, quilters and crafters in your life, there’s a design for everyone within our collection of licensed William Morris designs and original florals 🎄
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#williammorris #giftguide #quiltersofinstagram #christmascraft #giftsforher
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