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William Morris Brother Rabbit

The Brother Rabbit design was first produced at Merton Abbey by William Morris. Inspired by the book Morris read to his daughters, Jenny and May, it was named after a character in 'Uncle Remus, his song and sayings' (1881) by J.C. Harris. Designed by Morris, as with many designs, the birds and rabbits within the design were drawn by his lifelong friend and colleague Philip Webb.

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We also produce William Morris Brother Rabbit in a red and cream colourway.

This licensed William Morris design was first produced in May 1882. It was one of nineteen designs registered at the Patent Office between 1881-1882 by Morris- seventeen of these were designed for the indigo- discharge method of printing.

The printing took three arduous days to complete. First the cloth was dyed all over in an indigo vat, for a uniform blue colour to be washed all over the fabric, it was then printed with a bleaching reagent- this would then reduce the colour as much as required to achieve the desired base colour.

Mordants are applied onto the bleached parts and the cloth was then completely immersed in madder vat in order to give the proper tint. The excess colour was then cleaned off and, to set the fabric so it wouldn't run, the colours were set at boiling point by passing the fabric through soap. The cloth was then laid outside with the printed side face up so the white of the design can be purified- as you can tell, a laborious job!

Now, our products are both printed and manufactured in the UK, are licensed designs by William Morris, and are printed both size and colour-wise to our own specifications to best suit our products.

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William Morris fabric almost fat quarter bundle- cotton fabric, perfect for quilting and crafts bundle 3
William Morris fabric almost fat quarter bundle- cotton fabric, perfect for quilting and crafts bundle 3
£15.00
William Morris Brother Rabbit blue heavyweight cotton fabric piece 152 x 63cm
William Morris Brother Rabbit blue heavyweight cotton fabric piece 152 x 63cm
£15.50
William Morris Brother Rabbit blue heavyweight cotton fabric piece 150 x 99cm
William Morris Brother Rabbit blue heavyweight cotton fabric piece 150 x 99cm
£16.50
William Morris Brother Rabbit Blue 132 x 229cm Tablecloth and Napkins Gift Set
William Morris Brother Rabbit Blue 132 x 229cm Tablecloth and Napkins Gift Set
£60.00
William Morris Brother Rabbit Blue 132 x 178cm Tablecloth and Napkins Gift Set
William Morris Brother Rabbit Blue 132 x 178cm Tablecloth and Napkins Gift Set
£56.00
William Morris Brother Rabbit Blue 147cm Round Tablecloth and Napkins Gift Set
William Morris Brother Rabbit Blue 147cm Round Tablecloth and Napkins Gift Set
£53.00
William Morris Brother Rabbit Pvc / Oilcloth Floral Apron
William Morris Brother Rabbit Pvc / Oilcloth Floral Apron
£20.99
William Morris Brother Rabbit Cotton Floral Tea Towel
William Morris Brother Rabbit Cotton Floral Tea Towel
£10.99
William Morris Brother Rabbit 4 Cotton Floral Napkins.
William Morris Brother Rabbit 4 Cotton Floral Napkins.
£20.99
William Morris Brother Rabbit 147cm Round Floral Tablecloth
William Morris Brother Rabbit 147cm Round Floral Tablecloth
£35.99
William Morris Brother Rabbit 132 x 178cm  Floral Tablecloth.
William Morris Brother Rabbit 132 x 178cm Floral Tablecloth.
£38.99
William Morris Brother Rabbit 132 x 229cm Floral Tablecloth.
William Morris Brother Rabbit 132 x 229cm Floral Tablecloth.
£36.99
William Morris Brother Rabbit Cotton Floral Fabric By Half Metre
William Morris Brother Rabbit Cotton Floral Fabric By Half Metre
From: £12.25
William Morris Brother Rabbit Heavy  Floral Fabric By Half Metre
William Morris Brother Rabbit Heavy Floral Fabric By Half Metre
From: £13.25
William Morris Brother Rabbit Blue Fat Quarter
William Morris Brother Rabbit Blue Fat Quarter
£8.00
Cut this gorgeous fat quarter bundle today ✂️ Can you name all the gorgeous William Morris designs? ✨
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#williammorris #williammorrisfabric #fatquarter #fatquarterbundles #floralfabric
Did you know all our William Morris designs are licensed William Morris designs that we digitally print and manufacture in the UK 🇬🇧
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#williammorris #williammorrisdesign #floralfabric #smallbusinesssupportingsmallbusiness #quiltingfabric
Cut this gorgeous fabric stack today- can anyone name these iconic William Morris designs? ✨
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#williammorris #wmorris #quiltfabric #curtainfabric #floralfabric
Our fabric patchwork bundles, fabric bundles and remnants have been restocked on our website now! 🤎 With only a few available, hurry to get the designs you want, the bundles are great for smaller sewing and quilting bundles, what will you create? 🪡🧵 
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#fabricscraps #fabricstash #williammorris #fabricseller #fabriclove
Is there anything better than fresh flowers? 🌻 Bringing sunshine and nature indoors with Merton blue on the table today 🤍
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#williammorris #wmorris #floraltable #flowerstagram #blueandwhite
In 1864, William Morris designed gorgeous Trellis- inspired by the rose trellis in the gardens of @redhousent 🌹 We’ve got a limited collection of small and large cotton tote bags that we’ve just put live on the website- the perfect accompaniment to your next day out, it’s a design that’s proved itself to be timeless, plus it’ll go with every outfit, what’s not to love! 🤍 If everyone loves our cotton totes, we could bring them out in more designs, which design would you like to see a tote in? 🌟
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#inspiredbynature_ #williammorris #trellis #garden #floraltotebag
Perfect in every colour; it’s Brother Rabbit ✨ Our licensed William Morris Forest Green colour way of Brother Rabbit now comes in tea towel form to add some timeless floral magic to your kitchen, did you know the birds and rabbits within the design were drawn by Philip Webb? 🐦‍⬛ 
Our tea towels are all printed and manufactured in the UK, and are £10.99 each 🌟
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#williammorris #williammorrisdesign #floral #philipwebb #floralprint
Gorgeous Mallow Forest Green in the sunshine this week ☀️ Our heavyweight fabric is so versatile with so many crafts, what will you make? 🧵
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#williammorris #williammorrisdesign #williammorrisfabric #greenfloral #craftingfabrics
Wrap an order with us for a custom bundle of some wedding table linens 🌿 These Mallow Forest Green napkins and a custom table runner are now on their way to a customer to adorn their wedding tables, we’re so pleased to be involved in the tables of a few weddings this year! 🤍 If you are looking for gorgeous timeless William Morris florals for your tables, get in touch we’d love to discuss it with you ✨ 
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#williammorris #weddingtablescape #weddingtables #weddinglinens #weddingtablescape
It’s coming home! 🏴󠁧󠁢󠁥󠁮󠁧󠁿 To celebrate, take 15% off our website all weekend with code: HOME at checkout ⚽️ Hurry it ends Tuesday 🌿
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#williammorris #england #itscominghome⚽️ #britishbusiness #floralprint
Have you seen our forest green colourways of Mallow and Brother Rabbit? 🌿 We brought them out last year and were so happy that they’re ever so popular with everyone 💚 This week we’ve also got a 10% discount running on our website with code: floralsummer 🌅
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#williammorris #williammorrisfabric #wmorris #williammorrisdesign #preraphaelite
A moment for the greens! 💚 Can you name all these beautiful green William Morris designs? 🌿 All digitally printed here in the UK 🇬🇧 The good thing seeing them all together is you can see which work together for a sewing project or quilt, or layered together for your next tablescape! 🫧
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#williammorris #williammorrisdesign #williammorrisfabric #preraphaelites #floralfabrics
Did you know we do bundles of our fabric offcuts? 🌿 Perfect for sewer and quilters, they’re various sizes and designs and available on our Etsy and website - this is our latest “almost fat quarter” bundle that all are almost 50cm pieces, you could even make double sided cushions or anything! What would you create? 🪡🧵 (message us if you’d like a link to our bundles!🫧)
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#williammorris #fatquarters #fatquarterbundle #preraphaelite #quiltingcotton