14th August 2017
If you’ve seen us around and about on our blog or social media, you’ll probably have picked up on the fact we’re pretty into our afternoon teas. It has pretty much everything we could want: cake? Check! Scones? Check! More cake on a different tier of the pretty china cake stand? CHECK! If you get the impression we’re more interested in the dessert aspect of the event, you’d be correct – we’ll swap our sandwiches for more cake please.
Since it’s national afternoon tea week this week, we’re more than willing to celebrate!

We threw a birthday afternoon tea recently – how pretty does our William Morris Willow Bough Blue tablecloth look! I think it’s important to remember that when throwing an afternoon tea, whilst it’s all about the food and company, the accessories you have on the table are also very important. Afternoon tea has been seen for centuries as a high class thing to do, so keep it proper with a beautiful tablecloth with matching napkins – bonus points for placemats too! Finish it off with china – at the moment we’re loving the trend of having mismatched china on the table, with everyone having a different patterned cup or plate. If you’ve got matching sets, this looks wonderful too, but mismatched is a good trend if one cup has been smashed over the years or you’ve picked up an individual plate or two over the years and is a great way to showcase them and still use the odd bits you’ve collected one way or another.

How did Afternoon Tea begin?
Afternoon Tea began around 1840 when Anna, the Duchess of Bedford had an issue that she got hungry between lunch and dinner as their dinners were ‘fashionable late’ at around 8pm. She began to have tea and a snack alone in her boudoir – our kind of pal. Later, she thought it would be a fun idea to invite her friends to and so the tradition was born. Anna was a close friend of Queen Victoria and so as a prominent figure in London society, others followed suit. During the 1880s, the upper class society women would dress for the occasion in gowns, gloves and hats. The afternoon tea was usually served somewhere between 4-5pm and occurred in the drawing room. During the summer months, they moved the venue into their gardens and this encouraged the Lords and men of the house to join in the fun!
It’s worth noting that at the tine, Tea was a delicacy and an expensive thing to have and so it was a bit of a status symbol that they could afford to drink such a fine tea. The rich elite would even get their portraits commissioned and have fine china and teas included in the art so, again, people knew of their status and wealth.

Posted in News by Laura
Obsessed with this tree with all the vintage ornaments on the tree this year ✨ They were all grandparents so very special 🎄 having a little coffee and cake whilst the lights twinkle is so lovely ✨ This is our William Morris Golden Lily tablecloth, beautiful year round 🫶🏻
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#williammorris #vintage #vintagechristmas #vintagechristmasornaments #floraltable
It’s a blue and white Christmas over here 🙋🏽♀️ We went to the beautiful Christmas event at @harewoodhouse by the wonderfully talented @interiorcurve and we’re so inspired to have a themed blue and white tree and we’re so glad we did! 🤶🏻 This is our William Morris Merton blue, isn’t it beautiful, and so lovely to be able to dress it in various ways throughout the year, it’s so versatile ✨
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#williammorris #blueandwhitedecor #floraltablescape #flowerarranging #floralchristmas
What design are you having on your Christmas table? 🎄 We’re debating a few - our new forest green colours, our strawberry thief red, or maybe a Christmas blue and white… ✨
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#williammorris #christmastable #christmastablesetting #strawberrythief #floral
Christmas tablescaping all month long ✨ are you feeling festive already? 🎄 This is our Brother Rabbit blue design, isn’t it gorgeous 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #christmastable #floraltablescape
BLACK FRIDAY ENDS TONIGHT! ✨ use code; BLACKFRIDAY at checkout on our website to take 20% off everything - go, go, go! 🎄 We also have free gift wrap available at checkout so we can send gifts directly to loved ones or back to you gift wrapped and ready to go, we’re in the festive spirit so will gift wrap whilst we sing along to some festive songs 🤶🏻🎄
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#blackfriday #williammorris #wmorris #morrisfabric #floralfabrics
A very floral Christmas🎄 Our William Morris Sweet Briar design looks so beautiful dressed up for Christmas! ✨
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#williammorris #williammorrisdesign #sweetbriar #floralchristmas #christmastable
One thing that is wonderful about timeless design is that you can use it year round- dressed with Christmas candles and foliage, springtime blooms, summer florals and autumn pumpkins - it can see you through it all 🫶🏻 That’s why we want to show them in a Christmas setting so you can see they’re a perfect gift for your loved one or for your own table ✨ Which is your favourite season to dress your table for? 🎄
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#williammorris #wmorris #timelessdesign #classicdesign #merton
Did you know we sell fat quarters in all our designs? 🪡 A perfect gift for the sewers, quilters and crafters in your life, there’s a design for everyone within our collection of licensed William Morris designs and original florals 🎄
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#williammorris #giftguide #quiltersofinstagram #christmascraft #giftsforher
Use code: BLACKFRIDAY at checkout on our website for 20% off everything 🖤
Whether you’re getting your gift list checked off or looking to treat yourself to a little floral magic to brighten your home this season 🎄
This is our biggest saving of the year and remember we’re offering free gift wrap at checkout to make gifting easier this year! 🎁
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#blackfriday #giftideasforher #williammorris #wmorris #floralprinteverything
Absolutely stunning products by @applique.atelier 🎄 We always love to see what all these talented people can make from our licensed William Morris fabrics- they’re always such beautiful products for their small businesses, these would make beautiful Christmas gifts! 🎄✨
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#williammorris #williammorrisdesign #preraphaelite #smallbusinesssupportingsmallbusiness #smallbusinesschristmas #christmasgift #womenowned #sewing #sewersofinstagram
Are you team “tree up” or team “it’s not time yet!!” 🎄 Personally, I’d have a Christmas tree in every room if I could 😂 We’ve been busily retaking photos for the website all festive, because why not! ✨Our Compton tea towel looks perfect with our mini tree 🤶🏻
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#williammorris #wmorris #morris #christmasgiftideas #giftideas #smallbusinessgiftguide #giftguide #teatowel #floralkitchen
New product alert! ✨ Our new William Morris table runners are now available in a range of designs, perfect for adding a pop of Morris to your table! 🎄 These are all dressed up for Christmas but we adore how all our designs including this new Forest Green colour way are perfect for year round use making it a perfect present for your own table or a loved one’s 🫶🏻 we’re also offering free gift wrap on all orders on our website you just need to choose it as an option at checkout, making Christmas super easy this year so you can forget hunting round for sellotape and focus on enjoying the festivities! 🎄
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#williammorris #williammorrisfabric #williammorrisdesign #tablerunner #floraltable #christmastablesetting #christmastablescape #tablescapestyling
Is everyone else feeling Christmassy? 🎄 We absolutely adore Christmas florals on the table, we’re always planning a little table dec 🤶🏻
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#williammorris #wmorris #morris #florals #floralscape #tablescape #myfloraldays #myfloralvibe #christmasfloral #christmasflorals
If you’re looking for gorgeous handmade William Morris Christmas cards, check out @kayehannabuss ✨ With lots of beautiful crafts too they would make lovely Christmas gifts! 🎁 If you saw our post this weekend about supporting small businesses, we are going to share small businesses on our Instagram so if you’d like us to share your products using our fabrics just message us 🥰
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#williammorris #wmorris #morris #florals #fabulousflorals #preraphaelite #christmascrafts #christmascraft #handmadechristmas #handmadechristmasgifts #shopsmall #supportsmall
Tag your favourite small business in the comments to give everyone ideas on where to shop small this Christmas!🎄 It’s so important to shop small and support local businesses that are always working so hard to create beautiful products and give amazing service ✨
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#shopsmall #shopsmallthischristmas #shopsmallbusinesses #smallbusiness #smallbusinesssupportingsmallbusiness #ukbusinesswomen #williammorris #wmorris #myfloralvibe #floralchristmas
Our beautiful new colourway in Brother Rabbit is now in stock in tablecloths and napkins- perfect for not only your Christmas tables but also year round 🎄🔔 Isn’t it stunning ✨
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #fabric #florals #preraphaelite #floraldesign #christmastable #christmastablescape #tablescape #christmasfloral
Lovely meeting so many Morris fans today at the shopping event at @ruddingparkhotel 🫶🏻 Lost count of the amount of times I said “they’re all licensed Morris designs printed and manufactured in the UK!” 🇬🇧
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #florals #fabric #preraphaelite #floraldesign #wmorris #christmasfair #uksmallbusiness #ukfabricshop
Come and see us! We’re at the @ruddingparkhotel pop up shopping event tomorrow in beautiful Harrogate 🥰 it’s from 12pm- 8pm and we’ll be having some special offers going on ✨ perfect to get your Christmas shopping started it’s in aid of @mysaintmichaels and @rnli 🫶🏻
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#williammorris #williammorrisdesign #williammorrisprint #design #popup #popupmarket #rnli #brotherrabbit #fatquarter #fatquartershop #uksmallbiz #christmasgifts
Merton is back 🫶🏻 Gorgeous blue and white, we are such big fans of this on the table 🎀
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#williammorris #williammorrisdesign #williammorrisprint #wmorris #preraphaelite #merton #preraphaelite #madeintheuk #madeinbritain #smallbusiness
Lighting sparklers in the kitchen so you know Willow Bough green tablecloths and pvc fabric are back in stock 🎇 We hope you have a wonderful bonfire night tomorrow 🎆 featured; our Willow Bough green pvc wipe clean fabric - perfect for when you create a mess on the table, but please don’t light sparklers in your home we had a lapse of health and safety thought 🫶🏻
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#bonfirenight #bonfirenights #willowbough #wmorris #williammorris #williammorrisdesign #design #englishdesign #englishdesigner #britishdesigner #madeintheuk🇬🇧 #smallbusiness #floralfabric