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“There are few hours in life more agreeable than the hour dedicated to the ceremony known as afternoon tea” – Henry James

14th August 2017

If you’ve seen us around and about on our blog or social media, you’ll probably have picked up on the fact we’re pretty into our afternoon teas. It has pretty much everything we could want: cake? Check! Scones? Check! More cake on a different tier of the pretty china cake stand? CHECK! If you get the impression we’re more interested in the dessert aspect of the event, you’d be correct – we’ll swap our sandwiches for more cake please.

Since it’s national afternoon tea week this week, we’re more than willing to celebrate!

We threw a birthday afternoon tea recently – how pretty does our William Morris Willow Bough Blue tablecloth look! I think it’s important to remember that when throwing an afternoon tea, whilst it’s all about the food and company, the accessories you have on the table are also very important. Afternoon tea has been seen for centuries as a high class thing to do, so keep it proper with a beautiful tablecloth with matching napkins – bonus points for placemats too! Finish it off with china – at the moment we’re loving the trend of having mismatched china on the table, with everyone having a different patterned cup or plate. If you’ve got matching sets, this looks wonderful too, but mismatched is a good trend if one cup has been smashed over the years or you’ve picked up an individual plate or two over the years and is a great way to showcase them and still use the odd bits you’ve collected one way or another.

How did Afternoon Tea begin?

Afternoon Tea began around 1840 when Anna, the Duchess of Bedford had an issue that she got hungry between lunch and dinner as their dinners were ‘fashionable late’ at around 8pm. She began to have tea and a snack alone in her boudoir – our kind of pal. Later, she thought it would be a fun idea to invite her friends to and so the tradition was born. Anna was a close friend of Queen Victoria and so as a prominent figure in London society, others followed suit. During the 1880s, the upper class society women would dress for the occasion in gowns, gloves and hats. The afternoon tea was usually served somewhere between 4-5pm and occurred in the drawing room. During the summer months, they moved the venue into their gardens and this encouraged the Lords and men of the house to join in the fun!

It’s worth noting that at the tine, Tea was a delicacy and an expensive thing to have and so it was a bit of a status symbol that they could afford to drink such a fine tea. The rich elite would even get their portraits commissioned and have fine china and teas included in the art so, again, people knew of their status and wealth.

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We hope you’re having a lovely Easter 🐣 Choccy treats galore with some beautiful Morris florals, what more could we want! 🌷🤍
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Morris fan? There’s 15% off our entire collection of licensed William Morris fabrics and products, this Easter weekend only! 🐣 Use code: EASTER15 at checkout, on our website only, until Monday at midnight 🌙 Enjoy this Easter treat from us! 🤍
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#williammorris #williammorrisfabric #williammorrisdesign #onlinefabric #onlinefabrics #preraphaelite #upholsteryfabric #curtainfabric #floraldesign
We love all the beautiful spring florals this time of year 🌷 We’ve also not been able to resist starting early on the Easter treats! 🐣
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#williammorris #williammorrisfabric #williammorrisdesign #williammorrisfabrics #willowbough #tablescape #tablescapes #eastertablesetting #upholsteryfabric #upholsteryfabrics #curtainfabrics #eastertableideas
Introducing Daisy, our latest William Morris licensed design 🌿 Daisy was the second wallpaper William Morris designed, but the first to be produced in 1864, so it remains a special design to every Morris fan ✨ It must have been a favourite of Morris himself, as embroideries of Daisy were used to decorate at the stunning Red House, Morris's home in Bexleyheath. 
We hope you love Daisy as much as we do! Available now on our website, in a limited range of products, fabric is coming soon! ☺️
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A fabric stack of William Morris floral dreams 🤍
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Spring floral ready with our William Morris Willow Bough table setting 🌿 Do your weekend plans also revolve around tea/coffee and baked goods? 🤍
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#williammorris #williammorrisfabric #willowbough #springfloral #preraphaelite #spring #florals #floralfabric #tablescape #onlinefabric #onlinefabricstore #curtainfabric #upholsteryfabric
Monday done right, laying the table with our beautiful licensed William Morris Willow Bough green tablecloth, completed with a @bettys treat 🥰 
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A little fabric stack of our William Morris florals, waiting to be crafted into a project 🪡 Can you name them all from the little peak? 🌿 
All our fabrics are printed in the UK and are licensed William Morris designs, printed both size and colour wise to our own specification ✨ If you’d like a sample, just send us a message 📬
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Showcasing our licensed William Morris Lily fabric, it’s so light and bright it’s making us excited for Spring! 🌿
Designed by William Morris in 1874, it incorporates the willow background with lilies and wild flowers ✨ The design must have been well loved by Morris himself- it was the wallpaper he used to decorate his bedroom at Kelmscott Manor, his home in Lechlade, Gloucestershire 🌿
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Thrilled with our reupholstered chair, brought back to life with our heavyweight William Morris Willow Bough Green 🌿 It’s amazing what a pop of colour and a floral will do to a room 🤍 If you fancy learning how we did this upcycle, we’ll write a blog on it ☺️ 
& if you’re in the UK and would like a sample of any of our fabrics, please let us know 📮
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#williammorris #morris #williammorrisfabric #morrisfabric #williammorrisfabrics #willowbough #reupholstery #reupholstered #upholsteryfabric #upcycledfurniture
The different weights of fabric 🧵 We have four weights of fabrics; cotton, heavyweight, drill and pvc, all work well for different projects. For a free sample, please feel free to message us and we’ll get them sent out to you 📮
✨ For our 100% cotton, it’s great for quilting, dress making and more, our lightest weight of cotton
✨ Our heavyweight cotton is perfect for curtains and light upholstery, a heavier fabric than our 100% cotton 
✨ Our drill cotton fabric is our heaviest weave fabric, suitable for light upholstery 
✨ Our PVC is our pvc/oilcloth coated cotton fabric, brilliant as a table covering, it’s sold by the half metre and as it won’t fray, is great to put straight on the table 🌿

The cotton, heavyweight and drill cotton are all 152cm wide and the pvc fabric is 140cm wide. All are sold by the half metre 📏
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In January when the Christmas sparkles come down, we’ve got to bring out even more Morris florals to make sure the house still feels sparkly and beautiful ✨ if you’re also looking to revamp any of the home and looking for a licensed William Morris design for a pop of colour, get in touch for any samples so you can choose which works in your home 🤍
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#williammorris #morris #strawberrythief #preraphaelite #onlinefabric #onlinefabricstore #fabrics #williammorrisfabric
Our blue Strawberry Thief oven gloves are back in stock, just in time for Christmas! 🎄 will you be gifting some Morris floral magic this year? Or hope to be receiving some! 🎁 Our matching sets of kitchenware and tableware are very popular this time of year, remember if you’re sending direct to your loved one, you can select for the items to be gift wrapped at checkout on our website! 🌟
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#williammorris #strawberrythief #williammorrisdesign #williammorrisfabric #williammorrisdesigns #ovengloves #christmasgiftsideas #kitchenware #tablescape
Our Black Friday sale is now live! 🥂 On our website only, use code, BLACKFRIDAY10 all weekend for 10% off your order ☺️ Ends Sunday at midnight 🌙
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#williammorris #williammorrisfabric #williammorrisfabrics #preraphaelite #willowbough #tablescape #placemats #floraldesign
Dreaming of the sunshine 💭 This is our smallest size of tote bag, in our licensed William Morris Strawberry Thief, on this bike ride we were pretty happy that it was filled to the brim with snacks to eat on the beach ☀️ On Wintery nights we love to look back on the sunshine! ☁️
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#strawberrythief #williammorris #preraphaelite #morris #williammorrisdesign #totebag #summerdreaming #williammorrisfabric #coronado
We're so thrilled our new website is now live! 🌿Just in time for Christmas shopping, it's much easier to use, and still full of beautiful licensed William Morris designs on every page! We hope you like the change, especially where lots of you are featured on the new 'inspiration' page! 🌟 We absolutely love that it showcases everyones tablescapes and craft projects, just click on them to see the design and who posted the photo so you can see more of their content ☺️ If you're happy for us to use your photos, just send us a message, we'd love it to be a page we can keep adding to throughout the seasons 🪴
Special thank you to @adigi_agency for creating our website, we love it! 🤍
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#williammorris #morris #williammorrisfabric #williammorrisfabrics #onlinefabrics #countrykitchendecor #christmasgiftsideas #newwebsitelaunch
A few of our licensed William Morris designs all hanging out, aren’t they iconic! It’s amazing that you can see a Morris print and instantly know it’s his design 🌿
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#williammorris #morris #williammorrisdesign #teatowels #goldenlily #strawberrythief #willowbough #upholsteryfabric #curtainfabric #onlinefabricshop