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William Morris in 2019

18th April 2019

William Morris, born in 1834, remains a famous British textile designer, artist writer, poet and social activist; amongst other things. He remains one of the best known artists and designers; his art has remained, transcending years to still be as relevant and beautiful today as it was when he first produced it.

Using traditional methods of production, Morris wanted to move away from the industrialisation that was occurring a the time and back towards more traditional methods of production by talented craftsmen. For example, Strawberry Thief was produced at Merton Abbey using an Indigo Dye Technique. This took days to complete and was a complicated system using an Indigo Vat and Mordants – you can read more about that in this blog.

Today, you will see William Morris designs in indie cafes, bars and restaurants around the UK and further afield – his designs are now popular around the world in Japan. We have an exclusive retailer in Japan and still wonder what Morris would think that his designs are loved world-wide so long after they were first created. Lots of his inspiration came from his garden; Strawberry Thief in particular popular because it was inspired by the Thrushes stealing his strawberries from under the fruit net at his home, Red House (he watched this from on the privy!)

Today, Marc Jacobs has featured his prints, H&M has had an entire collection featuring his designs and quotes from his poetry. You can’t walk down the high street without seeing either an authentic print or one ‘inspired’ by a Morris print. It’s remarkable to think the utter influence he holds even now. It feels like in 2019 more than ever, his popularity is increasing – either by people picking up on a wallpaper and asking about it or researching more into the designs they see and like and enquiring more into it. That’s the great thing about today’s consumer – we ask questions more than ever before and are encouraged to look more into where and how our products are made. That leads them to discover more about Morris himself. Please remember that if you ever want to read about how our products are made and our sustainability pledge, we provide full transparency in this blog.

His art is still featured in world famous galleries such as the Victoria & Albert in London and also the Tate. Featured in many exhibitions about himself but also those of the Pre-Raphaelites and the Arts & Crafts movement – in which he was a huge part of and incredibly influential.

You’ll probably also have heard his most famous quote, “Have nothing in your houses that you do not know to be useful or believe to be beautiful.” This has inspired the work of artists and interior designers for hundreds of years!

There’s so many parts of Morris’s legacy that have lived on, each interesting in their own right. Whilst of course, we focus and appreciate his designs in particular, there is so much to read and learn about Morris – make sure to read more on our blog to learn more about him and the other influential members of the Brotherhood, Firm and his family.

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Do you have a fave out of these beautiful William Morris florals? 🌿 We could never pick just one 🪻 
Designs top row; Willow Bough Green & Golden Lily 
Designs bottom row; Pimpernel Cream, Pimpernel Green & Compton ✨
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Inspired by nature and designed by William Morris, aren’t they all just such beautifully timeless designs 🫶🏻
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Back in stock alert! 🫧 A firm favourite for many, we absolutely love William Morris Brother Rabbit design, don’t you? 🫶🏻 If you’d like a sample, just send us a message 💌
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Calling all quilters! 🫧 Our 100% cotton fat quarters are now available individually on our website! In all our licensed William Morris designs, they are incredible for quilts 🪡 If you order four, you get one free, so please message us to choose the design of your free fat quarter 🫶🏻
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With so many timeless designs and writings, we think Morris achieved his aim, don’t you? 🫶🏻
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Lazy Sunday mornings 💤 our William Morris Strawberry Thief tablecloths are now back in stock in all sizes if you fancy adding some floral magic to your table ✨ Hope you all have a lovely Sunday! 🩷
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We’re going to have to look at this English summer through our rose coloured specs we think and set the table summery despite the rain!☔️🩷 We thought this made the perfect table setting; a bouquet with blooms out the garden wrapped in a Daisy napkin cone, doesn’t it look great! 🫶🏻 We’re going to put a small bunch at everyone’s seat and then they can take them home to enjoy at their houses 🌿
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✨ It’s the last day for 20% off our whole website! ✨ Use code: floralsummer at checkout on our website today only! 🫶🏻
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We’re thinking of selling our William Morris Daisy fabric by the half metre 🫶🏻 It’s a much narrower fabric than our usual fabrics, but we’ve had some customers interested in it in cotton and heavyweight for projects such as upholstery, curtain and dress making and quilting projects, what do you all think? ✨🌿
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✨✨ Offer extended ✨✨ We forgot to give you warning that our 20% off code was expiring and we thought it would brighten up some rainy July days, so now until the 14th July, take 20% off our website using code: FLORALSUMMER ☂️ 
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Cut this wonderful fabric stack yesterday 🫶🏻 All these beautiful Morris florals together in our heavyweight fabrics 🪡🧵
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