3rd September 2019
Every so often, we love to take a look around our collection and see how many beautiful licensed William Morris designs we have within it. Each with a unique story, we wanted to share with you a closer look at our designs…
We produce Strawberry Thief in both red and blue. It was first designed in 1883 and was a triumph for Morris as it was the first design he perfected printing using his pioneering indigo-dye technique at Merton Abbey.
There’s a lovely story behind this design; once again inspired by nature, it was as Morris sat on the privy that he watched the birds steal the strawberries in his garden from under the fruit nets at his home, Kelmscott Manor. May Morris described this wonderfully when she said, “You can imagine my father going out in the early morning and watching the rascally thrushes at work on the fruit beds and telling the fanned who growls, ‘I’d like to wring their necks!’ that no bird in the garden must be touched. There were certainly more birds than strawberries in spite of attempts at protection. And the walls of the little dining-room are hung with this note of the June garden and the little lords of it.” We love the description and more of an insight into their daily life at Kelmscott Manor, Morris’ paradise.
Trellis was inspired by the rose trellis in the garden of Morris’s home, Red House. It was designed in 1864 and followed his style of being inspired by nature. Trellis was the first wallpaper he ever created and the birds within the design were drawn by his friend and colleague, Philip Webb.
Along with our Trellis products, we also have a few that also showcase a picture of Morris along with his most famous quote, “Have nothing in your houses that you do not know to be useful or believe to be beautiful.”
First designed in 1887, Willow Bough is one of our all time favourite Morris designs. We have it in both blue and white and green and cream, which is your favourite? This is a stunning patterns with soft willow leaves throughout, it really feels bright and light, bringing nature indoors.
May Morris also spoke about this design, “we were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” Block printed when it was adapted for fabric in Merton Abbey, May Morris even used Willow Bough as her wallpaper design.
Golden Lily was designed in 1897 and remains one of our favourite designs. The stunning colours within the design compliment the intertwining tulips, lilies and leaves within the design. The reds, blues and greens hue within the design perfectly complements the naturalistic pattern which is common of Morris’s designs.
William Morris Brother Rabbit was first produced in 1882. It was one of the first designs to be designed and created using the indigo-discharge method of printing. We also produce William Morris Brother Rabbit in a red colourway – we love it in both colours too much to pick our favourite! It is also referred to as ‘Brer Rabbit,’ which alludes to the Uncle Remus Stories by J.C. Harris, of which Morris and his children Jenny and May were fond of reading at their home, Kelmscott Manor. The birds within the designs were drawn by Morris’ close friend Philip Webb.
Compton was originally commissioned for Mr Lawrence Hodson’s Compton Hall, Wolverhampton. Morris was redesigning the interior in 1896. It was the last design he did before his death in the same year. The physician gave the cause of his death as, “simply being William Morris, and having done more work than most ten men.” The original design required two sets of wood blocks to print all 28 colours within the design because of the large vertical repeating pattern – it has since been scaled down and adapted for a wider audience.
Lily was designed in 1874 and a beautifully subtle design which an astonishing amount of detail. The willow background coupled with lilies and wildflowers, the design was a return to more of a powdered style for Morris. He personally must have been a fan of the design as it was the wallpaper he used to decorate his bedroom at Kelmscott Manor. Kelmscott was his home in Lechlade, Gloucestershire. Following his death in 1896, the house was preserved by his daughter May Morris before being passed to the Society of Antiquaries.

Pimpernel is a wonderful design, and remains an incredibly famous one for Morris. Designed in 1876, today it remains as the wallpaper adorning the walls of the Billiard room in Wightwick Manor. Again with a naturalistic influence, the repeating pattern is typical of his work and it is named after the smaller pimpernel flowers within the design rather than the large poppies which dominate the design. Available in two colour ways; Pimpernel Cream and Pimpernel Green.
Eyebright was designed by William Morris in 1883. To begin with it was to have the specific use of a lining fabric; of course, it’s way too beautiful to be hidden in a lining! In 1883, Morris’s designs seemed to develop to have a tendency to have a marked diagonal arrangement. This has been said to have been inspired by a 15th century Italian cut velvet acquired by the South Kensington Museum the very same year. The fabric was printed using a technique called the Indio dye-method.
This beautiful Sweet Briar design is made up by a soft cream background. The climbing rose stems in green and soft brown with pink sweet briar roses prominent within the design. Classic of a Morris design, it’s influenced by nature and Morris’s interpretation to bring the outdoors indoors with his textiles.
Mallow was first printed in 1879. Hanging in the Croxley bedroom in the Arts & Crafts home, Standen, they also uncovered a patch of the wallpaper in the back stairs. It must have looked wonderful in the stairway, just as it does in the bedroom.
Merton was first produced in 1888. This was the first design that the company printed on rotary screens after his company, Morris & Co. moved their premises to Merton Abbey, Surrey in 1881. They were previously located in Queens Square, Bloomsbury under the name, “Morris, Marshall, Faulkner & Co.”
Dare we ask which is your favourite? Is it even possible to choose?
All our products are printed and manufactured in the United Kingdom. Take a look at all the products we do here!
Posted in News by Laura
Golden Lily always brings the sunshine indoors ☀️ we’ve got 15% off our website right now with code: florals 🌷
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#williammorris #wmorris #goldenlily #williammorrisfabric #williammorrisdesign
The soundtrack to our day- our fabric cutter! 🎼 If you ever order fabric from us this is how we get our cuts so straight ☺️ Did you know that we sell our fabrics by the half meter, so however big or small your project is, we’ve got fabric for you ☺️ This is our gorgeous William Morris Strawberry Thief blue design, it’s very often on our cutting table as it’s so popular! Do you prefer it in red or in blue? 🍓
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#williammorris #fabricbytheyard #fabricbymeter #floralfabric #ukfabric
The prettiest design; Hearts & Kisses 🤍 An original design, we’ve restored it from our late 1800- early 1900s French archive, we just love how delicate it is 💕 Would you like to see more of our archive designs? 🌷
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#floralfabric #craftingfabric #quiltingfabric #dressmakingfabric #fabricstash
An Easter crafting weekend, our pvc wipe clean fabric is perfect for crafting with easy clean up!🌷🐣 Hope you’ve all had a lovely weekend, remember if you’re doing any shopping, our 15% off is still running on our website with code; EASTER 🐣
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#eastertable #floralfabric #williammorris #wmorris #morrisfabric
🌟 15% off our website! 🌟 Get your tablescapes sorted for Easter (or get a treat for yourself from the Easter bunny!) with code; EASTER on our website only until Tuesday 7th 🐣🐰
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#williammorris #wmorris #eastertable #eastertablescape #floralhome
Replacing all normal eggs with chocolate ones for the foreseeable future 🐣 Brother Rabbit Green on the table always looks so beautiful, we just love this new colour way in this gorgeous William Morris design ✨
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#williammorris #wmorris #eastertable #floraltable #eastertablescape
Spring is officially here! 🌷 Take 15% off our website this weekend with code; EASTER to celebrate spring finally being here, use it to treat yourself or to get those Easter tables ready! 🐣
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#williammorris #wmorris #springfloral #floralkitchen #smallbusiness
Officially mini egg season, so we’ll incorporate them into every meal 🐣🌷 On the table today is our William Morris Lily design, isn’t it a stunning design 🌿
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#williammorris #wmorris #morrisfabric #lily #floraltablescape
Gorgeous flowers this weekend 🤍 We can’t get over the beautiful tulips 🌷 Brother Rabbit blue on the table, do you prefer it in the blue, red or green? 🌿
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#williammorris #wmorris #preraphaelites #flowerpowerfabric #flowers
A moment for the greens 🌿 We know sometimes it’s hard imagining different designs together for projects whether you’re quilting with tonal colours or mix matching curtains and cushions, the things you can do with our William Morris fabrics are endless, so seeing them together you can see how beautifully they pair together ✨ We’ll post the blues next so you can see them together too! 🤍 Message us if you’d like a sample of anything, we send them free in the UK 📮
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#williammorris #williammorrisdesign #williammorrisfabrics #quiltingfabric #ukfabric
Back in stock alert! ✨ All sizes of our gorgeous William Morris blue Strawberry Thief tablecloths & napkins 🌿 Sometimes the easiest napkin folds are the most effective (we have no bias towards this being our favourite just because it contains a chocolate egg… promise…) 🐰
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#williammorris #wmorris #strawberrythief #preraphaelites #eastertablescape
Happy International Women’s Day! 🌍 We thought we’d celebrate by bringing you the words from some amazing Pre Raphaelite women, who’s talents shouldn’t have been so overlooked at the time (but luckily now are being celebrated with their contributions to the arts!) be sure to read into their stories if you have a minute today, they’re all so interesting ✨ As a business run by women, it’s always a day to celebrate 💜
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#internationalwomensday #iwd2026 #womensupportingwomen #preraphaelites #preraphaelitesisterhood
Gorgeous Willow Bough blue on the table paired with layers of beautiful @burleighpottery plates 🤍 Always a stunning design to have on the table, did you know it was first produced in 1887, his daughter May Morris wrote of the design, “We were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” We love the behind the design info, painting a beautiful picture of how he was so inspired by nature 🌿
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#williammorris #williammorrisdesign #burleighpottery #uksmallbusiness #blueandwhitedecor
Have you seen our range of table runners? ✨ This gorgeous Golden Lily design adds some Morris floral loveliness to the table, pair with matching napkins and placemats for layer upon layer of floral magic ✨
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#williammorris #wmorris #preraphaelites #floraltablerunner #ukdesigner
Some new fabric bundles are now uploaded on our Etsy! ✨ We’ll post the link to our stories to them but some, like in the picture are almost fat quarters, perfect for quilting and crafting, and some are proper scrap bundles full of various sizes and designs, wonderful for crafting- we always wonder what everyone will create from them 🪡 They get rave reviews on our Etsy with crafters and quilters loving them for smaller projects 🥰
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#williammorrisfabric #williammorris #quiltingfabric #craftingfabric #sewingfabric
We’re so ready to see everyone’s beautiful Easter tablescapes! 🐣 our top necessities for an Easter table are multiple eggs and gorgeous flowers- the best combo! This William Morris Brother Rabbit tablecloth is the perfect addition to Easter with all those rabbits all over it! 🐰
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#williammorris #wmorris #preraphaelites #easter #eastertablescape
Beauty is always found in the details, our kitchen needs lots of different florals to bring colour and fun to the kitchen - this is our William Morris licensed design Willow Bough in Green, one of our favourite tea towels ✨ Do you have a favourite Morris design tea towel in your kitchen? 🤍
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#williammorris #williammorrisdesign #wmorris #preraphaelites #willowbough
Have you seen our range of exclusive designs? 🥰 From our exclusive French archive dating back to the late 1800s- early 1900s we’ve faithfully restored them and recoloured them to digitally print them ✨ All perfect for quilting and crafting, they’re such gorgeous designs, in blues and greens (this isn’t the full collection but head to our website to see them all!) 🤍
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#quiltingcotton #craftingfabric #ukfabric #ukfabricshop #quiltingfabric
William Morris designs bring nature indoors with all the florals, birds and botanicals, so we brought some of our garden inside with some beautiful snowdrops on the table - anyone else excited about the garden waking up for spring? 🌱☀️
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#gardenflorals #gardensofengland #williammorris #wmorris #preraphaelites
What makes our William Morris oven gloves special? Well….
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#williammorris #wmorris #ovenglove #smallbusiness #floralkitchen