3rd September 2019
Every so often, we love to take a look around our collection and see how many beautiful licensed William Morris designs we have within it. Each with a unique story, we wanted to share with you a closer look at our designs…
We produce Strawberry Thief in both red and blue. It was first designed in 1883 and was a triumph for Morris as it was the first design he perfected printing using his pioneering indigo-dye technique at Merton Abbey.
There’s a lovely story behind this design; once again inspired by nature, it was as Morris sat on the privy that he watched the birds steal the strawberries in his garden from under the fruit nets at his home, Kelmscott Manor. May Morris described this wonderfully when she said, “You can imagine my father going out in the early morning and watching the rascally thrushes at work on the fruit beds and telling the fanned who growls, ‘I’d like to wring their necks!’ that no bird in the garden must be touched. There were certainly more birds than strawberries in spite of attempts at protection. And the walls of the little dining-room are hung with this note of the June garden and the little lords of it.” We love the description and more of an insight into their daily life at Kelmscott Manor, Morris’ paradise.
Trellis was inspired by the rose trellis in the garden of Morris’s home, Red House. It was designed in 1864 and followed his style of being inspired by nature. Trellis was the first wallpaper he ever created and the birds within the design were drawn by his friend and colleague, Philip Webb.
Along with our Trellis products, we also have a few that also showcase a picture of Morris along with his most famous quote, “Have nothing in your houses that you do not know to be useful or believe to be beautiful.”
First designed in 1887, Willow Bough is one of our all time favourite Morris designs. We have it in both blue and white and green and cream, which is your favourite? This is a stunning patterns with soft willow leaves throughout, it really feels bright and light, bringing nature indoors.
May Morris also spoke about this design, “we were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” Block printed when it was adapted for fabric in Merton Abbey, May Morris even used Willow Bough as her wallpaper design.
Golden Lily was designed in 1897 and remains one of our favourite designs. The stunning colours within the design compliment the intertwining tulips, lilies and leaves within the design. The reds, blues and greens hue within the design perfectly complements the naturalistic pattern which is common of Morris’s designs.
William Morris Brother Rabbit was first produced in 1882. It was one of the first designs to be designed and created using the indigo-discharge method of printing. We also produce William Morris Brother Rabbit in a red colourway – we love it in both colours too much to pick our favourite! It is also referred to as ‘Brer Rabbit,’ which alludes to the Uncle Remus Stories by J.C. Harris, of which Morris and his children Jenny and May were fond of reading at their home, Kelmscott Manor. The birds within the designs were drawn by Morris’ close friend Philip Webb.
Compton was originally commissioned for Mr Lawrence Hodson’s Compton Hall, Wolverhampton. Morris was redesigning the interior in 1896. It was the last design he did before his death in the same year. The physician gave the cause of his death as, “simply being William Morris, and having done more work than most ten men.” The original design required two sets of wood blocks to print all 28 colours within the design because of the large vertical repeating pattern – it has since been scaled down and adapted for a wider audience.
Lily was designed in 1874 and a beautifully subtle design which an astonishing amount of detail. The willow background coupled with lilies and wildflowers, the design was a return to more of a powdered style for Morris. He personally must have been a fan of the design as it was the wallpaper he used to decorate his bedroom at Kelmscott Manor. Kelmscott was his home in Lechlade, Gloucestershire. Following his death in 1896, the house was preserved by his daughter May Morris before being passed to the Society of Antiquaries.

Pimpernel is a wonderful design, and remains an incredibly famous one for Morris. Designed in 1876, today it remains as the wallpaper adorning the walls of the Billiard room in Wightwick Manor. Again with a naturalistic influence, the repeating pattern is typical of his work and it is named after the smaller pimpernel flowers within the design rather than the large poppies which dominate the design. Available in two colour ways; Pimpernel Cream and Pimpernel Green.
Eyebright was designed by William Morris in 1883. To begin with it was to have the specific use of a lining fabric; of course, it’s way too beautiful to be hidden in a lining! In 1883, Morris’s designs seemed to develop to have a tendency to have a marked diagonal arrangement. This has been said to have been inspired by a 15th century Italian cut velvet acquired by the South Kensington Museum the very same year. The fabric was printed using a technique called the Indio dye-method.
This beautiful Sweet Briar design is made up by a soft cream background. The climbing rose stems in green and soft brown with pink sweet briar roses prominent within the design. Classic of a Morris design, it’s influenced by nature and Morris’s interpretation to bring the outdoors indoors with his textiles.
Mallow was first printed in 1879. Hanging in the Croxley bedroom in the Arts & Crafts home, Standen, they also uncovered a patch of the wallpaper in the back stairs. It must have looked wonderful in the stairway, just as it does in the bedroom.
Merton was first produced in 1888. This was the first design that the company printed on rotary screens after his company, Morris & Co. moved their premises to Merton Abbey, Surrey in 1881. They were previously located in Queens Square, Bloomsbury under the name, “Morris, Marshall, Faulkner & Co.”
Dare we ask which is your favourite? Is it even possible to choose?
All our products are printed and manufactured in the United Kingdom. Take a look at all the products we do here!
Posted in News by Laura
Halloween but make it chic ✨ We love that our William Morris tablecloths can be dressed for every season, one purchase styled various ways year round 🌱☀️🍂❄️
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#strawberrythief #williammorris #williammorrisdesign #halloween #autumntablescape
Happy Halloween! 🎃 Use code; TREAT on our website for the last day of 15% off 👻 Don’t these colours just work together beautifully, our licensed William Morris Mallow Forest Green was a new colour way we brought out last Christmas, and we’ve used all year round it’s the perfect green ✨
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#williammorris #wmorris #williammorrisdesign #floraldesigns #autumntable
Team matching or team mix and match? 👻👇
Our napkins come in packs of 4, but if you’re a maximalist at heart, have a look at our sale section. We have packs of 1 and 2, so you can build your own beautifully mismatched set 🌸🎃
Shop via the link in bio.
#williammorris #maximalisthome #tablescape #halloweentable #laurasbeau
Cotton or heavyweight cotton? Here’s how to choose 🧵✨
All of our fabrics are licensed William Morris designs, digitally printed here in the UK. We offer two weights, so you can pick the right one for your project:
🌿 Cotton
Lighter, softer and easy to sew. It drapes beautifully and is perfect for:
- Dressmaking, like skirts, blouses and shirts
- Quilting and patchwork
- Pillowcases and bedding
- Bunting, lavender bags and small crafts
- Lightweight curtains
🌿 Heavyweight cotton
Thicker and sturdier, It holds its shape and stands up to light upholstery use, so it’s ideal for:
- Cushion covers
- Curtains and roman blinds
- Light upholstery, like chair seats and headboards
- Tote bags and aprons
- Tablecloths and placemats
Not sure which you need? Send us a message and we’ll happily help 💛
Shop by the half metre via the link in bio.
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#williammorrisfabric #cottonfabric #upholsteryfabric #quiltingfabric #laurasbeau
Re-introducing Charlotte Rose 🌹
Our very own design, taken from our French archive of late 1800s to early 1900s prints. We fell in love with these delicate sprigs of tumbling roses and just had to bring them back to life 💕
You can buy her ready-made as a tablecloth and napkins, or by the half metre if you’d like to make something of your own 🧵
Pretty, romantic, and made for long lunches and special occasions 🥂 Link in bio to shop. #charlotterose #frenchvintage #floraltablecloth #tablescape #laurasbeau
Your Strawberry Thief, cut to order ✂️🍓
Every order is measured and cut to order. We sell it by the half metre, so it’s ideal for small projects or big makes. It’s a licensed William Morris design, digitally printed in the UK ✨
Order yours via the link in bio 💛
#strawberrythief #williammorris #fabricbythemetre #sewingfabric #laurasbeau
Who else loves making their own cards and gifts? ✂️🧵
This sweet anniversary bunny was made with little scraps of our William Morris fabric. It’s proof that even the smallest offcuts can become something really special 💛
With Halloween around the corner and Christmas not far behind, now’s the perfect time to get crafting 🎃🎄 Think appliqué cards, fabric gift tags, lavender bags, bunting, Christmas tree decorations and pretty wrapping for presents 🎁
A handmade gift will always mean so much with the thought and time gone into it, but be sure to start well in advance so you’re not frantically sewing on Christmas Eve! ✨
What are you making this season? Let us below 👇 #handmadecards #fabriccrafts #williammorris #handmadechristmas #laurasbeau
Ever wondered why our fabrics look so good up close? 🔍✨
Every one of our William Morris designs is digitally printed and manufactured right here in the UK, and here’s why we love it:
🎨 Incredible detail. Every tiny petal, berry and feather comes out crisp and true to the original design. The colours are consistent and gorgeous.
🌈 Rich, accurate colours that stay just as vibrant as the artwork intended when Morris designed them
🌿 Kinder to the planet. Digital printing typically uses far less water than traditional methods, and we print in smaller batches, so there’s less waste.
🇬🇧 Supporting British makers. A shorter supply chain means we keep skills, jobs and quality close to home.
It’s a modern way to bring timeless designs into your home 💛
Shop via the link in bio. #digitalprinting #madeinbritain #williammorris #sustainablefabric #laurasbeau
Autumn is in full swing at ours 🍂
We’ve brought the season indoors with blackberries, rosehips and the last of the hydrangeas, set against our Strawberry Thief fabric. This licensed William Morris design is digitally printed and manufactured in the UK 🇬🇧
Those cheeky little thrushes look right at home among the berries! 🐦🍓
Shop via the link in bio 💛 Three sizes of tablecloth available - 147cm round, 132 x 178cm and 132 x 229cm ☺️. #strawberrythief #williammorris #autumntablescape #madeinuk #laurasbeau
What are you all dressing up as for Halloween? This was last years costume for Bertie, what can he be this year? 🎃🖤
He’s lounging on our Compton fabric, a licensed William Morris design printed in the UK. A pumpkin with good taste!
Tell us your costume plans below 👇#halloweendog #blacklab #williammorris #comptonfabric #laurasbeau
What would you make with this fabric? 🧵
Our Golden Lily heavyweight fabric is a licensed William Morris print, printed in the UK, and it’s a dream to sew with. Cushion covers, roman blinds, tote bags, a reupholstered chair… tell me in the comments what you`d make👇
Available now, we sell it by the half metre for £13.25
#sewingproject #upholsteryfabric #williammorris #printedinuk #laurasbeau
Setting up for an evening of crafting ✂️ These 20cm x 20cm squares we sell as bundles of 5 fabric pieces, they’re perfect for smaller crafts, what would you make from them? 🪡🧵
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#crafting #girlscraftnight #craftnight #fabricstash #williammorris
Cosy Sunday season is here 🕯️ anyone else constantly got a candle burning and a grazing board on the table at the moment? 🎃
On the table, we’ve got our beautiful Mallow Wine licensed William Morris design, a staple year round but especially this time of year 🤍
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#williammorris #williammorrisdesign #onthetable #tablescape #florals
October is for treating ourselves all month right? 👻 On the table is our gorgeous William Morris licensed Mallow Wine design, this time of year it’s rarely off the table! 🤍
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#williammorris #autumntable #autumntablescape #countrykitchen #wmorris
A fabulous way to display your best new tea towel; a tea towel bow 🎀 I’ve been doing these a lot lately, but I’m so excited for how festive they’ll look for the coming season! ✨
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#williammorris #wmorris #strawberrythief #smallbusiness #countrykitchen
We’re making some new fat quarter bundle sets for the website, let us know any combinations you’d like to see! ✨ We know lots of quilters like colour combos to match, do you prefer like colours or clashing? 🫶🏻
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#williammorris #wmorris #fatquarters #fatquarterbundles #quilterofinstagram
Autumn gardens are upon us! 🍂 anyone else just constantly brushing up leaves? 🙆🏽♀️ These Compton William Morris tea towels are our favourites this time of year, the digital print on them is so crisp 👌🏼
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#williammorris #compton #cottagekitchen #farmhousekitchen #autumngarden
New product! 🩷 Our Charlotte Rose French floral design is so beautiful, it’s from our French floral archive and we’ve just decided to do tea towels in it in time for the season of gifting 🎁 £10.99 each, available now on our website ✨
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#frenchflorals #frenchstyle #countrykitchen #countrystyle #countrystylehome
Bringing back the pumpkin napkin fold 🎃 Anyone want a tutorial on how to do it? ⭐️
This is our licensed William Morris Compton design, isn’t it gorgeous 🍂
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#williammorris #williammorrisdesign #compton #autumntable #napkinfolding
All printed in the UK, these are the licensed William Morris designs we cut today- can you name them all? ✨
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#williammorris #williammorrisfabric #fabrics #wmorris #smallbusiness