3rd September 2019
Every so often, we love to take a look around our collection and see how many beautiful licensed William Morris designs we have within it. Each with a unique story, we wanted to share with you a closer look at our designs…
We produce Strawberry Thief in both red and blue. It was first designed in 1883 and was a triumph for Morris as it was the first design he perfected printing using his pioneering indigo-dye technique at Merton Abbey.
There’s a lovely story behind this design; once again inspired by nature, it was as Morris sat on the privy that he watched the birds steal the strawberries in his garden from under the fruit nets at his home, Kelmscott Manor. May Morris described this wonderfully when she said, “You can imagine my father going out in the early morning and watching the rascally thrushes at work on the fruit beds and telling the fanned who growls, ‘I’d like to wring their necks!’ that no bird in the garden must be touched. There were certainly more birds than strawberries in spite of attempts at protection. And the walls of the little dining-room are hung with this note of the June garden and the little lords of it.” We love the description and more of an insight into their daily life at Kelmscott Manor, Morris’ paradise.
Trellis was inspired by the rose trellis in the garden of Morris’s home, Red House. It was designed in 1864 and followed his style of being inspired by nature. Trellis was the first wallpaper he ever created and the birds within the design were drawn by his friend and colleague, Philip Webb.
Along with our Trellis products, we also have a few that also showcase a picture of Morris along with his most famous quote, “Have nothing in your houses that you do not know to be useful or believe to be beautiful.”
First designed in 1887, Willow Bough is one of our all time favourite Morris designs. We have it in both blue and white and green and cream, which is your favourite? This is a stunning patterns with soft willow leaves throughout, it really feels bright and light, bringing nature indoors.
May Morris also spoke about this design, “we were walking one day by our little stream that runs into the Thames and my father pointed out the detail and soon after the paper was done.” Block printed when it was adapted for fabric in Merton Abbey, May Morris even used Willow Bough as her wallpaper design.
Golden Lily was designed in 1897 and remains one of our favourite designs. The stunning colours within the design compliment the intertwining tulips, lilies and leaves within the design. The reds, blues and greens hue within the design perfectly complements the naturalistic pattern which is common of Morris’s designs.
William Morris Brother Rabbit was first produced in 1882. It was one of the first designs to be designed and created using the indigo-discharge method of printing. We also produce William Morris Brother Rabbit in a red colourway – we love it in both colours too much to pick our favourite! It is also referred to as ‘Brer Rabbit,’ which alludes to the Uncle Remus Stories by J.C. Harris, of which Morris and his children Jenny and May were fond of reading at their home, Kelmscott Manor. The birds within the designs were drawn by Morris’ close friend Philip Webb.
Compton was originally commissioned for Mr Lawrence Hodson’s Compton Hall, Wolverhampton. Morris was redesigning the interior in 1896. It was the last design he did before his death in the same year. The physician gave the cause of his death as, “simply being William Morris, and having done more work than most ten men.” The original design required two sets of wood blocks to print all 28 colours within the design because of the large vertical repeating pattern – it has since been scaled down and adapted for a wider audience.
Lily was designed in 1874 and a beautifully subtle design which an astonishing amount of detail. The willow background coupled with lilies and wildflowers, the design was a return to more of a powdered style for Morris. He personally must have been a fan of the design as it was the wallpaper he used to decorate his bedroom at Kelmscott Manor. Kelmscott was his home in Lechlade, Gloucestershire. Following his death in 1896, the house was preserved by his daughter May Morris before being passed to the Society of Antiquaries.

Pimpernel is a wonderful design, and remains an incredibly famous one for Morris. Designed in 1876, today it remains as the wallpaper adorning the walls of the Billiard room in Wightwick Manor. Again with a naturalistic influence, the repeating pattern is typical of his work and it is named after the smaller pimpernel flowers within the design rather than the large poppies which dominate the design. Available in two colour ways; Pimpernel Cream and Pimpernel Green.
Eyebright was designed by William Morris in 1883. To begin with it was to have the specific use of a lining fabric; of course, it’s way too beautiful to be hidden in a lining! In 1883, Morris’s designs seemed to develop to have a tendency to have a marked diagonal arrangement. This has been said to have been inspired by a 15th century Italian cut velvet acquired by the South Kensington Museum the very same year. The fabric was printed using a technique called the Indio dye-method.
This beautiful Sweet Briar design is made up by a soft cream background. The climbing rose stems in green and soft brown with pink sweet briar roses prominent within the design. Classic of a Morris design, it’s influenced by nature and Morris’s interpretation to bring the outdoors indoors with his textiles.
Mallow was first printed in 1879. Hanging in the Croxley bedroom in the Arts & Crafts home, Standen, they also uncovered a patch of the wallpaper in the back stairs. It must have looked wonderful in the stairway, just as it does in the bedroom.
Merton was first produced in 1888. This was the first design that the company printed on rotary screens after his company, Morris & Co. moved their premises to Merton Abbey, Surrey in 1881. They were previously located in Queens Square, Bloomsbury under the name, “Morris, Marshall, Faulkner & Co.”
Dare we ask which is your favourite? Is it even possible to choose?
All our products are printed and manufactured in the United Kingdom. Take a look at all the products we do here!
Posted in News by Laura
Still dreaming of last summer with my wedding bouquet and our “Jean” design we had for our napkins 🫶🏻 It’s an original Laura’s Beau design out our archive and named after my lovely Nanny, we have it in blue and this sage green, but we’re always dreaming of new colour ways to print it in 💭 What colour do you think would look good? ✨
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#smallbusinessowner #bridalbouquets #weddingtable #bouquet #floral
Golden Lily on the table today 🧁 everything should feel special even a little coffee and cake with friends, so we dressed the table up for it to make it extra special, isn’t Golden Lily such a beautiful William Morris design, one of our all time favourites ✨
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#williammorris #wmorris #goldenlily #floraltable #floralprint
Gorgeous William Morris Sweet Briar fabric! 🌿 Love the green leaves and pink flowers 🫶🏻 We have it in cotton, heavyweight cotton, and pvc, so you’ll find the perfect fit for your project ✨ 🪡🧵
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#williammorris #williammorrisdesign #fabricstash #ukfabric #wmorris
We’re having a moving sale over on our website! ✨ There are some absolute bargains to be had, including all these items! 🛒 Remember we offer free UK postage on all orders too 🌿 Plus we have a 15% off code running at the moment with code; JAN15 🫶🏻
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#williammorris #wmorris #smallukbusiness #smallshop #floralprint
We’ve got some fab bundles on our Etsy - we have a lot of offcuts from end of rolls and floral fabric magic can’t be wasted so we bundle them up ✨ Perfect for crafting, we have heavyweight fabric bundles and cotton available now, but hurry, they always sell out quick 🥰
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#williammorrisdesign #williammorris #wmorris #fabricstack #ukfabric
Guess who has a new bed for our new offices ✨ The king of naps, he will wake for biscuits, pets and little else during his day in the office 🫶🏻 His bed is covered in our licensed William Morris Willow Bough green and it looks so beautiful 🌿 The perfect bed to nap on all day ✨
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#williammorris #wmorris #blacklab #blacklabsquad #dogbeds
Has anyone got any January crafts? ❄️ After we’ve settled in our new office, we’re planning some cosy January crafts whilst we hibernate a little! 🌨️ This board is a beautiful way to display photos and notes that was covered in a fabric we no longer loved so last year I recovered it with something we did like - a range of our exclusive quilting fabrics and now it hangs proudly on the wall, showing you can upcycle things to be something you really love 🫶🏻
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#cosycraftclub #crafting #fabric #fabriccraft #upcycle
We’ve been a little quiet on here as we’ve been in the absolute trenches moving our office! ✨ Now we just need to settle in and find everything we’ve shoved in boxes and bags and then stashed in random places(!) but, we’re getting there 🫶🏻 Nothing will change for you ordering but we’ll have a new returns address 📮 It’s taken an absolute task force to move all that fabric and products and we’ve found some things for a little moving sale if anyone is interested… ✨
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#williammorris #wmorris #smallbusiness #smallbusinesswomen #uksmallbusiness
Not long to go until Christmas now ✨ Have you got your Christmas table sorted and your presents wrapped? 🎄
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#williammorris #wmorris #independantbusiness #christmastable #festivetable
The stockings were hung by the fire with care…✨ A week until Christmas Eve! 🎄 Still lots of time to order since we post the next working day with a 24hr service 🤶🏻
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#williammorris #wmorris #christmasgiftidea #smallbusinessgiftguide #christmasstocking
One of our biggest sellers this year for Christmas gifts - our licensed William Morris oven gloves ✨ Practical and stylish, every home needs a set, hanging some Morris floral magic over the cooker 🎄 Lots of designs are still in stock and with our free UK postage being tracked 24 Royal Mail, there’s still quite a few shopping days left until Christmas 📮 (I’ll even gift wrap it for free for you as an option at checkout, even though my own Christmas gifts are all hidden in the wardrobe still to wrap 😂) 🤶🏻🎅🏼
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#christmasgiftidea #ovenglove #floralhome #shopindie #williammorris
One pack of napkins folded four ways for Christmas tablescapes ✨ Which is your favourite? 🎄 We always love when a table set up comes with a little chocolate treat 🎅🏼 Beautiful Charlotte Rose is one of our favourites all year round, it can be dressed so many ways from Christmas to summer 🫶🏻
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#floralfabric #floraltable #christmasnapkin #christmastable #smallindiebusiness
There’s still plenty of shopping time before Christmas with our free UK postage with Royal Mail tracked 24 📮 We’re also doing free gift wrap on our website as an option at checkout 🤶🏻 Take 15% off too until the 20th December so whether for a gift of Christmas hosting having beautiful florals on the table, use code; FESTIVE at checkout on our website 🎄
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#williammorris #giftguide2025 #shopsmallforchristmas #christmasgiftideas #floralprint
Oh Mallow Forest Green, we love you on our festive tablescapes 🎄
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#williammorris #wmorris #floraltable #preraphaelite #christmastablesetting
Obsessed with this tree with all the vintage ornaments on the tree this year ✨ They were all grandparents so very special 🎄 having a little coffee and cake whilst the lights twinkle is so lovely ✨ This is our William Morris Golden Lily tablecloth, beautiful year round 🫶🏻
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#williammorris #vintage #vintagechristmas #vintagechristmasornaments #floraltable
It’s a blue and white Christmas over here 🙋🏽♀️ We went to the beautiful Christmas event at @harewoodhouse by the wonderfully talented @interiorcurve and we’re so inspired to have a themed blue and white tree and we’re so glad we did! 🤶🏻 This is our William Morris Merton blue, isn’t it beautiful, and so lovely to be able to dress it in various ways throughout the year, it’s so versatile ✨
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#williammorris #blueandwhitedecor #floraltablescape #flowerarranging #floralchristmas
What design are you having on your Christmas table? 🎄 We’re debating a few - our new forest green colours, our strawberry thief red, or maybe a Christmas blue and white… ✨
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#williammorris #christmastable #christmastablesetting #strawberrythief #floral
Christmas tablescaping all month long ✨ are you feeling festive already? 🎄 This is our Brother Rabbit blue design, isn’t it gorgeous 🌿
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#williammorris #williammorrisfabric #williammorrisdesign #christmastable #floraltablescape
BLACK FRIDAY ENDS TONIGHT! ✨ use code; BLACKFRIDAY at checkout on our website to take 20% off everything - go, go, go! 🎄 We also have free gift wrap available at checkout so we can send gifts directly to loved ones or back to you gift wrapped and ready to go, we’re in the festive spirit so will gift wrap whilst we sing along to some festive songs 🤶🏻🎄
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#blackfriday #williammorris #wmorris #morrisfabric #floralfabrics
A very floral Christmas🎄 Our William Morris Sweet Briar design looks so beautiful dressed up for Christmas! ✨
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#williammorris #williammorrisdesign #sweetbriar #floralchristmas #christmastable